Your forms, in WhatsApp.

Turn the forms you already use into WhatsApp Flows customers actually finish. Flowella maps every answer back as a structured submission, ready to automate.

Get started free Try on WhatsApp (opens in a new tab)
Rated 5/5 on the HubSpot Marketplace (opens in a new tab)
  • Never leaves the chat
  • Syncs with your tools
  • Automate what’s next
Flo, the Flowella mascot, surfing on a big green WhatsApp speech bubble with her arms out, laughing
Runs on
WhatsApp Flows
Integration
CRMs & form platformsFlowellaHubSpotCustomer.ion8n
Setup
No-code, live in 30 minutes
Free trial
14 days

WhatsApp is the world’s most-read channel. So why are businesses still using it like email?

Most WhatsApp marketing today is stuck in broadcast mode: send a message, hope for the best, then deal with a messy stream of replies one by one. Even with an AI chatbot, you end up with unstructured conversations, dead ends, and very little data you can trust or automate against.

The problem isn’t WhatsApp. It’s the approach.

Send. Hope. Sort the mess.

One-way blasts, free-text replies, manual chasing.

Broadcast mode
Acme InsuranceBusiness · online
  1. Hi Anna 👋 just checking, are you still keen to renew your policy this year?
  2. ohh hi yeah maybe? remind me what plan I’m on?
  3. You’re on the Standard plan. Happy to send the renewal link?
  4. actually can we chat tomorrow? today is mad
  5. Of course. What time works?
  6. idk friday maybe? 😅

Six messages over 4 hours 54 minutes. Still no renewal.

  • Replies arrive as unstructured chat
  • Humans copy-paste into the CRM
  • Workflows can’t trigger reliably
  • Unstructured
  • No trigger
  • Human chase

Ask. Capture. Trigger.

Guided forms inside WhatsApp. Structured data into your CRM.

Flowella mode
CancelRenew with Acme

Pick how you’d like to renew your membership. We’ll send your receipt right here.

Choose your plan

Powered by Flowella · Secure renewal

One screen, about 30 seconds. Try it yourself.

  • Answers come back as clean fields
  • Records update automatically
  • Workflows trigger the moment data lands
  • Structured
  • CRM-synced
  • Automated

Here’s what happens when your form moves to WhatsApp.

Follow Anna’s renewal from a QR code on a poster to a finished record in your CRM. Flo will show you each step.

Scan my card. It opens a real Flow.

Flo winking and pointing at the WhatsApp QR code printed on the card she is holding up
  1. Flo winking and pointing at the WhatsApp QR code printed on the card she is holding up

    Step 1: Say hi with a scan or a tap.

    Put a QR code on a poster, a Click-to-WhatsApp button in your ads, a link in your emails, or a button in a WhatsApp message. One tap and the Flow is open.

    • Print it on posters, letters, packaging or screens. A scan opens WhatsApp with your Flow ready to start.
    • Run it on Facebook or Instagram. A tap on the ad opens a WhatsApp chat that starts your Flow.
    • Add a wa.me link to emails, texts, your website or your bio. One tap opens the chat.
    • Send an approved WhatsApp template to opted-in contacts, with a button that opens your Flow.
    On this phone? Open it in WhatsApp
  2. Flo tapping the green button on a big phone showing a short form, with green ticks around her

    Step 2: Fill it in without leaving the chat.

    The form opens right inside WhatsApp. Big buttons, no typing marathons, done in about 30 seconds.

    Renew with AcmeAbout 30 seconds
    Choose your plan

    Pick a plan and confirm. Steps 3 and 4 follow your answer.

  3. Flo pointing along one of three signpost arrows in green, blue and coral

    Step 3: Every answer finds its own path.

    Chose annual? Send a thank-you. Chose monthly? Offer the annual saving next week. Not right now? Remind them on Friday. You set the paths once.

    Anna’s answer in step 2: Annual · £49

    • AnnualSend a thank-youAnna’s path
    • Quarterly or monthlyOffer the annual saving next weekAnna’s path
    • Not right nowRemind them on FridayAnna’s path
  4. Flo filing small data cards into a blue filing drawer

    Step 4: Straight into your CRM, neatly filed.

    Every answer lands as a clean field on the contact record. No copy and paste, no lost replies.

    Anna PriceContact record
    Sample data
    Plan
    Annual · £49
    Email
    anna.price@example.com
    Consent
    WhatsApp opt-in, recorded in the Flow
    Source
    QR code, renewal poster
    Flow
    Renew with Acme

    plan field written by FlowellaUpdated today, 09:16

  5. Flo with her feet up on a desk and a mug of tea while green paper planes fly past

    Step 5: Then the workflows do the chasing.

    Receipts, reminders, hand-offs and follow-ups fire on their own, the second the data lands.

    • Receipt sentIn the same WhatsApp chat
    • Team notifiedTask created for the membership team
    • Reminders stoppedRenewal sequence ended
    • Next step scheduledThank-you message, tomorrow
  6. Flo relaxing on a green speech-bubble beanbag, giving a thumbs-up with a phone in her other hand

    Step 6: What changes for your business.

    Customers reply, forms get finished, and your team stops chasing.

    • 90%WhatsApp response ratesOaklands College
    • 160%increase in same-day applicationsOaklands College
    • 3 minmedian first reply time
    • 100K+WhatsApp Flows completed

Free-text chat becomes structured response.

Flowella turns your existing forms into WhatsApp Flows. Customers complete a guided form inside WhatsApp, and answers come back as clean, structured data, unlocking fully automated workflows, branching logic, and instant record updates.

  1. Step 1: Build your form

    Build it in your CRM the way you already do, or directly in Flowella. This one is ready to go: add a field and watch it carry through.

    Renewal 2026HubSpot form
    1. EmailEmailRequired
    2. First nameTextRequired
    3. Account typeDropdown · 3Required
    4. CurrencyDropdown · 3Optional

    Four fields, ready to convert.

  2. Step 2: Flowella converts it

    Connect your CRM and pick the form. Flowella builds the WhatsApp Flow and maps every field to a property on the CRM record.

    Renewal 2026WhatsApp FlowHubSpot

    Ready to map
    • Emailbecomes Email inputsaved to the HubSpot property email
    • First namebecomes Text inputsaved to the HubSpot property firstname
    • Account typebecomes Dropdownsaved to the HubSpot property account_type
    • Currencybecomes Dropdownsaved to the HubSpot property currency
    • WhatsApp numberbecomes From the chat, never askedsaved to the HubSpot property phone

  3. Step 3: Your workflows fire

    When a customer completes the Flow, the answers land on their record and your workflow branches on them, instantly.

    Renewal workflowWaiting for a submission

    Anna completed the Flow5 properties updated on her record

    Branch on Account type

    • PersonalSend the renewal link
    • FamilySend the family plan offer
    • BusinessAlert her account manager
    Anna answered

Why we stopped emailing forms.

Just over two minutes on why email forms stopped working for us, and what we built instead.

Get started free Try on WhatsApp (opens in a new tab)
Rated 5/5 on the HubSpot Marketplace (opens in a new tab)

Six workflows you can copy this week.

Real WhatsApp workflows our customers run today. Pick one, swipe the blueprint, ship it.

Browse all workflows

  • Meeting Booking Workflow

    Book more meetings: WhatsApp calendar invite from HubSpot forms, smart nudges until the meeting is booked, reminders that cut no-shows.

    • Sales
    • Communication

    Industries: Professional Services, B2B SaaS, Agencies, Hospitality

  • Donation Campaigns

    Raise more from supporters: video-led WhatsApp donation campaigns from HubSpot, exit on first donation, never ask twice.

    • Fundraising
    • Communication

    Industries: Charity & Non-profit

  • Web Contact Follow-up

    Convert more web traffic: two-field form, then a 5-day WhatsApp drip that enriches the CRM and qualifies the lead before the SDR ever calls.

    • Marketing
    • Communication

    Industries: B2B SaaS, FinTech, Professional Services, Charity & Non-profit

  • Membership Renewals

    Renew more memberships with a 30-day WhatsApp cadence, value recap, one-tap renew, human handover, and win-back exit.

    • Retention
    • Communication

    Industries: Professional Services, Charity & Non-profit

  • KYC Onboarding

    Complete KYC faster with WhatsApp document requests, missing-file nudges, verification branches, and manual review only for exceptions.

    • Onboarding
    • Support

    Industries: FinTech

  • Authentication / OTP

    Verify users faster with WhatsApp OTP, single-use codes, retry branching, fail-closed support, and audit logging.

    • Support
    • Communication

    Industries: FinTech, Healthcare

FlowellaSample data
Renewal 2026Live

WhatsApp Flow · 3 questions · writes back to your CRM

  • Sent1,240
  • Opened1,116
  • Started1,004
  • Completed932
  • Anna PriceAnnual · £49
  • Tom OkaforMonthly · £6
  • Priya ShahAnnual · £49
Sample data for illustration, not real results.

Set up a Flow in five minutes.

Turn a HubSpot form into a WhatsApp Flow, send it, then follow every conversation and answer from the Flowella dashboard.

Flo standing on the card below, holding up her phone with a green tick and giving a thumbs-up

Ready to see it from the customer’s side?

Try Flowella on WhatsApp

Experience a live WhatsApp Flow now. No account needed.

In our customers’ words.

Exceptional engagement platform that transformed our student conversion with 160% increase in same-day applications and 90% WhatsApp response rates.

Peter Hudson Peter HudsonDirector of Admissions, Brand & Customer Innovation Oaklands CollegeOaklands College

Game-changing donation campaign tool that delivers personal WhatsApp engagement with seamless automation and dramatically better completion rates.

Lawrence Tribe-Endt Lawrence Tribe-EndtCommercial Director, Countryside AllianceSends WhatsApp campaigns from Customer.io through the Flowella API Countryside Alliance
See all reviews on the HubSpot Marketplace (opens in a new tab) G2 reviews (opens in a new tab)

WhatsApp questions, answered.

View all posts

Pricing and help

$79/ month

We don’t mark up Meta’s fees.

Starter from $79 a month, with 1,000 billable messages included, then $0.05 per billable message. Meta bills its delivery fees direct, at cost. Free 14-day trial, no card.

See pricing plans

Your first Flow, live in 30 minutes.

The setup guide walks you through connecting Meta and HubSpot, setting up your inbox and sending your first WhatsApp message.

Read the setup guide
Flo jumping for joy with her fist in the air and a phone in her hand

Don’t let your forms sit unseen in inboxes.

Connect your CRM, pick a form, publish. Live in 30 minutes. Free 14-day trial, no card.

Get started free Try on WhatsApp (opens in a new tab)
Book a Flowella demo · 30 minutes on Teams