WhatsApp that works the way GoHighLevel already works.

Coming soon: Flowella as a native GoHighLevel app. Your contact fields become WhatsApp Flows, and every answer lands back on the contact. Replies arrive in Conversations as their own channel, workflows send a Flow and wait for the answer, WhatsApp opt-outs follow DND, and templates are managed on a Flowella page inside GoHighLevel.

Book a demo Try a live Flow on WhatsApp (opens in a new tab)
Coming soon Flo, the Flowella mascot, fitting an orange jigsaw piece into a green one

Flowella in numbers

on the HubSpot Marketplace
Rated 5/5 on the HubSpot Marketplace, see the reviews (opens in a new tab)
WhatsApp Flows completed
100K+
median first reply
3 min

Your GoHighLevel fields become WhatsApp Flows.

Pick the GoHighLevel contact fields you want answered. Flowella builds the matching WhatsApp Flow with the same labels, options and field types, and uploads it to Meta. Each answer is written straight back to the same field on the contact, so your workflows, smart lists and reports see it at once.

Flo, the Flowella mascot, tapping the green button on a short form inside a phone, with green ticks around her
Website enquiryGoHighLevel contact fields
Sample data
  1. First name, requiredStandard field
  2. Email, requiredStandard field
  3. What do you need?Dropdown (Single)
  4. Best time to callRadio Select
  5. WhatsApp updatesCheckbox
FlowsIn Flowella

Website enquiry5 fields

In syncGoHighLevel fields changedSyncing to Meta

Flow built from GoHighLevel fields as of 15 Oct, 09:30

The fields changed since this Flow was built. Sync again to pick them up.

  1. Preflight check
  2. Read the GoHighLevel fields
  3. Build the WhatsApp Flow
  4. Upload it to Meta

Reply to WhatsApp from GoHighLevel Conversations.

Flowella joins Conversations as its own WhatsApp channel, with its own name and icon. WhatsApp threads sit beside SMS, email and Facebook messages, replies go out through Flowella, and every message is logged on the contact.

Flowella’s channel sits beside GoHighLevel’s own WhatsApp integration. A WhatsApp number connects to one or the other.

When Anna last wrote
ConversationsSample data
  • Anna PriceFlowella WhatsApp
  • Ben OrtizEmail
  • Website visitorChat widget
Anna PriceWhatsApp, through the Flowella channel

Hi, can I move my call to Friday morning?

Of course. Friday at 10:00 is booked in.

Reply on WhatsApp

The WhatsApp 24-hour window has closed. Send an approved template from a workflow or the Flowella page.

Every message is logged on Anna’s contact in GoHighLevel.

Flowella actions and triggers in GoHighLevel workflows.

Add Flowella steps in the workflow builder. Five triggers start a workflow when something happens on WhatsApp, and six actions send, wait for the answer, read documents and write back, all inside GoHighLevel.

Five triggers, six actions

Flowella11 results

Triggers

Actions

Flow Completed

Flowella trigger, inbound

Starts a workflow when a contact submits a WhatsApp Flow sent through Flowella, with every answer ready to use in later steps.

Filter on

  • flow_name
  • answers

Use it to follow up on a booking, feedback or KYC Flow.

WhatsApp Reply

Flowella trigger, inbound

Starts a workflow when a contact replies on WhatsApp, with the message text to filter and branch on.

Filter on

  • message_text

Use it to route a keyword reply such as BOOK without a chatbot.

Message Read

Flowella trigger, outbound

Starts a workflow when a contact reads a WhatsApp message you sent.

Filter on

  • template_name

Use it to follow up only with people who read your message.

Message Failed

Flowella trigger, outbound

Starts a workflow when Meta can’t deliver a message, with the reason it gives.

Filter on

  • template_name
  • error_code

Use it to fall back to SMS or email when WhatsApp can’t get through.

Opted Out

Flowella trigger, inbound

Starts a workflow when a contact opts out of WhatsApp, after Flowella has turned on their WhatsApp DND.

Filter on

  • keyword

Use it to tell the owner, or carry on by email.

Send WhatsApp Flow

Flowella action

Sends a Flow template, then holds the contact at this step until they submit it or the wait runs out, and branches on which happened. Every answer is ready for the steps that follow.

Flow, required
Website enquiry
Template, required
enquiry_follow_up
Phone, required
contact.phone
Wait for the answers
Up to 2 days, then the No answer branch

Use it for enquiries, bookings and feedback, where the next step depends on the answer.

Send WhatsApp Template

Flowella action

Sends a Meta-approved template from any workflow, with its variables filled from the contact’s fields.

Template, required
renewal_offer
Phone, required
contact.phone
Variable 1
contact.first_name

Use it for booking confirmations, reminders and renewals.

Send WhatsApp Message

Flowella action

Sends a message written in the workflow, inside the 24-hour window: plain text, a document, an image, a video or audio.

Message type, required
Text Message
Message
Thanks, Anna. We’ll be in touch today.

Use it for personal thank-yous and follow-ups that don’t need a template.

Update WhatsApp Opt-in

Flowella action

Records a WhatsApp opt-in or opt-out with its source, and keeps the contact’s WhatsApp DND in step.

Status, required
Opted in
Source
Signed form at reception

Use it when consent arrives another way, such as a signed form.

AI Document Reader

Flowella action

Reads a photo or PDF the contact sent on WhatsApp, such as an ID or a bill, and writes what it finds to their fields.

Document, required
Last WhatsApp attachment
Write to
contact.document_number

Use it for KYC, claims and applications that need a document checked.

Generate Document

Flowella action

Fills a document template from the contact’s fields and sends it as a PDF on WhatsApp.

Document template, required
Pricing
Send on WhatsApp
As a PDF

Use it for quotes, pricing and confirmations made for one person.

GoHighLevel bills actions and triggers from marketplace apps as premium workflow actions, separately from your Flowella plan. How GoHighLevel bills them (opens in a new tab)

Send, wait, then branch on what they actually did.

Anna fills in your website enquiry form. Send her a WhatsApp Flow, play her part, and watch the workflow wait, branch and follow up: what she sees on her phone, and what lands on her GoHighLevel contact, step by step. Non-responders get a reminder or a task. Keyword replies route without a chatbot sitting outside GoHighLevel.

Flo pointing along one of three signpost arrows, the way a workflow branch picks one path
Website enquiry follow-upNot startedRunningWaitingDone
  1. Form SubmittedThe website enquiry form was submitted
  2. Send WhatsApp Templateenquiry_follow_up, with a Flow
  3. Wait for the answers Flow Completed or WhatsApp Reply, up to 2 days Flow Completed, after 1 minute WhatsApp Reply, after 1 minute No answer in 2 days
  4. If/Else on the answer
    • Wants a call backcontact.enquiry_type is call_back, or the reply contains BOOK
    • Wants pricingcontact.enquiry_type is pricing
    • Just lookingcontact.enquiry_type is just_looking
    • None metNo answer in 2 days

  5. The chosen path runs here.

    Send WhatsApp MessageSam will call you tomorrow morning

    Add TaskCall Anna back, for Sam Lee

    Generate DocumentPricing PDF, filled from her record

    Send WhatsApp MessageDocument: the pricing PDF

    Send WhatsApp MessageNo rush, reply any time

    Add Contact Tagnurture

    Send WhatsApp Templateflowella_form_reminder

    Wait for the answersFlow Completed, up to 2 more days

AcmeBusiness account
Sample data

Today

Play Anna

Anna PriceGoHighLevel contact
Sample data

Fields

Phone numbercontact.phone
+447700900123From the website form
Enquiry typecontact.enquiry_type
No valueFrom the Flow
Last WhatsApp replycontact.last_whatsapp_reply
No valueSaved before the WhatsApp Reply trigger runs

Activity

  1. Form submittedWebsite enquiry

Flowella, inside GoHighLevel.

Flowella opens as its own page in the GoHighLevel menu, already signed in as you. Write templates and submit them to Meta, keep Flows in sync, check your WhatsApp number and see who has opted out, without another login or another tab.

Flo holding an open laptop and giving a thumbs up
FlowellaSigned in as Ben Ortiz, Acme Clinic
Sample data

booking_reminderApprovedIn reviewDraft

Hi Anna, a reminder that your appointment is on Friday at 10:00.

Fills in from GoHighLevel

  • First namecontact.first_name
  • Appointmentappointment.start_time

renewal_offerApprovedIn reviewDraft

Hi Anna, your membership renews on 1 November. Tap below to keep your plan.

Fills in from GoHighLevel

  • First namecontact.first_name
  • Renewal datecontact.renewal_date

open_day_inviteApprovedIn reviewDraft

Hi Anna, our open day is on Saturday at 10:00. Would you like a place?

Fills in from GoHighLevel

  • First namecontact.first_name
  • Website enquiryBuilt from 5 GoHighLevel fieldsIn sync
  • Stay in touchBuilt from 2 GoHighLevel fieldsIn sync
  • Appointment feedbackBuilt from 4 GoHighLevel fieldsIn sync
Display name
Acme Clinic
Number
+44 7700 900123
Status
Connected
Quality rating
High
Messaging limit
1,000 people a day
  • Sam PatelSTOP reply on WhatsApp20 Oct
  • Leah MorganWhatsApp DND set in GoHighLevel18 Oct
  • Tom ReidSTOP reply on WhatsApp11 Oct

Live in GoHighLevel in three steps.

How setup will work when the app launches: about 30 minutes in GoHighLevel. Meta’s business verification is separate and usually takes one to two business days.

  1. Step 1: Install from the Marketplace

    Install Flowella from the GoHighLevel Marketplace and approve its access. It adds the Flowella channel, workflow actions and the Flowella page to the accounts you choose.

    Flowella appSample data
    WhatsApp Business
    Connected
    GoHighLevel
    Installed
    Account
    Acme Clinic
    Installed in GoHighLevel

  2. Step 2: Pick fields and sync a Flow

    Choose the contact fields a Flow should ask for and sync it to Meta. WhatsApp threads start arriving in Conversations.

    Flows
    Website enquiry
    In sync
    Stay in touch
    In sync
    Flowella channel
    Connected
    Flows synced

  3. Step 3: Automate in workflows

    Send, wait and branch with Flowella’s actions, as in the workflow above.

    Workflow
    1
    Send WhatsApp Template
    2
    Wait for the answers
    3
    If/Else on the answer
    Workflow published

Integration questions.

What GoHighLevel users ask before the app launches.

Use Flowella with GoHighLevel today

Availability

When will the GoHighLevel app be ready?

It’s in development now. Book a demo and we’ll show you the parts that are ready, tell you where the rest is, and put you on the list for early access.

Can I use Flowella with GoHighLevel today?

Yes, through the Flowella API. A GoHighLevel workflow’s webhook action can call the API to send a WhatsApp template or Flow, and Flowella’s outbound webhooks can start a GoHighLevel workflow through an inbound webhook trigger. The app replaces that wiring with its own actions, triggers and Conversations channel.

Do I need HubSpot?

No. The GoHighLevel app works on its own. Flowella’s HubSpot app is a separate integration.

Working with GoHighLevel

Does it replace GoHighLevel’s own WhatsApp?

It sits beside it, as its own channel in Conversations. A WhatsApp number connects to one or the other, so choose Flowella for the numbers that send Flows. Flowella adds WhatsApp Flows built from your fields, answers written back to the contact, and actions that wait for the answer.

Will the workflow actions cost extra in GoHighLevel?

GoHighLevel bills actions and triggers from marketplace apps as premium workflow actions. That’s GoHighLevel’s charge, separate from your Flowella plan. How GoHighLevel bills premium actions.

How are opt-outs handled?

WhatsApp has its own DND channel in GoHighLevel. A STOP reply turns it on, DND set in GoHighLevel stops Flowella’s sends, and a START reply turns it off again. Flowella also saves how and when consent changed, in fields on the contact.

Flo jumping for joy with her fist in the air and a phone in her hand

Want WhatsApp Flows in GoHighLevel?

The GoHighLevel app is coming soon. Book a demo to see Flowella working with fields and workflows like yours, and we’ll tell you the moment the app is ready.

Book a demo Try on WhatsApp (opens in a new tab)