flow

WhatsApp Flows + HubSpot integration

Turn the forms you already use into WhatsApp Flows customers actually finish.

Flowella maps every answer back as a structured form submission, ready to automate.

Get started free → Try on WhatsApp

★★★★★ Rated 5/5 on the HubSpot Marketplace →

Channel WhatsApp Flows

Integration HubSpot and CRMs

Setup No-code, ~5 min

Trial 14 days, free

The state of WhatsApp marketing

WhatsApp is the world's most-read channel. So why are businesses still using it like email ?

Most WhatsApp marketing today is stuck in broadcast mode: send a message, hope for the best, then deal with a messy stream of replies one by one. Even with an AI chatbot, you end up with unstructured conversations, dead ends, and very little data you can trust or automate against.

The problem isn't WhatsApp… it's the approach.

⚠ Broadcast mode ✓ Flowella mode

⚠ Broadcast mode

Send. Hope. Sort the mess.

One-way blasts, free-text replies, manual chasing.

• Replies arrive as unstructured chat
• Humans copy-paste into the CRM
• Workflows can't trigger reliably

‹

Acme Insurance Business · online

Hi Anna 👋 just checking — are you still keen to renew your policy this year? 09:14

ohh hi yeah maybe? remind me what plan I'm on? 11:42 ✓✓

You're on the Standard plan. Happy to send the renewal link? 11:43

actually can we chat tomorrow? today is mad 11:46 ✓✓

Of course — what time works? 11:47

idk friday maybe? 😅 14:08 ✓✓

UNSTRUCTURED NO TRIGGER HUMAN-CHASE

→

✓ Flowella mode

Ask. Capture. Trigger.

Guided forms inside WhatsApp. Structured data into your CRM.

• Answers come back as clean fields
• Records update automatically
• Workflows trigger the moment data lands

Cancel Renew with Acme ⋯

Hi Anna — pick the plan that suits you. We'll auto-renew and send your receipt here in WhatsApp.

• ⏱️ 30 seconds · Card on file
• 👤 With · Membership team
• 📩 Receipt sent here after renewal

Choose your plan

• 🏆 Annual · £49 ✓
• 🎯 Quarterly · £15 ✓
• 📅 Monthly · £6 ✓

Confirm renewal

Powered by Flowella · Secure renewal

STRUCTURED CRM-SYNCED AUTOMATED

One shift changes everything

Free-text chat becomes structured response.

Flowella turns your existing forms into WhatsApp Flows. Customers complete a guided form inside WhatsApp, and answers come back as clean, structured data, unlocking fully automated workflows, branching logic, and instant record updates.

01

Build your form

Create it in HubSpot (or your CRM) the way you already do.

/ Connected

02

Flowella converts it

Connect your CRM, pick the form, and Flowella generates a WhatsApp Flow. Tailor wording, set required fields, define branches.

/ Flow ready

03

Your workflows fire

When a customer completes the flow, the submission writes straight back into your CRM. Workflows trigger instantly.

/ Automated

Workflows

Six workflows you can copy this week.

Real WhatsApp workflows our customers run on HubSpot today. Pick one, swipe the blueprint, ship it.

Meeting Booking Workflow

Book more meetings: WhatsApp calendar invite from HubSpot forms, smart nudges until Calendly books, reminders that cut no-shows.

Platform

HubSpot Calendly

Category

Sales Communication

Industry

Professional Services B2B SaaS Agencies Hospitality

Open playbook →

Donation Campaigns

Raise more from supporters: video-led WhatsApp donation campaigns from HubSpot, exit on first donation, never ask twice.

Platform

HubSpot Stripe

Category

Fundraising Communication

Industry

Charity & Non-profit

Open playbook →

Web Contact Follow-up

Convert more web traffic: two-field form, then a 5-day WhatsApp drip that enriches the CRM and qualifies the lead before the SDR ever calls.

Platform

HubSpot

Category

Marketing Communication

Industry

B2B SaaS FinTech Professional Services Charity & Non-profit

Open playbook →

Membership Renewals

Renew more memberships with a 30-day WhatsApp cadence, value recap, one-tap renew, human handover, and win-back exit.

Platform

HubSpot Stripe

Category

Retention Communication

Industry

Professional Services B2B SaaS Charity & Non-profit

Open playbook →

KYC Onboarding

Complete KYC faster with WhatsApp document requests, missing-file nudges, verification branches, and manual review only for exceptions.

Platform

HubSpot

Category

Onboarding Support

Industry

FinTech Healthcare

Open playbook →

Authentication / OTP

Verify users faster with WhatsApp OTP, single-use codes, retry branching, fail-closed support, and audit logging.

Platform

HubSpot

Category

Support Communication

Industry

FinTech Healthcare

Open playbook →

Browse all workflows →

Journal

WhatsApp questions, answered.

View all blogs →

WhatsApp Platform

Can I Use My Existing Business Phone Number with WhatsApp Business?

Aug 9, 2026 · 8 min read

WhatsApp Platform

How Do I Get a Verified WhatsApp Business Account?

Aug 7, 2026 · 2 min read

HubSpot

Can HubSpot Automatically Send a WhatsApp Confirmation After a Form Submission?

Aug 6, 2026 · 8 min read

Exceptional engagement platform that transformed our student conversion with 160% increase in same-day applications and 90% WhatsApp response rates

Peter Hudson Director of Admissions, Brand & Customer Innovation

Game-changing donation campaign tool that delivers personal WhatsApp engagement with seamless automation and dramatically better completion rates

Lawrence Tribe-Endt Commercial Director, Countryside Alliance

See all reviews on the HubSpot Marketplace ›

Pricing

We don't mark up Meta's fees.

1,000 conversations included, then $0.05 each. Meta bills its delivery fees direct, at cost. Free 14-day trial, no card.

$79 / month

See pricing plans →

Knowledge base

Your first Flow, live in 30 minutes.

Setup tutorials, branching-logic patterns, webhook reference, and best-practice playbooks for HubSpot and the WhatsApp Business API.

Visit the knowledge base →

Ready when you are

Don't let your forms sit unseen in inboxes.

Connect your CRM, pick a form, publish. Live in 30 minutes. Free 14-day trial, no card.

Get started free → Try on WhatsApp

Book a Flowella demo · 30 minutes on Teams