Which one fits a HubSpot team?

Flowella turns your HubSpot forms into WhatsApp Flows and writes each completed one back as a HubSpot form submission. AiSensy is a WhatsApp marketing platform for broadcasts, chatbots and ads, and connects to HubSpot through tools such as Zapier. They’re built for different jobs.

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Flo, the Flowella mascot, looking through a magnifying glass at two cards she holds side by side, one with a green tick

Flowella and AiSensy at a glance

Checked 16 October 2026

Flowella

HubSpot forms as WhatsApp Flows

Plans from
$79 a month, on Starter16
HubSpot
A HubSpot app; Flows on every HubSpot plan18
WhatsApp’s fees
Billed by Meta, at Meta’s rates17

AiSensy

A WhatsApp marketing platform

Plans from
$45 a month billed monthly, on Basic1
HubSpot
No app; it links through Zapier or Pabbly75
WhatsApp’s fees
From AiSensy credits, at its own rates23

The eleven things that matter.

Each line about AiSensy links to AiSensy’s own pages or a HubSpot Marketplace search, checked on 16 October 2026. Where AiSensy does more, the table says so.

Flowella and AiSensy, line by lineShaded rows matter most if HubSpot is your system of record.
What matters Flowella AiSensy
Your HubSpot forms become WhatsApp FlowsPick a form you already use: its fields, validation and labels carry over.
FlowellaYes.

Pick a HubSpot form and Flowella builds the Flow from it.19
AiSensyNo.

WhatsApp Forms are built in AiSensy, and HubSpot connects only through tools such as Zapier.45
Completed Flows arrive as HubSpot form submissionsSo form-submission workflows, lead scoring and reports run as they do for web forms.
FlowellaYes.

Written back as a native form submission, with the answers on contact properties.18
AiSensyNo.

No HubSpot app. AiSensy says form answers can go to a CRM through its API, a connection you build yourself.47
WhatsApp Flows you can runHow many Flows each plan includes.
FlowellaYes.

Unlimited, on every plan.16
AiSensyPartly.

WhatsApp Forms are offered, but its pricing page doesn’t say which plans include them or how many.41
WhatsApp’s fees at Meta’s own ratesWho bills each message, and at what rate. Example: one marketing message to a UK number.
FlowellaYes.

Meta bills you directly, at its list rate of $0.0635. Flowella never marks it up; its own fee is per billable message over your plan’s allowance.1417
AiSensyNo.

Charged from prepaid AiSensy credits at its country rates: $0.076 for a UK marketing message.23
Send WhatsApp from HubSpot workflowsFlowella’s workflow actions need HubSpot Professional or Enterprise.
FlowellaYes.

Six workflow actions, such as Send WhatsApp Template, and four triggers, such as Form Completed.20
AiSensyPartly.

No HubSpot action of its own. Zapier or Pabbly can send an AiSensy template when something happens in HubSpot.65
A shared inbox for repliesWhere your team reads and answers WhatsApp.
FlowellaYes.

The Flowella app inbox, or WhatsApp threads in the HubSpot conversations inbox through the Flowella channel.2221
AiSensyYes.

Multi-agent live chat in a shared team inbox, with an owner and 5 agents on Basic.1
Keep the WhatsApp Business AppCoexistence: the app and the platform share one number.
FlowellaYes.

Supported. Keep the app for one-to-one chats.23
AiSensyYes.

Supported. Chats sync between the app and AiSensy’s live chat once its support team sets it up.8
Channels beyond WhatsAppInstagram, Messenger, SMS or email in the same inbox.
FlowellaNo.

WhatsApp only, across one or more numbers in one account.24
AiSensyNo.

Built for WhatsApp, with an ads manager for Meta ads that open WhatsApp chats.101
CRMs and shops besides HubSpotFor teams who run more than one system.
FlowellaNo.

HubSpot is Flowella’s one integration today.25
AiSensyYes.

Shopify, WooCommerce, Razorpay, LeadSquared, WebEngage and more, plus Zapier and Pabbly.5
Chatbots and AI agentsAutomatic replies when no one is free.
FlowellaPartly.

Flows collect the answers, and a HubSpot workflow can hand the chat to Breeze Customer Agent.20
AiSensyYes.

Chatbot Flows at $80 a month and an AI Chat Agent at $50 a month, as add-ons.1
A free trialTry it before you pay.
FlowellaYes.

14 days, up to 5,000 outbound messages, with no card for Flowella.1617
AiSensyYes.

14 days of Pro features, and a free plan without broadcasts.91

Partly means the tool does some of this, as the line explains. Prices are in US dollars, before tax.

The same answers, two ways.

Ask three questions in a WhatsApp Flow and the answers land in HubSpot as properties, ready for a workflow. Ask the same three in a chat and you get messages someone has to read and retype. Try both and watch the record.

Sample dataNothing you type leaves this page.

Flo slotting small data cards into a blue filing drawer, the way a Flow files each answer as a property
Jen OkaforHubSpot contact record
Sample data
What they needenquiry_type
From the FlowWaitingSet by the form submission
From the chatWaitingNeeds someone to read it
Team sizeteam_size
From the FlowWaitingSet by the form submission
From the chatWaitingNeeds someone to read it
Emailemail
From the FlowWaitingSet by the form submission
From the chatWaitingNeeds someone to read it

Timeline

Flow: 0 of 3 properties setChat: 0 of 3 properties set

Two solid products.

AiSensy is a good product, and in places it does more than Flowella. Here’s who each one is.

Flowella

Flowella turns HubSpot forms into WhatsApp Flows and writes each answer back to HubSpot. It’s from the team at Discover Digital, a HubSpot Platinum Partner.

Company
Flowella Limited, registered in the UK27
Built for
HubSpot, on every HubSpot plan, Free included18
WhatsApp Flows completed
100K+, by Flowella’s count29

AiSensy

AiSensy is a WhatsApp marketing platform built on the official WhatsApp Business API, for broadcasts, chatbots, forms, payments and Click-to-WhatsApp ads.

Company
AiSensy Communications Private Limited, Gurugram, India12
Customers
210,000+ businesses in 68+ countries, by AiSensy’s count10
Meta awards
Emerging Partner of the Year 2023, CTWA Partner of the Year 202411

Three tools, three jobs.

Pick by the job you need done. HubSpot’s own WhatsApp channel is the third option, and for some teams it’s enough.

Flo pointing along one of three signposts, in green, sky blue and coral
  • Flowella

    Choose Flowella if you want WhatsApp answers as HubSpot data.

    • Your HubSpot forms should become WhatsApp Flows.
    • Answers should arrive as form submissions and properties, not chat text.
    • You want Meta to bill its fees to you directly, at its own rates.
    • Your team replies in HubSpot, or in a focused WhatsApp inbox.

    Sources19181721

  • AiSensy

    Choose AiSensy if WhatsApp marketing is the whole job.

    • You send large broadcasts and retarget by how people responded.
    • You run Click-to-WhatsApp ads from the same tool.
    • You sell with WhatsApp catalogues and payments.
    • Your shop runs on Shopify or WooCommerce.

    Sources1105

  • HubSpot’s own channel

    Choose HubSpot’s own WhatsApp channel if inbox replies are enough.

    • You have Marketing Hub or Service Hub, Professional or Enterprise.
    • 1,000 template messages a month is enough, shared by all your connected WhatsApp Business accounts.
    • Your team replies from the conversations inbox.
    • Message details in conversation properties are all your workflows need.

    Source15

Questions teams ask.

Four questions HubSpot teams put to us, answered for both tools.

Can a completed WhatsApp form start a HubSpot workflow?

Flowella

Yes. Each completed Flow arrives as a native HubSpot form submission, with the answers on contact properties, so form-submission enrolment works as it does for web forms. Flowella adds a Form Completed trigger too. Workflows need HubSpot Professional or Enterprise.1820

AiSensy

AiSensy has no HubSpot app. Its forms page says answers can be sent to your CRM through its API, which means building that connection yourself before a workflow can use them.47

Can our team reply from the HubSpot inbox?

Flowella

Yes. Connect the Flowella channel and WhatsApp threads land in the HubSpot conversations inbox, beside email, chat and calls. It needs Sales Hub or Service Hub, Professional or Enterprise, and HubSpot Credits may apply. The Flowella app inbox works on any plan.2122

AiSensy

No. Replies happen in AiSensy’s own live chat, a shared team inbox with an owner and 5 agents on Basic and Pro.17

Do we have to give up the WhatsApp Business App?

Flowella

No. Flowella supports coexistence: keep the app for one-to-one chats while Flows and templates run on the same number.23

AiSensy

No. AiSensy supports coexistence too: chats sync between the app and AiSensy’s live chat, and its support team sets it up.8

What would a seven-person team sending 25,000 templates a month pay?

Flowella

Pro is $199 a month with 2,500 billable messages, then $0.04 each. Meta bills its own fees to you, at its list rate.1614

AiSensy

Basic is $45 a month billed monthly, with an owner and 5 agents, then $20 an agent. Messages come from prepaid credits at AiSensy’s rates, $0.076 for a UK marketing message. HubSpot connects through Zapier or Pabbly, priced separately.125

Ratings and reviews.

Flowella is rated on the HubSpot Marketplace. AiSensy has no HubSpot app, so there’s no Marketplace rating to set beside it.

AiSensy on the HubSpot Marketplace

AiSensy has no app on the HubSpot Marketplace, so there are no Marketplace ratings to compare. Checked on 16 October 2026.7

Exceptional engagement platform that transformed our student conversion with 160% increase in same-day applications and 90% WhatsApp response rates.

Peter Hudson Peter HudsonDirector of Admissions, Brand & Customer Innovation, Oaklands CollegeHubSpot Marketplace integration Oaklands College

5/5

Flowella’s rating on the HubSpot Marketplace (opens in a new tab)

Straight answers.

Spotted something out of date? Tell us and we’ll check it and fix it.

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Is this comparison fair?

We’ve tried to make it so. Every fact about AiSensy links to AiSensy’s own pages, checked on 16 October 2026; it has no HubSpot Marketplace listing. AiSensy does more than Flowella in places, such as chatbots and integrations with shops and other CRMs, and the table says so. On price alone AiSensy’s plans cost less, before the cost of connecting it to HubSpot.

Is AiSensy on the HubSpot Marketplace?

No. A Marketplace search for AiSensy found no results on 16 October 2026. AiSensy’s integrations page connects HubSpot through Zapier, and its help centre shows the same with Pabbly. Source 7, source 5, source 6.

Can AiSensy turn a HubSpot form into a WhatsApp Flow?

AiSensy offers WhatsApp Forms, built in AiSensy, with answers sent to a CRM through its API. Flowella starts from the HubSpot form you already have. Source 4, source 19.

Who bills WhatsApp’s message fees?

With Flowella, Meta bills you directly, at Meta’s list rates, and Flowella never marks them up. Flowella’s own bill is your plan plus any billable messages over its allowance.

With AiSensy, you recharge WhatsApp Conversation Credits in AiSensy, and each message is charged at its country rates. For a marketing message to a UK number that’s $0.076; Meta’s list rate is $0.0635. Source 17, source 14, source 3, source 2.

What does AiSensy cost?

In US dollars, Basic is $45 a month and Pro $99, billed monthly, each with an owner and 5 agents, then $20 an agent. Quarterly billing saves 5% and yearly 10%. Chatbot Flows ($80) and the AI Chat Agent ($50) are monthly add-ons, and messages are paid from credits. Source 1.

What about data residency for UK and EU buyers?

Flowella hosts Starter and Pro customers in Microsoft Azure’s UK South region, in London, and Enterprise customers can be hosted elsewhere by arrangement. AiSensy’s terms say its site is hosted in India and that your data is transferred to and processed in India; its operator is AiSensy Communications Private Limited, in Gurugram. Whichever you choose, check the vendor’s data processing terms. Source 26, source 13, source 12.

What is AiSensy best at?

WhatsApp marketing for growing businesses: broadcasts and retargeting, an ads manager for Click-to-WhatsApp ads, chatbots and an AI agent, catalogues and payments, and shop integrations such as Shopify and WooCommerce. If that’s your job, AiSensy is built for it. Source 1, source 10, source 5.

Can we use Flowella alongside AiSensy?

Yes, on different numbers. Each WhatsApp number sits with one provider at a time, and moving a number from one to the other is a migration. Source 28.

Sources.

Every source was checked on 16 October 2026. Prices change, so check each vendor’s site before you buy.

  1. AiSensy pricing in US dollars (opens in a new tab)

    Plans for businesses outside India, billed monthly, the agents each includes, add-ons, and prepaid message credits.

    Checked 16 October 2026
  2. AiSensy country-wise rates (opens in a new tab)

    Per-message rates from 1 October 2026, linked from its pricing page. UK: marketing $0.076, utility $0.026.

    Checked 16 October 2026
  3. AiSensy help: WhatsApp Business API fee (opens in a new tab)

    Message charges paid from WhatsApp Conversation Credits, recharged separately from the plan.

    Checked 16 October 2026
  4. AiSensy WhatsApp Forms (opens in a new tab)

    Forms inside WhatsApp, with answers sent to a CRM through its API.

    Checked 16 October 2026
  5. AiSensy integrations (opens in a new tab)

    Shopify, WooCommerce, Razorpay, LeadSquared and more, and HubSpot through Zapier.

    Checked 16 October 2026
  6. AiSensy help: API campaigns with Pabbly (opens in a new tab)

    Sending AiSensy templates when something happens in an app such as HubSpot.

    Checked 16 October 2026
  7. HubSpot Marketplace search for AiSensy (opens in a new tab)

    No results, on 16 October 2026.

    Checked 16 October 2026
  8. AiSensy help: WhatsApp coexistence (opens in a new tab)

    The app and AiSensy on one number, with chats synced, set up by its support team.

    Checked 16 October 2026
  9. AiSensy help: 14-day free trial (opens in a new tab)

    14 days of Pro features; chatbot flows aren’t included.

    Checked 16 October 2026
  10. AiSensy homepage (opens in a new tab)

    How AiSensy describes itself, and its customers, by its count.

    Checked 16 October 2026
  11. AiSensy: about us (opens in a new tab)

    What it does and its Meta partner awards, by AiSensy’s account.

    Checked 16 October 2026
  12. AiSensy privacy policy (opens in a new tab)

    AiSensy Communications Private Limited, Gurugram, India.

    Checked 16 October 2026
  13. AiSensy terms (opens in a new tab)

    The site is hosted in India, and data is transferred to and processed in India.

    Checked 16 October 2026
  14. Meta: pricing on the WhatsApp Business Platform (opens in a new tab)

    List rates in US dollars from 1 October 2026. UK: marketing $0.0635, utility $0.022.

    Checked 16 October 2026
  15. HubSpot: connect WhatsApp to the conversations inbox (opens in a new tab)

    HubSpot’s own channel: the hubs it needs and its 1,000 template messages a month.

    Checked 16 October 2026
  16. Flowella pricing

    Starter $79 and Pro $199 a month, allowances, overage rates, unlimited Flows, a trial with no card, and Enterprise from 100,000 billable messages a month.

    Checked 16 October 2026
  17. Flowella knowledge base: plans, limits and billing

    The trial, overage, and Meta’s fees billed directly by Meta, never marked up.

    Checked 16 October 2026
  18. Flowella on the HubSpot Marketplace (opens in a new tab)

    Native form submissions, every HubSpot plan, and the rating.

    Checked 16 October 2026
  19. Flowella knowledge base: Flows

    How HubSpot forms become WhatsApp Flows.

    Checked 16 October 2026
  20. Flowella knowledge base: HubSpot workflow actions

    Six actions and four triggers, and the HubSpot plans they need.

    Checked 16 October 2026
  21. Flowella knowledge base: the HubSpot inbox channel

    WhatsApp in the HubSpot conversations inbox, and what it needs.

    Checked 16 October 2026
  22. Flowella inbox

    The Flowella app inbox and the HubSpot inbox.

    Checked 16 October 2026
  23. Flowella knowledge base: coexistence

    Keeping the WhatsApp Business App on the same number.

    Checked 16 October 2026
  24. Flowella multi-channel

    Several WhatsApp numbers in one account.

    Checked 16 October 2026
  25. Flowella integrations

    HubSpot first; others coming soon.

    Checked 16 October 2026
  26. Flowella knowledge base: data security

    Infrastructure in Microsoft Azure’s UK South region.

    Checked 16 October 2026
  27. Flowella privacy policy

    Flowella Limited, registered with Companies House in the UK.

    Checked 16 October 2026
  28. Meta: migrating a number between providers (opens in a new tab)

    How a business number moves from one provider to another.

    Checked 16 October 2026
  29. Flowella for HubSpot

    100K+ WhatsApp Flows completed, by Flowella’s count.

    Checked 16 October 2026

AiSensy’s name and logo are used only to identify the product compared. Flowella figures come from Flowella’s own pages and its approved results.

Flo jumping for joy with her fist in the air and a phone in her hand

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