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Flowella resources

Insights for WhatsApp experiences.

Enhance customer engagement and drive growth with effective WhatsApp strategies, automation, and insights from Flowella's resources and industry trends.

Flo, the Flowella mascot, holding a phone showing a WhatsApp chat with a verified tick, surrounded by a trust shield, WhatsApp icon, loyalty loop and five-star rating, with the headline "From First Message to Loyal Customer" on a teal background

WhatsApp Strategy

Building Trust with WhatsApp Automation

This is Part 5 of a six-part series exploring the findings of Meta's State of Business Messaging 2026 report and what they mean for businesses using HubSpot and WhatsApp.

Adam Judd June 4, 2026

Flo, the Flowella mascot, holding a clipboard and gesturing towards the title Transform Your Customer Experience, with restaurant and WhatsApp Flow icons floating around her on a teal sparkle background

WhatsApp Flow for Restaurant Automation | Flowella

Flo, the Flowella mascot, holding a smartphone and gesturing towards the title Consumers Prefer Messaging So Why Are You Still Sending Emails, with a yellow 73% speech bubble, WhatsApp icons and email envelopes floating on a vibrant blue-to-pink gradient background

WhatsApp Strategy

State of Business 2026: 73% prefer messaging over email

Flowella, Oaklands College and Discover Digital celebrating Gold for Innovation at the FE Marketing Awards

🏆 Gold for Innovation: How Flowella Helped Redefine FE Recruitment

February 11, 2026

WhatsApp Flows on WhatsApp Deaktop

WhatsApp Platform

WhatsApp Flows are coming to WhatsApp Web and Desktop

February 4, 2026

Flowella kicks off 2026 with two game-changing updates 🎉

January 14, 2026

What are WhatsApp Flows?

WhatsApp Platform

What Are WhatsApp Flows? A Comprehensive Primer

October 14, 2025

Flowella product hero — turn WhatsApp Flows into structured CRM data

From Chat to CRM: WhatsApp Flows into real form submissions

September 8, 2025

Meta Conversations 2025 conference banner — WhatsApp Business Platform announcements

WhatsApp Business and Ads at Meta Conversations 2025

Meta Ads creative leading customers from Facebook and Instagram into a WhatsApp conversation

WhatsApp Business Ads: A New Era of Conversational Marketing

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Flo, the Flowella mascot, celebrating