WhatsApp Flows + HubSpot CRM Integration

Turn conversations into structured data. Automatically.

Flowella brings the forms you already use into WhatsApp, where customers actually respond.

Every answer comes back as clean, structured data that triggers workflows in your CRM. No code. No middleware. No chasing.

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Rated ⭐⭐⭐⭐⭐ on the HubSpot Marketplace

WhatsApp is the world's most-read channel. So why are businesses still using it like email?

Most WhatsApp marketing today is stuck in broadcast mode: send a message, hope for the best, then deal with a messy stream of replies one by one. Even with an AI chatbot, you end up with unstructured conversations, dead ends, and very little data you can trust or automate against.

The problem isn't WhatsApp. It's the approach.

One shift changes everything

Flowella turns your existing forms into WhatsApp Flows. Customers complete a guided form inside WhatsApp, and the answers come back to your CRM as clean, structured data.

That one shift, from free-text chatting to structured responses, unlocks fully automated workflows. You can trigger actions, apply branching logic, update records, and only involve a human when it genuinely matters.

Build your form

Create it in HubSpot (or your CRM) the way you already do.

Flowella converts it

Connect your CRM, pick the form, and Flowella generates a WhatsApp Flow from it. Tailor the wording, set required fields, define branches.

Data flows back automatically

When a customer completes the flow, the submission writes straight back into your CRM. Workflows trigger instantly.

The Flowella Effect

Surveys & Feedback

Get more responses by sending surveys through WhatsApp.

Flowella turns your forms into quick, conversational chats with buttons and replies. Customers answer on the go, and completion rates soar. All feedback syncs instantly with your CRM or survey tool.

ID Verification

Verify customer identities directly in WhatsApp with Flowella. Users can securely upload ID photos or selfies without switching apps. The process is fast, seamless and fully guided in chat. Perfect for onboarding, financial services, or compliance workflows.

Updating Missing & Stale Contact Details

Keep your CRM clean with chat-based updates. Flowella sends friendly WhatsApp messages to confirm missing details like emails or addresses. Users reply in chat, Flowella validates the info, and your records update automatically.
Faster, easier, and far more accurate than chasing forms.

Renewals & Re-engagement

Stay connected with customers through proactive WhatsApp messages.

With Flowella, you can automatically send renewal reminders or re-engagement prompts to opted-in users. If a subscription or membership is about to expire, Flowella sends a friendly WhatsApp message and guides through the process in chat.

Customers can confirm details, ask questions, or renew instantly. It’s fast, personal, and effortless.

5 mins

Get your first WhatsApp Flow live

98%

Typical WhatsApp message open rates

Higher form completion rate than web forms

Don’t let your Forms sit unseen in inboxes, put them into WhatsApp and watch engagement take off!

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