Turn guest forms into WhatsApp conversations that improve every stay.

Guests already live in WhatsApp. Flowella meets them there, turning the booking, feedback and event forms you already use into quick, guided WhatsApp Flows whose answers land straight in HubSpot.

Book a demo Try a live Flow on WhatsApp (opens in a new tab)
Guest forms on WhatsApp Flo, the Flowella mascot, holding up a hotel key card on a green tag and a brass reception bell
Built for
Hotels, venues and hospitality brands
Opens from
Booking emails and QR codes in rooms
Answers land in
Your HubSpot contact properties
Setup
Live in 30 minutes

Plan a guest’s stay before they arrive in one Flow.

A guest taps the link in their booking email and, three short screens later, has dinner booked and their extras noted. Answer as James: each answer lands on his HubSpot record as a property, then a workflow confirms his plans on WhatsApp.

Flo filing small data cards into a blue filing drawer, the way each answer is filed on the HubSpot record
Acme HotelBusiness account
Sample data

Today

Hi, I’m arriving on Friday.
Hi James, we’re looking forward to it. Plan your stay in three quick screens, then book a table for your first night.
Works on HubSpot Free
James OkaforHubSpot contact record
stay_purpose
celebration;exploring
stay_extras
champagne;picnic
arrival_time
15_18
dinner_booking
1900
whatsapp_consent
true
phone
+44 7700 900215From the chat, never asked

6 of 6 properties writtenWritten by Flowella

Pre-arrival workflowDone
  1. Form CompletedForm name: Plan your stay
  2. Send WhatsApp Templatepre_arrival_confirmation
    All set, James: dinner at 19:00 on Friday, and we’ll have champagne on arrival and a picnic lunch ready. Reply here if your plans change. Skipped: there is no WhatsApp consent on the record
  3. Branch on stay purposeCelebration
  4. Assign an ownerGuest relations team
  5. Add to a listCelebration stays

Workflow triggers and actions need HubSpot Professional or Enterprise. Workflow actions guide

A sample run: James’s answers on his HubSpot record, and the workflow that followed.

Try a live Flow

Scan the code with your phone to open one in WhatsApp. It’s Flowella’s own Flow, not this stay planner.

Open it in WhatsApp (opens in a new tab)

Built for forms, not chatbots.

Most WhatsApp tools focus on broadcasts and bot conversations. Flowella is built for form-based workflows, the kind front-of-house and marketing teams in hospitality run every week.

  • Forms-first design

    We start with the forms you already use and bring them into WhatsApp with Meta’s native Flows, so you get structured data every time, not free-text guesses.

  • Answers land in HubSpot

    Every submission arrives in HubSpot as a form submission on the contact, each answer in its own property. No CSV exports, no manual mapping.

  • No-code configuration

    Your team builds and adjusts Flows without waiting on developers or filing a ticket. Update a question, change a field, ship in minutes.

  • Validation built in

    Each Flow carries your HubSpot form’s required fields and validation, such as email addresses and phone numbers, so your data is cleaner and nobody chases missing details.

  • Privacy and consent by design

    Opt-ins, preferences and consent are captured as their own fields and land on the HubSpot record beside the answers they cover.

  • Where your audience already is

    Your audience already chats on WhatsApp, so your form arrives in the app they use every day.

In our customers’ words.

Exceptional engagement platform that transformed our student conversion with 160% increase in same-day applications and 90% WhatsApp response rates.

Peter Hudson Peter HudsonDirector of Admissions, Brand & Customer InnovationHubSpot Marketplace integration Oaklands CollegeOaklands College

Game-changing donation campaign tool that delivers personal WhatsApp engagement with seamless automation and dramatically better completion rates.

Lawrence Tribe-Endt Lawrence Tribe-EndtCommercial Director, Countryside AllianceCustomer.io through the Flowella API Countryside Alliance
See all reviews on the HubSpot Marketplace (opens in a new tab) G2 reviews (opens in a new tab)

Workflow blueprints to start from.

Six playbooks, ready to adapt. Open one, customise the questions and ship it before the weekend.

Browse all workflows

  • Meeting Booking Workflow

    Book more meetings: WhatsApp calendar invite from HubSpot forms, smart nudges until the meeting is booked, reminders that cut no-shows.

    • Sales
    • Communication

  • Hospitality Feedback

    Catch bad nights before they hit Google with WhatsApp NPS, promoter review CTAs, detractor recovery, and cohort tagging.

    • Support
    • Retention
    • Communication

  • Contact Data Refresh

    Refresh stale CRM records with WhatsApp confirmations, structured corrections, one reminder, and a clear freshness flag.

    • Support
    • Retention
    • Communication

  • NPS / CSAT

    Collect one-tap NPS or CSAT scores on WhatsApp, branch promoters, passives, and detractors, then route reviews or recovery in HubSpot.

    • Support
    • Retention
    • Communication

  • Appointment Reminders

    Cut no-shows with WhatsApp appointment confirmations, timed reminders, prep requests, self-serve reschedule, and attendance follow-up.

    • Sales
    • Support
    • Communication

  • Smart Review Triage

    Route review requests intelligently with a WhatsApp temperature check, public review links for happy customers, and private recovery for unhappy ones.

    • Marketing
    • Support
    • Communication
Flo jumping for joy with her fist in the air and a phone in her hand

Bring guest feedback into WhatsApp.

Book a 30-minute demo on Microsoft Teams with Adam, our founder. We’ll show you a working guest Flow mapped to your HubSpot form, with your fields and your tone.

Book a demo Try on WhatsApp (opens in a new tab)
Or start a free 14-day trial