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Flowella resources

Insights for WhatsApp experiences.

Enhance customer engagement and drive growth with effective WhatsApp strategies, automation, and insights from Flowella's resources and industry trends.

WhatsApp for estate agents: a 3D house with a WhatsApp chat door sending messages to a booked viewing calendar

WhatsApp for Estate Agents: Turn Enquiries into Viewings

A buyer spots a three-bedroom house on your website at 9pm, fills in the enquiry form and carries on scrolling. By the time your office calls back the next morning, they have ...

Ifigenia Arampelou September 25, 2026

Flo, the Flowella mascot, giving a thumbs up and holding a clipboard with a green tick next to the words Flowella is now on G-Cloud 15, WhatsApp Flows for the public sector

Flowella on G-Cloud 15: WhatsApp Flows for Public Sector

September 16, 2026

Personal and business WhatsApp on the same phone: a smartphone switching between Personal and Business accounts next to a shared team inbox

Getting Started

Personal and Business WhatsApp on One Phone: What Works

September 7, 2026

Flo from Flowella pointing to the headline WhatsApp Lead Generation, surrounded by a magnet, funnel and chat bubbles turning into leads

WhatsApp Lead Generation: Capture, Qualify and Convert

August 25, 2026

Flo, the Flowella character, holds a smartphone showing a WhatsApp chat in one hand and a retro telephone handset in the other, beside the words 'Use your existing business number on WhatsApp'

WhatsApp Platform

Can I Use My Existing Number with WhatsApp Business?

WhatsApp Platform

How Do I Get a Verified WhatsApp Business Account?

Flo from Flowella holding a phone showing an instant HubSpot WhatsApp confirmation sent after a form submission

Can HubSpot Send a WhatsApp Confirmation After a Form?

Flo, the Flowella mascot, holding a phone showing a WhatsApp Flow form, with three numbered workflow step badges connected by arrows, a 30-minute clock, form cards and green ticks on a vibrant blue-to-pink gradient background

Getting Started

Article 6 - Your First WhatsApp Workflow in 30 Minutes

Flo, the Flowella mascot, standing confidently with arms crossed next to the title The Real Problem with WhatsApp Chatbots, with chatbot and WhatsApp icons floating around her

WhatsApp Strategy

The Real Problem with WhatsApp Chatbots

Flo character with arms crossed next to Stop Broadcasting Start Flowing text on coral background with crossed-out megaphone and WhatsApp Flow form elements

WhatsApp Strategy

Why WhatsApp Broadcasts Hold Your Business Back | Flowella

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