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Flowella resources

Insights for WhatsApp experiences.

Enhance customer engagement and drive growth with effective WhatsApp strategies, automation, and insights from Flowella's resources and industry trends.
Flo, the Flowella mascot, holding a phone showing a WhatsApp chat with a verified tick, surrounded by a trust shield, WhatsApp icon, loyalty loop and five-star rating, with the headline "From First Message to Loyal Customer" on a teal background
WhatsApp Strategy

Building Trust with WhatsApp Automation

This is Part 5 of a six-part series exploring the findings of Meta's State of Business Messaging 2026 report and what they mean for businesses using HubSpot and WhatsApp.

Adam Judd June 4, 2026
Flo, the Flowella mascot, standing confidently with arms crossed next to the title The Real Problem with WhatsApp Chatbots, with chatbot and WhatsApp icons floating around her
WhatsApp Strategy

The Real Problem with WhatsApp Chatbots

May 28, 2026
Flo, the Flowella mascot, holding a clipboard and gesturing towards the title Transform Your Customer Experience, with restaurant and WhatsApp Flow icons floating around her on a teal sparkle background
Use Cases

WhatsApp Flow for Restaurant Automation | Flowella

April 22, 2026
Flo character with arms crossed next to Stop Broadcasting Start Flowing text on coral background with crossed-out megaphone and WhatsApp Flow form elements
WhatsApp Strategy

Why WhatsApp Broadcasts Hold Your Business Back | Flowella

April 21, 2026
Managing AI taught me to be a better leader - Flo character at desk with laptop and leadership icons

Managing AI Taught Me to Be a Better Leader

April 6, 2026
Flo, the Flowella mascot, holding a smartphone and gesturing towards the title Consumers Prefer Messaging So Why Are You Still Sending Emails, with a yellow 73% speech bubble, WhatsApp icons and email envelopes floating on a vibrant blue-to-pink gradient background
WhatsApp Strategy

State of Business 2026: 73% prefer messaging over email

March 31, 2026
Flo, the Flowella avatar, presenting information about WhatsApp usernames and Business-Scoped User IDs (BSUIDs)
WhatsApp Platform

WhatsApp Usernames Are Coming: What Your Business Needs to Do Now

March 25, 2026
Diagram of how to claim a verified WhatsApp Business number for your company
WhatsApp Platform

How to Get a WhatsApp Business Number: complete guide

February 17, 2026
Stylised email envelopes overlapping a WhatsApp chat bubble — illustration of email versus messaging engagement
WhatsApp Platform

CRM has thousands of emails. How many WhatsApp numbers?

February 17, 2026
Flowella, Oaklands College and Discover Digital celebrating Gold for Innovation at the FE Marketing Awards
Flowella News

🏆 Gold for Innovation: How Flowella Helped Redefine FE Recruitment

February 11, 2026
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