Co-existence is the easy part. The Flows are the difference.
Keeping your WhatsApp Business App number alongside an inbox is becoming standard, and that is a good thing. The real question is what runs on that number next. Flowella turns it into native WhatsApp Flows: guided, interactive forms your customers complete inside the chat, with every answer written back to HubSpot as structured data that triggers workflows.
What you can do once the number is connected.
Co-existence connects the number. What runs on it next is what matters.
A connected number, and free text to sort.
You can chat 1:1 and send templates from your inbox. Replies still arrive as unstructured messages that a human reads, interprets, and copies into the CRM.
- 1:1 chats and templates from your inbox
- Replies stay unstructured
- Manual CRM sorting
A connected number that captures clean data.
The same number sends interactive WhatsApp Flows. Customers tap through a guided form, and answers land in HubSpot as structured fields that trigger workflows automatically.
- Interactive WhatsApp Flows on the same number
- Structured fields in HubSpot
- Workflows trigger automatically
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Connect in minutes.
Start in Flowella, choose "Connect your existing WhatsApp Business App", and follow Meta's guided steps. Flowella shows a verification code, you confirm in the app, and the number is connected to the WhatsApp Business Platform.
Decide what to bring across.
During setup you choose whether to sync up to six months of 1:1 history, or start fresh from new conversations only. Contacts come across either way.
Flowella vs HubSpot native WhatsApp
Co-existence is now a shared capability. The gaps are the Flows engine, structured data, and tier access.
| Capability | HubSpot native WhatsApp | Flowella |
|---|---|---|
| Keep your existing Business App number (co-existence) | Yes (Marketing/Service Hub Pro+) | Yes |
| Log conversations and send templates from HubSpot | Yes | Yes |
| Convert HubSpot forms into native, interactive WhatsApp Flows | No | Yes |
| Send multi-screen forms with branching inside the chat | No | Yes |
| Return answers as a structured HubSpot form submission | No | Yes |
| Available below the Professional tier | No | Yes |
Straight answers.
Including the obvious one.
Doesn't HubSpot do co-existence now?
Yes, on Marketing Hub Professional and Enterprise. Co-existence connects the number; it does not, on its own, send interactive WhatsApp Flows or return structured form data to your CRM. That is what Flowella adds on top, and it works whatever HubSpot tier you are on.
Can I keep using the WhatsApp Business App after connecting?
Yes, that is the point of co-existence.
Do I have to share my chat history?
No, you can start fresh from new conversations.
Will group chats appear in Flowella?
No, they stay in the app.
Can I co-exist if my number is already on another WhatsApp API tool?
Not on the same number at once. You would use a new number, or move the existing one across first.
Anything I should know before I start?
Co-existence needs WhatsApp Business App version 2.24.17 or higher, and a few country codes are not yet supported. The setup guide has the current list.
