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Flowella resources

Insights for WhatsApp experiences.

Enhance customer engagement and drive growth with effective WhatsApp strategies, automation, and insights from Flowella's resources and industry trends.
Flo, the Flowella mascot, holding a phone showing a WhatsApp chat with a verified tick, surrounded by a trust shield, WhatsApp icon, loyalty loop and five-star rating, with the headline "From First Message to Loyal Customer" on a teal background
WhatsApp Strategy

Building Trust with WhatsApp Automation

This is Part 5 of a six-part series exploring the findings of Meta's State of Business Messaging 2026 report and what they mean for businesses using HubSpot and WhatsApp.

Adam Judd June 4, 2026
Flo, the Flowella mascot, standing confidently with arms crossed next to the title The Real Problem with WhatsApp Chatbots, with chatbot and WhatsApp icons floating around her
WhatsApp Strategy

The Real Problem with WhatsApp Chatbots

May 28, 2026
Flo character with arms crossed next to Stop Broadcasting Start Flowing text on coral background with crossed-out megaphone and WhatsApp Flow form elements
WhatsApp Strategy

Why WhatsApp Broadcasts Hold Your Business Back | Flowella

April 21, 2026
Flo, the Flowella mascot, holding a smartphone and gesturing towards the title Consumers Prefer Messaging So Why Are You Still Sending Emails, with a yellow 73% speech bubble, WhatsApp icons and email envelopes floating on a vibrant blue-to-pink gradient background
WhatsApp Strategy

State of Business 2026: 73% prefer messaging over email

March 31, 2026
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