THE FLOWELLA PRODUCT

Everything WhatsApp needs to behave like a real CRM channel.

Flowella does three jobs. It converts the HubSpot forms you already use into native WhatsApp Flows, runs every conversation from one organised inbox, and writes each answer back to your CRM as a clean field. No code. No middleware.

Get started free → Try on WhatsApp

Meet Flo, your form whisperer

CORE

Core capabilities

WhatsApp Flows

Your HubSpot forms, rebuilt as native, interactive WhatsApp Flows that complete inside the chat and return structured data. Differentiator

HubSpot integration

Native triggers and actions in HubSpot's own workflow engine.

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WhatsApp Co-existence

Keep your existing Business App number and 1:1 chats. Add Flows and automation on top.

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No-code form conversion

Pick a form, get a Flow. Nothing to build.

OPERATE

Operate at scale

Inbox

Every WhatsApp conversation in one queue, with filters and archiving.

Templates

Build, test, and ship Meta-approved templates.

Analytics

Conversations, opens, opt-outs, and usage at a glance.

Consent and opt-outs

Compliance handled automatically, with a full audit trail.

Multi-channel

Run several numbers and WhatsApp Business Accounts from one org.

EXTEND

Extend your stack

Click-to-WhatsApp ads

Turn ad clicks into structured, qualified leads.

API and webhooks

Build on Flowella with a REST API and signed webhooks.

Integrations

Flowella sits between WhatsApp and the tools you already run.

How it works

From HubSpot form to structured data.

Three steps. No middleware in between.

Build your form

Create it in HubSpot the way you already do.

/ Connected

Flowella converts it

Connect your portal, pick the form, and Flowella generates a WhatsApp Flow. Tailor the wording, set required fields, define branches.

/ Flow ready

Data flows back

When a customer completes the Flow, the submission writes straight into HubSpot and your workflows trigger instantly.

/ Automated

Exceptional engagement platform that transformed our student conversion with 160% increase in same-day applications and 90% WhatsApp response rates

Peter Hudson Director of Admissions, Brand & Customer Innovation

Read case study