Flowella
HubSpot forms as WhatsApp Flows
Which is the right fit for your HubSpot stack?
Flowella turns your HubSpot forms into WhatsApp Flows and writes each completed one back as a HubSpot form submission. Eazybe syncs your team’s WhatsApp chats and calls to HubSpot and other CRMs, from personal numbers to the API, with AI agents on top. They’re built for different jobs.
Work out what each would cost you
The eleven things that matter.
Each line about Eazybe links to Eazybe’s own pages or its HubSpot Marketplace listing, checked on 16 October 2026. Where Eazybe does more, the table says so.
| What matters | Flowella | Eazybe |
|---|---|---|
| Your HubSpot forms become WhatsApp FlowsPick a form you already use: its fields, validation and labels carry over. | ||
| Completed Flows arrive as HubSpot form submissionsSo form-submission workflows, lead scoring and reports run as they do for web forms. | EazybeNo. No forms: chats are logged to the HubSpot timeline, and its AI writes properties, such as buying intent, from them.4 |
|
| Reps’ personal WhatsApp in HubSpotChats from reps’ own WhatsApp numbers, logged on the contact record. | FlowellaNo. Flowella connects WhatsApp Business Accounts through Meta’s platform, not personal WhatsApp.25 |
EazybeYes. Its Chrome extension logs personal WhatsApp and Business app chats from WhatsApp Web to HubSpot.5 |
| WhatsApp’s fees at Meta’s own ratesWho bills each message, and at what rate. Example: one marketing message to a UK number. | ||
| Send WhatsApp from HubSpot workflowsFlowella’s workflow actions need HubSpot Professional or Enterprise. | FlowellaYes. Six workflow actions, such as Send WhatsApp Template, and four triggers, such as Form Completed.21 |
|
| A shared inbox for repliesWhere your team reads and answers WhatsApp. | ||
| Keep the WhatsApp Business AppCoexistence: the app and the platform share one number. | ||
| Channels beyond WhatsAppCalls, Instagram, Messenger or web chat beside WhatsApp. | ||
| CRMs and shops besides HubSpotFor teams who run more than one system. | EazybeYes. Salesforce, Zoho CRM, Pipedrive, Bitrix24, LeadSquared, Freshworks and Google Sheets, as well as HubSpot.10 |
|
| Chatbots and AI agentsAutomatic replies when no one is free. | FlowellaPartly. Flows collect the answers, and a HubSpot workflow can hand the chat to Breeze Customer Agent.21 |
|
| A free trialTry it before you pay. |
Partly means the tool does some of this, as the line explains. Prices are in US dollars, before tax.
The same answers, two ways.
Ask three questions in a WhatsApp Flow and the answers land in HubSpot as properties, ready for a workflow. Ask the same three in a chat and you get messages someone has to read and retype. Try both and watch the record.
Sample dataNothing you type leaves this page.
Today
Thanks for getting in touch. What do you need help with?
Or tap a typical reply
Jen OkaforHubSpot contact record
Sample data
HubSpot contact record- What they need
enquiry_type - From the FlowWaitingSet by the form submission
- From the chatWaitingNeeds someone to read it
- Team size
team_size - From the FlowWaitingSet by the form submission
- From the chatWaitingNeeds someone to read it
- Email
email - From the FlowWaitingSet by the form submission
- From the chatWaitingNeeds someone to read it
Timeline
Flow: 0 of 3 properties setChat: 0 of 3 properties set
Two solid products.
Eazybe is a good product, and in places it does more than Flowella. Here’s who each one is.
Flowella
Flowella turns HubSpot forms into WhatsApp Flows and writes each answer back to HubSpot. It’s from the team at Discover Digital, a HubSpot Platinum Partner.
Eazybe
Eazybe started in 2022 as a Chrome extension that connects WhatsApp to CRMs. It now syncs WhatsApp chats and calls to HubSpot, Salesforce, Zoho and more, with AI agents on top.
Three tools, three jobs.
Pick by the job you need done. HubSpot’s own WhatsApp channel is the third option, and for some teams it’s enough.
-
Flowella
Choose Flowella if you want WhatsApp answers as HubSpot data.
- Your HubSpot forms should become WhatsApp Flows.
- Answers should arrive as form submissions and properties, not chat text.
- You want Meta to bill its fees to you directly, at its own rates.
- Your team replies in HubSpot, or in a focused WhatsApp inbox.
-
Eazybe
Choose Eazybe if your reps sell from their own WhatsApp.
- Reps use personal WhatsApp or the Business app, and every chat should reach the CRM.
- Calls should be logged beside the chats.
- You want AI to read chats and fill in deal properties.
- HubSpot is one of several CRMs you connect.
-
HubSpot’s own channel
Choose HubSpot’s own WhatsApp channel if inbox replies are enough.
- You have Marketing Hub or Service Hub, Professional or Enterprise.
- 1,000 template messages a month is enough, shared by all your connected WhatsApp Business accounts.
- Your team replies from the conversations inbox.
- Message details in conversation properties are all your workflows need.
Source16
Questions teams ask.
Four questions HubSpot teams put to us, answered for both tools.
Can a completed WhatsApp form start a HubSpot workflow?
Can our team reply from the HubSpot inbox?
Flowella
Yes. Connect the Flowella channel and WhatsApp threads land in the HubSpot conversations inbox, beside email, chat and calls. It needs Sales Hub or Service Hub, Professional or Enterprise, and HubSpot Credits may apply. The Flowella app inbox works on any plan.2223
Eazybe
Yes, through Eazybe’s Team Inbox: a card on HubSpot contact, deal and ticket records, and an overall inbox that works while its Chrome extension runs in another tab. Sending needs a coexistence or WhatsApp API number.8
Do we have to give up the WhatsApp Business App?
What would a seven-person team sending 25,000 templates a month pay?
What it costs.
Both bills depend on your team and what you send. Set yours and every line shows its working and its source. Prices are in US dollars, before tax, as published on 16 October 2026.
For 7 people and 25,000 marketing templates a month, Eazybe is $769.87 a month less.
Flowella $2,686.50 a month, Eazybe $1,916.63 a month, with every line below.
Flowella
Lower cost- Pro planStarter or Pro, whichever is lower
- $199.00
- Billable messages over the 2,500 included22,500 × $0.04
- $900.00
- Team of 7 peopleNo per-user pricing
- $0.00
- WhatsApp’s fees, billed by Meta25,000 × $0.0635
- $1,587.50
- Total a month
- $2,686.50
Eazybe
Lower cost
Eazybe- Scaler plan, billed annuallyScaler or Basic AI, whichever is lower, billed annually; $49 or $79 billed monthly (Starter has no WhatsApp API number)
- $39.00
- Per-message platform feeNone separate: Eazybe’s rate list covers each message
- $0.00
- Users over the 3 included4 × $13.00
- $52.00
- Message charges, billed by Eazybe25,000 × $0.073025Meta’s list rate for these messages: $1,587.50
- $1,825.63
- Total a month
- $1,916.63
Not in either total: your HubSpot subscription, tax, and add-ons, such as AI agent replies at $0.005 to $0.01 each on Eazybe’s AI plans.1
From Flowella’s pricing and plans article, Eazybe’s pricing page and rate list dated 1 October 2026, and Meta’s list rates from 1 October 2026, all checked on 16 October 2026.17181215
Two good verdicts.
Both apps are rated highly on the HubSpot Marketplace, so read the reviews from teams doing the job you have.
Eazybe on the HubSpot Marketplace
Read Eazybe’s reviews on the HubSpot Marketplace (opens in a new tab)Exceptional engagement platform that transformed our student conversion with 160% increase in same-day applications and 90% WhatsApp response rates.
Peter HudsonDirector of Admissions, Brand & Customer Innovation, Oaklands CollegeHubSpot Marketplace integration
Put your HubSpot forms on WhatsApp.
Book a 30-minute demo on Microsoft Teams with Adam, our founder. We’ll show you a working Flow mapped to your HubSpot form, with your fields and your tone.
Or start a free 14-day trial