Flowella
HubSpot forms as WhatsApp Flows
Which is the right fit for your HubSpot stack?
Flowella turns your HubSpot forms into WhatsApp Flows and writes each completed one back as a HubSpot form submission. Trengo is an omnichannel inbox for WhatsApp, email, social, live chat and voice, with AI agents. Both connect to HubSpot. They’re built for different jobs.
The eleven things that matter.
Each line about Trengo links to Trengo’s own pages or its HubSpot Marketplace listing, checked on 16 October 2026. Where Trengo does more, the table says so.
| What matters | Flowella | Trengo |
|---|---|---|
| Your HubSpot forms become WhatsApp FlowsPick a form you already use: its fields, validation and labels carry over. | ||
| Completed Flows arrive as HubSpot form submissionsSo form-submission workflows, lead scoring and reports run as they do for web forms. | ||
| WhatsApp Flows you can runHow many Flows each plan includes. | ||
| WhatsApp’s fees at Meta’s own ratesWho bills each message, and at what rate. Example: one marketing message to a UK number. | ||
| Send WhatsApp from HubSpot workflowsFlowella’s workflow actions need HubSpot Professional or Enterprise. | FlowellaYes. Six workflow actions, such as Send WhatsApp Template, and four triggers, such as Form Completed.22 |
|
| A shared inbox for repliesWhere your team reads and answers WhatsApp. | ||
| Keep the WhatsApp Business AppCoexistence: the app and the platform share one number. | ||
| Channels beyond WhatsAppInstagram, Messenger and web chat in the same inbox. | ||
| CRMs and shops besides HubSpotFor teams who run more than one system. | TrengoYes. Salesforce, Pipedrive, Zoho CRM, Microsoft Dynamics, Shopify, WooCommerce and more, as well as HubSpot.12 |
|
| Chatbots and AI agentsAutomatic replies when no one is free. | FlowellaPartly. Flows collect the answers, and a HubSpot workflow can hand the chat to Breeze Customer Agent.22 |
|
| A free trialTry it before you pay. |
Partly means the tool does some of this, as the line explains. Prices are in US dollars, before tax, as Trengo’s pricing page shows them; Trengo bills in euros.
The same answers, two ways.
Ask three questions in a WhatsApp Flow and the answers land in HubSpot as properties, ready for a workflow. Ask the same three in a chat and you get messages someone has to read and retype. Try both and watch the record.
Sample dataNothing you type leaves this page.
Today
Thanks for getting in touch. What do you need help with?
Or tap a typical reply
Jen OkaforHubSpot contact record
Sample data
HubSpot contact record- What they need
enquiry_type - From the FlowWaitingSet by the form submission
- From the chatWaitingNeeds someone to read it
- Team size
team_size - From the FlowWaitingSet by the form submission
- From the chatWaitingNeeds someone to read it
- Email
email - From the FlowWaitingSet by the form submission
- From the chatWaitingNeeds someone to read it
Timeline
Flow: 0 of 3 properties setChat: 0 of 3 properties set
Two solid products.
Trengo is a good product, and in places it does more than Flowella. Here’s who each one is.
Flowella
Flowella turns HubSpot forms into WhatsApp Flows and writes each answer back to HubSpot. It’s from the team at Discover Digital, a HubSpot Platinum Partner.
Trengo
Trengo was founded in Utrecht in 2017 and became a WhatsApp Business Provider in 2022. It’s a shared inbox for WhatsApp, email, social, live chat and voice, with AI agents.
Three tools, three jobs.
Pick by the job you need done. HubSpot’s own WhatsApp channel is the third option, and for some teams it’s enough.
-
Flowella
Choose Flowella if you want WhatsApp answers as HubSpot data.
- Your HubSpot forms should become WhatsApp Flows.
- Answers should arrive as form submissions and properties, not chat text.
- You want Meta to bill its fees to you directly, at its own rates.
- Your team replies in HubSpot, or in a focused WhatsApp inbox.
-
Trengo
Choose Trengo if one inbox should hold every channel.
- Your team answers WhatsApp, email, social, live chat and voice in one place.
- AI agents and AI Journeys should take the repetitive questions.
- Your data should sit with a Dutch provider, hosted in Frankfurt.
- You connect Salesforce, Pipedrive, Shopify or booking systems.
-
HubSpot’s own channel
Choose HubSpot’s own WhatsApp channel if inbox replies are enough.
- You have Marketing Hub or Service Hub, Professional or Enterprise.
- 1,000 template messages a month is enough, shared by all your connected WhatsApp Business accounts.
- Your team replies from the conversations inbox.
- Message details in conversation properties are all your workflows need.
Source17
Questions teams ask.
Four questions HubSpot teams put to us, answered for both tools.
Can a completed WhatsApp form start a HubSpot workflow?
Can our team reply from the HubSpot inbox?
Do we have to give up the WhatsApp Business App?
What would a seven-person team sending 25,000 templates a month pay?
Flowella
Pro is $199 a month with 2,500 billable messages, then $0.04 each. Meta bills its own fees to you, at its list rate.1816
Trengo
Boost is $335 a month billed yearly ($391 monthly) for 10 users and 500 conversations a month; Pro is $559 ($671) for 20 users and 1,500. Each message that opens a conversation counts, first contacts included, and extra conversations cost $17 to $20 per 100. Meta’s charges come from your Trengo balance, and Trengo bills in euros.132
Ratings and reviews.
Flowella’s HubSpot app is rated on the HubSpot Marketplace. Trengo’s app is listed there too, with no ratings yet.
Trengo on the HubSpot Marketplace
Read Trengo’s reviews on the HubSpot Marketplace (opens in a new tab)Exceptional engagement platform that transformed our student conversion with 160% increase in same-day applications and 90% WhatsApp response rates.
Peter HudsonDirector of Admissions, Brand & Customer Innovation, Oaklands CollegeHubSpot Marketplace integration
Put your HubSpot forms on WhatsApp.
Book a 30-minute demo on Microsoft Teams with Adam, our founder. We’ll show you a working Flow mapped to your HubSpot form, with your fields and your tone.
Or start a free 14-day trial