HubSpot integration

WhatsApp that works the way HubSpot already works.

Flowella puts WhatsApp into the HubSpot tools your team already lives in. Agents reply in the Conversations Inbox. Ops send Flows and templates from custom workflow actions. Marketers sync the HubSpot forms they already built into WhatsApp Flows. Answers land as native form submissions, so you can branch, score, and follow up on the canvas.

Get started free → Install on HubSpot Marketplace

Rated 5/5 on the HubSpot Marketplace

HubSpot and WhatsApp coexistence — conversations managed alongside HubSpot CRM

HubSpot Inbox

Reply to WhatsApp from the HubSpot inbox your team already uses.

Connect Flowella as a custom channel in Inbox and Help Desk. WhatsApp threads sit next to email, chat, and calls. Route to owners or teams, open the live conversation from the contact timeline, and keep the CRM as the system of record.

Add the Flowella custom channel →

HubSpot workflow action picker showing Flowella Send WhatsApp Template

Custom workflow actions

Custom HubSpot workflow actions, not a separate automation tool.

Search “Flowella” on the contact-based workflow canvas. Send a WhatsApp template or interactive Flow, send a message or window-safe reply, or assign the thread to a Breeze Customer Agent. Triggers fire on Form Completed, Text Reply, Message Read, and Message Sent.

Workflow triggers and actions →

Diagram of HubSpot form data syncing to a WhatsApp Flow and back as a form submission

Forms to Flows

The HubSpot forms you already built become WhatsApp Flows.

Flowella reads the form definition from HubSpot, generates the equivalent WhatsApp Flow, and uploads it to Meta. When someone completes the Flow, the answers write back as a native HubSpot form submission — same properties, same workflows, same reporting. No copy-paste, no shadow fields.

Forms page: sync HubSpot forms →

HubSpot workflow branch step after a Flowella Form Completed delay

Branching from decisions

Send, wait, then branch on what they actually did.

The pattern HubSpot teams already know: send a Flow, Delay until event (Form Completed or Text Reply), then branch on whether it happened — and on the answer. Completers go down the happy path. Non-responders get a reminder or an owner task. Keyword replies route without a chatbot sitting outside HubSpot.

Contact activity and delays →

How it works

Live in HubSpot in three steps.

Connect HubSpot

Authorise Flowella via OAuth during onboarding so forms, properties, and workflows stay in your portal. Setup guide →

Sync a form and open the inbox

Pick an existing HubSpot form, sync the WhatsApp Flow to Meta, and connect Flowella Channel in Inbox and Help Desk.

Automate on the canvas

Send from a HubSpot workflow, delay until the Flow is completed, then branch on the outcome.

By team

Built for the people who live in HubSpot.

Marketing

Turn the forms on your landing pages into WhatsApp Flows. Click-to-WhatsApp ads and QR codes write into the same HubSpot form and the same lists.

Lead capture use case →

Sales

WhatsApp activity on the contact timeline. Branch when a Flow is completed or a reply contains book. Hand off to an owner or Breeze agent without leaving HubSpot.

Meeting booking use case →

Customer success

Reminders, NPS/CSAT, and renewals as Flows, with inbox replies for the exceptions.

NPS and CSAT use case →

Screenshots

The integration inside HubSpot.

Screenshots of Flowella inside HubSpot — not a product tour of our app.

Custom workflow actions
Delay until Form Completed
Branch on the answer
Flowella App Events in HubSpot

FAQ

Integration questions.

Which HubSpot plan do I need?

Contact-based workflows require Professional or Enterprise. Connecting the Flowella channel and setting routing rules needs a Sales or Service seat.

Does this replace HubSpot’s native WhatsApp?

No. HubSpot’s native WhatsApp is a conversation channel with its own plan and template limits. Flowella adds form-to-Flow sync, custom workflow actions, and structured write-back as native HubSpot form submissions.

How are phone numbers stored?

In international E.164 format, for example +447700900123.

Can I send interactive forms, not just templates?

Yes. Flow templates are selected the same way as standard templates; Flowella handles the conversion to WhatsApp Flows.

Where do I install Flowella?

Install from the HubSpot Marketplace, then complete OAuth from Flowella onboarding.

Get started

Put WhatsApp on the HubSpot canvas this week.

Free 14-day trial. Install from the Marketplace. No glue code between HubSpot and WhatsApp Flows.