Which is the right fit for your HubSpot stack?

Flowella turns your HubSpot forms into WhatsApp Flows and writes each completed one back as a HubSpot form submission. DoubleTick is a WhatsApp inbox for many numbers and teams, with broadcasts, bots and AI agents, and HubSpot as an add-on. They’re built for different jobs.

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Flo, the Flowella mascot, looking through a magnifying glass at two cards she holds side by side, one with a green tick

Flowella and DoubleTick at a glance

Checked 16 October 2026

Flowella

HubSpot forms as WhatsApp Flows

With HubSpot from
$79 a month, on Starter16
WhatsApp’s fees
Billed by Meta, at Meta’s rates17
WhatsApp Flows
Unlimited, on every plan16

DoubleTick

A WhatsApp team inbox for many numbers

With HubSpot from
$170 a month billed yearly, plus a HubSpot add-on1
WhatsApp’s fees
Billed by DoubleTick, at its rupee rate card23
WhatsApp Flows
An add-on on every plan1

The eleven things that matter.

Each line about DoubleTick links to DoubleTick’s own pages, checked on 16 October 2026; it has no HubSpot Marketplace listing. Where DoubleTick does more, the table says so.

Flowella and DoubleTick, line by lineShaded rows matter most if HubSpot is your system of record.
What matters Flowella DoubleTick
Your HubSpot forms become WhatsApp FlowsPick a form you already use: its fields, validation and labels carry over.
FlowellaYes.

Pick a HubSpot form and Flowella builds the Flow from it.19
DoubleTickNo.

Flows are an add-on, built from DoubleTick’s templates or in Meta’s WhatsApp Manager, not from your HubSpot forms.154
Completed Flows arrive as HubSpot form submissionsSo form-submission workflows, lead scoring and reports run as they do for web forms.
FlowellaYes.

Written back as a native form submission, with the answers on contact properties.18
DoubleTickNo.

Its HubSpot add-on syncs contacts and activity; DoubleTick doesn’t describe Flow answers reaching HubSpot.1
WhatsApp Flows you can runHow many Flows each plan includes.
FlowellaYes.

Unlimited, on every plan.16
DoubleTickPartly.

An add-on on every plan, with no published price.1
WhatsApp’s fees at Meta’s own ratesWho bills each message, and at what rate. Example: one marketing message to a UK number.
FlowellaYes.

Meta bills you directly, at its list rate of $0.0635. Flowella never marks it up; its own fee is per billable message over your plan’s allowance.1417
DoubleTickNo.

DoubleTick bills each message from your wallet at its rupee rate card: ₹5.2308 for a UK marketing message, where Meta’s list rate is ₹4.6496.2314
Send WhatsApp from HubSpot workflowsFlowella’s workflow actions need HubSpot Professional or Enterprise.
FlowellaYes.

Six workflow actions, such as Send WhatsApp Template, and four triggers, such as Form Completed.20
DoubleTickNo.

No HubSpot workflow action is described; a HubSpot button can open a DoubleTick chat by deep link.17
A shared inbox for repliesWhere your team reads and answers WhatsApp.
FlowellaYes.

The Flowella app inbox, or WhatsApp threads in the HubSpot conversations inbox through the Flowella channel.2221
DoubleTickYes.

DoubleTick’s team inbox for many numbers, on web and mobile, which an add-on can embed in a CRM.1261
Keep the WhatsApp Business AppCoexistence: the app and the platform share one number.
FlowellaYes.

Supported. Keep the app for one-to-one chats.23
DoubleTickPartly.

Available for numbers in India; elsewhere, DoubleTick asks you to check with your account manager.8
Channels beyond WhatsAppInstagram, email, calls or SMS in the same inbox.
FlowellaNo.

WhatsApp only, across one or more numbers in one account.24
DoubleTickYes.

Instagram, email, phone calls and SMS or RCS in the same inbox, plus WhatsApp groups and calls.6
CRMs and shops besides HubSpotFor teams who run more than one system.
FlowellaNo.

HubSpot is Flowella’s one integration today.25
DoubleTickYes.

Salesforce, Zoho CRM, LeadSquared, Bitrix, Shopify, WooCommerce and Zapier, mostly as add-ons.1
Chatbots and AI agentsAutomatic replies when no one is free.
FlowellaPartly.

Flows collect the answers, and a HubSpot workflow can hand the chat to Breeze Customer Agent.20
DoubleTickYes.

Default bots on every plan, a no-code bot studio on Pro and Enterprise, and AI agents on Pro + AI and Enterprise + AI.1
A free trialTry it before you pay.
FlowellaYes.

14 days, up to 5,000 outbound messages, with no card for Flowella.1617
DoubleTickNo.

No free trial; DoubleTick offers a demo instead.1

Partly means the tool does some of this, as the line explains. Prices are in US dollars, before tax; DoubleTick publishes its message rates in rupees.

The same answers, two ways.

Ask three questions in a WhatsApp Flow and the answers land in HubSpot as properties, ready for a workflow. Ask the same three in a chat and you get messages someone has to read and retype. Try both and watch the record.

Sample dataNothing you type leaves this page.

Flo slotting small data cards into a blue filing drawer, the way a Flow files each answer as a property
Jen OkaforHubSpot contact record
Sample data
What they needenquiry_type
From the FlowWaitingSet by the form submission
From the chatWaitingNeeds someone to read it
Team sizeteam_size
From the FlowWaitingSet by the form submission
From the chatWaitingNeeds someone to read it
Emailemail
From the FlowWaitingSet by the form submission
From the chatWaitingNeeds someone to read it

Timeline

Flow: 0 of 3 properties setChat: 0 of 3 properties set

Two solid products.

DoubleTick is a good product, and in places it does more than Flowella. Here’s who each one is.

Flowella

Flowella turns HubSpot forms into WhatsApp Flows and writes each answer back to HubSpot. It’s from the team at Discover Digital, a HubSpot Platinum Partner.

Company
Flowella Limited, registered in the UK27
Built for
HubSpot, on every HubSpot plan, Free included18
WhatsApp Flows completed
100K+, by Flowella’s count29

DoubleTick

DoubleTick is a WhatsApp Business API platform for sales and support teams, with a shared inbox for many numbers, broadcasts, bots and AI agents. It’s built in Mumbai.

Company
Apport Software Solutions Private Limited, Mumbai9
Customers
10K+ active businesses, by DoubleTick’s count11
Award
Meta’s Emerging Technology Partner of the Year, by its account12

Three tools, three jobs.

Pick by the job you need done. HubSpot’s own WhatsApp channel is the third option, and for some teams it’s enough.

Flo pointing along one of three signposts, in green, sky blue and coral
  • Flowella

    Choose Flowella if you want WhatsApp answers as HubSpot data.

    • Your HubSpot forms should become WhatsApp Flows.
    • Answers should arrive as form submissions and properties, not chat text.
    • You want Meta to bill its fees to you directly, at its own rates.
    • Your team replies in HubSpot, or in a focused WhatsApp inbox.

    Sources19181721

  • DoubleTick

    Choose DoubleTick if WhatsApp is your main channel across many teams.

    • Many agents answer many WhatsApp numbers from one inbox, on web and mobile.
    • You broadcast from several numbers and retarget the people who didn’t reply.
    • You want no-code bots and AI agents.
    • Instagram, email and calls belong in the same inbox.

    Sources1261

  • HubSpot’s own channel

    Choose HubSpot’s own WhatsApp channel if inbox replies are enough.

    • You have Marketing Hub or Service Hub, Professional or Enterprise.
    • 1,000 template messages a month is enough, shared by all your connected WhatsApp Business accounts.
    • Your team replies from the conversations inbox.
    • Message details in conversation properties are all your workflows need.

    Source15

Questions teams ask.

Four questions HubSpot teams put to us, answered for both tools.

Can a completed WhatsApp form start a HubSpot workflow?

Flowella

Yes. Each completed Flow arrives as a native HubSpot form submission, with the answers on contact properties, so form-submission enrolment works as it does for web forms. Flowella adds a Form Completed trigger too. Workflows need HubSpot Professional or Enterprise.1820

DoubleTick

DoubleTick’s HubSpot add-on syncs contacts and activity, by its pricing page, but DoubleTick doesn’t describe Flow answers reaching HubSpot, or a HubSpot workflow trigger. Its webhooks and API could feed an integration you build.1

Can our team reply from the HubSpot inbox?

Flowella

Yes. Connect the Flowella channel and WhatsApp threads land in the HubSpot conversations inbox, beside email, chat and calls. It needs Sales Hub or Service Hub, Professional or Enterprise, and HubSpot Credits may apply. The Flowella app inbox works on any plan.2122

DoubleTick

DoubleTick doesn’t describe a HubSpot inbox channel. Its own inbox can be embedded in a CRM through an add-on, and a HubSpot button can open a chat in DoubleTick by deep link.617

Do we have to give up the WhatsApp Business App?

Flowella

No. Flowella supports coexistence: keep the app for one-to-one chats while Flows and templates run on the same number.23

DoubleTick

Not for numbers in India, where DoubleTick supports coexistence. Elsewhere, its help centre asks you to check availability with your account manager first.8

What would a seven-person team sending 25,000 templates a month pay?

Flowella

Pro is $199 a month with 2,500 billable messages, then $0.04 each. Meta bills its own fees to you, at its list rate.1614

DoubleTick

Starter, at $170 a month billed yearly, includes 5 agents; Pro includes 10, at $218 a month billed yearly, or $308 with AI agents. DoubleTick doesn’t publish a price for extra agents or its HubSpot add-on, and messages are charged at its rupee rate card.12

Ratings and reviews.

Flowella’s HubSpot app is rated on the HubSpot Marketplace. DoubleTick has no app there, so ask it for references from teams doing the job you have.

DoubleTick on the HubSpot Marketplace

DoubleTick has no app on the HubSpot Marketplace: a search for DoubleTick and QuickSell found none on 16 October 2026.13

Game-changing donation campaign tool that delivers personal WhatsApp engagement with seamless automation and dramatically better completion rates.

Lawrence Tribe-Endt Lawrence Tribe-EndtCommercial Director, Countryside AllianceCustomer.io through the Flowella API Countryside Alliance

5/5

Flowella’s rating on the HubSpot Marketplace (opens in a new tab)

Straight answers.

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Is this comparison fair?

We’ve tried to make it so. Every fact about DoubleTick links to DoubleTick’s own pages, checked on 16 October 2026. DoubleTick does more than Flowella in places, such as channels beyond WhatsApp, bots and AI agents, and other CRMs, and the table says so. There’s no calculator on this page: DoubleTick publishes its message rates in rupees and doesn’t price its HubSpot add-on, so the costs are given in words.

Can DoubleTick turn a HubSpot form into a WhatsApp Flow?

DoubleTick offers WhatsApp Flows as an add-on. Its help centre builds them in Meta’s WhatsApp Manager and adds them to templates, and its Flows page describes drag-and-drop tools and templates. Flowella starts from the HubSpot form you already have. Source 1, source 4, source 5, source 19.

Is DoubleTick on the HubSpot Marketplace?

Not that we could find: a Marketplace search for DoubleTick and QuickSell on 16 October 2026 returned no app. DoubleTick lists HubSpot as an add-on that syncs contacts and activity, and offers deep links and an embeddable inbox for CRMs. Source 13, source 1, source 7, source 6.

Who bills WhatsApp’s message fees?

With Flowella, Meta bills you directly, at Meta’s list rates, and Flowella never marks them up. Flowella’s own bill is your plan plus any billable messages over its allowance.

With DoubleTick, messages are paid from a WhatsApp API wallet in your DoubleTick account, at its rate card, which is published in rupees. For a UK marketing message that’s ₹5.2308, and ₹1.8137 for utility; Meta’s INR list rates are ₹4.6496 and ₹1.6122. Source 17, source 14, source 2, source 3.

Which plans connect to HubSpot?

Every Flowella plan, from Starter. Forms to Flows works on every HubSpot plan, Free included; Flowella’s workflow actions need HubSpot Professional or Enterprise. On DoubleTick, HubSpot is an add-on on every plan, and DoubleTick doesn’t publish its price. Source 18, source 20, source 1.

What about data residency for UK and EU buyers?

Flowella hosts Starter and Pro customers in Microsoft Azure’s UK South region, in London, and Enterprise customers can be hosted elsewhere by arrangement. DoubleTick’s operator, Apport Software Solutions Private Limited, is in Mumbai, and its privacy policy says data from outside India is transferred to India and processed there. Whichever you choose, check the vendor’s data processing terms. Source 26, source 9, source 10.

What is DoubleTick best at?

Running WhatsApp at scale across teams: a shared inbox for many numbers on web and mobile, broadcasts from several numbers with retargeting, a no-code bot studio, AI agents, and Instagram, email and calls in the same inbox. If that’s your job, DoubleTick is built for it. Source 12, source 6, source 1.

Can we use Flowella alongside DoubleTick?

Yes, on different numbers. Each WhatsApp number sits with one provider at a time, and moving a number from one to the other is a migration. Source 28.

Sources.

Every source was checked on 16 October 2026. Prices change, so check each vendor’s site before you buy.

  1. DoubleTick pricing (opens in a new tab)

    Plans in US dollars as shown to a US visitor, billed yearly or quarterly; agents included; HubSpot, WhatsApp Flows and other integrations as add-ons; no free trial.

    Checked 16 October 2026
  2. DoubleTick conversation cost (opens in a new tab)

    Its rate card in rupees, effective 1 October 2026. UK: marketing ₹5.2308, utility ₹1.8137 a message.

    Checked 16 October 2026
  3. DoubleTick help: billing and invoices (opens in a new tab)

    WhatsApp API wallet recharges and monthly conversation cost reports.

    Checked 16 October 2026
  4. DoubleTick help: WhatsApp Forms (opens in a new tab)

    Flows built in Meta’s WhatsApp Manager, then added to templates in DoubleTick.

    Checked 16 October 2026
  5. DoubleTick: WhatsApp Flows (opens in a new tab)

    Drag-and-drop tools and pre-built templates for Flows.

    Checked 16 October 2026
  6. DoubleTick: unified context (opens in a new tab)

    One inbox for WhatsApp chats, calls and groups, email, phone, SMS or RCS and Instagram, and an SDK to embed it in CRMs, HubSpot among them.

    Checked 16 October 2026
  7. DoubleTick help: deep linking from any CRM (opens in a new tab)

    A CRM button that opens a DoubleTick chat, set up on the CRM side.

    Checked 16 October 2026
  8. DoubleTick help: coexistence limitations (opens in a new tab)

    Coexistence is available in India; elsewhere, check with your account manager.

    Checked 16 October 2026
  9. DoubleTick: about us (opens in a new tab)

    Apport Software Solutions Private Limited, with offices in Mumbai.

    Checked 16 October 2026
  10. DoubleTick privacy policy (opens in a new tab)

    Data from outside India is transferred to India and processed there.

    Checked 16 October 2026
  11. DoubleTick: Salesforce integration (opens in a new tab)

    10K+ active businesses and 145+ countries, by DoubleTick’s count.

    Checked 16 October 2026
  12. DoubleTick homepage (opens in a new tab)

    How DoubleTick describes itself: a shared inbox for every number, broadcasts, bots and AI agents, and Meta’s partner award.

    Checked 16 October 2026
  13. HubSpot Marketplace search: DoubleTick (opens in a new tab)

    No DoubleTick or QuickSell app found, searched on 16 October 2026.

    Checked 16 October 2026
  14. Meta: pricing on the WhatsApp Business Platform (opens in a new tab)

    List rates from 1 October 2026, in US dollars, rupees and other currencies. UK: marketing $0.0635, utility $0.022; in rupees, ₹4.6496 and ₹1.6122.

    Checked 16 October 2026
  15. HubSpot: connect WhatsApp to the conversations inbox (opens in a new tab)

    HubSpot’s own channel: the hubs it needs and its 1,000 template messages a month.

    Checked 16 October 2026
  16. Flowella pricing

    Starter $79 and Pro $199 a month, allowances, overage rates, unlimited Flows, a trial with no card, and Enterprise from 100,000 billable messages a month.

    Checked 16 October 2026
  17. Flowella knowledge base: plans, limits and billing

    The trial, overage, and Meta’s fees billed directly by Meta, never marked up.

    Checked 16 October 2026
  18. Flowella on the HubSpot Marketplace (opens in a new tab)

    Native form submissions, every HubSpot plan, and the rating.

    Checked 16 October 2026
  19. Flowella knowledge base: Flows

    How HubSpot forms become WhatsApp Flows.

    Checked 16 October 2026
  20. Flowella knowledge base: HubSpot workflow actions

    Six actions and four triggers, and the HubSpot plans they need.

    Checked 16 October 2026
  21. Flowella knowledge base: the HubSpot inbox channel

    WhatsApp in the HubSpot conversations inbox, and what it needs.

    Checked 16 October 2026
  22. Flowella inbox

    The Flowella app inbox and the HubSpot inbox.

    Checked 16 October 2026
  23. Flowella knowledge base: coexistence

    Keeping the WhatsApp Business App on the same number.

    Checked 16 October 2026
  24. Flowella multi-channel

    Several WhatsApp numbers in one account, each a WhatsApp Business Account.

    Checked 16 October 2026
  25. Flowella integrations

    HubSpot first; others coming soon.

    Checked 16 October 2026
  26. Flowella knowledge base: data security

    Infrastructure in Microsoft Azure’s UK South region.

    Checked 16 October 2026
  27. Flowella privacy policy

    Flowella Limited, registered with Companies House in the UK.

    Checked 16 October 2026
  28. Meta: migrating a number between providers (opens in a new tab)

    How a business number moves from one provider to another.

    Checked 16 October 2026
  29. Flowella for HubSpot

    100K+ WhatsApp Flows completed, by Flowella’s count.

    Checked 16 October 2026

DoubleTick’s name and logo are used only to identify the product compared. Flowella figures come from Flowella’s own pages and its approved results.

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