DoubleTick, built by Mumbai-based Apport Software Solutions, is a full WhatsApp Business Solution Provider on the Meta Cloud API. It has earned its place serving the Indian SMB market, with a strong team inbox, bulk broadcasting, AI chatbots and a WhatsApp Flows builder. This page is not an attack on those strengths. The question we answer is narrower: if your team runs on HubSpot, can DoubleTick give you what a HubSpot-centric WhatsApp programme needs? A native HubSpot Marketplace app, a HubSpot workflow action that sends a Flow, structured Flow replies returning as native HubSpot form submissions, and a UK or EU data-residency posture? The honest answer, based on DoubleTick's own documentation, is no. Their HubSpot story is a deep-link URL pattern that opens a DoubleTick chat from inside a HubSpot record, nothing more. Flowella wins ten of the eleven capability rows. We concede the eleventh: multi-channel beyond WhatsApp, where both vendors are WhatsApp-only by design.
"HubSpot Forms turned into WhatsApp Flows — submissions return as native form submissions."
WhatsApp Business Solution Provider
"The #1 WhatsApp Business API platform for sales and support teams" (doubletick.io homepage, May 2026)
| CapabilityFor HubSpot users | HubSpot-native Flowella |
WhatsApp Business Solution Provider
|
|---|---|---|
| HubSpot Form to WhatsApp Flow (one-click conversion)Convert any existing HubSpot Form into a Meta WhatsApp Flow with a single click. |
✓
Flowella's core action. Pick a HubSpot Form, click Convert to WhatsApp Flow, Flowella maps the fields to Flow JSON and publishes to your WhatsApp Business Account. |
✕
DoubleTick has a WhatsApp Flow builder of its own with drag-and-drop and templates5, but it does not read HubSpot Forms. You rebuild each form by hand inside DoubleTick. |
| Submissions return as native HubSpot form submissionsCustomer replies come back into HubSpot as the same form-submission event your existing automations already listen for. |
✓
When a contact completes the WhatsApp Flow, Flowella writes the response back through HubSpot's Forms API as a native form-submission event on the contact record. Every workflow trigger that listens for that form already works. |
✕
DoubleTick has no HubSpot Marketplace app2 and no published HubSpot integration architecture beyond deep-linking5. Flow responses live inside DoubleTick. They are not written into HubSpot as form submissions. |
| HubSpot-native workflow action that sends a FlowSend a WhatsApp Flow from inside a HubSpot workflow, with a real workflow card. |
✓
Flowella registers a HubSpot custom workflow action called Send WhatsApp via Flowella. Drop it into any contact-based workflow, pick the Flow, set the template, done. |
✕
Without a Marketplace app there is no HubSpot custom workflow action available. The integration is a deep-link URL pattern |
| Branch HubSpot workflows on a structured WhatsApp replyUse the field values from a WhatsApp Flow submission to branch HubSpot workflows. |
✓
Because Flow replies land as native form submissions, every value is a HubSpot contact property. Branch on it like any other form field. |
✕
DoubleTick captures Flow replies inside its own database. To branch a HubSpot workflow on those values you would have to build a webhook pipeline or a Zapier flow, parse the payload, then patch HubSpot via API. It is achievable for a technical team, but it is not a native HubSpot trigger primitive.5 |
| Bi-directional contact syncAre contacts kept in sync between WhatsApp tooling and HubSpot in both directions? |
✓
Flowella uses HubSpot OAuth and reads or writes contact properties through the standard HubSpot API. |
~
DoubleTick's marketing page lists "CRM integrations (Salesforce, HubSpot, Zoho)" but its published HubSpot mechanism is deep-linking only5. Real sync is via Zapier triggers, which is a paid third-party bridge rather than a first-class connector.2 |
| Team inbox for WhatsAppA shared agent inbox to handle multi-agent WhatsApp conversations. |
~
Flowella does not replace the HubSpot Conversations Inbox; it routes WhatsApp inbound into HubSpot's own inbox via the standard HubSpot WhatsApp channel on Marketing or Service Hub Professional and above.4 |
✓
This is DoubleTick's heartland. Starter ($169.9/mo, billed yearly) includes a 5-agent inbox; Pro ($217.8/mo, billed yearly) raises that to 10 agents with roles, permissions and number masking.7 One of their strongest features. |
| Multi-channel beyond WhatsAppEmail, SMS, Instagram, Messenger in the same product. |
✕
Flowella is deliberately WhatsApp-only. Multi-channel is HubSpot's job. |
✕
DoubleTick is also WhatsApp-only. Their value is depth on WhatsApp, not breadth. Honest tie. |
| WhatsApp Coexistence via Meta Embedded SignupKeep using the WhatsApp Business App on the same number while running the Cloud API alongside. |
✓
Flowella onboards via Meta Embedded Signup and supports Coexistence so the WhatsApp Business App keeps working on the same number. |
✓
DoubleTick supports Meta Coexistence with full Embedded Signup onboarding documented at |
| WhatsApp Catalogues and ShopSend Meta Commerce catalogues from within WhatsApp. |
~
Catalogues run on the Meta Business Account directly; Flowella does not gate or rebuild this surface. If you have a Meta catalogue, you can use it. |
✓
Catalogue sharing is a marketed DoubleTick capability, partly because parent company QuickSell is a catalogue platform.1 Their bot can also recognise product images sent by customers and add them to a cart. |
| Cloud hosting region for UK / EUWhere is customer and conversation data stored? |
✓
Flowella is operated by Discover Digital, a HubSpot Solutions Partner based in Reading, UK. UK and EU posture is the default. |
~
Operated by Apport Software Solutions Pvt Ltd, Mumbai. The pricing-page footer carries ISO 27001 and EU GDPR Compliant badges, but no EU or UK regional hosting option is published. For UK / EU buyers with data-residency requirements, this is materially weaker than an EU- or UK-parented vendor. |
| HubSpot Marketplace listingIs the vendor listed in HubSpot's official App Marketplace? |
✓
Flowella is listed in the HubSpot Marketplace. It launched in December 2025 under the HubSpot Early Build programme and uses standard OAuth scopes against the customer's portal. |
✕
A search of |
DoubleTick is a credible WhatsApp BSP with a real customer base in India. Flowella is a HubSpot-first WhatsApp Flows app on the HubSpot Marketplace. The single biggest architectural difference is HubSpot depth: DoubleTick connects to HubSpot via a deep-link URL pattern; Flowella is a Marketplace app with OAuth, custom workflow actions and form-submission write-back.
Built in Reading, UK by Discover Digital, a HubSpot Solutions Partner. Flowella converts HubSpot Forms into WhatsApp Flows and writes answers back as native form submissions.
About DoubleTick
DoubleTick is operated by Apport Software Solutions Private Limited (CIN U72900MH2021PTC354389), Mumbai. Founded 2022 by Deepak Bhagchandani; parent brand QuickSell co-founded with Shivam Mittal in 2017. QuickSell raised a $2M Seed in June 2021 from Info Edge Ventures, BeeNext and Upekkha; QuickSell headcount was 113 as of April 2025 (Tracxn). DoubleTick claims to serve "10,000+ businesses in India and UAE" (self-reported) and was recognised by Meta as Emerging Technology Partner of the Year at WhatsApp Business Summit 2025.1
If WhatsApp is your primary growth channel, your team sits in the Indian SMB market, and HubSpot is not your system of record, DoubleTick is a defensible choice. If HubSpot is your system of record, the architectural gap is significant: a deep-link button is not a HubSpot integration.
You already use HubSpot Forms and Workflows. You want WhatsApp to capture clean, structured answers that trigger the workflows you've already built.
Choose DoubleTick if…
You have a team that lives in a shared WhatsApp inbox, runs broadcast campaigns, builds rule-based chatbots, and handles Instagram and Messenger too.
You want shared inbox replies and outbound templates from your HubSpot record, and don't need WhatsApp Flows, branching automation, or coexistence with the Business App.4
Four questions HubSpot teams ask when comparing a HubSpot-native WhatsApp Flows app with a deep-link BSP integration.
Yes, natively. A completed WhatsApp Flow lands in HubSpot as a form-submission event, with each Flow field mapped to a contact property. Use HubSpot's standard form-submission trigger and branch on the values; no webhook plumbing required.
Not natively. DoubleTick's published HubSpot mechanism is deep-linking: a button on the HubSpot contact record opens the corresponding WhatsApp chat at https://web.doubletick.io/conversations//.5 Flow replies live inside DoubleTick. To branch a HubSpot workflow on them you would need a webhook listener or a Zapier flow that pushes the parsed payload back into HubSpot.
If you have Marketing or Service Hub Professional and above, HubSpot's own Conversations Inbox already accepts WhatsApp as a channel.4 Flowella keeps WhatsApp on that surface, focusing on the structured-form capability HubSpot does not provide.
No. DoubleTick is its own inbox product. Once you connect a WhatsApp number to DoubleTick via Cloud API the messages flow through DoubleTick's web and mobile inbox, not HubSpot's Conversations Inbox. The "integration" with HubSpot is a deep-link button that takes the agent across to DoubleTick.5 This is fine if DoubleTick is your inbox of record, but agents do switch tools to reply.
No. Flowella onboards via Meta Embedded Signup and supports Coexistence, so the WhatsApp Business App on a mobile keeps functioning on the same number.
No. DoubleTick documents the full Coexistence onboarding flow, including the Embedded Signup steps and the daily-conversation warm-up requirement.3 Note that, like all Coexistence implementations, Meta caps the number at a fixed throughput of 20 messages per second while in Coexistence mode. This is a genuine tie on capability.
Flowella Pro at $159/month flat covers unlimited agents because there are no per-user fees. Meta delivery fees pass through directly to the customer's own Meta Business Account at Meta's published rates, with no Flowella markup. For 25,000 templated marketing messages a month on a UK or EU send mix, Meta charges land in the region of $300 to $450 depending on category mix and country rate. All-in monthly: roughly $459 to $609.
DoubleTick Starter at $169.9/month, billed yearly, includes only five agents.7 A 7-agent team must move up to DoubleTick Pro at $217.80/month, billed yearly, which includes ten agents. Third-party reviews of DoubleTick pricing (WANotifier, Prospeo, ChatMitra) consistently report a ~12.8% markup on Meta messaging rates;6 this is not disclosed on DoubleTick's own pricing page and the figure should be treated as third-party reporting. For 25,000 templated messages on a UK/EU mix at roughly $0.015 per Meta marketing conversation, a 12.8% markup adds approximately $48 in delivery markup. All-in monthly (best case): ~$266 base plus marked-up delivery in the $375 to $508 range, totalling roughly $640 to $774. The exact figure varies with country mix and category split. DoubleTick's all-in monthly bill exceeds Flowella's in this scenario by roughly $150 to $200, and the spend buys you a product that opens in its own browser tab, not the HubSpot record.
DoubleTick's published prices are billed yearly and gated by agent count; third-party reviewers also report a markup on Meta delivery fees that DoubleTick does not disclose on its own pricing page. Flowella is flat per workspace with Meta delivery passed through at cost.
tiered
DoubleTick Starter $169.9/mo (5 agents) and Pro $217.8/mo (10 agents), both billed yearly, with Enterprise on custom per-agent pricing. Per-conversation Meta fees are billed separately. Third-party reviews (WANotifier, Prospeo, ChatMitra) report a ~12.8% markup on Meta rates and approximately ₹500/month per additional agent above the included tier headcount; this is not disclosed on DoubleTick's own page and should be verified before procurement.67
Per-tier agent caps: Starter 5, Pro 10, Enterprise custom-per-agent. Additional agents above the cap reportedly cost ~₹500/month each (third-party).6
Third-party reviewers (WANotifier, Prospeo, ChatMitra) report a ~12.8% markup on Meta conversation fees; not disclosed on DoubleTick's own pricing page. Verify before procurement.6
Annual billing only on the public page; monthly billing rates, if offered, are likely higher.
Flowella is $79 Starter / $159 Pro flat per workspace, no per-user fees; Meta delivery passes through at cost with no Flowella markup.
Only the recurring base subscription is shown. Meta delivery is paid on top, and that's where the markup matters.
DoubleTick has no HubSpot Marketplace listing, so HubSpot Marketplace review numbers are not applicable. The strongest public review evidence sits on G2, where DoubleTick claims 4.8/5 and carries High Performer badges for India, Asia, Asia-Pacific (Small Business) and global Small Business.2
★★★★★
DoubleTick · HubSpot Marketplace · 0 / 5 (0 reviews)2
"Rated 4.8/5 on G2" (doubletick.io homepage badge). G2 surfaces tag frequencies including Customer Support (33), Ease of Use (23), Helpful (13), Features (13) and Automation (11) on the product profile.
"DoubleTick adds a 12.8% markup on WhatsApp's official messaging costs" (₹0.88 per marketing message in India versus Meta's official ₹0.78).
DoubleTick is not listed on the HubSpot Marketplace, so HubSpot review numbers are not applicable here. The Trustpilot reviews at trustpilot.com/review/getdoubletick.com are for a different DoubleTick product (a Gmail email-tracking extension) and are not cited.2
Flowella is a HubSpot Early Build app launched in late 2025 by Discover Digital, a HubSpot Solutions Partner based in Reading, UK. We are accumulating Marketplace reviews through 2026 and will publish a third-party customer quote here as soon as one is available.
Flowella's parent company Discover Digital is a Reading, UK-based HubSpot Solutions Partner.
Straight answers for HubSpot teams comparing Flowella with DoubleTick.
Honest. We concede DoubleTick's real strengths: full Meta BSP status, a strong team inbox with up to ten agents on Pro, bulk broadcasts at high volume, a no-code chatbot and AI flows, polished iOS and Android apps, WhatsApp Catalogue support, Meta Coexistence, ISO 27001 and EU GDPR Compliant badges, and a recognised customer base in the Indian SMB market. Where we score against DoubleTick is narrow and structural: it is not in HubSpot's Marketplace, has no native HubSpot workflow action, has no HubSpot form-submission write-back, and integrates with HubSpot via a deep-link URL pattern. Those are facts from DoubleTick's own help centre, not opinions.
No. DoubleTick has its own Flow builder with drag-and-drop and templates, but it does not read or import HubSpot Forms. You would rebuild each form by hand inside DoubleTick. Flowella is built specifically for this one job.5
Effectively yes. Once a WhatsApp number is onboarded to DoubleTick via Meta Cloud API, conversations flow into DoubleTick's own inbox on web and mobile. Agents working a HubSpot record either click DoubleTick's deep-link button to switch tools, or stay in DoubleTick and lose the HubSpot context. With Flowella, conversational WhatsApp stays in HubSpot's native Conversations Inbox while structured Flow forms run alongside.5
No, for either vendor. DoubleTick supports Meta Coexistence with full Embedded Signup onboarding documented in their help centre. Flowella also supports Coexistence. This is a real tie.3
Indicative comparison for a 7-agent HubSpot team sending 25,000 templated WhatsApp messages a month on a UK or EU mix. DoubleTick Pro at $217.80/month billed yearly is required because Starter only includes five agents. Add Meta conversation fees on top, with third-party reviews reporting a 12.8% DoubleTick markup. All-in monthly is roughly $640 to $774. Flowella Pro at $159/month flat covers unlimited agents with no per-message markup; Meta delivery passes through at cost. All-in monthly is roughly $459 to $609. Flowella is cheaper by approximately $150 to $200/month at this scenario and keeps WhatsApp inside HubSpot.67
DoubleTick is operated by Apport Software Solutions Pvt Ltd, Mumbai. Their pricing-page footer displays ISO 27001 and EU GDPR Compliant badges, but no EU or UK regional hosting option is published. For UK or EU buyers who care about data residency under UK GDPR or the EU GDPR Schrems II line of cases, an Indian-operated processor adds a transfer-risk assessment burden. Flowella is operated by Discover Digital, Reading, UK, a HubSpot Solutions Partner. That is structurally a better UK and EU posture.
Bulk broadcasts, a polished mobile-first agent experience, a no-code chatbot with AI and ChatGPT flows, WhatsApp Catalogue and Shop support (the parent company QuickSell is a catalogue platform), and serving the Indian SMB market at scale. If WhatsApp is your primary system of record and you do not need a HubSpot-native experience, DoubleTick is a defensible choice. We say so plainly.
No. A site search of ecosystem.hubspot.com for "DoubleTick" and "Quicksell" returns no app listing. DoubleTick's own product navigation lists Salesforce Integration but no HubSpot product page. A Zapier connector exists, but Zapier is a third-party subscription bridge rather than a HubSpot Marketplace app, and Zapier-built integrations cannot register HubSpot custom workflow actions or write back native HubSpot form submissions.2
Free 14-day trial. Convert your first HubSpot Form into a WhatsApp Flow and send it from a HubSpot workflow without leaving HubSpot.
DoubleTick is operated by Apport Software Solutions Private Limited (CIN U72900MH2021PTC354389), Mumbai. Tracxn lists DoubleTick as founded in 2022 by Deepak Bhagchandani, with parent brand QuickSell founded in 2017 by Deepak Bhagchandani and Shivam Mittal. QuickSell raised a $2M Seed round on 8 June 2021 from Info Edge Ventures, BeeNext and Upekkha; DoubleTick itself is shown as unfunded on Tracxn because the funding sits at the parent level. QuickSell headcount was 113 as of April 2025 (Tracxn). DoubleTick's own job listings claim the platform serves "10,000+ businesses in India and UAE across 100+ verticals" and that DoubleTick was recognised as Emerging Technology Partner of the Year by Meta at WhatsApp Business Summit 2025 (self-reported). Sources: Tracxn QuickSell profile; Tracxn DoubleTick profile; doubletick.io/pricing footer. Accessed 12 May 2026.
A site-restricted search of ecosystem.hubspot.com for "DoubleTick" and "Quicksell" returns no matching app listing. DoubleTick's own product navigation on doubletick.io/pricing lists a Salesforce Integration page and a WhatsApp Flows page, but no HubSpot product page. The only public HubSpot bridge is via Zapier at zapier.com/apps/doubletick/integrations/hubspot. Zapier is a paid third-party connector and is not a HubSpot Marketplace app or a HubSpot custom workflow action published by DoubleTick. Accessed 12 May 2026.
DoubleTick's homepage at doubletick.io describes the product as "the #1 WhatsApp Business API platform" and an "Official Meta Technology Partner." Coexistence onboarding via Meta Embedded Signup is documented at learn.doubletick.io/co-existence-of-whatsapp-business-app-and-whatsapp-business-api-on-the-same-number-india: "Onboard via DoubleTick Embedded Signup." Coexistence numbers are subject to Meta's fixed 20 messages-per-second throughput per Meta's developer documentation. Accessed 12 May 2026.
HubSpot's own WhatsApp channel requires Marketing Hub or Service Hub at Professional or Enterprise level. A limit of 1,000 template messages per month is shared across all connected WhatsApp business accounts on the portal. Once a number is connected to HubSpot, messages no longer appear in the WhatsApp mobile or web app. There is no native chatbot builder, no broadcast tool and limited automation. Source: knowledge.hubspot.com/inbox/connect-whatsapp-to-the-conversations-inbox. Accessed 12 May 2026.
DoubleTick's own help-centre page is explicit. From learn.doubletick.io/automations-and-integrations/deep-linking-into-doubletick-from-any-crm: "DoubleTick now supports Deep Linking, which lets you add a button inside your CRM that takes you directly to a specific lead's WhatsApp conversation on DoubleTick, instead of just opening the app." The published URL pattern is: https://web.doubletick.io/conversations//. The page continues: "The implementation typically happens on the CRM side, not DoubleTick's side. Most CRMs (Salesforce, Zoho, LeadSquared, HubSpot, Pipedrive, etc.) support such custom button or URL actions natively." This is the integration architecture for HubSpot. There is no native HubSpot workflow action, no HubSpot OAuth app and no form-submission write-back published. Accessed 12 May 2026.
DoubleTick's pricing page shows tier-included agent headcount: Starter 5 agents, Pro 10 agents, Enterprise "Custom pricing per agent." DoubleTick's own pricing page does not disclose a markup on Meta conversation fees, only that "WhatsApp charges additional charges per conversation." Third-party reviews independently report a markup. WANotifier ("5 Best DoubleTick Alternatives") states "DoubleTick adds a 12.8% markup on WhatsApp's official messaging costs" and cites a per-message rate of ₹0.88 in India versus the official Meta rate of ₹0.78. Prospeo ("7 Best DoubleTick Alternatives in 2026") cites Starter at $141.58/month billed yearly and Pro at $217.80/month. ChatMitra ("Chat Mitra vs. Doubletick") reports additional agent fees of approximately ₹500/month each above the included tier headcount. These figures should be treated as third-party reporting; verify via a DoubleTick sales call before publication. Accessed 12 May 2026.
From doubletick.io/pricing on 12 May 2026:
Starter $169.9/month, billed yearly. Team inbox (5 agents), bulk broadcasts, bulk import, customer segments, products and catalogues, Excel export and Google Sheets, mobile and web access, unlimited tags, 10 custom attributes.
Pro $217.8/month, billed yearly. Everything in Starter, team inbox (10 agents), roles and permissions, number masking, automated ordering bot, third-party integrations, developer API, agent and organisation analytics, reports, 30 custom attributes.
Enterprise custom pricing. Everything in Pro, custom pricing per agent, complex journeys, special customisations, special integrations, 50 custom attributes, AI and ChatGPT bots.
Per-conversation Meta fees are billed separately. Third-party reviews report a ~12.8% markup on Meta rates.6 Flowella for comparison: Starter $79/month, Pro $159/month, unlimited agents, Meta delivery pass-through at cost. Accessed 12 May 2026.
This comparison page follows the UK Committee of Advertising Practice (CAP) Code rules on comparative advertising (rules 3.32-3.37), the Business Protection from Misleading Marketing Regulations 2008 (BPMMRs 2008), and the corresponding Advertising Standards Authority guidance. All claims about DoubleTick are sourced from DoubleTick's own published materials (doubletick.io, learn.doubletick.io), from Apport Software Solutions corporate filings via Tracxn, or from clearly attributed third-party reviews. Where third-party-sourced figures (such as the 12.8% Meta markup) are used, they are flagged as third-party in the footnote. No disparaging claims are made about DoubleTick's competence as a WhatsApp BSP; the comparison is restricted to objectively verifiable HubSpot integration architecture. We will correct any factual error promptly; please contact hello@flowella.io. Accessed 12 May 2026.