Turn supporter forms into WhatsApp conversations that raise more.

Supporters and volunteers already live in WhatsApp. Flowella meets them there, turning the donation, sign-up and feedback forms you already use into quick, guided WhatsApp Flows whose answers land straight in HubSpot.

Book a demo Try a live Flow on WhatsApp (opens in a new tab)
See Countryside Alliance’s £50k donation campaign
Donation forms on WhatsApp Flo, the Flowella mascot, dropping a gold coin into a glass donation jar with a green heart label
Built for
Fundraising and supporter care teams
Opens from
Appeal emails, posters and social posts
Answers land in
Your HubSpot contact properties
Setup
Live in 30 minutes

Choose a cause and set up a gift in one Flow.

A supporter scans the QR code on your appeal poster and, three short screens later, has chosen where their gift goes. Answer as Rachel: each answer lands on her HubSpot record as a property, then a workflow thanks her on WhatsApp.

Flo filing small data cards into a blue filing drawer, the way each answer is filed on the HubSpot record
Acme TrustBusiness account
Sample data

Today

Hi, I saw your winter appeal.
Thank you for getting in touch, Rachel. Choose where your gift goes in three quick screens.
Works on HubSpot Free
Rachel AdeyemiHubSpot contact record
gift_causes
food;shelter
gift_projects
food_parcels;warm_packs
gift_frequency
monthly
gift_amount
25
whatsapp_consent
true
phone
+44 7700 900529From the chat, never asked

6 of 6 properties writtenWritten by Flowella

Donation workflowDone
  1. Form CompletedForm name: Make a gift
  2. Send WhatsApp Templategift_thank_you
    Thank you, Rachel. Your £25 monthly gift will go to food parcels and warm packs, and the link to complete it is on its way. Skipped: there is no WhatsApp consent on the record
  3. Branch on gift frequencyEvery month
  4. Assign an ownerFood programme team
  5. Add to a listMonthly givers

Workflow triggers and actions need HubSpot Professional or Enterprise. Workflow actions guide

A sample run: Rachel’s answers on her HubSpot record, and the workflow that followed.

Try a live Flow

Scan the code with your phone to open one in WhatsApp. It’s Flowella’s own Flow, not this donation form.

Open it in WhatsApp (opens in a new tab)

Built for forms, not chatbots.

Most WhatsApp tools focus on broadcasts and bot conversations. Flowella is built for form-based workflows, the kind fundraising and comms teams in the third sector run every week.

  • Forms-first design

    We start with the forms you already use and bring them into WhatsApp with Meta’s native Flows, so you get structured data every time, not free-text guesses.

  • Answers land in HubSpot

    Every submission arrives in HubSpot as a form submission on the contact, each answer in its own property. No CSV exports, no manual mapping.

  • No-code configuration

    Your team builds and adjusts Flows without waiting on developers or filing a ticket. Update a question, change a field, ship in minutes.

  • Validation built in

    Each Flow carries your HubSpot form’s required fields and validation, such as email addresses and phone numbers, so your data is cleaner and nobody chases missing details.

  • Privacy and consent by design

    Opt-ins, preferences and consent are captured as their own fields and land on the HubSpot record beside the answers they cover.

  • Where your audience already is

    Your audience already chats on WhatsApp, so your form arrives in the app they use every day.

Better conversations, not just more emails.

Game-changing donation campaign tool that delivers personal WhatsApp engagement with seamless automation and dramatically better completion rates.

Lawrence Tribe-Endt Lawrence Tribe-EndtCommercial Director, Countryside AllianceCustomer.io through the Flowella API Countryside Alliance
  • £50kdonation campaignCountryside Alliance
See all reviews on the HubSpot Marketplace (opens in a new tab) G2 reviews (opens in a new tab)

Workflow blueprints to start from.

Six playbooks, ready to adapt. Open one, customise the questions and ship it before your next appeal.

Browse all workflows

  • Donation Campaigns

    Raise more from supporters: video-led WhatsApp donation campaigns from HubSpot, exit on first donation, never ask twice.

    • Fundraising
    • Communication

  • Web Contact Follow-up

    Convert more web traffic: two-field form, then a 5-day WhatsApp drip that enriches the CRM and qualifies the lead before the SDR ever calls.

    • Marketing
    • Communication

  • Membership Renewals

    Renew more memberships with a 30-day WhatsApp cadence, value recap, one-tap renew, human handover, and win-back exit.

    • Retention
    • Communication

  • Event & Webinar Reminders

    Increase event and webinar attendance with WhatsApp confirmations, timed reminders, attendance branching, replay follow-up, and HubSpot scoring.

    • Marketing
    • Communication
    • Sales

  • NPS / CSAT

    Collect one-tap NPS or CSAT scores on WhatsApp, branch promoters, passives, and detractors, then route reviews or recovery in HubSpot.

    • Support
    • Retention
    • Communication

  • Re-engagement

    Wake dormant contacts with a WhatsApp preference prompt, branch interest, snooze, and opt-out paths, and clean HubSpot automatically.

    • Retention
    • Marketing
    • Communication
Flo jumping for joy with her fist in the air and a phone in her hand

Bring your next appeal into WhatsApp.

Book a 30-minute demo on Microsoft Teams with Adam, our founder. We’ll show you a working donation Flow mapped to your HubSpot form, with your fields and your tone.

Book a demo Try on WhatsApp (opens in a new tab)
Or start a free 14-day trial