HubSpot’s own WhatsApp, or Flowella? Pick by the job.

HubSpot’s own WhatsApp channel puts chats in the conversations inbox, on Marketing Hub or Service Hub Professional and Enterprise, with 1,000 template messages a month. Flowella turns your HubSpot forms into WhatsApp Flows and writes each completed one back as a form submission, on every HubSpot plan.

Get started free Try a live Flow on WhatsApp (opens in a new tab)
Flo, the Flowella mascot, looking through a magnifying glass at two cards she holds side by side, one with a green tick

Flowella and HubSpot WhatsApp at a glance

Checked 25 October 2026

Flowella

HubSpot forms as WhatsApp Flows

Your HubSpot plan
Any plan, Free and Starter included14
Costs from
$79 a month on Starter, plus Meta’s fees1213
Template messages
No cap; over your allowance, $0.05 or $0.04 each13
WhatsApp Flows
Built from your HubSpot forms15

HubSpot WhatsApp

The WhatsApp channel built into HubSpot

Your HubSpot plan
Marketing or Service Hub, Professional or Enterprise1
Costs from
Service Hub Professional, $90 a seat a month billed annually9
Template messages
1,000 a month, shared; $70 a month per 1,000 more16
WhatsApp Flows
Templates with Flow buttons don’t sync2

The ten things that matter.

Each line about HubSpot’s own WhatsApp channel links to HubSpot’s knowledge base, pricing pages or product catalogue, checked on 25 October 2026. Where HubSpot’s channel does more, the table says so.

Flowella and HubSpot WhatsApp, line by lineShaded rows matter most if HubSpot is your system of record.
What matters Flowella HubSpot WhatsApp
Your HubSpot forms become WhatsApp FlowsPick a form you already use: its fields, validation and labels carry over.
FlowellaYes.

Pick a HubSpot form and Flowella builds the Flow from it.15
HubSpot WhatsAppNo.

HubSpot doesn’t sync templates that use Flow buttons, and its WhatsApp pages don’t mention forms.25
Completed Flows arrive as HubSpot form submissionsSo form-submission workflows, lead scoring and reports run as they do for web forms.
FlowellaYes.

Written back as a native form submission, with the answers on contact properties.14
HubSpot WhatsAppNo.

Chats are inbox threads. Message details are saved in conversation properties, which workflows and reports can use.1
Works on HubSpot Free and StarterWithout upgrading your HubSpot subscription.
FlowellaYes.

Forms to Flows, the contact timeline and the Flowella inbox work on every HubSpot plan.142018
HubSpot WhatsAppNo.

It needs Marketing Hub or Service Hub, Professional or Enterprise. HubSpot’s catalogue lists no WhatsApp integration on Starter.17
Template messages each monthWhat happens when you send a lot.
FlowellaYes.

No cap. Starter includes 1,000 billable messages and Pro 2,500; after that each costs $0.05 or $0.04.1312
HubSpot WhatsAppPartly.

1,000 a month, shared by all your connected WhatsApp Business accounts. Each 1,000 more costs $70 a month.16
Send WhatsApp from HubSpot workflowsBoth need HubSpot Professional or Enterprise for workflows.
FlowellaYes.

Five workflow actions, such as Send WhatsApp Template, and four triggers, such as Form Completed.16
HubSpot WhatsAppYes.

A Send WhatsApp Message action sends approved templates to contacts who opted in.2
Reply from the HubSpot conversations inboxBeside email, chat and calls.
FlowellaPartly.

Through the Flowella channel, with Sales Hub or Service Hub Professional or Enterprise. Replies from HubSpot are text only.17
HubSpot WhatsAppYes.

WhatsApp threads land in the inbox and help desk, and replies can carry images, documents, meeting links and quotes.1
WhatsApp activity on the contact timelineSo your team sees WhatsApp next to email and calls.
FlowellaYes.

Form Completed, Message Sent, Message Read and Text Reply, on every HubSpot plan.2014
HubSpot WhatsAppYes.

Conversations are logged on the contact’s timeline when the phone number matches.1
Keep the WhatsApp Business AppCoexistence: the app and the platform share one number.
FlowellaYes.

Supported. Keep the app for one-to-one chats.19
HubSpot WhatsAppYes.

Supported, and HubSpot imports the last 180 days of chats when you connect.4
WhatsApp consent in HubSpotOpt-ins and opt-outs your workflows can check.
FlowellaPartly.

Records STOP and START opt-outs for each WhatsApp number. You keep your own record of opt-in in HubSpot.22
HubSpot WhatsAppYes.

Opt-in and opt-out keywords update two WhatsApp subscription types, with a history of each change.3
Channels beyond WhatsAppEmail, chat and calls in the same thread.
FlowellaNo.

WhatsApp only, across one or more numbers in one account.18
HubSpot WhatsAppYes.

It’s part of HubSpot’s inbox, so a conversation can switch to email or a call.1

Partly means the tool does some of this, as the line explains. Prices are in US dollars, before tax.

The same answers, two ways.

Ask three questions in a WhatsApp Flow and the answers land in HubSpot as properties, ready for a workflow. Ask the same three in a chat and you get messages someone has to read and retype. Try both and watch the record.

Sample dataNothing you type leaves this page.

Flo slotting small data cards into a blue filing drawer, the way a Flow files each answer as a property
Jen OkaforHubSpot contact record
Sample data
What they needenquiry_type
From the FlowWaitingSet by the form submission
From the chatWaitingNeeds someone to read it
Team sizeteam_size
From the FlowWaitingSet by the form submission
From the chatWaitingNeeds someone to read it
Emailemail
From the FlowWaitingSet by the form submission
From the chatWaitingNeeds someone to read it

Timeline

Flow: 0 of 3 properties setChat: 0 of 3 properties set

Two solid products.

HubSpot’s own channel is a good fit for many teams, and in places it does more than Flowella. Here’s who each one is.

Flowella

Flowella turns HubSpot forms into WhatsApp Flows and writes each answer back to HubSpot. It’s from the team at Discover Digital, a HubSpot Platinum Partner.

Company
Flowella Limited, registered in the UK24
Built for
HubSpot, on every HubSpot plan, Free included14
WhatsApp Flows completed
100K+, by Flowella’s count26

HubSpot WhatsApp

HubSpot’s WhatsApp channel is part of HubSpot itself. It connects a WhatsApp Business account to the conversations inbox and help desk, so your team can chat, send templates and automate messages without another app.

Made by
HubSpot, as part of Marketing Hub and Service Hub5
Comes with
Professional and Enterprise subscriptions17
Messages included
1,000 a month; 1,000 more for $70 a month76

Two tools, two jobs.

Pick by the job you need done. Each WhatsApp number sits with one of them at a time, so teams that want both use two numbers.

Flo pointing along one of three signposts, in green, sky blue and coral
  • Flowella

    Choose Flowella if you want WhatsApp answers as HubSpot data.

    • You’re on HubSpot Free or Starter, and don’t want to upgrade for WhatsApp.
    • Your HubSpot forms should become WhatsApp Flows.
    • Answers should arrive as form submissions and properties, not chat text.
    • You send more than 1,000 templates a month.

    Sources141513

  • HubSpot’s own channel

    Choose HubSpot’s own channel if inbox replies are enough.

    • You already have Marketing Hub or Service Hub, Professional or Enterprise.
    • Your team replies from the conversations inbox or help desk.
    • 1,000 template messages a month is enough, shared by all your numbers.
    • Message details in conversation properties are all your workflows need.

    Sources15

Questions teams ask.

Five questions HubSpot teams put to us, answered for both.

Do we need HubSpot Professional to use WhatsApp?

Flowella

No. Forms to Flows, the contact timeline and the Flowella inbox work on every HubSpot plan, Free included. Flowella’s workflow actions need HubSpot workflows, which come with Professional and Enterprise; on Free or Starter you send templates and Flows from Flowella instead.142116

HubSpot WhatsApp

Yes. HubSpot’s WhatsApp channel needs Marketing Hub or Service Hub, Professional or Enterprise, and HubSpot’s catalogue lists no WhatsApp integration on Starter.17

Can a completed WhatsApp form start a HubSpot workflow?

Flowella

Yes. Each completed Flow arrives as a native HubSpot form submission, with the answers on contact properties, so form-submission enrolment works as it does for web forms. Flowella adds a Form Completed trigger too. Workflows need HubSpot Professional or Enterprise.1416

HubSpot WhatsApp

HubSpot doesn’t sync templates that use Flow buttons, so its channel doesn’t send WhatsApp Flows. Workflows can use the message details it saves in conversation properties.21

What happens after 1,000 template messages in a month?

Flowella

Flowella keeps sending: Starter and Pro have no hard stop. Messages over your allowance cost $0.05 each on Starter and $0.04 on Pro, and Meta bills its own fees to you at its list rates.1312

HubSpot WhatsApp

The 1,000 is shared by all your connected WhatsApp Business accounts and resets each month on your subscription date. HubSpot’s catalogue sells 1,000 more messages a month for $70 a month.16

Can our team reply from the HubSpot inbox?

Flowella

Yes. Connect the Flowella channel and WhatsApp threads land in the HubSpot conversations inbox, beside email, chat and calls. It needs Sales Hub or Service Hub, Professional or Enterprise, and HubSpot Credits may apply. The Flowella app inbox works on any plan.1718

HubSpot WhatsApp

Yes, it’s what the channel is built for. WhatsApp threads land in the conversations inbox or help desk, and your team can reply with images, documents, meeting links and quotes.1

Do we have to give up the WhatsApp Business App?

Flowella

No. Flowella supports coexistence: keep the app for one-to-one chats while Flows and templates run on the same number.19

HubSpot WhatsApp

No. HubSpot supports coexistence too, and imports the last 180 days of chats when you connect. Only template messages sent from HubSpot count towards its limit.4

Ratings and reviews.

HubSpot’s own channel is part of HubSpot, so it has no Marketplace listing or rating of its own. Flowella’s rating is beside it.

HubSpot WhatsApp on the HubSpot Marketplace

HubSpot’s WhatsApp channel comes with Marketing Hub and Service Hub Professional and Enterprise, so there’s no app listing to rate. Checked on 25 October 2026.5

Exceptional engagement platform that transformed our student conversion with 160% increase in same-day applications and 90% WhatsApp response rates.

Peter Hudson Peter HudsonDirector of Admissions, Brand & Customer Innovation, Oaklands CollegeHubSpot Marketplace integration Oaklands CollegeOaklands College

5/5

Flowella’s rating on the HubSpot Marketplace (opens in a new tab)

Straight answers.

Spotted something out of date? Tell us and we’ll check it and fix it.

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Is this comparison fair?

We’ve tried to make it so. Every fact about HubSpot’s WhatsApp channel links to HubSpot’s knowledge base, pricing pages or product catalogue, checked on 25 October 2026. HubSpot’s channel does more than Flowella in places, such as replies with media in the HubSpot inbox, consent keywords that update HubSpot’s subscription types, and other channels in the same inbox, and the table says so.

Can I use WhatsApp with HubSpot Starter?

Not with HubSpot’s own channel. It needs Marketing Hub or Service Hub, Professional or Enterprise, and HubSpot’s catalogue lists no WhatsApp integration on Starter.

Flowella works on Starter and on Free: Flows built from your HubSpot forms, answers written back as form submissions, WhatsApp activity on the contact timeline and the Flowella inbox. Each completed Flow is a submission of your form, so the form automations HubSpot includes on every plan can run on it too. Flowella’s own workflow actions need Professional or Enterprise. Source 1, source 7, source 14, source 20, source 10, source 16.

Who bills WhatsApp’s message fees?

With Flowella, Meta bills you directly, at Meta’s list rates, and Flowella never marks them up. Flowella’s own bill is your plan plus any billable messages over its allowance.

With HubSpot’s own channel, WhatsApp messages come with your subscription: Professional and Enterprise include 1,000 a month, and HubSpot sells 1,000 more for $70 a month. HubSpot says it doesn’t charge for free entry point conversations. Source 13, source 11, source 7, source 6, source 1.

What does each cost to start?

Flowella starts at $79 a month on Starter, with 1,000 billable messages, on any HubSpot plan, plus Meta’s fees.

HubSpot’s channel comes with Professional. Service Hub Professional starts at $90 a seat a month billed annually ($100 monthly), plus a one-time $1,500 onboarding fee. Marketing Hub Professional starts at $800 a month billed annually ($890 monthly) with three seats, plus $3,000 onboarding. Prices are in US dollars, before tax, as published on 25 October 2026. Source 12, source 9, source 8.

Can HubSpot’s own channel send WhatsApp Flows?

No. HubSpot’s template guide says syncing templates that use Flow buttons isn’t supported, and its WhatsApp pages don’t mention forms. Flowella builds each Flow from a HubSpot form you already have and sends it in a template with a Flow button. Source 2, source 5, source 15.

Can we use Flowella alongside HubSpot’s own channel?

Yes, on different numbers. HubSpot needs a number that isn’t connected to another WhatsApp integration, so each number sits with one of them at a time, and moving a number between them is a migration. You could keep HubSpot’s channel for support chats and put Flowella on a second number for forms. Source 1, source 25.

What about data residency for UK and EU buyers?

Flowella’s app, databases and file storage run in Microsoft Azure’s UK South region, in London. With HubSpot’s channel, HubSpot’s terms name Meta as a sub-processor, and if your HubSpot data is hosted outside the United States, Meta falls under the exclusions in HubSpot’s regional data hosting policy. With either, WhatsApp messages pass through Meta. Source 23, source 1.

What is HubSpot’s own channel best at?

Replying to WhatsApp in the same HubSpot inbox as email, chat and calls, with images, documents, meeting links and quotes; sending templates from records and workflows; and managing WhatsApp consent with HubSpot’s subscription types. If inbox replies are your job and you already have Professional, it’s built in. Source 1, source 2, source 3.

Sources.

Every source was checked on 25 October 2026. Prices change, so check each vendor’s site before you buy.

  1. HubSpot: connect a WhatsApp channel to the conversations inbox (opens in a new tab)

    HubSpot’s own channel: Marketing Hub or Service Hub, Professional or Enterprise; 1,000 template messages a month, shared; 25 numbers per account. Updated 20 October 2026.

    Checked 25 October 2026
  2. HubSpot: use WhatsApp message templates in HubSpot (opens in a new tab)

    Templates from records, the inbox and workflows; templates with Flow buttons don’t sync; template insights.

    Checked 25 October 2026
  3. HubSpot: collect consent for WhatsApp conversations (opens in a new tab)

    Opt-in and opt-out keywords, two WhatsApp subscription types and the history of each change.

    Checked 25 October 2026
  4. HubSpot: connect a WhatsApp number using coexistence (opens in a new tab)

    The same number in the WhatsApp Business App and HubSpot, with the last 180 days of chats imported.

    Checked 25 October 2026
  5. HubSpot: WhatsApp integration (opens in a new tab)

    What HubSpot’s WhatsApp channel does and the subscriptions it needs. The page doesn’t mention forms.

    Checked 25 October 2026
  6. HubSpot Product & Services Catalog: add-ons (opens in a new tab)

    WhatsApp Message Limit Increase: 1,000 more WhatsApp messages a month for $70 a month, on Professional or Enterprise.

    Checked 25 October 2026
  7. HubSpot Product & Services Catalog: products (opens in a new tab)

    WhatsApp integration: none on Starter, 1,000 messages a month on Professional and Enterprise.

    Checked 25 October 2026
  8. HubSpot pricing: Marketing Hub (opens in a new tab)

    Professional from $800 a month billed annually ($890 monthly) with 3 Core Seats, plus $3,000 onboarding.

    Checked 25 October 2026
  9. HubSpot pricing: Service Hub (opens in a new tab)

    Professional from $90 a seat a month billed annually ($100 monthly), plus $1,500 onboarding.

    Checked 25 October 2026
  10. HubSpot: form automations (opens in a new tab)

    Simple workflows that run on each form submission, on every HubSpot plan, with limits by subscription.

    Checked 25 October 2026
  11. Meta: pricing on the WhatsApp Business Platform (opens in a new tab)

    List rates in US dollars from 1 October 2026. UK: marketing $0.0635, utility $0.022.

    Checked 25 October 2026
  12. Flowella pricing

    Starter $79 and Pro $199 a month, allowances, overage rates, unlimited Flows, a trial with no card, and Enterprise from 100,000 billable messages a month.

    Checked 25 October 2026
  13. Flowella knowledge base: plans, limits and billing

    No hard stop on Starter and Pro, overage, and Meta’s fees billed directly by Meta, never marked up.

    Checked 25 October 2026
  14. Flowella on the HubSpot Marketplace (opens in a new tab)

    Native form submissions, Forms to Flows on every HubSpot plan including Free and Starter, and a 5.0 rating from 7 ratings.

    Checked 25 October 2026
  15. Flowella knowledge base: Flows

    How HubSpot forms become WhatsApp Flows, and answers come back as submissions of the same form.

    Checked 25 October 2026
  16. Flowella knowledge base: HubSpot workflow actions

    Five actions and four triggers, and the HubSpot plans they need.

    Checked 25 October 2026
  17. Flowella knowledge base: the HubSpot inbox channel

    WhatsApp in the HubSpot conversations inbox, what it needs, and its text-only replies.

    Checked 25 October 2026
  18. Flowella inbox

    The Flowella app inbox and the HubSpot inbox.

    Checked 25 October 2026
  19. Flowella knowledge base: coexistence

    Keeping the WhatsApp Business App on the same number.

    Checked 25 October 2026
  20. Flowella knowledge base: contact activity

    Form Completed, Message Sent, Message Read and Text Reply on the HubSpot contact timeline.

    Checked 25 October 2026
  21. Flowella knowledge base: before you start

    Without HubSpot workflows, you send templates and Flows from Flowella instead.

    Checked 25 October 2026
  22. Flowella knowledge base: opt-outs

    STOP and START keywords recorded per WhatsApp number; Flowella records opt-outs, not opt-ins.

    Checked 25 October 2026
  23. Flowella knowledge base: data security

    Infrastructure in Microsoft Azure’s UK South region.

    Checked 25 October 2026
  24. Flowella privacy policy

    Flowella Limited, which operates the service.

    Checked 25 October 2026
  25. Meta: migrating a number between providers (opens in a new tab)

    How a business number moves from one provider to another.

    Checked 25 October 2026
  26. Flowella for HubSpot

    100K+ WhatsApp Flows completed, by Flowella’s count.

    Checked 25 October 2026

HubSpot’s name and logo are used only to identify the product compared. Flowella is an independent app on the HubSpot Marketplace, not made by HubSpot. Flowella figures come from Flowella’s own pages and its approved results.

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