Customers are already on WhatsApp
WhatsApp has 3B+ monthly active users, making it one of only a handful of apps at that scale. Your members and customers are there—your forms should be too.
Turn WhatsApp Flows into CRM‑ready form submissions
Flowella lets marketers build WhatsApp Flow forms that submit straight into HubSpot, Google Forms, Typeform, SurveyMonkey, and more—no custom endpoints or encryption code.
Why now—why Flowella?
Bots talk; businesses need data
Most “automation” tools focus on conversations. But teams run on structured data—submissions that land in the right CRM fields, with validation and audit trails. Flowella bridges that gap.
Flows are powerful, setup is hard
WhatsApp Flows bring multi‑step, in‑chat forms, but native setup means endpoints, public‑key encryption, and data‑exchange handling—work most marketing teams shouldn’t have to own. Flowella abstracts that.
Flowella converts the forms you already build (HubSpot, Typeform, Google Forms, SurveyMonkey and others) into WhatsApp Flows—so customers can complete them in chat, and the results flow back to your tools without custom dev.
How it works
Connect your tool
Authorize Flowella with HubSpot, Google Forms, Typeform, or SurveyMonkey. We read your fields so everything lines up.
Generate a WhatsApp Flow
Pick the form, select fields, set rules/validation, and publish. No endpoints. No encryption plumbing.
Go live
Send the Flow link via broadcast, QR, click‑to‑WhatsApp ads, or support chat. Submissions land in your connected tool with IDs, timestamps, and source metadata.
Built by Discover Digital for marketers like us
Flowella was created in 2025 by Discover Digital, a digital agency based in Reading, UK and a HubSpot Gold Partner. After years building conversion journeys, we wanted a marketer‑friendly way to turn WhatsApp into a structured data channel—without writing and maintaining encryption routines and endpoints every time.
Frequently asked questions
Do I need a developer?
No. Flowella manages endpoints, encryption, and field mapping for you.
Do my flows need Meta approval?
Template rules still apply; we guide you on best practices.
What about data security?
Encryption and secure exchange are handled; you control retention and destinations.
Does this replace my chatbot?
No. Flowella focuses on structured forms. Use it alongside chatbots.
What regions are supported?
Global. If your audience is on WhatsApp, you can collect data there.