Donation appeals that feel personal, on WhatsApp.

How the Countryside Alliance used Flowella to run donation appeals on WhatsApp, and how it sends campaigns today.

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Campaign: £50k donation campaign
Supporters choose: Their gift, inside the chat
Sends today from: Customer.io, through the Flowella API
Replies land in: The Flowella inbox

A game-changing donation tool, in their words.

**Lawrence Tribe-Endt**Commercial Director, Countryside AllianceCustomer.io through the Flowella API

£50kdonation campaignCountryside Alliance

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G2 reviews

From an appeal email to a gift in the chat.

The challenge

The Countryside Alliance wanted its fundraising appeals to reach supporters where they read their messages, and to make giving take seconds rather than a trip to a web form.

The solution

Opted-in supporters received a personal WhatsApp message about the appeal. A WhatsApp Flow inside the chat asked how much they would like to give and how often, then handed them to the charity’s own donation page to complete the gift.

Every gift was followed by a thank-you, and the larger pledges went to a person on the team to follow up.

Today

The Countryside Alliance now sends its WhatsApp campaigns from Customer.io through the Flowella API. A journey step calls Flowella, Flowella delivers the template, and replies land in the Flowella inbox.