WhatsApp for HubSpot Free and Starter.

HubSpot’s own WhatsApp channel needs Professional or Enterprise. Flowella runs on every HubSpot plan, Free included: your HubSpot forms become WhatsApp Flows, and each answer comes back as a submission of the same form. Here’s what works on Free, on Starter and on Professional, with the source for each line.

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Runs on HubSpot Free Flo, the Flowella mascot, fitting an orange jigsaw piece into a green one

Flowella in numbers

on the HubSpot Marketplace
Rated 5/5 on the HubSpot Marketplace, see the reviews (opens in a new tab)
WhatsApp Flows completed
100K+
median first reply
3 min

What works on each HubSpot plan.

The same Flowella account on three HubSpot plans. Every line comes from HubSpot’s or Flowella’s own documentation, listed under Sources below.

  • HubSpot Free

    HubSpot’s own WhatsApp channel isn’t on this plan. Flowella runs on it.

    $0HubSpot’s free tools, up to 2 users

    With Flowella

    • Your HubSpot forms sent as WhatsApp Flows
    • Each answer saved as a submission of that form
    • WhatsApp activity on the contact’s timeline
    • Templates, bulk send and the Flowella inbox
    • One email from HubSpot after each submission

  • HubSpot Starter

    Still no HubSpot WhatsApp channel. More form automation for each answer.

    From $20a Core Seat a month

    With Flowella

    • Everything on HubSpot Free
    • Up to three actions after each submission, or ten with Marketing Hub Starter
    • Notify a colleague, create a task or assign the contact when a Flow comes back

  • HubSpot Professional

    HubSpot’s own channel arrives with Marketing Hub or Service Hub, and so do workflows. Enterprise works the same way.

    From $90a seat a month, Service Hub, billed annually

    With Flowella

    • Everything on HubSpot Starter
    • Flowella’s five workflow actions and four triggers
    • Full HubSpot workflows on every WhatsApp answer
    • The Flowella channel in HubSpot’s inbox, with Sales Hub or Service Hub

HubSpot’s prices are in US dollars, before tax, as published on 25 October 2026. Marketing Hub Professional starts at $800 a month billed annually, with three Core Seats. Professional also has a required one-time onboarding fee: $1,500 for Service Hub and $3,000 for Marketing Hub. HubSpot prices every Core Seat at the highest tier you hold, so check your own quote.

Flowella is priced on its own, the same on any HubSpot plan: Starter $79 a month and Pro $199 a month, after a 14-day free trial. See Flowella’s pricing.

What HubSpot does with each answer.

Flowella writes each completed Flow as a submission of the same HubSpot form, so HubSpot’s form automations can run on WhatsApp answers too. How much they can do depends on your plan.

On Free and Starter, Flowella sends your Flows and templates itself: from bulk send, the Flowella inbox or a test send.

Form automations, plan by plan

HubSpot’s own WhatsApp, or Flowella.

On Professional, if you only need to reply to chats in the inbox, HubSpot’s own channel may be all you need. On Free or Starter, or when you need answers in fields, Flowella fits.

  • HubSpot’s WhatsApp channel

    For inbox replies on Professional.

    Chats land in the conversations inbox or help desk, and you send approved templates from records, the inbox or a workflow. It needs Marketing Hub or Service Hub, Professional or Enterprise, and includes 1,000 template messages a month, shared by all your connected accounts.

    HubSpot: connect WhatsApp (opens in a new tab)
  • Flowella

    For any plan, with answers in fields.

    Your HubSpot forms become WhatsApp Flows, and each answer lands on the contact as a submission of the same form. It runs on every HubSpot plan, Free included, from $79 a month with 1,000 billable messages.

    Flowella vs HubSpot’s WhatsApp, line by line

Plan by plan

Plan by plan
What you getHubSpot’s WhatsAppFlowella
On HubSpot FreeNoYes
On HubSpot StarterNoYes
On Professional or EnterpriseWith Marketing Hub or Service HubYes
HubSpot forms as WhatsApp FlowsNoYes
Replies in HubSpot’s inboxYesWith Sales Hub or Service Hub, Professional or Enterprise
Sends from HubSpot workflowsYesOn Professional or Enterprise
Messages included1,000 template messages a month, then $70 a month for each 1,000 more1,000 billable messages on Starter, then $0.05 each
Keep the WhatsApp Business App on the same numberYesYes

HubSpot’s facts are from its knowledge base and product catalogue, Flowella’s from its knowledge base, all checked on 25 October 2026. Prices in US dollars, before tax.

Set it up on HubSpot Free.

Flowella’s setup guide puts its 14 steps at about 76 minutes of hands-on time. On Free and Starter its two HubSpot workflow steps show Not applicable, and you send from Flowella instead. Meta reviews your business and each template on its own timeline.

  1. Step 1: Get HubSpot’s free tools

    HubSpot’s free tools are free for up to 2 users. Build or pick the HubSpot form you want people to fill in on WhatsApp. Whoever connects Flowella needs to be a Super Admin in that HubSpot account.

    HubSpotSample data
    Plan
    Free tools
    Website enquiry form
    Published
    Your role
    Super Admin
    Ready to connect
    Before you start

  2. Step 2: Connect WhatsApp and HubSpot

    Create your Flowella account, connect your WhatsApp Business number, then authorise HubSpot by OAuth. Connecting HubSpot takes about 5 minutes.

    Flowella onboardingSample data
    WhatsApp Business
    Connected
    HubSpot
    Connected
    Portal ID
    12345678
    Connected to HubSpot
    HubSpot setup

  3. Step 3: Send your first Flow

    Sync the form as a WhatsApp Flow, put it on a template with a Flow button and send it from Flowella once Meta approves the template. Each answer comes back to HubSpot as a submission of that form.

    FlowsSample data
    Website enquiry
    In sync
    Enquiry template
    Approved
    Submissions in HubSpot
    1
    First answer in HubSpot
    Send your first Flow

Questions about your plan.

What teams on HubSpot Free and Starter ask before they add WhatsApp. If yours isn’t here, get in touch.

Before you start: the full checklist

Your HubSpot plan

Can I use WhatsApp with HubSpot’s free plan?

Not with HubSpot’s own WhatsApp channel, which needs Marketing Hub or Service Hub, Professional or Enterprise. You can with an app from the HubSpot Marketplace. Flowella runs on HubSpot’s free tools: it sends your HubSpot forms as WhatsApp Flows, saves each answer as a submission of the same form, and logs WhatsApp activity on the contact’s timeline.

Does HubSpot Starter include WhatsApp?

No. HubSpot’s product catalogue lists its WhatsApp integration on Marketing Hub and Service Hub, Professional and Enterprise, not on Starter. On Starter, Flowella works as it does on Free, and HubSpot’s form automations can take up to three actions on each submission, or ten with Marketing Hub Starter.

What needs HubSpot Professional?

Two things in Flowella. Its five workflow actions and four triggers run in HubSpot workflows, which come with Professional and Enterprise. The Flowella channel in HubSpot’s conversations inbox needs Sales Hub or Service Hub, Professional or Enterprise. Everything else on this page works on Free and Starter.

What changes when I upgrade to Professional?

Reconnect HubSpot to Flowella after you upgrade, so Flowella picks up the permissions your new plan grants. Its workflow actions and triggers then work in HubSpot workflows, and with Sales Hub or Service Hub you can add the Flowella channel to HubSpot’s inbox. Connect and reconnect HubSpot

Costs and contacts

What does WhatsApp cost on HubSpot Free?

HubSpot’s free tools cost nothing for up to 2 users. Flowella Starter is $79 a month with 1,000 billable messages, then $0.05 each, and Meta bills its message fees to your WhatsApp Business Account directly, at its list rates. Prices are in US dollars, before tax, as published on 25 October 2026. Flowella’s pricing

Is there a free trial?

Yes: 14 days with full access, up to 5,000 messages and no card. When the trial ends, sending stops until you choose Starter or Pro, and your setup, templates and Flows are kept.

Do WhatsApp contacts have to be HubSpot marketing contacts?

No. Flowella messages any HubSpot contact, marketing or not, and doesn’t read or change the marketing contact status. You stay responsible for having each person’s opt-in before you message them on WhatsApp. Marketing contacts and WhatsApp

Should I switch to HubSpot’s own channel once I’m on Professional?

If you only need to reply to chats in the inbox, HubSpot’s own channel may be enough. Flowella fits when you need answers as form fields, or send more than the 1,000 template messages a month HubSpot includes. A number connected to HubSpot’s channel can’t be connected to another WhatsApp integration as well. Flowella vs HubSpot’s WhatsApp, line by line

Sources.

Every source was checked on 25 October 2026.

  1. HubSpot knowledge base: connect WhatsApp (opens in a new tab)

    Professional or Enterprise, and 1,000 template messages a month.

    Checked 25 October 2026
  2. HubSpot knowledge base: form automations (opens in a new tab)

    Simple workflows and their limits on each plan.

    Checked 25 October 2026
  3. HubSpot product and services catalogue (opens in a new tab)

    Which products include the WhatsApp integration, and seat pricing.

    Checked 25 October 2026
  4. HubSpot: Marketing Hub pricing (opens in a new tab)

    Free tools, Starter and Professional.

    Checked 25 October 2026
  5. HubSpot: Service Hub pricing (opens in a new tab)

    Service Hub Professional, per seat.

    Checked 25 October 2026
  6. Flowella on the HubSpot Marketplace (opens in a new tab)

    Every HubSpot plan, Free included.

    Checked 25 October 2026
  7. Flowella knowledge base: before you start

    What each feature needs from your HubSpot plan, and setup times.

    Checked 25 October 2026
  8. Flowella knowledge base: Flows

    Answers back as a submission of the same HubSpot form.

    Checked 25 October 2026
  9. Flowella knowledge base: HubSpot workflow actions

    Five actions and four triggers, on Professional or Enterprise.

    Checked 25 October 2026
  10. Flowella knowledge base: the Flowella custom channel

    Sales Hub or Service Hub, Professional or Enterprise.

    Checked 25 October 2026
  11. Flowella knowledge base: plans, limits and billing

    Plans, allowances, the free trial and Meta’s fees.

    Checked 25 October 2026
Flo jumping for joy with her fist in the air and a phone in her hand

Try it on your HubSpot plan.

Start a 14-day free trial on any HubSpot plan, Free included: full access, up to 5,000 messages and no card. Or book a 30-minute demo and we’ll show you a Flow built from your own HubSpot form.

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