Flowella
HubSpot forms as WhatsApp Flows
Same WhatsApp channel, very different jobs.
Flowella turns your HubSpot forms into WhatsApp Flows and writes each completed one back as a HubSpot form submission. Sinch Engage sends SMS, MMS, RCS and WhatsApp from HubSpot workflows and its own team inbox. Both connect to HubSpot. They’re built for different jobs.
The eleven things that matter.
Each line about Sinch Engage links to Sinch’s own pages or its HubSpot Marketplace listing, checked on 16 October 2026. Where Sinch Engage does more, the table says so.
| What matters | Flowella | Sinch Engage |
|---|---|---|
| Your HubSpot forms become WhatsApp FlowsPick a form you already use: its fields, validation and labels carry over. | ||
| Completed Flows arrive as HubSpot form submissionsSo form-submission workflows, lead scoring and reports run as they do for web forms. | Sinch EngageNo. Messages are logged on the HubSpot contact timeline, and contact sync runs one way, from HubSpot to Sinch Engage.10 |
|
| WhatsApp Flows you can runHow many Flows each plan includes. | Sinch EngageNo. None described: its help centre covers WhatsApp templates with quick-reply and call-to-action buttons.8 |
|
| WhatsApp’s fees at Meta’s own ratesWho bills each message, and at what rate. Example: one marketing message to a UK number. | ||
| Send WhatsApp from HubSpot workflowsFlowella’s workflow actions need HubSpot Professional or Enterprise. | FlowellaYes. Six workflow actions, such as Send WhatsApp Template, and four triggers, such as Form Completed.23 |
|
| A shared inbox for repliesWhere your team reads and answers WhatsApp. | ||
| Keep the WhatsApp Business AppCoexistence: the app and the platform share one number. | ||
| Channels beyond WhatsAppSMS, RCS and social channels from the same platform. | ||
| CRMs and shops besides HubSpotFor teams who run more than one system. | Sinch EngageYes. Salesforce, Zoho CRM, NetSuite, Microsoft Dynamics, Shopify and more, as well as HubSpot.12 |
|
| Chatbots and AI agentsAutomatic replies when no one is free. | FlowellaPartly. Flows collect the answers, and a HubSpot workflow can hand the chat to Breeze Customer Agent.23 |
|
| A free trialTry it before you pay. |
Partly means the tool does some of this, as the line explains. Prices are in US dollars, before tax.
The same answers, two ways.
Ask three questions in a WhatsApp Flow and the answers land in HubSpot as properties, ready for a workflow. Ask the same three in a chat and you get messages someone has to read and retype. Try both and watch the record.
Sample dataNothing you type leaves this page.
Today
Thanks for getting in touch. What do you need help with?
Or tap a typical reply
Jen OkaforHubSpot contact record
Sample data
HubSpot contact record- What they need
enquiry_type - From the FlowWaitingSet by the form submission
- From the chatWaitingNeeds someone to read it
- Team size
team_size - From the FlowWaitingSet by the form submission
- From the chatWaitingNeeds someone to read it
- Email
email - From the FlowWaitingSet by the form submission
- From the chatWaitingNeeds someone to read it
Timeline
Flow: 0 of 3 properties setChat: 0 of 3 properties set
Two solid products.
Sinch Engage is a good product, and in places it does more than Flowella. Here’s who each one is.
Flowella
Flowella turns HubSpot forms into WhatsApp Flows and writes each answer back to HubSpot. It’s from the team at Discover Digital, a HubSpot Platinum Partner.
Sinch Engage
Sinch Engage, formerly MessageMedia, is the business messaging platform from Sinch, which started in 2008. It sends SMS, MMS, RCS and WhatsApp from one inbox and from tools such as HubSpot.
Three tools, three jobs.
Pick by the job you need done. HubSpot’s own WhatsApp channel is the third option, and for some teams it’s enough.
-
Flowella
Choose Flowella if you want WhatsApp answers as HubSpot data.
- Your HubSpot forms should become WhatsApp Flows.
- Answers should arrive as form submissions and properties, not chat text.
- You want Meta to bill its fees to you directly, at its own rates.
- Your team replies in HubSpot, or in a focused WhatsApp inbox.
-
Sinch Engage
Choose Sinch Engage if text messages are your main channel.
- You send SMS, MMS and RCS as well as WhatsApp.
- Your team wants SMS and MMS in the HubSpot inbox.
- You run campaigns and reminders from HubSpot workflows.
- HubSpot is one of several systems you connect, such as Salesforce or NetSuite.
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HubSpot’s own channel
Choose HubSpot’s own WhatsApp channel if inbox replies are enough.
- You have Marketing Hub or Service Hub, Professional or Enterprise.
- 1,000 template messages a month is enough, shared by all your connected WhatsApp Business accounts.
- Your team replies from the conversations inbox.
- Message details in conversation properties are all your workflows need.
Source18
Questions teams ask.
Four questions HubSpot teams put to us, answered for both tools.
Can a completed WhatsApp form start a HubSpot workflow?
Can our team reply from the HubSpot inbox?
Do we have to give up the WhatsApp Business App?
What would a seven-person team sending 25,000 templates a month pay?
Two good verdicts.
Both apps are rated highly on the HubSpot Marketplace, so read the reviews from teams doing the job you have.
Sinch Engage on the HubSpot Marketplace
Read Sinch Engage’s reviews on the HubSpot Marketplace (opens in a new tab)Exceptional engagement platform that transformed our student conversion with 160% increase in same-day applications and 90% WhatsApp response rates.
Peter HudsonDirector of Admissions, Brand & Customer Innovation, Oaklands CollegeHubSpot Marketplace integration
Put your HubSpot forms on WhatsApp.
Book a 30-minute demo on Microsoft Teams with Adam, our founder. We’ll show you a working Flow mapped to your HubSpot form, with your fields and your tone.
Or start a free 14-day trial