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Flowella resources

Insights for WhatsApp experiences.

Enhance customer engagement and drive growth with effective WhatsApp strategies, automation, and insights from Flowella's resources and industry trends.
Flo, the Flowella avatar, presenting information about WhatsApp usernames and Business-Scoped User IDs (BSUIDs)
WhatsApp Platform

WhatsApp Usernames Are Coming: What Your Business Needs to Do Now

If your business relies on WhatsApp to talk to customers, there is something you need to know: from this summer, your customers will be able to hide their phone number from you. ...

Ifigenia Arampelou March 25, 2026
Diagram of how to claim a verified WhatsApp Business number for your company
WhatsApp Platform

How to Get a WhatsApp Business Number: complete guide

February 17, 2026
Stylised email envelopes overlapping a WhatsApp chat bubble — illustration of email versus messaging engagement
WhatsApp Platform

CRM has thousands of emails. How many WhatsApp numbers?

February 17, 2026
WhatsApp Flows on WhatsApp Deaktop
WhatsApp Platform

WhatsApp Flows are coming to WhatsApp Web and Desktop

February 4, 2026
What are WhatsApp Flows?
WhatsApp Platform

What Are WhatsApp Flows? A Comprehensive Primer

October 14, 2025
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