Flowella
HubSpot forms as WhatsApp Flows
Which is the right fit for your HubSpot stack?
Flowella turns your HubSpot forms into WhatsApp Flows and writes each completed one back as a HubSpot form submission. WhatChimp is a low-cost WhatsApp marketing platform with broadcasts, chatbots, an AI agent and a team inbox, and it reaches HubSpot through Zapier. They’re built for different jobs.
Flowella and WhatChimp at a glance
Checked 16 October 2026
WhatChimp
A WhatsApp marketing platform
The eleven things that matter.
Each line about WhatChimp links to WhatChimp’s own pages or the HubSpot Marketplace, checked on 16 October 2026. Where WhatChimp does more, the table says so.
| What matters | Flowella | WhatChimp |
|---|---|---|
| Your HubSpot forms become WhatsApp FlowsPick a form you already use: its fields, validation and labels carry over. | ||
| Completed Flows arrive as HubSpot form submissionsSo form-submission workflows, lead scoring and reports run as they do for web forms. | ||
| WhatsApp Flows you can runHow many Flows each plan includes. | ||
| WhatsApp’s fees at Meta’s own ratesWho bills each message, and at what rate. Example: one marketing message to a UK number. | ||
| Send WhatsApp from HubSpot workflowsFlowella’s workflow actions need HubSpot Professional or Enterprise. | FlowellaYes. Six workflow actions, such as Send WhatsApp Template, and four triggers, such as Form Completed.20 |
|
| A shared inbox for repliesWhere your team reads and answers WhatsApp. | ||
| Keep the WhatsApp Business AppCoexistence: the app and the platform share one number. | ||
| Channels beyond WhatsAppInstagram, Messenger and web chat in the same inbox. | ||
| CRMs and shops besides HubSpotFor teams who run more than one system. | ||
| Chatbots and AI agentsAutomatic replies when no one is free. | FlowellaPartly. Flows collect the answers, and a HubSpot workflow can hand the chat to Breeze Customer Agent.20 |
|
| A free trialTry it before you pay. |
Partly means the tool does some of this, as the line explains. Prices are in US dollars, before tax.
The same answers, two ways.
Ask three questions in a WhatsApp Flow and the answers land in HubSpot as properties, ready for a workflow. Ask the same three in a chat and you get messages someone has to read and retype. Try both and watch the record.
Sample dataNothing you type leaves this page.
Today
Thanks for getting in touch. What do you need help with?
Or tap a typical reply
Jen OkaforHubSpot contact record
Sample data
HubSpot contact record- What they need
enquiry_type - From the FlowWaitingSet by the form submission
- From the chatWaitingNeeds someone to read it
- Team size
team_size - From the FlowWaitingSet by the form submission
- From the chatWaitingNeeds someone to read it
- Email
email - From the FlowWaitingSet by the form submission
- From the chatWaitingNeeds someone to read it
Timeline
Flow: 0 of 3 properties setChat: 0 of 3 properties set
Two solid products.
WhatChimp is a good product, and in places it does more than Flowella. Here’s who each one is.
Flowella
Flowella turns HubSpot forms into WhatsApp Flows and writes each answer back to HubSpot. It’s from the team at Discover Digital, a HubSpot Platinum Partner.
WhatChimp
WhatChimp is a WhatsApp marketing platform for broadcasts, chatbots, an AI agent and a team inbox. It’s a Meta Business Partner, built by GrowMeOrganic LLC and self-funded, by its own account.
Three tools, three jobs.
Pick by the job you need done. HubSpot’s own WhatsApp channel is the third option, and for some teams it’s enough.
-
Flowella
Choose Flowella if you want WhatsApp answers as HubSpot data.
- Your HubSpot forms should become WhatsApp Flows.
- Answers should arrive as form submissions and properties, not chat text.
- WhatsApp should run from HubSpot workflows, with no Zapier step.
- Your team replies in HubSpot, or in a focused WhatsApp inbox.
-
WhatChimp
Choose WhatChimp if you want low-cost broadcasts and a team inbox.
- You send large broadcasts and want plans with unlimited message credits.
- Your team shares one inbox for WhatsApp, Instagram, Messenger and web chat.
- You want chatbots and an AI agent on every plan.
- You sell through Shopify or WooCommerce, or connect your tools through Zapier.
-
HubSpot’s own channel
Choose HubSpot’s own WhatsApp channel if inbox replies are enough.
- You have Marketing Hub or Service Hub, Professional or Enterprise.
- 1,000 template messages a month is enough, shared by all your connected WhatsApp Business accounts.
- Your team replies from the conversations inbox.
- Message details in conversation properties are all your workflows need.
Source15
Questions teams ask.
Four questions HubSpot teams put to us, answered for both tools.
Can a completed WhatsApp form start a HubSpot workflow?
Can our team reply from the HubSpot inbox?
Do we have to give up the WhatsApp Business App?
What would a seven-person team sending 25,000 templates a month pay?
Flowella
Pro is $199 a month with 2,500 billable messages, then $0.04 each. Meta bills its own fees to you, at its list rate.1614
WhatChimp
Pro allows 5 team members, so seven people need Elite, at $119 a month billed yearly or $149 monthly, for up to 10. Every plan includes unlimited message credits, and Meta bills its fees to you directly, at its rates. Any Zapier, Make or Pabbly plan you use to reach HubSpot is billed separately.123
Ratings and reviews.
Flowella’s HubSpot app is rated on the HubSpot Marketplace. WhatChimp has no Marketplace app, so read reviews from teams doing the job you have.
WhatChimp on the HubSpot Marketplace
Game-changing donation campaign tool that delivers personal WhatsApp engagement with seamless automation and dramatically better completion rates.
Lawrence Tribe-EndtCommercial Director, Countryside AllianceCustomer.io through the Flowella API
Put your HubSpot forms on WhatsApp.
Book a 30-minute demo on Microsoft Teams with Adam, our founder. We’ll show you a working Flow mapped to your HubSpot form, with your fields and your tone.
Or start a free 14-day trial