Quotes, renewals and claims that get finished, inside WhatsApp.
Policyholders skip renewal emails and give up on long web forms. Flowella turns your quote, renewal and claim forms into short WhatsApp Flows, then passes every answer to HubSpot and, through the API, to your policy and rating systems.
Read our guide to WhatsApp Flows for insurance
- Built for
- Insurers, MGAs and brokers
- Opens from
- Renewal notices, ads and QR codes
- Answers land in
- Your HubSpot contact properties
- Setup
- Live in 30 minutes
From an ad to a policy, in one chat.
A driver taps your ad and WhatsApp opens. Two short forms later they have chosen their cover, paid on your own secure page and received their certificate. Tap the ad and buy the policy as Maya: each step shows which system does the work.
Today
The chat opens here when someone taps the ad.
Hi, I’d like a car insurance quote.
Secure payment
Your own payment page. Card details never enter the chat.
-
Ad tappedMeta
Click-to-WhatsApp ad, chat opened Done
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Details collectedFlowella
WhatsApp Flow: registration, name, date of birth Done
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Car looked upYour vehicle lookup
Ford Fiesta 1.0 Zetec Done
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Prices returnedYour rating engine
Three levels of cover, priced for AB12 CDE Done
-
Cover chosenFlowella
Comprehensive, £451.60 Done
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Payment takenYour payment page
£451.60 paid Done
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Policy issuedYour policy system
Policy AC-204817, certificate sent as a PDF Done
7 of 7 steps done
Flowella runs the chat and the forms. Your own systems price, take payment and issue the policy, connected through the Flowella API.
Done. Maya went from an ad to a paid policy in one chat, and the certificate arrived as a PDF.
Where WhatsApp Flows help in insurance.
From the first quote to a settled claim, each touchpoint becomes a short conversation whose answers fill a HubSpot property and can go on to your policy system.
-
Quotes
The opening questions of a quote as taps, sent to your rating API, with the price back in the same chat. Try it above
Lands in HubSpot as
cover_type -
Renewals
Three weeks before the date: the premium, a check on what has changed, and one tap to renew or talk to someone.
Lands in HubSpot as
renewal_choice -
First notice of a claim
What happened, when and where, with photos, while it is still fresh. Your handler opens the claim with the facts.
Lands in HubSpot as
claim_type -
Mid-term changes
A new car, a new address or another driver, sent as a structured change request and not left in a phone queue.
Lands in HubSpot as
change_type -
Missing documents
Proof of no claims, a V5C or a photo of the damage, uploaded in the chat and filed against the record.
Lands in HubSpot as
document_type -
Feedback after a claim
A two-question check-in when a claim closes, with anyone unhappy passed to a person the same day.
Lands in HubSpot as
claim_rating
Connect it to your policy system.
Your policy admin, rating or claims system calls the Flowella REST API to send a renewal, a quote or a claim update, and Flowella posts signed webhooks back as the customer reads, replies and completes. Send a renewal, then follow the events back.
POSThttps://api.flowella.io/v1/templates/send
Headers
- Authorization
Bearer flo_••••••••••••Your API key, masked- Content-Type
application/json- Idempotency-Key
renewal-2026-11-30-1Repeats of this key within seven days return the same job.
Body
{
"templateId": "cltemplate00000001",
"whatsappChannelId": "clchannel000000001",
"recipients": [
{
"phone": "+447700900123",
"bodyParameters": ["Maya"]
}
]
}
{
"id": "v1ts-3f9a07c2b1d4e6a8",
"status": "accepted"
}
Queued. Flowella sends it in the background.
Today
Deliveries
POSThttps://example.com/webhooks/flowella
- Content-Type
application/json- X-Flowella-Signature
5c2e91…a07f3bValid
{
"id": "evt_9a4f1d06c3e84b27a5d9e2b70c6f8d14",
"type": "message.read",
"created_at": "2026-10-16T09:14:21.000Z",
"payload_version": "1",
"data": { … }
}
In data: the message’s messageId.
Not in data: the phone number or the message text.
Flowella waits up to 10 seconds for a 2xx and tries each delivery at most 3 times, 1 and 2 seconds apart.
message.sent, message.delivered and message.read reached your endpoint, each one signed.
Subscribe to any of 12 events.
Pick the events you need in Settings, Webhooks. Each one arrives as a signed POST with its own id, its type, when it happened and its data.
Messages
message.received- An inbound WhatsApp message arrives from a contact
message.sent- Flowella has accepted your message and submitted it to Meta
message.delivered- Meta confirmed delivery to the recipient’s device
message.read- The recipient opened the message
message.failed- Meta returned a failure for the message
Conversations
conversation.opened- A conversation moved into the open state
conversation.closed- A conversation was closed
Opt-outs
optout.created- A contact opted out on a channel
Templates
template.status_updated- Meta changed a template’s status: approved, rejected, paused or disabled
Contacts
contact.created- A contact was created
contact.updated- A contact was updated
contact.deleted- A contact was deleted
Plus webhook.test, sent only when you press Send test.
Or ask your AI assistant to build the journey.
Connect Claude, ChatGPT or Cursor to Flowella through the MCP server, then describe the journey you want. The assistant drafts the templates, the WhatsApp Flow and the follow-ups in your account, and nothing is submitted or sent until you say so.
How to connect an AI assistant
Flowella is connected. What would you like to build?
You: Build a renewal journey for home insurance. Twenty-one days before the renewal date, send the premium and a WhatsApp Flow that asks whether anything has changed. Remind once after a week, and stop when they renew.
Working in Flowella
- Done: Found the renewal date property
- Done: Drafted the renewal notice
renewal_notice - Done: Built the WhatsApp Flow from your renewal form
renewal_check - Done: Added a seven-day wait
- Done: Drafted the reminder
renewal_reminder - Done: Set the goal on the renewal status
Your renewal journey is in Flowella as drafts: two templates, a WhatsApp Flow and the steps that send them. The templates need Meta’s approval before anything can go out. Shall I submit them?
Message Claude
- 21 days before the renewal dateHubSpot date property
-
Renewal noticeMarketing · premium and date · Review button
renewal_noticeDraft -
WhatsApp Flow for renewalsWhat has changed and how to renew, from your form
renewal_check - Wait 7 daysSkipped once they answer
-
ReminderMarketing · reopens the WhatsApp Flow
renewal_reminderDraft - Goal: policy renewedStops the reminders for that contact
Everything is a draft. Nothing is submitted or sent until you confirm.
Built for forms, not chatbots.
Flowella brings the forms your insurance team already relies on into WhatsApp, and keeps your CRM and policy systems as the places your data lives.
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Forms-first design
Start from the quote, renewal and claim forms you already use and bring them into WhatsApp as Meta’s native Flows, so every answer arrives structured.
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Answers land in HubSpot
Each answer fills a contact property, so your lists, workflows and reports work as they do for web forms.
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Open to your own systems
A REST API, signed webhooks and an MCP server connect Flowella to your policy, rating and claims systems, directly or through a tool such as n8n.
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Opt-in that names your firm
Collect WhatsApp consent inside the Flow, naming your firm, and every opt-out is honoured on every send.
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Stored in the UK
Flowella runs on Microsoft Azure in London, with your data encrypted in transit and at rest.
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Where your policyholders already are
Ofcom’s Online Nation 2025 found that 90% of UK online adults use WhatsApp.
In our customers’ words.
Exceptional engagement platform that transformed our student conversion with 160% increase in same-day applications and 90% WhatsApp response rates.
Peter HudsonDirector of Admissions, Brand & Customer InnovationHubSpot Marketplace integration
Game-changing donation campaign tool that delivers personal WhatsApp engagement with seamless automation and dramatically better completion rates.
Lawrence Tribe-EndtCommercial Director, Countryside AllianceCustomer.io through the Flowella API
G2 reviewsPlaybooks for insurance teams.
Working blueprints that fit an insurance team, each with its Flow, its message templates and its HubSpot workflow.
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Web Contact Follow-up
A short form on your website, then the rest of the proposal questions on WhatsApp.
- Marketing
- Communication
-
KYC Onboarding
Customers send ID and proof of no claims through a secure upload page, and the details land on their record.
- Onboarding
- Support
-
Lead Capture & Qualify
Two quick questions sort every quote enquiry before a broker picks up the phone.
- Sales
- Marketing
- Communication
-
Contact Data Refresh
Once a year, ask policyholders to confirm the details you hold and write corrections back to the record.
- Support
- Retention
- Communication
-
NPS / CSAT
A one-tap score when a claim closes, with a person for anyone unhappy.
- Support
- Retention
- Communication
-
Appointment Reminders
A reminder before a loss adjuster’s visit or a review call, with one tap to rearrange.
- Sales
- Support
- Communication
Bring your next renewal into WhatsApp.
Book a 30-minute demo on Microsoft Teams with Adam, our founder. We’ll show you a working quote or renewal Flow mapped to your own form, and how it connects to your policy system.
Or start a free 14-day trial