Turn WhatsApp Flows into CRM-ready form submissions.

Flowella lets marketers build WhatsApp Flow forms that submit straight into HubSpot. No custom endpoints or encryption code.

Get started free Try Flowella on WhatsApp (opens in a new tab)
How Oaklands College grew same-day applications by 160%
Flo, the Flowella mascot, waving hello with one hand and opening the other in a welcoming gesture
Founded
2025, by Discover Digital
Based in
Reading, United Kingdom
On the HubSpot Marketplace
Rated 5/5
WhatsApp Flows completed
100K+

Three reasons Flowella exists.

Most teams want WhatsApp to do real work, not just chat.

  • Your customers are already on WhatsApp

    It’s where your members and customers already reply. Your forms should be there too.

  • Bots talk. Businesses need data

    Most automation tools focus on conversations, but teams run on structured data: answers that land in the right CRM fields, already validated. Flowella bridges that gap.

  • Flows are powerful, setup is hard

    WhatsApp Flows bring multi-step forms into the chat, but building them yourself means endpoints, public-key encryption and data exchange. Flowella takes care of all three.

Three steps from form to Flow.

From connecting HubSpot to receiving structured submissions, the whole journey takes minutes.

  1. Step 1: Build your form

    Build it in your CRM the way you already do, or directly in Flowella. This one is ready to go: add a field and watch it carry through.

    Renewal 2026HubSpot form
    1. EmailEmailRequired
    2. First nameTextRequired
    3. Account typeDropdown · 3Required
    4. CurrencyDropdown · 3Optional

    Four fields, ready to convert.

  2. Step 2: Flowella converts it

    Connect your CRM and pick the form. Flowella builds the WhatsApp Flow and maps every field to a property on the CRM record.

    Renewal 2026WhatsApp FlowHubSpot

    Ready to map
    • Emailbecomes Email inputsaved to the HubSpot property email
    • First namebecomes Text inputsaved to the HubSpot property firstname
    • Account typebecomes Dropdownsaved to the HubSpot property account_type
    • Currencybecomes Dropdownsaved to the HubSpot property currency
    • WhatsApp numberbecomes From the chat, never askedsaved to the HubSpot property phone

  3. Step 3: Your workflows fire

    When a customer completes the Flow, the answers land on their record and your workflow branches on them, instantly.

    Renewal workflowWaiting for a submission

    Anna completed the Flow5 properties updated on her record

    Branch on Account type

    • PersonalSend the renewal link
    • FamilySend the family plan offer
    • BusinessAlert her account manager
    Anna answered

Built by Discover Digital, for marketers like us.

We created Flowella in 2025 at Discover Digital, a digital agency based in Reading, UK.

After years of building conversion journeys, we wanted a marketer-friendly way to turn WhatsApp into a structured data channel, without writing and maintaining encryption routines and endpoints every time.

Company
Flowella Limited
Company number
17255892, registered with Companies House
From the team at
Discover Digital, a HubSpot Platinum Partner
Get in touch with the team

Adam JuddFounder, Flowella

Book a demo and you’ll talk to Adam: 30 minutes on Microsoft Teams, looking at how you use WhatsApp today.

Book a demo with Adam

In our customers’ words.

Exceptional engagement platform that transformed our student conversion with 160% increase in same-day applications and 90% WhatsApp response rates.

Peter Hudson Peter HudsonDirector of Admissions, Brand & Customer InnovationHubSpot Marketplace integration Oaklands College

Game-changing donation campaign tool that delivers personal WhatsApp engagement with seamless automation and dramatically better completion rates.

Lawrence Tribe-Endt Lawrence Tribe-EndtCommercial Director, Countryside AllianceCustomer.io through the Flowella API Countryside Alliance
See all reviews on the HubSpot Marketplace (opens in a new tab) G2 reviews (opens in a new tab)

Frequently asked questions.

Quick answers about who Flowella is for and how it works.

Do I need a developer?

No. Flowella builds the WhatsApp Flow from your HubSpot form and handles the endpoints, encryption and field mapping for you.

Read the setup guide

Do my Flows need Meta approval?

Flowella uploads each Flow to Meta for you and shows whether it is in sync. If Meta rejects one, the reason appears in Flowella, so you can fix it and try again. The message templates that send your Flows are reviewed by Meta, as for any WhatsApp business.

How Flows sync with Meta

What about data security?

Your data is encrypted at rest with AES-256 and in transit with TLS. Starter and Pro customers are hosted in Microsoft Azure’s UK South region, and Enterprise customers can be hosted elsewhere by arrangement. Access to production systems is limited to a small number of authorised team members, with multi-factor authentication.

How Flowella handles your data

Does this replace my chatbot?

No. Flowella focuses on structured forms, so it works alongside a chatbot. It also has an inbox for the conversations around your Flows.

How the inbox works

What regions are supported?

Flowella works wherever the WhatsApp Business Platform does, so you can collect answers wherever your audience uses WhatsApp. Starter and Pro accounts are hosted in the UK.

Flo winking and pointing at the WhatsApp QR code printed on the card she is holding up
Scan Flo’s card to try a live Flow on WhatsApp. On your phone? Open it in WhatsApp (opens in a new tab)
Flo jumping for joy with her fist in the air and a phone in her hand

Don’t let your forms sit unseen in inboxes.

Connect your CRM, pick a form, publish. Live in 30 minutes. Free 14-day trial, no card.

Get started free Try on WhatsApp (opens in a new tab)
Book a Flowella demo · 30 minutes on Teams