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Flowella resources

Insights for WhatsApp experiences.

Enhance customer engagement and drive growth with effective WhatsApp strategies, automation, and insights from Flowella's resources and industry trends.
Reserve your WhatsApp Business username before it's taken: Flo holding a phone showing an @ handle
WhatsApp Platform

Reserve Your WhatsApp Business Username Before It's Taken

Right now, someone could be reserving your company's name on WhatsApp. Reservations for WhatsApp Business usernames opened on 29 June 2026, handles are first come, first served, ...

Adam Judd September 14, 2026
Flo, the Flowella character, holds a smartphone showing a WhatsApp chat in one hand and a retro telephone handset in the other, beside the words 'Use your existing business number on WhatsApp'
WhatsApp Platform

Can I Use My Existing Number with WhatsApp Business?

August 9, 2026
WhatsApp Platform

How Do I Get a Verified WhatsApp Business Account?

August 7, 2026
Flo from Flowella holding a phone showing an instant HubSpot WhatsApp confirmation sent after a form submission
HubSpot

Can HubSpot Send a WhatsApp Confirmation After a Form?

August 6, 2026
Flo, the Flowella avatar, presenting information about WhatsApp usernames and Business-Scoped User IDs (BSUIDs)
WhatsApp Platform

WhatsApp Usernames Are Coming: What Your Business Needs to Do Now

March 25, 2026
Diagram of how to claim a verified WhatsApp Business number for your company
WhatsApp Platform

How to Get a WhatsApp Business Number: complete guide

February 17, 2026
Stylised email envelopes overlapping a WhatsApp chat bubble — illustration of email versus messaging engagement
WhatsApp Platform

CRM has thousands of emails. How many WhatsApp numbers?

February 17, 2026
WhatsApp Flows on WhatsApp Deaktop
WhatsApp Platform

WhatsApp Flows are coming to WhatsApp Web and Desktop

February 4, 2026
What are WhatsApp Flows?
WhatsApp Platform

What Are WhatsApp Flows? A Comprehensive Primer

October 14, 2025
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Flo, the Flowella mascot, celebrating