Gallabox is a respected WhatsApp Business Solution Provider, built in Chennai and now serving over 10,000 businesses across 45 countries. It is a strong choice if you want a WhatsApp-first command centre with catalogues, broadcasts and a shared team inbox. Flowella is built the other way round: a HubSpot-native app that turns your existing HubSpot Forms into WhatsApp Flows, with submissions returning as native HubSpot form submission events.
"HubSpot Forms turned into WhatsApp Flows — submissions return as native form submissions."
WhatsApp BSP, India-built
"Gallabox is a purpose-built, no-code conversational commerce platform that helps small and medium-sized companies modernize and automate their customer conversations on WhatsApp."
| CapabilityFor HubSpot users | HubSpot-native Flowella |
WhatsApp BSP, India-built
|
|---|---|---|
| HubSpot Form → WhatsApp FlowOne-click conversion of any HubSpot Form into a Meta WhatsApp Flow. |
★
One-click. Map a HubSpot form, publish to Meta, send.5 |
✕
Not supported. Gallabox Flows are built in Gallabox's own template builder or by editing Flow JSON in Meta Business Manager; there is no path to convert a HubSpot Form into a WhatsApp Flow in one click.5 |
| Submissions return as native HubSpot form submissionsThe whole point of HubSpot Form enrolment triggers. |
✓
Yes. Submissions are written back as native HubSpot form-submission events, so "Form submission" enrolment triggers and "Delay until form submission" event actions work as designed. |
✕
No. Gallabox WhatsApp Form responses are stored under Gallabox's Flows > Responses tab. Inbound message text is written to a custom HubSpot contact property called |
| HubSpot-native workflow action that sends a FlowInside the workflow builder, alongside "Send email". |
✓
Send WhatsApp via Flowella drops into any HubSpot workflow and can send a Flow, not just a template. |
~
Gallabox provides three HubSpot workflow actions: Send WhatsApp Message (Advanced), (Footer Variables) and (Simple). All three send approved template messages with mapped variables. A Flow can be referenced from inside a template, but the HubSpot workflow action itself sends a template, not a Flow.5 |
| Branch HubSpot workflow on a structured WhatsApp replyIf/then logic on what the customer actually chose. |
✓
Yes. Each Flow field returns as a form-submission property, so HubSpot if/then branches work on actual structured answers, not free-text parsing. |
~
Possible via the |
| Bi-directional contact syncPhone, email, name, lifecycle stage, custom properties. |
~
Flowella focuses on form events and message sends; deeper bi-directional property sync sits outside scope by design. |
✓
Two-way sync of contacts, with a "Logs" tab showing sync status, timestamp, record ID and mobile number. Conversation resolutions can be auto-logged as notes against the HubSpot contact. The Marketplace listing lists Contacts and Workflows as shared data sources.5 |
| Team inbox for WhatsAppMulti-agent shared inbox with assignment, tags, reminders. |
~
Flowella is a workflow and Flow engine, not an inbox. Agent replies live in the HubSpot Conversations Inbox. |
✓
Mature shared inbox at app.gallabox.com with team assignment, tags, canned responses, a 24-hour session timer ring, private notes and follow-up reminders — one of Gallabox's genuine strengths. Note this inbox lives at app.gallabox.com, not inside the HubSpot Conversations Inbox.4 |
| Multi-channel beyond WhatsAppInstagram, web chat, SMS. |
✕
WhatsApp-only by design. We do one channel exceptionally well. |
✓
Gallabox is now multi-channel. Per Gallabox's product newsletter dated 13 August 2025: "Gallabox is now live on Instagram. You can manage all your WhatsApp and Instagram business conversations in one powerful, unified space." A Web-Chat channel is also documented. If multi-channel matters to you, Gallabox is genuinely stronger here. |
| WhatsApp Coexistence (keep using the Business App)Meta Embedded Signup, app and API on same number. |
✓
Supported via Meta Embedded Signup. Keep using the WhatsApp Business App while Flowella runs API messaging on the same number, in supported regions.3 |
~
Gallabox supports Coexistence via Meta Embedded Signup, but documents that Meta currently excludes Australia, India, Japan, Nigeria, Philippines, Russia, South Korea, South Africa, Turkey, the European Economic Area, the European Union, and the United Kingdom from Coexistence eligibility. UK buyers should plan to migrate fully, not coexist.3 |
| WhatsApp Catalogues, Shop and paymentsBrowse, cart and checkout inside WhatsApp. |
✕
Out of scope. Flowella does not build a WhatsApp storefront. |
★
Gallabox markets WhatsApp Shop heavily: catalogue connection to Meta, order summary, native payments, plus Razorpay, Cashfree, Stripe and Shopify integrations. If you sell physical goods inside WhatsApp, this is a credit to Gallabox. |
| Cloud hosting region for UK/EU buyersWhere the platform processes message metadata. |
✓
Flowella's parent Discover Digital is a UK-headquartered HubSpot Gold/Platinum Partner. EU-region hosting available on request. |
~
Gallabox's published Data Processing Agreement names AWS as the data centre with the primary data centre in the US, with multi-AZ resiliency. SOC 2 and GDPR are documented as "in-process" on the Gallabox security page, not yet certified. There is no published EU or UK data-residency option.1 |
| HubSpot Marketplace listing maturityReviews and install count. |
✓
Flowella is listed on the HubSpot Marketplace under HubSpot's Early Build programme (listed December 2025). |
~
Listed since at least 2023. The listing on 11 May 2026 shows 100+ installs and 0 customer reviews ("Be the first to write a customer review"). HubSpot only displays a Marketplace star rating once a listing has at least 10 reviews, so Gallabox does not yet show a Marketplace star rating.2 |
Same WhatsApp market, very different design choices. The background helps explain why the comparison rows land where they do.
Built in Reading, UK by Discover Digital, a HubSpot Solutions Partner. Flowella converts HubSpot Forms into WhatsApp Flows and writes answers back as native form submissions.
About Gallabox
Gallabox is operated by MangoLeap Private Limited, founded in Chennai in 2021 by Karthik Jagannathan, Yogesh Narayanan and Yathindhar Panchanathan. It has raised $5 million in total funding, including a $3.5M seed round announced on 29 January 2025, led by FUSE with participation from Prime Venture Partners and Neon Fund.1
An honest segmentation. Pick by what you actually need WhatsApp to do for your HubSpot team.
You already use HubSpot Forms and Workflows. You want WhatsApp to capture clean, structured answers that trigger the workflows you've already built.
Choose Gallabox if…
You have a team that lives in a shared WhatsApp inbox, runs broadcast campaigns, builds rule-based chatbots, and handles Instagram and Messenger too.
You want shared inbox replies and outbound templates from your HubSpot record, and don't need WhatsApp Flows, branching automation, or coexistence with the Business App.4
Four deep dives, sourced from Gallabox's own docs and HubSpot Marketplace listing.
Yes, natively. When a customer submits a WhatsApp Flow built from your HubSpot Form, Flowella writes the response as a native HubSpot form-submission event. HubSpot's standard "Form submission" enrolment trigger fires, and "Delay until form submission" works as expected. No webhooks, no property-update workarounds.
Indirectly. Gallabox's HubSpot integration creates a custom contact property called Last WhatsApp Incoming Message. You build a HubSpot workflow whose enrolment trigger is "Last WhatsApp Incoming Message is known", which fires on every inbound message rather than on a form completion. WhatsApp Form responses themselves are stored in Gallabox under Flows > Responses and are not written to HubSpot as a form-submission event.4
Flowella focuses on Flows, not inbox. If you want a single inbox, HubSpot's own Conversations Inbox is the right home; Flowella adds Flow capability around it. You do not need to maintain a second inbox.
No. Gallabox runs its own shared inbox at app.gallabox.com. From HubSpot you can press a "Send WhatsApp Message" button in the contact sidebar, which opens a Gallabox pop-up to start a template-based conversation. Resolved conversations can be logged back to HubSpot as notes on the contact when the "Log Resolved Conversations" toggle is enabled. The day-to-day agent experience lives in Gallabox, not in HubSpot Conversations.4
No. Flowella supports WhatsApp Coexistence via Meta's Embedded Signup, so you can keep the WhatsApp Business App on the same number while the API runs in parallel, in supported regions.3
Gallabox supports Coexistence in supported regions. However, Meta's Coexistence feature is currently not available for businesses with phone numbers from the United Kingdom, the European Union or the European Economic Area, per Gallabox's own documentation. UK buyers will typically need a full migration rather than coexistence.3
Flowella's Pro plan is $159/mo flat, with no per-user fees. WhatsApp delivery fees go directly to Meta from the customer's own Meta account, with no Flowella markup. A 7-agent HubSpot team pays $159/mo to Flowella, plus Meta's published rate card.
On Gallabox, the HubSpot integration starts at Scale ($197/mo, billed yearly). The 7th seat is a $15/month add-on (Scale includes 6 users), so the platform fee is $212/month before any messages, before the Shopify add-on ($5/mo), and before any additional channels ($20/mo each). Heltar's analysis 'Gallabox Pricing Explained: An Updated Breakdown (September 2025)' states verbatim: 'Gallabox charges upto 19.99% markup on marketing conversations, upto 20% markup on utility and service conversations.' Total cost-to-serve is meaningfully higher than headline subscription.6
Only the recurring base subscription is shown. Meta delivery is paid on top — and that's where the markup matters.
tiered
$89 – $377 / month on yearly billing. The HubSpot integration starts at Scale ($197/mo).7
Gallabox lists $89 / $197 / $377 per month on yearly billing. The HubSpot Marketplace listing states the app requires the Scale or Pro plan.
Every plan includes six users by default. Extra seats are $15/user/month, extra WhatsApp channels are $20/month, and the Shopify add-on is $5/month on top of the plan.7
Heltar's published analysis 'Gallabox Pricing Explained: An Updated Breakdown (September 2025)' states verbatim: 'additional conversations incur markups: up to 19.99% for marketing and 20% for utility and authentication conversations.' Flowella passes Meta delivery fees through directly via the customer's own Meta account, with no Flowella markup.6
Gallabox offers a 7-day free trial with message credits, per the published pricing page FAQ.
Only the recurring base subscription is shown. Meta delivery is paid on top, and that's where the markup matters.
HubSpot Marketplace vs. independent review platforms — we present both.
★★★★★
Gallabox · HubSpot Marketplace · 0 / 5 (0 reviews)2
"The reporting and analytics dashboard is quite limited, we can't see things like response times per agent or how many leads each team member is handling. Setting up automation journeys was also a bit tricky at first; the UI isn't very intuitive in that area, and we had to rely on support to get it right."
"Platform is nice but customer service is worst, in fact there is no customer support."
The HubSpot Marketplace listing on 11 May 2026 shows 100+ installs and 0 customer reviews ("Be the first to write a customer review"). HubSpot only displays a Marketplace star rating once a listing has at least 10 reviews. For balance, Gallabox holds 4.6/5 across 169 reviews on G2 with 78% five-star ratings as of May 2026, and 4.5/5 across 4 reviews on Capterra. Reviewers most often praise ease of use and the HubSpot and Zoho integrations; the most consistent criticisms are limited reporting, occasional onboarding friction and inconsistent support on lower tiers.2
"Flowella ships the bits HubSpot's own WhatsApp integration leaves out — a one-click Form-to-Flow converter and a workflow action that sends the Flow. Every reply lands back as a native HubSpot form submission, so our existing automation just works."
Flowella's parent company Discover Digital is a Reading, UK-based HubSpot Solutions Partner.
Straight answers to the questions HubSpot buyers raise most often.
Honest. Gallabox is a credible product — 10,000+ businesses across 45 countries, 4.6/5 on G2 across 169 reviews, and a strong WhatsApp Catalogues, Shop and team-inbox story. We point you at Gallabox for the cases where it's a better fit. The places where Flowella wins — HubSpot Form → WhatsApp Flow conversion, native form-submission events, no markup on Meta delivery — are sourced from Gallabox's own docs and the HubSpot Marketplace listing.
No. Per Gallabox's own documentation, Flows are built inside Gallabox's template builder or by editing Flow JSON directly in Meta Business Manager. There is no import HubSpot form → generate WhatsApp Flow command anywhere in Gallabox. In HubSpot workflows, the Gallabox actions all send approved templates with mapped variables; a Flow is referenced via a template button.5
No — and Flowella doesn't either. Gallabox runs its own shared inbox at app.gallabox.com. The HubSpot integration adds a "Send WhatsApp Message" button to the contact sidebar that opens a Gallabox pop-up, and resolved conversations can be written back as HubSpot notes when the "Log Resolved Conversations" toggle is on. WhatsApp Form responses live in Gallabox under Flows › Responses and are not pushed to HubSpot as form-submission events. HubSpot's own documentation also notes that a phone number can only be connected to one WhatsApp integration at a time — so you pick one inbox per number.4
Gallabox supports Meta's Coexistence feature where Meta allows it. As of May 2026, Coexistence is unavailable for numbers in the UK, EU, EEA, India, Japan, Australia, Nigeria, the Philippines, Russia, South Korea, South Africa and Turkey — per Meta's developer docs and Gallabox's own coexistence article. UK and EU buyers should expect a full migration off the Business App. Both Gallabox and Flowella inherit the same Meta capability where it's available.3
For a 7-agent HubSpot team: Flowella Pro is $159/mo flat; Gallabox Scale is $197/mo for 6 users plus $15/user/month for the 7th seat = $212/mo. Add Meta delivery on top — Flowella passes Meta rates through to your account at list; Heltar's September 2025 published analysis states Gallabox applies up to 19.99% markup on marketing conversations and up to 20% on utility and authentication conversations. Gallabox's own pricing page confirms a subscription fee on top of standard WhatsApp rates but does not publish a markup percentage.6
Flowella's parent is Discover Digital, a HubSpot Solutions Partner based in Reading, UK. Gallabox's parent is MangoLeap Private Limited, headquartered in Chennai, India. Gallabox's published Data Processing Agreement at docs.gallabox.com names AWS as the data centre with the primary in the United States; SOC 2 and GDPR are listed as "in-process" on the Gallabox security page. For UK and EU data subjects this is a third-country transfer and should be reviewed under your standard DPA process.1
Three things, genuinely: WhatsApp Catalogues and Shop (catalogue connection, order summaries, native payments, plus Razorpay, Cashfree, Stripe and Shopify integrations); a mature shared inbox at app.gallabox.com with assignment, tags and a 24-hour session timer; and multi-channel reach (Instagram was added on 13 August 2025, plus Web Chat). If your team works outside HubSpot and you sell physical goods through WhatsApp, Gallabox is the right tool — and Flowella isn't competing for that work.
In principle yes — but you'd need them on different WhatsApp numbers, because Meta only lets one BSP own a number at a time. Most teams pick one. If Flowella's HubSpot Form → WhatsApp Flow loop is the primary use case, that's usually enough on its own.
Free 14-day trial. No credit card. Convert your first HubSpot Form into a WhatsApp Flow in minutes.
Gallabox is operated by MangoLeap Private Limited, incorporated in Chennai, Tamil Nadu in 2021 by Karthik Jagannathan (CEO), Yogesh Narayanan (CTO) and Yathindhar Panchanathan (CPO). The company raised $1.2M in seed funding in November 2022 (Prime Venture Partners, 100x Entrepreneur Fund) and a further $3.5M announced on 29 January 2025 (FUSE, with Prime Venture Partners and Neon Fund), bringing total funding to $5 million per Gallabox's own press release. Gallabox states it now serves over 10,000 businesses across 45 countries. Sources: Gallabox press releases (gallabox.com/news), GlobeNewswire 29 January 2025, FinSMEs, YourStory company profile (legal name MangoLeap Private Limited), Tracxn company profile. Hosting: AWS with MongoDB Atlas; primary data centre in the US per the published Data Processing Agreement at docs.gallabox.com/privacy-and-security/dpa. SOC 2 and GDPR are documented as "in-process" on the Gallabox security page.
As of 11 May 2026, the HubSpot Marketplace listing "WhatsApp Business Messaging by Gallabox" (1088594) shows "100+ installs" and "Be the first to write a customer review (0 reviews)". HubSpot's own policy at knowledge.hubspot.com/marketplace/manage-hubspot-marketplace-reviews-for-listings requires at least 10 reviews before a Marketplace star rating is displayed. For balance, Gallabox holds 4.6/5 across 169 reviews on G2 (with 78% five-star ratings per G2 data corroborated by Prospeo's 2026 analysis) and 4.5/5 across 4 reviews on Capterra as of May 2026.
WhatsApp Coexistence, also called Embedded Signup for the WhatsApp Business App, lets a business connect an existing WhatsApp Business App number to the WhatsApp Cloud API while continuing to use the app. Meta currently restricts Coexistence for phone numbers from Australia, India, Japan, Nigeria, the Philippines, Russia, South Korea, South Africa, Turkey, the European Economic Area, the European Union and the United Kingdom. Source: developers.facebook.com/documentation/business-messaging/whatsapp/embedded-signup/onboarding-business-app-users; gallabox.com/whatsapp-coexistence-update; docs.gallabox.com/connect-whatsapp-channel/whatsapp-coexistence.
Per docs.gallabox.com/integration/customer-relationship-management-crm-systems/hubspot, Gallabox's integration is authorised via OAuth from inside Gallabox and configured into HubSpot workflow actions via Gallabox Account ID, API key and secret. Gallabox creates a custom HubSpot contact property called Last WhatsApp Incoming Message, which can be used as a HubSpot workflow enrolment filter ("is known"). Resolved Gallabox conversations are written back to HubSpot as notes on the associated contact when the "Log Resolved Conversations" toggle is enabled. WhatsApp Form responses themselves are stored in Gallabox under Flows > Responses and are not pushed to HubSpot as form-submission events. Day-to-day agent inbox is at app.gallabox.com, not inside the HubSpot Conversations Inbox.
Gallabox supports Meta WhatsApp Flows. Flows can be built in Gallabox's own template builder or by editing Flow JSON inside Meta Business Manager (docs.gallabox.com/whatsapp-flows/create-whatsapp-forms). There is no path to convert a HubSpot Form into a WhatsApp Flow in one click. In HubSpot, Gallabox provides three workflow actions, all under "WhatsApp Business Messaging": Gallabox Send WhatsApp Message (Advanced), (Footer Variables), and (Simple). Each sends an approved template with mapped variables; Flows are referenced via a template button. Source: docs.gallabox.com/integration/customer-relationship-management-crm-systems/hubspot/workflows-for-hubspot.
Heltar's published analysis "Gallabox Pricing Explained: An Updated Breakdown (September 2025)" states verbatim: "additional conversations incur markups: up to 19.99% for marketing and 20% for utility and authentication conversations" and "Gallabox charges upto 19.99% markup on marketing conversations, upto 20% markup on utility and service conversations" (heltar.com, Manav Mahajan). Chat Mitra's published comparison cites the same 19.99% figure. Gallabox's own pricing page confirms a subscription fee on top of Meta rates ("Yes, Gallabox does charge a subscription fee on top of standard WhatsApp rates") but does not publish a markup percentage. Flowella passes Meta delivery fees through the customer's own Meta account at Meta's published rates with no Flowella markup.
Gallabox's pricing on gallabox.com/pricing on 11 May 2026, on yearly billing: Growth $89/mo (max 3 users), Scale $197/mo (6 users), Pro $377/mo (6 users). Add-ons: $15/user/month (Scale and Pro only), $20/channel/month, Shopify $5/month, Zoho integration free. 7-day free trial. The HubSpot Marketplace listing states that the integration requires Scale or Pro. Flowella's published pricing as of May 2026: Starter $79/mo, Pro $159/mo, no per-user fees, Meta delivery fees passed through directly via the customer's own Meta account with no markup.
This comparison is intended to comply with UK comparative advertising rules under the Business Protection from Misleading Marketing Regulations 2008 and the CAP Code (rules 3.33 to 3.45). Every Gallabox claim is sourced from a primary Gallabox property (gallabox.com, docs.gallabox.com, ecosystem.hubspot.com Marketplace listing) or from a clearly attributed independent third party (G2.com, Capterra, Software Advice, Heltar, Chat Mitra, GlobeNewswire). Gallabox is described accurately and respectfully; nothing on this page denigrates Gallabox or its services. Prices and feature states reflect the date stated. Where third-party analyses are cited (markup percentages), they are attributed to the publisher verbatim rather than stated as Gallabox's own published figures.