Help shoppers choose, track and return without leaving WhatsApp.

Shoppers abandon web forms and wait days for an email reply. Flowella turns your product finders, returns forms and delivery questions into short WhatsApp Flows, then passes every answer to HubSpot and, through the API, to your store.

Book a demo Try a live Flow

Read our guide to WhatsApp Flows for ecommerce

Returns on WhatsApp Flo, the Flowella mascot, holding out a parcel tied with a green ribbon

Built for: Online stores and D2C brands
Opens from: Ads, parcel inserts and order emails
Answers land in: Your HubSpot contact properties
Setup: Live in 30 minutes

Where WhatsApp Flows help online stores.

From the first click on an ad to the review after delivery, each touchpoint becomes a short conversation whose answers fill a HubSpot property and can go on to your store.

Product finders

Three taps on taste, size or budget, then a short list of products picked for that shopper. Try it above

Lands in HubSpot asroast_preference
Returns and exchanges

The reason and the outcome they want, in two taps. Your returns system sends the label, and an exchange keeps the sale.

Lands in HubSpot asreturn_reason
Delivery changes

A safe place, a neighbour or another day, chosen from a form when the parcel is on its way.

Lands in HubSpot asdelivery_preference
Back in stock

Size, colour and consent captured once, then one message the moment the item returns.

Lands in HubSpot aswaitlist_variant
Reviews and feedback

A rating in one tap after delivery, with unhappy customers passed to a person before a review site.

Lands in HubSpot asorder_rating
Warranty registration

Serial number, purchase date and a photo of the receipt, uploaded in the chat and filed against the record.

Lands in HubSpot asproduct_serial

Connect it to your store.

Your store or order system calls the Flowella REST API when an order ships or a return is approved, and Flowella posts signed webhooks back as the customer reads, replies and completes. Send a delivery update, then follow the events back.

Flo plugging coloured cables into a switchboard

Your storeCalls the Flowella API

Sample data

POSThttps://api.flowella.io/v1/templates/send

Headers

Authorization: Bearer flo_••••••••••••Your API key, masked
Content-Type: application/json
Idempotency-Key: order-1042-shipped-1Repeats of this key within seven days return the same job.

Body

{
  "templateId": "cltemplate00000001",
  "whatsappChannelId": "clchannel000000001",
  "recipients": [
    {
      "phone": "+447700900123",
      "bodyParameters": ["Maya"]
    }
  ]
}

{
  "templateId": "cltemplate00000001",
  "whatsappChannelId": "clchannel000000001",
  "recipients": [
    {
      "phone": "+447700900123",
      "bodyParameters": ["Maximiliana-Wolfgang"]
    }
  ]
}

First name for the template

Flowella’s answer202 Accepted

{
  "id": "v1ts-3f9a07c2b1d4e6a8",
  "status": "accepted"
}

{
  "id": "v1ts-3f9a07c2b1d4e6a8",
  "status": "accepted"
}

Queued. Flowella sends it in the background.

Acme CoffeeBusiness account

Sample data

Today

Hi Maya, your order 1042 is on its way and should arrive on Thursday. Need to change the delivery? Tell us right here in WhatsApp.09:14

Your endpointReceives Flowella’s webhooks

Sample data

Deliveries

POSThttps://example.com/webhooks/flowella

Content-Type: application/json
X-Flowella-Signature: 5c2e91…a07f3bValid

{
  "id": "evt_9a4f1d06c3e84b27a5d9e2b70c6f8d14",
  "type": "message.read",
  "created_at": "2026-10-16T09:14:21.000Z",
  "payload_version": "1",
  "data": { … }
}

{
  "id": "evt_5b0e2c7d91f64a38b2c6d0e4f7a19c53",
  "type": "message.delivered",
  "created_at": "2026-10-16T09:14:03.000Z",
  "payload_version": "1",
  "data": { … }
}

In data: the message’s messageId.

Flowella waits up to 10 seconds for a 2xx and tries each delivery at most 3 times, 1 and 2 seconds apart.

message.sent, message.delivered and message.read reached your endpoint, each one signed.

Subscribe to any of 12 events.

Pick the events you need in Settings, Webhooks. Each one arrives as a signed POST with its own id, its type, when it happened and its data.

Messages

message.received: An inbound WhatsApp message arrives from a contact
message.sent: Flowella has accepted your message and submitted it to Meta
message.delivered: Meta confirmed delivery to the recipient’s device
message.read: The recipient opened the message
message.failed: Meta returned a failure for the message

Conversations

conversation.opened: A conversation moved into the open state
conversation.closed: A conversation was closed

Opt-outs

optout.created: A contact opted out on a channel

Templates

template.status_updated: Meta changed a template’s status: approved, rejected, paused or disabled

Contacts

contact.created: A contact was created
contact.updated: A contact was updated
contact.deleted: A contact was deleted

Plus webhook.test, sent only when you press Send test.

Or ask your AI assistant to build the journey.

Connect Claude, ChatGPT or Cursor to Flowella through the MCP server, then describe the journey you want. The assistant drafts the templates, the WhatsApp Flow and the follow-ups in your account, and nothing is submitted or sent until you say so.

How to connect an AI assistant

Flo, the Flowella mascot, holding out a laptop with a green progress bar and giving a thumbs up

ClaudeConnected to Flowella

Your assistant

Flowella is connected. What would you like to build?

You: Build a returns journey. When a customer messages the word return, send a WhatsApp Flow that asks for the reason and whether they want an exchange, store credit or a refund. Confirm what happens next, and check in a week later.

Working in Flowella

Done: Set the trigger on the word return
Done: Built the WhatsApp Flow from your returns formreturn_request
Done: Drafted the confirmationreturn_received
Done: Added a seven-day wait
Done: Drafted the check-inreturn_check_in
Done: Set the goal on the return status

Your returns journey is in Flowella as drafts: two templates, a WhatsApp Flow and the steps that send them. The templates need Meta’s approval before anything can go out. Shall I submit them?

Try a request

Message Claude

New workflowReturns and exchanges

Sample data

Customer messages “return”Flowella Text Reply trigger
WhatsApp Flow for returnsThe reason and the outcome they want, from your formreturn_request
Return receivedUtility · what happens nextreturn_received Draft
Wait 7 daysSkipped once the return is closed
Check-inUtility · one questionreturn_check_in Draft
Goal: return closedAn exchange, a credit or a refund

Everything is a draft. Nothing is submitted or sent until you confirm.

Built for forms, not chatbots.

Flowella brings the forms your store already relies on into WhatsApp, and keeps your CRM and your store as the places your data lives.

Forms-first design

Start from the quiz, returns and contact forms you already use and bring them into WhatsApp as Meta’s native Flows, so every answer arrives structured.
Answers land in HubSpot

Each answer fills a contact property, so your lists, workflows and reports work as they do for web forms.
Open to your store

A REST API, signed webhooks and an MCP server connect Flowella to your store, returns and order systems, directly or through a tool such as n8n.
Opt-in that names your brand

Collect WhatsApp consent inside the Flow, naming your brand, and every opt-out is honoured on every send.
Stored in the UK

Flowella runs on Microsoft Azure in London, with your data encrypted in transit and at rest.
Where your shoppers already are

Ofcom’s Online Nation 2025 found that 90% of UK online adults use WhatsApp.

In our customers’ words.

**Peter Hudson**Director of Admissions, Brand & Customer InnovationHubSpot Marketplace integration

**Lawrence Tribe-Endt**Commercial Director, Countryside AllianceCustomer.io through the Flowella API

See all reviews on the HubSpot Marketplace G2 reviews

Playbooks for online stores.

Working blueprints that fit a store’s week, each with its Flow, its message templates and its HubSpot workflow.

Browse all playbooks

Abandoned Cart Recovery

Remind shoppers about their basket and offer help before any discount.
- Retention
- Marketing
- Communication
Open playbook
NPS / CSAT

A one-tap score after each order, with a person for anyone unhappy.
- Support
- Retention
- Communication
Open playbook
Re-engagement

Ask lapsed customers what they want to hear about, and stop messaging anyone who doesn’t answer.
- Retention
- Marketing
- Communication
Open playbook
Order & Shipping Updates

Confirm orders, share dispatch and delay updates, and let customers who will be out choose a safe place.
- Support
- Retention
- Communication
Open playbook
Smart Review Triage

A private check-in after delivery, then an invitation to review for customers who are happy.
- Marketing
- Support
- Communication
Open playbook
Refer-a-Friend

Give happy customers a WhatsApp link to share, then reward both sides when a friend orders.
- Retention
- Marketing
- Communication
Open playbook

Help shoppers choose, track and return without leaving WhatsApp.

Turn a product quiz into a first order.

Where WhatsApp Flows help online stores.

Product finders

Returns and exchanges

Delivery changes

Back in stock

Reviews and feedback

Warranty registration

Connect it to your store.

Subscribe to any of 12 events.

Messages

Conversations

Opt-outs

Templates

Contacts

Or ask your AI assistant to build the journey.

Built for forms, not chatbots.

Forms-first design

Answers land in HubSpot

Open to your store

Opt-in that names your brand

Stored in the UK

Where your shoppers already are

In our customers’ words.

Playbooks for online stores.

Abandoned Cart Recovery

NPS / CSAT

Re-engagement

Order & Shipping Updates

Smart Review Triage

Refer-a-Friend

Put your next product finder in WhatsApp.