Turn the forms you already use into WhatsApp Flows customers actually finish. Flowella maps every answer back as a structured submission, ready to automate.
WhatsApp is the world’s most-read channel. So why are businesses still using it like email?
Most WhatsApp marketing today is stuck in broadcast mode: send a message, hope for the best, then deal with a messy stream of replies one by one. Even with an AI chatbot, you end up with unstructured conversations, dead ends, and very little data you can trust or automate against.
Hi Tom 👋 the two-bed flat on Mill Road is still available. Would you like to view it?
yes please! does it come with parking?
It has one parking space. When could you come and see it?
weekdays after 5, or saturday
Thursday at 17:30 or Saturday at 11:00 are free. Which suits you?
let me check with my partner and get back to you
Six messages over 8 hours 35 minutes. Still no viewing booked.
Replies arrive as unstructured chat
Humans copy-paste into the CRM
Workflows can’t trigger reliably
Unstructured
No trigger
Human chase
Ask.Capture.Trigger.
Guided forms inside WhatsApp. Structured data into your CRM.
Flowella mode
One screen, about 30 seconds. Try it yourself.
Answers come back as clean fields
Records update automatically
Workflows trigger the moment data lands
Structured
CRM-synced
Automated
Here’s what happens when your form moves to WhatsApp.
Follow Anna’s renewal from a QR code on a poster to a finished record in your CRM. Flo will show you each step.
Scan my card. It opens a real Flow.
1
Step 1: Say hi with a scan or a tap.
Put a QR code on a poster, a Click-to-WhatsApp button in your ads, a link in your emails, or a button in a WhatsApp message. One tap and the Flow is open.
Print it on posters, letters, packaging or screens. A scan opens WhatsApp with your Flow ready to start.
Run it on Facebook or Instagram. A tap on the ad opens a WhatsApp chat that starts your Flow.
Add a wa.me link to emails, texts, your website or your bio. One tap opens the chat.
Send an approved WhatsApp template to opted-in contacts, with a button that opens your Flow.
The form opens right inside WhatsApp. Big buttons, no typing marathons, done in about 30 seconds.
3
Step 3: Every answer finds its own path.
Chose annual? Send a thank-you. Chose monthly? Offer the annual saving next week. Not right now? Remind them on Friday. You set the paths once.
Anna’s answer in step 2: Annual · £49
AnnualSend a thank-youAnna’s path
Quarterly or monthlyOffer the annual saving next weekAnna’s path
Not right nowRemind them on FridayAnna’s path
4
Step 4: Straight into your CRM, neatly filed.
Every answer lands as a clean field on the contact record. No copy and paste, no lost replies.
AP
Anna PriceContact record
Sample data
Plan
Annual · £49
Email
anna.price@example.com
Consent
WhatsApp opt-in, recorded in the Flow
Source
QR code, renewal poster
Flow
Renew with Acme
plan field written by FlowellaUpdated today, 09:16
5
Step 5: Then the workflows do the chasing.
Receipts, reminders, hand-offs and follow-ups fire on their own, the second the data lands.
Receipt sentIn the same WhatsApp chat
Team notifiedTask created for the membership team
Reminders stoppedRenewal sequence ended
Next step scheduledThank-you message, tomorrow
6
Step 6: What changes for your business.
Customers reply, forms get finished, and your team stops chasing.
90%WhatsApp response ratesOaklands College
160%increase in same-day applicationsOaklands College
3 minmedian first reply time
100K+WhatsApp Flows completed
Free-text chat becomes structured response.
Flowella turns your existing forms into WhatsApp Flows. Customers complete a guided form inside WhatsApp, and answers come back as clean, structured data, unlocking fully automated workflows, branching logic, and instant record updates.
1
Step 1: Build your form
Build it in your CRM the way you already do, or directly in Flowella. This one is ready to go: add a field and watch it carry through.
Renewal 2026HubSpot form
EmailEmailRequired
First nameTextRequired
Account typeDropdown · 3Required
CurrencyDropdown · 3Optional
Four fields, ready to convert.
2
Step 2: Flowella converts it
Connect your CRM and pick the form. Flowella builds the WhatsApp Flow and maps every field to a property on the CRM record.
Renewal 2026WhatsApp FlowHubSpot
Ready to map
Field, in WhatsAppContact property
Emailbecomes Email inputsaved to the HubSpot property email
First namebecomes Text inputsaved to the HubSpot property firstname
Account typebecomes Dropdownsaved to the HubSpot property account_type
Currencybecomes Dropdownsaved to the HubSpot property currency
WhatsApp numberbecomes From the chat, never askedsaved to the HubSpot property phone
3
Step 3: Your workflows fire
When a customer completes the Flow, the answers land on their record and your workflow branches on them, instantly.
Renewal workflowWaiting for a submission
AAnna completed the Flow5 properties updated on her record
Branch on Account type
PersonalSend the renewal link
FamilySend the family plan offer
BusinessAlert her account manager
Anna answered
2:14
Why we stopped emailing forms.
Just over two minutes on why email forms stopped working for us, and what we built instead.
Starter from $79 a month, with 1,000 billable messages included, then $0.05 per billable message. Meta bills its delivery fees direct, at cost. Free 14-day trial, no card.
Get it on the HubSpot Marketplace
G2 reviews
