WhatsApp Flows + HubSpot integration

Turn conversations into conversions.

Flowella brings the forms you already use into WhatsApp, where customers actually respond.

Every answer comes back as clean, structured data that triggers workflows in your CRM.

No code. No middleware. No chasing.

Get started free → Try on WhatsApp

Rated 5/5 on the HubSpot Marketplace

Meet Flo. Where forms find their flow.

Channel WhatsApp Flows

Integration HubSpot and CRMs

Setup No-code, ~5 min

Trial 14 days, free

The state of WhatsApp marketing

WhatsApp is the world's most-read channel. So why are businesses still using it like email ?

Most WhatsApp marketing today is stuck in broadcast mode: send a message, hope for the best, then deal with a messy stream of replies one by one. Even with an AI chatbot, you end up with unstructured conversations, dead ends, and very little data you can trust or automate against.

The problem isn't WhatsApp… it's the approach.

⚠ Broadcast mode

Send. Hope. Sort the mess.

One-way blasts, free-text replies, manual chasing.

Replies arrive as unstructured chat
Humans copy-paste into the CRM
Workflows can't trigger reliably

B Hi! Are you still interested in renewing your policy?

A yes maybe later actually maybe friday?

UNSTRUCTURED NO TRIGGER HUMAN-CHASE

✓ Flowella mode

Ask. Capture. Trigger.

Guided forms inside WhatsApp. Structured data into your CRM.

Answers come back as clean fields
Records update automatically
Workflows trigger the moment data lands

Email john.smith@email.com ✓

Account Personal Current ✓

Currency EUR – Euro ✓

STRUCTURED CRM-SYNCED AUTOMATED

One shift changes everything

Free-text chat becomes structured response.

Flowella turns your existing forms into WhatsApp Flows. Customers complete a guided form inside WhatsApp, and answers come back as clean, structured data, unlocking fully automated workflows, branching logic, and instant record updates.

Build your form

Create it in HubSpot (or your CRM) the way you already do.

Form name Renewal 2026

Fields 6

Source HubSpot

/ Connected

Flowella converts it

Connect your CRM, pick the form, and Flowella generates a WhatsApp Flow. Tailor wording, set required fields, define branches.

Question 1 Email →

Question 2 Branch ↘

Question 3 Submit ✓

/ Flow ready

Data flows back

When a customer completes the flow, the submission writes straight back into your CRM. Workflows trigger instantly.

Lead.email ✓ updated

Workflow → fired

Sequence → enrolled

/ Automated

▶ 1:38 · The Power of WhatsApp Flows and HubSpot at Oaklands College Open Day Flowella story video poster

Watch on YouTube

Hear the story

Why we built Flowella.

A short overview of why we built Flowella and how it's changing the way businesses use WhatsApp, from broadcast clutter to structured, automated conversations.

Get started free Try on WhatsApp

5★ on the HubSpot Marketplace

100K+ WhatsApp Flows completed

90%+ typical WhatsApp open rate