Which is the right fit for your HubSpot stack?

Flowella turns your HubSpot forms into WhatsApp Flows and writes each completed one back as a HubSpot form submission. Wati is a team inbox for WhatsApp, Instagram and more, with broadcasts and chatbots. Both connect to HubSpot. They’re built for different jobs.

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Work out what each would cost you
Flo, the Flowella mascot, looking through a magnifying glass at two cards she holds side by side, one with a green tick

Flowella and Wati at a glance

Checked 16 October 2026

Flowella

HubSpot forms as WhatsApp Flows

With HubSpot from
$79 a month, on Starter13
WhatsApp’s fees
Billed by Meta, at Meta’s rates14
WhatsApp Flows
Unlimited, on every plan13

Wati

A team inbox and engagement platform

With HubSpot from
$119 a month billed annually, on Pro15
WhatsApp’s fees
Billed by Wati, at its own rate card2
WhatsApp Flows
Up to 2 on Pro, 10 on Business4

The eleven things that matter.

Each line about Wati links to Wati’s own pages or its HubSpot Marketplace listing, checked on 16 October 2026. Where Wati does more, the table says so.

Flowella and Wati, line by lineShaded rows matter most if HubSpot is your system of record.
What matters Flowella Wati
Your HubSpot forms become WhatsApp FlowsPick a form you already use: its fields, validation and labels carry over.
FlowellaYes.

Pick a HubSpot form and Flowella builds the Flow from it.16
WatiNo.

Flows are built in Wati’s own drag-and-drop builder, from two templates or from scratch.4
Completed Flows arrive as HubSpot form submissionsSo form-submission workflows, lead scoring and reports run as they do for web forms.
FlowellaYes.

Written back as a native form submission, with the answers on contact properties.15
WatiPartly.

Answers are saved as Wati custom attributes, one per field plus a JSON copy, and contact attributes sync to HubSpot properties.45
WhatsApp Flows you can runHow many Flows each plan includes.
FlowellaYes.

Unlimited, on every plan.13
WatiPartly.

None on Growth, up to 2 on Pro and up to 10 on Business.4
WhatsApp’s fees at Meta’s own ratesWho bills each message, and at what rate. Example: one marketing message to a UK number.
FlowellaYes.

Meta bills you directly, at its list rate of $0.0635. Flowella never marks it up; its own fee is per billable message over your plan’s allowance.1114
WatiNo.

Wati bills each message from your Wati wallet, at its rate card: $0.1016 on Growth and Pro, $0.0902 on Business.2310
Send WhatsApp from HubSpot workflowsFlowella’s workflow actions need HubSpot Professional or Enterprise.
FlowellaYes.

Six workflow actions, such as Send WhatsApp Template, and four triggers, such as Form Completed.17
WatiYes.

WhatsApp actions in HubSpot workflows, with template messages.5
A shared inbox for repliesWhere your team reads and answers WhatsApp.
FlowellaYes.

The Flowella app inbox, or WhatsApp threads in the HubSpot conversations inbox through the Flowella channel.1918
WatiYes.

Wati’s team inbox, where it started in 2020, plus a WhatsApp chat view inside HubSpot.85
Keep the WhatsApp Business AppCoexistence: the app and the platform share one number.
FlowellaYes.

Supported. Keep the app for one-to-one chats.20
WatiYes.

Supported. Keep the app for one-to-one chats.7
Channels beyond WhatsAppInstagram, Messenger, TikTok and web chat in the same inbox.
FlowellaNo.

WhatsApp only, across one or more numbers in one account.21
WatiYes.

Instagram, Facebook Messenger, TikTok, a web chat widget and WhatsApp calling.1
CRMs and shops besides HubSpotFor teams who run more than one system.
FlowellaNo.

HubSpot is Flowella’s one integration today.22
WatiYes.

Salesforce, Zoho CRM, Shopify and more, as well as HubSpot.16
Chatbots and AI agentsAutomatic replies when no one is free.
FlowellaPartly.

Flows collect the answers, and a HubSpot workflow can hand the chat to Breeze Customer Agent.17
WatiYes.

No-code chatbots on Pro and Business, and Astra AI agents as a paid add-on.1
A free trialTry it before you pay.
FlowellaYes.

14 days, up to 5,000 outbound messages, with no card for Flowella.1314
WatiYes.

7 days.1

Partly means the tool does some of this, as the line explains. Prices are in US dollars, before tax.

The same answers, two ways.

Ask three questions in a WhatsApp Flow and the answers land in HubSpot as properties, ready for a workflow. Ask the same three in a chat and you get messages someone has to read and retype. Try both and watch the record.

Sample dataNothing you type leaves this page.

Flo slotting small data cards into a blue filing drawer, the way a Flow files each answer as a property
Jen OkaforHubSpot contact record
Sample data
What they needenquiry_type
From the FlowWaitingSet by the form submission
From the chatWaitingNeeds someone to read it
Team sizeteam_size
From the FlowWaitingSet by the form submission
From the chatWaitingNeeds someone to read it
Emailemail
From the FlowWaitingSet by the form submission
From the chatWaitingNeeds someone to read it

Timeline

Flow: 0 of 3 properties setChat: 0 of 3 properties set

Two solid products.

Wati is a good product, and in places it does more than Flowella. Here’s who each one is.

Flowella

Flowella turns HubSpot forms into WhatsApp Flows and writes each answer back to HubSpot. It’s from the team at Discover Digital, a HubSpot Platinum Partner.

Company
Flowella Limited, registered in the UK24
Built for
HubSpot, on every HubSpot plan, Free included15
WhatsApp Flows completed
100K+, by Flowella’s count26

Wati

Wati started in 2020 as a WhatsApp team inbox. It’s now a customer engagement platform across WhatsApp, Instagram, Messenger and more.

Company
Clare.ai Limited, with an address in Hong Kong SAR9
Customers
16,000+ in 190+ countries, by Wati’s count8
Backed by
Tiger Global, Sequoia Capital, DST Global and Shopify8

Three tools, three jobs.

Pick by the job you need done. HubSpot’s own WhatsApp channel is the third option, and for some teams it’s enough.

Flo pointing along one of three signposts, in green, sky blue and coral
  • Flowella

    Choose Flowella if you want WhatsApp answers as HubSpot data.

    • Your HubSpot forms should become WhatsApp Flows.
    • Answers should arrive as form submissions and properties, not chat text.
    • You want Meta to bill its fees to you directly, at its own rates.
    • Your team replies in HubSpot, or in a focused WhatsApp inbox.

    Sources16151418

  • Wati

    Choose Wati if you need one inbox for many channels.

    • Your team answers WhatsApp, Instagram, Messenger and TikTok in one place.
    • You run large broadcasts and no-code chatbots.
    • You sell through Shopify or WhatsApp Catalog.
    • HubSpot is one of several systems you connect.

    Sources16

  • HubSpot’s own channel

    Choose HubSpot’s own WhatsApp channel if inbox replies are enough.

    • You have Marketing Hub or Service Hub, Professional or Enterprise.
    • 1,000 template messages a month is enough, shared by all your connected WhatsApp Business accounts.
    • Your team replies from the conversations inbox.
    • Message details in conversation properties are all your workflows need.

    Source12

Questions teams ask.

Four questions HubSpot teams put to us, answered for both tools.

Can a completed WhatsApp form start a HubSpot workflow?

Flowella

Yes. Each completed Flow arrives as a native HubSpot form submission, with the answers on contact properties, so form-submission enrolment works as it does for web forms. Flowella adds a Form Completed trigger too. Workflows need HubSpot Professional or Enterprise.1517

Wati

Wati saves Flow answers as Wati custom attributes, one per field plus a JSON copy. Its HubSpot app syncs contact attributes to contact properties both ways, so a workflow can enrol on those properties.45

Can our team reply from the HubSpot inbox?

Flowella

Yes. Connect the Flowella channel and WhatsApp threads land in the HubSpot conversations inbox, beside email, chat and calls. It needs Sales Hub or Service Hub, Professional or Enterprise, and HubSpot Credits may apply. The Flowella app inbox works on any plan.1819

Wati

Wati’s HubSpot app adds a WhatsApp chat view inside HubSpot and logs every message to the contact’s timeline, with AI summaries. Wati’s own team inbox is where it started.58

Do we have to give up the WhatsApp Business App?

Flowella

No. Flowella supports coexistence: keep the app for one-to-one chats while Flows and templates run on the same number.20

Wati

No. Wati supports coexistence too: keep the app for chats while Wati sends broadcasts and automations on the same number.7

What would a seven-person team sending 25,000 templates a month pay?

Flowella

Pro is $199 a month with 2,500 billable messages, then $0.04 each. Meta bills its own fees to you, at its list rate.1311

Wati

A HubSpot team needs Pro, at $119 a month billed annually, or Business, at $279. Each includes 5 users, then $39 or $89 a user a month, plus message charges at Wati’s rate card.123

What it costs.

Both bills depend on your team and what you send. Set yours and every line shows its working and its source. Prices are in US dollars, before tax, as published on 16 October 2026.

Each template sent is one billable message for Flowella, and one message charge for Wati.

Template type

Marketing: offers and campaigns. Utility: reminders and updates about something the customer started.

Wati billing

Or start from an example

Rates are for messages to UK numbers. Meta and Wati both price each message by the recipient’s country.

For 7 people and 25,000 marketing templates a month, Flowella is $25.50 a month less.

Flowella $2,686.50 a month, Wati $2,712.00 a month, with every line below.

Flowella

Lower cost
Pro planStarter or Pro, whichever is lower
$199.00
Billable messages over the 2,500 included22,500 × $0.04
$900.00
Team of 7 peopleNo per-user pricing
$0.00
WhatsApp’s fees, billed by Meta25,000 × $0.0635
$1,587.50
Total a month
$2,686.50

Wati

Lower cost
Business plan, billed annuallyPro or Business, whichever is lower (Growth doesn’t include HubSpot)
$279.00
Per-message platform feeNone separate: Wati’s rate card covers each message
$0.00
Users over the 5 included2 × $89.00
$178.00
Message charges, billed by Wati25,000 × $0.0902Meta’s list rate for these messages: $1,587.50
$2,255.00
Total a month
$2,712.00

Not in either total: your HubSpot subscription, tax, and add-ons, such as Wati’s extra automation triggers at $40 per 1,000 a month.1

From Flowella’s pricing and plans article, Wati’s pricing page and rate cards dated 1 October 2026, and Meta’s list rates from 1 October 2026, all checked on 16 October 2026.131412311

Two good verdicts.

Both apps are rated highly on the HubSpot Marketplace, so read the reviews from teams doing the job you have.

Wati on the HubSpot Marketplace

4.7

Out of 5, from 75 ratings for Wati’s HubSpot app, WhatsApp for Sales & Marketing. Checked on 16 October 2026.5

Read Wati’s reviews on the HubSpot Marketplace (opens in a new tab)

Exceptional engagement platform that transformed our student conversion with 160% increase in same-day applications and 90% WhatsApp response rates.

Peter Hudson Peter HudsonDirector of Admissions, Brand & Customer Innovation, Oaklands CollegeHubSpot Marketplace integration Oaklands College

5/5

Flowella’s rating on the HubSpot Marketplace (opens in a new tab)

Straight answers.

Spotted something out of date? Tell us and we’ll check it and fix it.

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Is this comparison fair?

We’ve tried to make it so. Every fact about Wati links to Wati’s own pages or its HubSpot Marketplace listing, checked on 16 October 2026, and each price shows its working. Wati does more than Flowella in places, such as channels beyond WhatsApp and chatbots, and the table says so. For utility templates at high volume, the calculator can show Wati costing less.

Can Wati turn a HubSpot form into a WhatsApp Flow?

Wati’s help centre describes building Flows in its own drag-and-drop builder, from two templates, Lead Generation and Feedback Form, or from scratch, on Pro and Business. Flowella starts from the HubSpot form you already have. Source 4, source 16.

How many WhatsApp Flows can we run?

On Flowella, as many as you like, on every plan. On Wati, none on Growth, up to 2 on Pro and up to 10 on Business. Source 13, source 4.

Who bills WhatsApp’s message fees?

With Flowella, Meta bills you directly, at Meta’s list rates, and Flowella never marks them up. Flowella’s own bill is your plan plus any billable messages over its allowance.

With Wati, you pay Wati for each message from a wallet in your Wati account, at Wati’s rate card. For a marketing message to a UK number that’s $0.1016 on Growth and Pro and $0.0902 on Business; Meta’s list rate is $0.0635. Source 14, source 11, source 10, source 2.

Which plans connect to HubSpot?

Every Flowella plan, from Starter. Forms to Flows works on every HubSpot plan, Free included; Flowella’s workflow actions need HubSpot Professional or Enterprise. Wati’s HubSpot app needs Wati Pro or Business. Source 15, source 17, source 5.

What about data residency for UK and EU buyers?

Flowella hosts Starter and Pro customers in Microsoft Azure’s UK South region, in London, and Enterprise customers can be hosted elsewhere by arrangement. Wati’s privacy policy doesn’t say where its servers are; its operator, Clare.ai Limited, gives an address in Hong Kong SAR. Whichever you choose, check the vendor’s data processing terms. Source 23, source 9.

What is Wati best at?

A team inbox that covers WhatsApp, Instagram, Facebook Messenger, TikTok and web chat; broadcasts, with 15,000 a month on Growth and no cap on Pro; no-code chatbots; Click-to-WhatsApp ad tools; and Shopify and WhatsApp Catalog for selling. If that’s your job, Wati is built for it. Source 1.

Can we use Flowella alongside Wati?

Yes, on different numbers. Each WhatsApp number sits with one provider at a time, and moving a number from one to the other is a migration. Source 25.

Sources.

Every source was checked on 16 October 2026. Prices change, so check each vendor’s site before you buy.

  1. Wati pricing (opens in a new tab)

    Plans and prices in US dollars, users included, the 7-day trial, channels, integrations and add-ons.

    Checked 16 October 2026
  2. Wati rate card, Growth and Pro (opens in a new tab)

    Cost per message in US dollars, dated 1 October 2026, linked from Wati’s pricing page. UK: marketing $0.1016, utility $0.0396.

    Checked 16 October 2026
  3. Wati rate card, Business (opens in a new tab)

    Dated 1 October 2026. UK: marketing $0.0902, utility $0.0352.

    Checked 16 October 2026
  4. Wati help: how to create and use WhatsApp Flows (opens in a new tab)

    The drag-and-drop builder, its two templates, custom attributes, and Flows per plan.

    Checked 16 October 2026
  5. Wati on the HubSpot Marketplace (opens in a new tab)

    WhatsApp for Sales & Marketing: needs Wati Pro or Business; contact sync, timeline logging, workflow actions; 4.7 from 75 ratings.

    Checked 16 October 2026
  6. Wati’s HubSpot integration page (opens in a new tab)

    What the HubSpot app does, and Wati’s other integrations.

    Checked 16 October 2026
  7. Wati: coexistence (opens in a new tab)

    Using the WhatsApp Business App and Wati on the same number.

    Checked 16 October 2026
  8. Wati: about us (opens in a new tab)

    Started in 2020 as a team inbox; customers and backers, by Wati’s account.

    Checked 16 October 2026
  9. Wati privacy policy (opens in a new tab)

    Operated by Clare.ai Limited, with an address in Hong Kong SAR.

    Checked 16 October 2026
  10. Wati help: message-based pricing (opens in a new tab)

    Message rates shown in the wallet of your Wati account.

    Checked 16 October 2026
  11. Meta: pricing on the WhatsApp Business Platform (opens in a new tab)

    List rates in US dollars from 1 October 2026. UK: marketing $0.0635, utility $0.022.

    Checked 16 October 2026
  12. HubSpot: connect WhatsApp to the conversations inbox (opens in a new tab)

    HubSpot’s own channel: the hubs it needs and its 1,000 template messages a month.

    Checked 16 October 2026
  13. Flowella pricing

    Starter $79 and Pro $199 a month, allowances, overage rates, unlimited Flows, a trial with no card, and Enterprise from 100,000 billable messages a month.

    Checked 16 October 2026
  14. Flowella knowledge base: plans, limits and billing

    The trial, overage, and Meta’s fees billed directly by Meta, never marked up.

    Checked 16 October 2026
  15. Flowella on the HubSpot Marketplace (opens in a new tab)

    Native form submissions, every HubSpot plan, and the rating.

    Checked 16 October 2026
  16. Flowella knowledge base: Flows

    How HubSpot forms become WhatsApp Flows.

    Checked 16 October 2026
  17. Flowella knowledge base: HubSpot workflow actions

    Six actions and four triggers, and the HubSpot plans they need.

    Checked 16 October 2026
  18. Flowella knowledge base: the HubSpot inbox channel

    WhatsApp in the HubSpot conversations inbox, and what it needs.

    Checked 16 October 2026
  19. Flowella inbox

    The Flowella app inbox and the HubSpot inbox.

    Checked 16 October 2026
  20. Flowella knowledge base: coexistence

    Keeping the WhatsApp Business App on the same number.

    Checked 16 October 2026
  21. Flowella multi-channel

    Several WhatsApp numbers in one account.

    Checked 16 October 2026
  22. Flowella integrations

    HubSpot first; others coming soon.

    Checked 16 October 2026
  23. Flowella knowledge base: data security

    Infrastructure in Microsoft Azure’s UK South region.

    Checked 16 October 2026
  24. Flowella privacy policy

    Flowella Limited, registered with Companies House in the UK.

    Checked 16 October 2026
  25. Meta: migrating a number between providers (opens in a new tab)

    How a business number moves from one provider to another.

    Checked 16 October 2026
  26. Flowella for HubSpot

    100K+ WhatsApp Flows completed, by Flowella’s count.

    Checked 16 October 2026

Wati’s name and logo are used only to identify the product compared. Flowella figures come from Flowella’s own pages and its approved results.

Flo jumping for joy with her fist in the air and a phone in her hand

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