Same goal, two very different shapes.

Flowella turns your HubSpot forms into WhatsApp Flows and writes each completed one back as a HubSpot form submission. Gallabox runs AI agents and a team inbox across WhatsApp, Instagram and web chat. Both connect to HubSpot. They’re built for different jobs.

Get started free Try a live Flow on WhatsApp (opens in a new tab)
Work out what each would cost you
Flo, the Flowella mascot, looking through a magnifying glass at two cards she holds side by side, one with a green tick

Flowella and Gallabox at a glance

Checked 16 October 2026

Flowella

HubSpot forms as WhatsApp Flows

With HubSpot from
$79 a month, on Starter19
WhatsApp’s fees
Billed by Meta, at Meta’s rates20
WhatsApp Flows
Unlimited, on every plan19

Gallabox

AI agents and a team inbox

With HubSpot from
$248 a month billed annually, on Essential15
WhatsApp’s fees
Billed by Gallabox, at its own rate card2
WhatsApp Flows
Basic forms on every plan, dynamic on Advanced4

The eleven things that matter.

Each line about Gallabox links to Gallabox’s own pages or its HubSpot Marketplace listing, checked on 16 October 2026. Where Gallabox does more, the table says so.

Flowella and Gallabox, line by lineShaded rows matter most if HubSpot is your system of record.
What matters Flowella Gallabox
Your HubSpot forms become WhatsApp FlowsPick a form you already use: its fields, validation and labels carry over.
FlowellaYes.

Pick a HubSpot form and Flowella builds the Flow from it.22
GallaboxNo.

Flows are designed in Gallabox’s own Flow Builder, screen by screen, with their fields and validation.4
Completed Flows arrive as HubSpot form submissionsSo form-submission workflows, lead scoring and reports run as they do for web forms.
FlowellaYes.

Written back as a native form submission, with the answers on contact properties.21
GallaboxPartly.

Answers are captured in Gallabox, and a bot flow can create or update a HubSpot contact with mapped properties.45
WhatsApp Flows you can runHow many Flows each plan includes.
FlowellaYes.

Unlimited, on every plan.19
GallaboxYes.

Basic forms on every plan, and dynamic forms on Advanced.4
WhatsApp’s fees at Meta’s own ratesWho bills each message, and at what rate. Example: one marketing message to a UK number.
FlowellaYes.

Meta bills you directly, at its list rate of $0.0635. Flowella never marks it up; its own fee is per billable message over your plan’s allowance.1720
GallaboxNo.

Gallabox bills each message from a prepaid wallet, at its rate card: $0.0730 on its self-serve plans, with a discounted markup on Enterprise.231
Send WhatsApp from HubSpot workflowsFlowella’s workflow actions need HubSpot Professional or Enterprise.
FlowellaYes.

Six workflow actions, such as Send WhatsApp Template, and four triggers, such as Form Completed.23
GallaboxYes.

Three WhatsApp actions in HubSpot workflows, each sending an approved template.7
A shared inbox for repliesWhere your team reads and answers WhatsApp.
FlowellaYes.

The Flowella app inbox, or WhatsApp threads in the HubSpot conversations inbox through the Flowella channel.2524
GallaboxYes.

Gallabox’s shared inbox for WhatsApp and Instagram, and resolved chats can be logged to HubSpot as notes.116
Keep the WhatsApp Business AppCoexistence: the app and the platform share one number.
FlowellaYes.

Supported. Keep the app for one-to-one chats.26
GallaboxYes.

Supported on every plan, UK and EEA numbers included, once Gallabox support switches it on.910
Channels beyond WhatsAppInstagram, web chat and voice from the same platform.
FlowellaNo.

WhatsApp only, across one or more numbers in one account.27
GallaboxYes.

Instagram and a web chat widget on every plan, and AI voice on WhatsApp and phone calls on Advanced.111
CRMs and shops besides HubSpotFor teams who run more than one system.
FlowellaNo.

HubSpot is Flowella’s one integration today.28
GallaboxYes.

Zoho CRM, LeadSquared, Pipedrive, Salesforce, Shopify and more, as well as HubSpot.15
Chatbots and AI agentsAutomatic replies when no one is free.
FlowellaPartly.

Flows collect the answers, and a HubSpot workflow can hand the chat to Breeze Customer Agent.23
GallaboxYes.

Chatbot flows on every plan, and AI agents on WhatsApp and Instagram from Essential.111
A free trialTry it before you pay.
FlowellaYes.

14 days, up to 5,000 outbound messages, with no card for Flowella.1920
GallaboxYes.

7 days, with no card, 500 AI credits and $2 of message credit.1

Partly means the tool does some of this, as the line explains. Prices are in US dollars, before tax.

The same answers, two ways.

Ask three questions in a WhatsApp Flow and the answers land in HubSpot as properties, ready for a workflow. Ask the same three in a chat and you get messages someone has to read and retype. Try both and watch the record.

Sample dataNothing you type leaves this page.

Flo slotting small data cards into a blue filing drawer, the way a Flow files each answer as a property
Jen OkaforHubSpot contact record
Sample data
What they needenquiry_type
From the FlowWaitingSet by the form submission
From the chatWaitingNeeds someone to read it
Team sizeteam_size
From the FlowWaitingSet by the form submission
From the chatWaitingNeeds someone to read it
Emailemail
From the FlowWaitingSet by the form submission
From the chatWaitingNeeds someone to read it

Timeline

Flow: 0 of 3 properties setChat: 0 of 3 properties set

Two solid products.

Gallabox is a good product, and in places it does more than Flowella. Here’s who each one is.

Flowella

Flowella turns HubSpot forms into WhatsApp Flows and writes each answer back to HubSpot. It’s from the team at Discover Digital, a HubSpot Platinum Partner.

Company
Flowella Limited, registered in the UK30
Built for
HubSpot, on every HubSpot plan, Free included21
WhatsApp Flows completed
100K+, by Flowella’s count32

Gallabox

Gallabox builds conversational commerce tools for small and medium-sized businesses. Its AI agents work across WhatsApp, Instagram, web chat and voice.

Company
Gallabox Global Inc, with an office in Chennai, India15
Founded by
Karthik Jagannathan, Yogesh Narayanan, Yathindhar Panchanathan14
Customers
10,000+ businesses, by Gallabox’s count13

Three tools, three jobs.

Pick by the job you need done. HubSpot’s own WhatsApp channel is the third option, and for some teams it’s enough.

Flo pointing along one of three signposts, in green, sky blue and coral
  • Flowella

    Choose Flowella if you want WhatsApp answers as HubSpot data.

    • Your HubSpot forms should become WhatsApp Flows.
    • Answers should arrive as form submissions and properties, not chat text.
    • You want Meta to bill its fees to you directly, at its own rates.
    • Your team replies in HubSpot, or in a focused WhatsApp inbox.

    Sources22212024

  • Gallabox

    Choose Gallabox if you want AI agents on the channels you sell on.

    • Your team answers WhatsApp and Instagram in one shared inbox.
    • AI agents should qualify leads and book appointments for you.
    • You sell with WhatsApp catalogues and payments.
    • HubSpot is one of several systems you connect, such as Zoho or Shopify.

    Sources12111

  • HubSpot’s own channel

    Choose HubSpot’s own WhatsApp channel if inbox replies are enough.

    • You have Marketing Hub or Service Hub, Professional or Enterprise.
    • 1,000 template messages a month is enough, shared by all your connected WhatsApp Business accounts.
    • Your team replies from the conversations inbox.
    • Message details in conversation properties are all your workflows need.

    Source18

Questions teams ask.

Four questions HubSpot teams put to us, answered for both tools.

Can a completed WhatsApp form start a HubSpot workflow?

Flowella

Yes. Each completed Flow arrives as a native HubSpot form submission, with the answers on contact properties, so form-submission enrolment works as it does for web forms. Flowella adds a Form Completed trigger too. Workflows need HubSpot Professional or Enterprise.2123

Gallabox

Gallabox captures Flow answers in Gallabox. On Essential or Advanced, a bot flow can create or update a HubSpot contact with mapped properties, so a workflow can enrol on those properties.45

Can our team reply from the HubSpot inbox?

Flowella

Yes. Connect the Flowella channel and WhatsApp threads land in the HubSpot conversations inbox, beside email, chat and calls. It needs Sales Hub or Service Hub, Professional or Enterprise, and HubSpot Credits may apply. The Flowella app inbox works on any plan.2425

Gallabox

Replies happen in Gallabox’s own inbox. In HubSpot, a Send WhatsApp Message button on the contact sends a template, and resolved chats can be logged to the contact as notes.611

Do we have to give up the WhatsApp Business App?

Flowella

No. Flowella supports coexistence: keep the app for one-to-one chats while Flows and templates run on the same number.26

Gallabox

No. Gallabox supports coexistence on every plan, UK and EEA numbers included, once its support team switches it on for your workspace.910

What would a seven-person team sending 25,000 templates a month pay?

Flowella

Pro is $199 a month with 2,500 billable messages, then $0.04 each. Meta bills its own fees to you, at its list rate.1917

Gallabox

A HubSpot team needs Essential, at $248 a month billed annually with 6 users, or Advanced, at $474 with 10. Extra users are $18 or $24 a month, plus message charges at Gallabox’s rate card.12

What it costs.

Both bills depend on your team and what you send. Set yours and every line shows its working and its source. Prices are in US dollars, before tax, as published on 16 October 2026.

Each template sent is one billable message for Flowella, and one message charge for Gallabox.

Template type

Marketing: offers and campaigns. Utility: reminders and updates about something the customer started.

Or start from an example

Rates are for messages to UK numbers. Meta and Gallabox both price each message by the recipient’s country.

For 7 people and 25,000 marketing templates a month, Gallabox is $595.50 a month less.

Flowella $2,686.50 a month, Gallabox $2,091.00 a month, with every line below.

Flowella

Lower cost
Pro planStarter or Pro, whichever is lower
$199.00
Billable messages over the 2,500 included22,500 × $0.04
$900.00
Team of 7 peopleNo per-user pricing
$0.00
WhatsApp’s fees, billed by Meta25,000 × $0.0635
$1,587.50
Total a month
$2,686.50

Gallabox

Lower cost
Essential plan, billed annuallyEssential or Advanced, whichever is lower (Basic doesn’t include HubSpot)
$248.00
Per-message platform feeNone separate: Gallabox’s rate card covers each message
$0.00
Users over the 6 included1 × $18.00
$18.00
Message charges, billed by Gallabox25,000 × $0.073Meta’s list rate for these messages: $1,587.50
$1,825.00
Total a month
$2,091.00

Not in either total: your HubSpot subscription, tax, and add-ons, such as Gallabox’s extra channels at $20 a month and AI credit top-ups.1

From Flowella’s pricing and plans article, Gallabox’s pricing page and its rate card for 1 October 2026, and Meta’s list rates from 1 October 2026, all checked on 16 October 2026.19201217

Ratings and reviews.

Flowella is rated on the HubSpot Marketplace. Gallabox’s HubSpot app has no ratings there yet, so try both and read reviews from teams doing the job you have.

Gallabox on the HubSpot Marketplace

No ratings yet for Gallabox’s HubSpot app, WhatsApp Business Messaging, which shows 90+ installs. Checked on 16 October 2026.8

Read Gallabox’s reviews on the HubSpot Marketplace (opens in a new tab)

Exceptional engagement platform that transformed our student conversion with 160% increase in same-day applications and 90% WhatsApp response rates.

Peter Hudson Peter HudsonDirector of Admissions, Brand & Customer Innovation, Oaklands CollegeHubSpot Marketplace integration Oaklands College

5/5

Flowella’s rating on the HubSpot Marketplace (opens in a new tab)

Straight answers.

Spotted something out of date? Tell us and we’ll check it and fix it.

Book a demo
Is this comparison fair?

We’ve tried to make it so. Every fact about Gallabox links to Gallabox’s own pages or its HubSpot Marketplace listing, checked on 16 October 2026, and each price shows its working. Gallabox does more than Flowella in places, such as channels beyond WhatsApp and AI agents, and the table says so. At higher volumes, such as the calculator’s first example, Gallabox can cost less.

Can Gallabox turn a HubSpot form into a WhatsApp Flow?

Gallabox’s docs describe designing Flows in its own Flow Builder, with screens, fields and validation, then sending them from a bot flow, a sequence or a template. Flowella starts from the HubSpot form you already have. Source 4, source 22.

How many WhatsApp Flows can we run?

On Flowella, as many as you like, on every plan. On Gallabox, basic forms are on every plan and dynamic forms need Advanced; its docs don’t give a number. Source 19, source 4.

Who bills WhatsApp’s message fees?

With Flowella, Meta bills you directly, at Meta’s list rates, and Flowella never marks them up. Flowella’s own bill is your plan plus any billable messages over its allowance.

With Gallabox, you pay Gallabox for each message from a prepaid wallet, at its rate card. For a marketing message to a UK number that’s $0.0730; Meta’s list rate is $0.0635. Source 20, source 17, source 3, source 2.

Which plans connect to HubSpot?

Every Flowella plan, from Starter. Forms to Flows works on every HubSpot plan, Free included; Flowella’s workflow actions need HubSpot Professional or Enterprise. Gallabox includes HubSpot on Essential and Advanced; its Marketplace listing still names its older Scale and Pro plans. Source 21, source 23, source 1, source 5, source 8.

What about data residency for UK and EU buyers?

Flowella hosts Starter and Pro customers in Microsoft Azure’s UK South region, in London, and Enterprise customers can be hosted elsewhere by arrangement. Gallabox’s data processing agreement says its platform is hosted in the United States; its operator, Gallabox Global Inc, gives an office address in Chennai, India. Whichever you choose, check the vendor’s data processing terms. Source 29, source 16, source 15.

What is Gallabox best at?

AI agents that qualify leads and book appointments across WhatsApp, Instagram, web chat and voice; a shared inbox for WhatsApp and Instagram; broadcasts to up to 500,000 contacts a month on Essential; and WhatsApp catalogues and payments. If that’s your job, Gallabox is built for it. Source 12, source 1, source 11.

Can we use Flowella alongside Gallabox?

Yes, on different numbers. Each WhatsApp number sits with one provider at a time, and moving a number from one to the other is a migration. Source 31.

Sources.

Every source was checked on 16 October 2026. Prices change, so check each vendor’s site before you buy.

  1. Gallabox pricing (opens in a new tab)

    Plans and prices in US dollars, users, channels, integrations by plan, the 7-day trial, and WhatsApp fees billed with Gallabox’s markup.

    Checked 16 October 2026
  2. Gallabox docs: WhatsApp rate card (opens in a new tab)

    Per-message rates in US dollars from 1 October 2026. UK: marketing $0.0730, utility $0.0253.

    Checked 16 October 2026
  3. Gallabox docs: Message Credits (opens in a new tab)

    The prepaid wallet that pays for each WhatsApp message.

    Checked 16 October 2026
  4. Gallabox docs: Forms (opens in a new tab)

    WhatsApp Flows designed in Gallabox: basic forms on every plan, dynamic forms on Advanced, answers captured in Gallabox.

    Checked 16 October 2026
  5. Gallabox docs: CRM integrations (opens in a new tab)

    HubSpot on Essential and Advanced, and the bot flow action that creates or updates a HubSpot contact.

    Checked 16 October 2026
  6. Gallabox docs: HubSpot (opens in a new tab)

    Contact sync, resolved chats logged as notes, and sending a template from the HubSpot contact.

    Checked 16 October 2026
  7. Gallabox docs: workflows for HubSpot (opens in a new tab)

    Three HubSpot workflow actions, each sending an approved template.

    Checked 16 October 2026
  8. Gallabox on the HubSpot Marketplace (opens in a new tab)

    WhatsApp Business Messaging: 90+ installs and no reviews yet. It still names the older Scale and Pro plans.

    Checked 16 October 2026
  9. Gallabox docs: WhatsApp Coexistence (opens in a new tab)

    The app and Gallabox on one number, on every plan, once Gallabox support switches it on.

    Checked 16 October 2026
  10. Gallabox docs: set up coexistence (opens in a new tab)

    Available in most countries, including the UK and the EEA.

    Checked 16 October 2026
  11. Gallabox docs: channels (opens in a new tab)

    WhatsApp, Instagram and Web Chat, the shared inbox, and AI agents by plan.

    Checked 16 October 2026
  12. Gallabox homepage (opens in a new tab)

    How Gallabox describes itself: AI agents across WhatsApp, Instagram, web chat and voice.

    Checked 16 October 2026
  13. Gallabox’s HubSpot integration page (opens in a new tab)

    What the HubSpot integration does, and 10,000+ businesses, by Gallabox’s count.

    Checked 16 October 2026
  14. Gallabox: about (opens in a new tab)

    Its mission and its founders.

    Checked 16 October 2026
  15. Gallabox privacy policy (opens in a new tab)

    Operated by Gallabox Global Inc, with an office in Chennai, India.

    Checked 16 October 2026
  16. Gallabox docs: data processing agreement (opens in a new tab)

    The platform is hosted in the United States.

    Checked 16 October 2026
  17. Meta: pricing on the WhatsApp Business Platform (opens in a new tab)

    List rates in US dollars from 1 October 2026. UK: marketing $0.0635, utility $0.022.

    Checked 16 October 2026
  18. HubSpot: connect WhatsApp to the conversations inbox (opens in a new tab)

    HubSpot’s own channel: the hubs it needs and its 1,000 template messages a month.

    Checked 16 October 2026
  19. Flowella pricing

    Starter $79 and Pro $199 a month, allowances, overage rates, unlimited Flows, a trial with no card, and Enterprise from 100,000 billable messages a month.

    Checked 16 October 2026
  20. Flowella knowledge base: plans, limits and billing

    The trial, overage, and Meta’s fees billed directly by Meta, never marked up.

    Checked 16 October 2026
  21. Flowella on the HubSpot Marketplace (opens in a new tab)

    Native form submissions, every HubSpot plan, and the rating.

    Checked 16 October 2026
  22. Flowella knowledge base: Flows

    How HubSpot forms become WhatsApp Flows.

    Checked 16 October 2026
  23. Flowella knowledge base: HubSpot workflow actions

    Six actions and four triggers, and the HubSpot plans they need.

    Checked 16 October 2026
  24. Flowella knowledge base: the HubSpot inbox channel

    WhatsApp in the HubSpot conversations inbox, and what it needs.

    Checked 16 October 2026
  25. Flowella inbox

    The Flowella app inbox and the HubSpot inbox.

    Checked 16 October 2026
  26. Flowella knowledge base: coexistence

    Keeping the WhatsApp Business App on the same number.

    Checked 16 October 2026
  27. Flowella multi-channel

    Several WhatsApp numbers in one account.

    Checked 16 October 2026
  28. Flowella integrations

    HubSpot first; others coming soon.

    Checked 16 October 2026
  29. Flowella knowledge base: data security

    Infrastructure in Microsoft Azure’s UK South region.

    Checked 16 October 2026
  30. Flowella privacy policy

    Flowella Limited, registered with Companies House in the UK.

    Checked 16 October 2026
  31. Meta: migrating a number between providers (opens in a new tab)

    How a business number moves from one provider to another.

    Checked 16 October 2026
  32. Flowella for HubSpot

    100K+ WhatsApp Flows completed, by Flowella’s count.

    Checked 16 October 2026

Gallabox’s name and logo are used only to identify the product compared. Flowella figures come from Flowella’s own pages and its approved results.

Flo jumping for joy with her fist in the air and a phone in her hand

Put your HubSpot forms on WhatsApp.

Book a 30-minute demo on Microsoft Teams with Adam, our founder. We’ll show you a working Flow mapped to your HubSpot form, with your fields and your tone.

Book a demo Try on WhatsApp (opens in a new tab)
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