Free WhatsApp message templates, ready to copy.

Every marketing, utility and authentication template from Flowella’s 20 playbooks, with its variables in place. Filter by category or playbook, read it as your customer would, and copy it into your own account.

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Every template from the playbooks, ready to copy.

Marketing, utility and authentication messages from every Flowella playbook. Filter by category or playbook, search the words, and copy a template’s text with its variables in place.

Showing all 65 templates

Sample data
  • meeting_opener

    UtilityEnglish (UK)
    Let’s find a time

    Hi {{first_name}}, thanks for asking for a call. Two quick taps tell us what you’d like to cover and when suits, and we’ll send times with the right person.

    Reply STOP to opt outStart booking
    Let’s find a time

    Hi Leah, thanks for asking for a call. Two quick taps tell us what you’d like to cover and when suits, and we’ll send times with the right person.

    Reply STOP to opt outStart booking

    Answers the request in minutes, on the channel they check, with two taps instead of an email thread.

  • meeting_link

    UtilityEnglish (UK)
    Here are some times

    Thanks, {{first_name}}. {{rep_name}} is the best person for this and has times this week and next. Pick the slot that suits you, and the invite follows by email.

    Pick a time
    Here are some times

    Thanks, Leah. Sam is the best person for this and has times this week and next. Pick the slot that suits you, and the invite follows by email.

    Pick a time

    One round-robin link for every lead, set to prioritise the contact owner, so Sam’s times show first.

  • meeting_later

    UtilityEnglish (UK)

    No rush, {{first_name}}. Here’s the link for whenever suits, so you can pick a time when you’re ready. Reply here if a question comes up first.

    Reply STOP to opt outSee available times

    No rush, Leah. Here’s the link for whenever suits, so you can pick a time when you’re ready. Reply here if a question comes up first.

    Reply STOP to opt outSee available times

    No pressure: the link stays in the chat, and the door stays open.

  • appeal_video

    MarketingEnglish (UK)

    Hi {{first_name}}, thank you for standing with Acme Trust. In this short video, our director explains why this winter matters. If you’d like to help, choosing a gift takes under a minute.

    Reply STOP to opt outChoose a gift

    Hi Sam, thank you for standing with Acme Trust. In this short video, our director explains why this winter matters. If you’d like to help, choosing a gift takes under a minute.

    Reply STOP to opt outChoose a gift

    Story first, in a short video header, then one tap to choose a gift.

  • gift_checkout

    MarketingEnglish (UK)
    Complete your gift

    Thank you, {{first_name}}. You chose £{{gift_value}}. Give it on our secure checkout page below: it takes about a minute, and we’ll confirm here when it’s through.

    Reply STOP to opt outComplete my gift
    Complete your gift

    Thank you, Sam. You chose £25. Give it on our secure checkout page below: it takes about a minute, and we’ll confirm here when it’s through.

    Reply STOP to opt outComplete my gift

    Their choice repeated, one tap to your own checkout page, and a promise to confirm in the same chat.

  • appeal_not_now

    MarketingEnglish (UK)

    Thank you for letting us know, {{first_name}}. We won’t ask again during this appeal, and we’re grateful you stand with Acme Trust.

    Reply STOP to opt out

    Thank you for letting us know, Sam. We won’t ask again during this appeal, and we’re grateful you stand with Acme Trust.

    Reply STOP to opt out

    A real thank-you for a no, and a promise kept: no more asks this appeal.

  • web_welcome

    MarketingEnglish (UK)
    Thanks for getting in touch

    Hi {{first_name}}, thanks for your message through our website. Instead of a long form, two quick taps here tell us what you need, so the right person picks it up.

    Reply STOP to opt outTell us more
    Thanks for getting in touch

    Hi Daniel, thanks for your message through our website. Instead of a long form, two quick taps here tell us what you need, so the right person picks it up.

    Reply STOP to opt outTell us more

    Confirms the enquiry landed and swaps a long form for two taps.

  • web_handoff

    MarketingEnglish (UK)
    The right person is on it

    Thanks, {{first_name}}. Based on your answers, {{rep_name}} is the best person to help {{company_name}}. Pick a time for a call, or reply here with a question first.

    Reply STOP to opt outBook a call
    The right person is on it

    Thanks, Daniel. Based on your answers, Sam is the best person to help Larkfield. Pick a time for a call, or reply here with a question first.

    Reply STOP to opt outBook a call

    A named person with the full context, before the first call.

  • web_next_step

    MarketingEnglish (UK)

    Thanks, {{first_name}}. Here’s a short guide picked from your answers. We’ll ask one more quick question in a few days, and you can reply here whenever you like.

    Reply STOP to opt outRead the guide

    Thanks, Daniel. Here’s a short guide picked from your answers. We’ll ask one more quick question in a few days, and you can reply here whenever you like.

    Reply STOP to opt outRead the guide

    Something useful now, one question at a time, and the chat stays open.

  • renewal_reminder

    MarketingEnglish (UK)
    Your membership renews soon

    Hi {{first_name}}, your {{plan_name}} membership renews on {{renewal_date_text}}. Tell us how you’d like to continue: it takes two taps.

    Reply STOP to opt outChoose how to renew
    Your membership renews soon

    Hi Grace, your Professional membership renews on 14 November. Tell us how you’d like to continue: it takes two taps.

    Reply STOP to opt outChoose how to renew

    Plan, date and two taps, a month before the date, while there’s time to act.

  • renewal_link

    MarketingEnglish (UK)
    Renew in a minute

    Thanks, {{first_name}}. You can renew on our secure page below, yearly or monthly. It takes about a minute, and we’ll confirm here when it’s done.

    Reply STOP to opt outRenew now
    Renew in a minute

    Thanks, Grace. You can renew on our secure page below, yearly or monthly. It takes about a minute, and we’ll confirm here when it’s done.

    Reply STOP to opt outRenew now

    One tap to your own renewal page, and a confirmation in the same chat.

  • renewal_callback

    UtilityEnglish (UK)

    Thanks for telling us, {{first_name}}. {{rep_name}} from member services will call you this week. If another time suits you better, pick one below.

    Pick a time

    Thanks for telling us, Grace. Chris from member services will call you this week. If another time suits you better, pick one below.

    Pick a time

    A named person before the date, not another reminder.

  • kyc_request

    UtilityEnglish (UK)
    One step left: verify your ID

    Hi {{first_name}}, your account is almost ready. Two quick questions here, then a secure link to upload your ID. It takes about two minutes.

    Start verification
    One step left: verify your ID

    Hi Omar, your account is almost ready. Two quick questions here, then a secure link to upload your ID. It takes about two minutes.

    Start verification

    Says what’s needed and why, and starts with two taps, not a document.

  • kyc_upload_link

    UtilityEnglish (UK)
    Upload your ID securely

    Thanks, {{first_name}}. Upload a photo of the ID you chose on our secure page. It takes about two minutes, and we’ll message you here when you’re verified.

    Upload my ID
    Upload your ID securely

    Thanks, Omar. Upload a photo of the ID you chose on our secure page. It takes about two minutes, and we’ll message you here when you’re verified.

    Upload my ID

    A secure upload page, one document, and a promise to confirm in the same chat.

  • kyc_review

    UtilityEnglish (UK)

    Thanks, {{first_name}}. A member of our onboarding team will check your details and message you here within one working day. Nothing else is needed from you yet.

    I have a question

    Thanks, Omar. A member of our onboarding team will check your details and message you here within one working day. Nothing else is needed from you yet.

    I have a question

    A named reviewer and a clear next step, so nobody has to chase.

  • change_confirm

    UtilityEnglish (UK)
    Confirm a change to your account

    Hi {{first_name}}, we received a request to change the bank details on your Acme Pay account. Please confirm it was you before anything changes. If it wasn’t you, tell us here.

    Acme Pay will never ask you for a codeReview the request
    Confirm a change to your account

    Hi Ruth, we received a request to change the bank details on your Acme Pay account. Please confirm it was you before anything changes. If it wasn’t you, tell us here.

    Acme Pay will never ask you for a codeReview the request

    An account alert, not marketing: the change waits until they answer.

  • otp_code

    AuthenticationEnglish (UK)

    {{code}} is your verification code. For your security, do not share this code.

    This code expires in 10 minutes.Copy code

    482913 is your verification code. For your security, do not share this code.

    This code expires in 10 minutes.Copy code

    Meta’s fixed format. Your app puts the code in the text and the copy button, and sets the expiry.

  • change_on_hold

    UtilityEnglish (UK)
    We’ve stopped the change

    Thanks for telling us, {{first_name}}. We’ve put the change on hold, and nothing on your account has changed. {{rep_name}} from our security team will call you today on the number we hold.

    How we keep you safe
    We’ve stopped the change

    Thanks for telling us, Ruth. We’ve put the change on hold, and nothing on your account has changed. Jamie from our security team will call you today on the number we hold.

    How we keep you safe

    The change stops, a named person calls, and the customer hears it first.

  • feedback_request

    MarketingEnglish (UK)
    How was your visit?

    Hi {{first_name}}, thanks for coming to {{venue_name}}. Two taps tell us how it went, and a real person reads every answer.

    Reply STOP to opt outRate your visit
    How was your visit?

    Hi Maya, thanks for coming to The Acme Inn. Two taps tell us how it went, and a real person reads every answer.

    Reply STOP to opt outRate your visit

    Asks while the visit is fresh, in two taps, and says a person reads it.

  • review_invite

    MarketingEnglish (UK)
    Thank you for coming

    Thanks again, {{first_name}}. If you have a minute, an honest review helps other guests decide where to eat and stay.

    Reply STOP to opt outLeave a review
    Thank you for coming

    Thanks again, Maya. If you have a minute, an honest review helps other guests decide where to eat and stay.

    Reply STOP to opt outLeave a review

    One review link while the visit is fresh, and the same link for every guest.

  • manager_reply

    UtilityEnglish (UK)

    Thanks for telling us, {{first_name}}. {{rep_name}}, our general manager, would like to hear what we could do better. Reply here and he’ll pick it up personally.

    Tell the manager

    Thanks for telling us, Maya. Ben, our general manager, would like to hear what we could do better. Reply here and he’ll pick it up personally.

    Tell the manager

    A named manager in the same chat, while there’s still time to put it right.

  • lead_opener

    MarketingEnglish (UK)
    Thanks for your interest

    Hi {{first_name}} from {{company_name}}. Two quick questions here, so we can route you to the right specialist. Faster than email ping-pong.

    Reply STOP to opt outAnswer two questions
    Thanks for your interest

    Hi Jordan from Brightwell. Two quick questions here, so we can route you to the right specialist. Faster than email ping-pong.

    Reply STOP to opt outAnswer two questions

    Confirms the form and asks for one tap while they still remember filling it in.

  • lead_handoff

    MarketingEnglish (UK)
    You’re a great fit

    Thanks, {{first_name}}. Based on your answers, we’d love to show you how teams like {{company_name}} work with us. {{rep_name}} will take it from here: pick a time that suits you, or read the case study first.

    Reply STOP to opt outBook a callRead case study
    You’re a great fit

    Thanks, Jordan. Based on your answers, we’d love to show you how teams like Brightwell work with us. Sam will take it from here: pick a time that suits you, or read the case study first.

    Reply STOP to opt outBook a callRead case study

    A named owner and one meetings link that puts their times first, sent in the same session as the answers.

  • lead_nurture

    MarketingEnglish (UK)

    Thanks, {{first_name}}. No rush: here’s our guide for projects that start later, picked from your answers. Reply here whenever you’re ready to talk.

    Reply STOP to opt outRead the guide

    Thanks, Jordan. No rush: here’s our guide for projects that start later, picked from your answers. Reply here whenever you’re ready to talk.

    Reply STOP to opt outRead the guide

    Useful now, no pressure, and the door stays open in the same chat.

  • data_check

    UtilityEnglish (UK)
    A quick check of your details

    Hi {{first_name}}, we’re checking the details on your Acme Accounting account. We have {{email}} as your email, and {{job_title}} at {{company_name}}. Still right? It takes under a minute.

    Reply STOP to opt outCheck my details
    A quick check of your details

    Hi Chloe, we’re checking the details on your Acme Accounting account. We have chloe.bennett@example.com as your email, and Operations Manager at Fernway Logistics. Still right? It takes under a minute.

    Reply STOP to opt outCheck my details

    Shows what you hold, so a yes takes one tap and a change takes a few words.

  • data_thanks

    UtilityEnglish (UK)

    Thanks, {{first_name}}. Your details are confirmed, so we won’t ask again for another year. If anything changes before then, just reply here.

    Something else changed

    Thanks, Chloe. Your details are confirmed, so we won’t ask again for another year. If anything changes before then, just reply here.

    Something else changed

    A short thank-you, a promise not to ask again too soon, and an open door.

  • data_updated

    UtilityEnglish (UK)

    Thanks, {{first_name}}. We’ve passed your update to {{owner_name}}, who looks after your account. We’ll update your record and reply here if anything’s unclear.

    Add something else

    Thanks, Chloe. We’ve passed your update to Owen, who looks after your account. We’ll update your record and reply here if anything’s unclear.

    Add something else

    Says who has the change, so nobody wonders whether it landed.

  • cart_reminder

    MarketingEnglish (UK)
    Your basket is saved

    Hi {{first_name}}, your basket at Acme Home is saved: {{cart_items}}. Ready to finish, or did something get in the way? Tell us in two taps and we’ll sort it here.

    Reply STOP to opt outReady, or need help?
    Your basket is saved

    Hi Leah, your basket at Acme Home is saved: a linen throw and two cushions. Ready to finish, or did something get in the way? Tell us in two taps and we’ll sort it here.

    Reply STOP to opt outReady, or need help?

    Names what’s in the basket and offers help before any discount.

  • cart_checkout

    MarketingEnglish (UK)
    Ready when you are

    Lovely, {{first_name}}. Your basket is ready: {{cart_items}}, {{cart_value}}. Your saved checkout is here: {{checkout_link}}, ready when you are.

    Reply STOP to opt out
    Ready when you are

    Lovely, Leah. Your basket is ready: a linen throw and two cushions, £84. Your saved checkout is here: acmehome.example/basket/7Q2K, ready when you are.

    Reply STOP to opt out

    The saved checkout link in the message itself, one tap while they’re still holding their phone.

  • cart_help

    UtilityEnglish (UK)

    Thanks for telling us, {{first_name}}. {{owner_name}} from our team will reply here shortly, and your basket stays saved in the meantime.

    Thanks for telling us, Leah. Ana from our team will reply here shortly, and your basket stays saved in the meantime.

    A named person replies in the same chat, and the basket waits for them.

  • event_invite

    MarketingEnglish (UK)
    Save your place

    Hi {{first_name}}, our {{event_name}} is on {{event_date}}, here at the Institute and online. Save your place in three taps and we’ll send everything you need here.

    Reply STOP to opt outSave my place
    Save your place

    Hi Ella, our open evening is on Thursday at 6pm, here at the Institute and online. Save your place in three taps and we’ll send everything you need here.

    Reply STOP to opt outSave my place

    The date and the Flow in one message, so saying yes takes three taps.

  • event_booked

    UtilityEnglish (UK)
    You’re booked

    Thanks, {{first_name}}. Your place at the {{event_name}} on {{event_date}} is booked. We’ll remind you the day before, and send directions or your joining link on the morning.

    Add to calendarPlans changed
    You’re booked

    Thanks, Ella. Your place at the open evening on Thursday at 6pm is booked. We’ll remind you the day before, and send directions or your joining link on the morning.

    Add to calendarPlans changed

    Confirms the place and says exactly when the next messages arrive.

  • event_recording

    MarketingEnglish (UK)

    No problem, {{first_name}}. We’ll send the recording here after the {{event_name}}, and you can reply any time to save a place at the next one.

    Reply STOP to opt out

    No problem, Ella. We’ll send the recording here after the open evening, and you can reply any time to save a place at the next one.

    Reply STOP to opt out

    Keeps the door open without a guilt trip, and the recording still lands.

  • trial_checkin

    MarketingEnglish (UK)
    How’s your trial going?

    Hi {{first_name}}, your Acme Analytics trial ends on {{trial_end_date}}, and everything you’ve built stays put when you choose a plan. Tell us where you are in two taps: pick a plan, ask for more time, or get a hand with setup.

    Reply STOP to opt outChoose what’s next
    How’s your trial going?

    Hi Marcus, your Acme Analytics trial ends on Friday, and everything you’ve built stays put when you choose a plan. Tell us where you are in two taps: pick a plan, ask for more time, or get a hand with setup.

    Reply STOP to opt outChoose what’s next

    Says what happens to their work, and lets them pick the next step without a sales call.

  • trial_checkout

    MarketingEnglish (UK)
    Your plan, ready to start

    Great, {{first_name}}. Choose the {{plan_name}} plan on your billing page below, and everything from your trial carries straight over.

    Reply STOP to opt outOpen checkout
    Your plan, ready to start

    Great, Marcus. Choose the Team plan on your billing page below, and everything from your trial carries straight over.

    Reply STOP to opt outOpen checkout

    Their plan named, one link to your own billing page, and a promise their work comes with them.

  • trial_help

    UtilityEnglish (UK)

    Thanks, {{first_name}}. {{owner_name}} from our team will message you here to help with setup, and can add time to your trial while you finish.

    Book a setup call

    Thanks, Marcus. Grace from our team will message you here to help with setup, and can add time to your trial while you finish.

    Book a setup call

    A named person, a calendar link and room to finish, instead of a hard sell.

  • onboard_welcome

    UtilityEnglish (UK)
    Welcome to Acme Payroll

    Hi {{first_name}}, welcome aboard. To get {{company_name}} set up, tell us how you’d like to start. It takes three taps, and your answers shape what we send next.

    Reply STOP to opt outStart setup
    Welcome to Acme Payroll

    Hi Nadia, welcome aboard. To get Birchwood Dental set up, tell us how you’d like to start. It takes three taps, and your answers shape what we send next.

    Reply STOP to opt outStart setup

    Welcomes them by name and asks how they want to start, before any checklist.

  • onboard_guide

    UtilityEnglish (UK)
    Your first step

    Great, {{first_name}}. Step 1 of 3: add your team, so everyone gets their payslips from day one. The guide takes about ten minutes, and we’ll check in when it’s done.

    Open the guide
    Your first step

    Great, Nadia. Step 1 of 3: add your team, so everyone gets their payslips from day one. The guide takes about ten minutes, and we’ll check in when it’s done.

    Open the guide

    One milestone at a time, with the guide and a promise to check in.

  • onboard_kickoff

    UtilityEnglish (UK)
    Meet your onboarding lead

    Thanks, {{first_name}}. {{owner_name}} will look after your setup and already has your answers. Pick a time below for a 30-minute kickoff call.

    Book a kickoff call
    Meet your onboarding lead

    Thanks, Nadia. Hannah will look after your setup and already has your answers. Pick a time below for a 30-minute kickoff call.

    Book a kickoff call

    A named person, a HubSpot meetings link and their answers in hand before the call.

  • csat_ask

    UtilityEnglish (UK)
    How did we do?

    Hi {{first_name}}, we’ve just finished {{job_name}}. How did we do? Two taps tell us, and the team that helped will see your answer.

    Reply STOP to opt outRate our help
    How did we do?

    Hi Isaac, we’ve just finished your printer queue fix. How did we do? Two taps tell us, and the team that helped will see your answer.

    Reply STOP to opt outRate our help

    Names the job it asks about, which keeps the survey specific and short.

  • csat_thanks

    MarketingEnglish (UK)

    Thanks, {{first_name}}. Glad we got it sorted. If you know someone who’d like IT support that answers on WhatsApp, we’d be grateful for an introduction.

    Reply STOP to opt outRefer a friend

    Thanks, Isaac. Glad we got it sorted. If you know someone who’d like IT support that answers on WhatsApp, we’d be grateful for an introduction.

    Reply STOP to opt outRefer a friend

    Thanks a happy customer while it’s fresh, and asks for an introduction, not a public review.

  • csat_sorry

    UtilityEnglish (UK)
    We’re on it

    Thanks for telling us, {{first_name}}, and sorry it fell short. {{owner_name}} has your answers and will message you here shortly to put it right.

    Call me instead
    We’re on it

    Thanks for telling us, Isaac, and sorry it fell short. Ben has your answers and will message you here shortly to put it right.

    Call me instead

    Apologises, names who has it and offers a call, before the frustration hardens.

  • reengage_opener

    MarketingEnglish (UK)
    Still want to hear from us?

    Hi {{first_name}}, it’s been a while since we last heard from you. Rather than keep guessing, we’d like to ask what you want from us now, if anything. One tap, and you can also tell us to stop.

    Reply STOP to opt outSet your preferences
    Still want to hear from us?

    Hi Ellie, it’s been a while since we last heard from you. Rather than keep guessing, we’d like to ask what you want from us now, if anything. One tap, and you can also tell us to stop.

    Reply STOP to opt outSet your preferences

    Honest about the silence, with the way out in the message itself, not in the small print.

  • reengage_welcome_back

    MarketingEnglish (UK)

    Thanks, {{first_name}}. We’ve saved your choice and we’ll stick to it. If you’d like to see what’s changed since we last spoke, it’s all below.

    Reply STOP to opt outSee what’s new

    Thanks, Ellie. We’ve saved your choice and we’ll stick to it. If you’d like to see what’s changed since we last spoke, it’s all below.

    Reply STOP to opt outSee what’s new

    Thanks them, keeps to their choice and offers one useful link, not a sales pitch.

  • reengage_goodbye

    UtilityEnglish (UK)

    Thanks for letting us know, {{first_name}}. You won’t get any more marketing messages from us here. If you ever need us, just send a message.

    Thanks for letting us know, Ellie. You won’t get any more marketing messages from us here. If you ever need us, just send a message.

    A clean, polite exit: confirmed in one message, no last pitch, and the door left open.

  • reengage_followup

    MarketingEnglish (UK)

    Hi {{first_name}}, just checking once more: do you still want to hear from us? Choose below in one tap. If the answer is no, that’s fine too, and we won’t ask again.

    Reply STOP to opt outSet your preferences

    Hi Ellie, just checking once more: do you still want to hear from us? Choose below in one tap. If the answer is no, that’s fine too, and we won’t ask again.

    Reply STOP to opt outSet your preferences

    One reminder, never two, with the same way in and the same way out.

  • order_out_for_delivery

    UtilityEnglish (UK)
    Out for delivery today

    Hi {{first_name}}, your order {{order_number}} is out for delivery today, between {{delivery_window}}. Track it at {{tracking_link}}, or tell us below if you won’t be in.

    Questions? Just reply to this messageWon’t be in?
    Out for delivery today

    Hi Amira, your order AH-10482 is out for delivery today, between 15:00 and 17:00. Track it at acmehome.example/track/AH-10482, or tell us below if you won’t be in.

    Questions? Just reply to this messageWon’t be in?

    One message, one link, one way to change the plan. No marketing in the update people wait for.

  • order_note_saved

    UtilityEnglish (UK)

    Thanks, {{first_name}}. We’ve added your delivery instructions to order {{order_number}} and passed them to our delivery team. You can follow the parcel at {{tracking_link}} until it arrives.

    Thanks, Amira. We’ve added your delivery instructions to order AH-10482 and passed them to our delivery team. You can follow the parcel at acmehome.example/track/AH-10482 until it arrives.

    Confirms the change in seconds, so nobody rings support to check it landed.

  • order_rebook

    UtilityEnglish (UK)

    No problem, {{first_name}}. We’ll hold order {{order_number}} and rebook it. Pick the day that suits you at {{rebook_link}}, or reply here and we’ll sort it.

    No problem, Amira. We’ll hold order AH-10482 and rebook it. Pick the day that suits you at acmehome.example/rebook/AH-10482, or reply here and we’ll sort it.

    A new day in the chat, instead of a failed drop, a card through the door and a phone queue.

  • order_review_request

    MarketingEnglish (UK)
    How was your order?

    Hi {{first_name}}, it’s been a week since order {{order_number}} arrived. How did it go? A quick review helps other shoppers, and we read every one.

    Reply STOP to opt outLeave a review
    How was your order?

    Hi Amira, it’s been a week since order AH-10482 arrived. How did it go? A quick review helps other shoppers, and we read every one.

    Reply STOP to opt outLeave a review

    Asks a week on, once the order is in use, with one tap to the same review page for everyone.

  • appointment_reminder

    UtilityEnglish (UK)
    Your appointment tomorrow

    Hi {{first_name}}, a reminder that you’re booked in with {{staff_name}} tomorrow at {{appointment_time}}, at our {{location_name}} clinic. Can you still make it?

    Need anything else? Just reply hereConfirm or changeGet directions
    Your appointment tomorrow

    Hi Daniel, a reminder that you’re booked in with Hannah tomorrow at 10:30, at our Park Row clinic. Can you still make it?

    Need anything else? Just reply hereConfirm or changeGet directions

    Who, when and where, and one tap to confirm or change. Never the reason for the visit.

  • appointment_confirmed

    UtilityEnglish (UK)

    Thanks, {{first_name}}. You’re confirmed for tomorrow at {{appointment_time}} with {{staff_name}}. If you asked for one, a short reminder follows two hours before.

    Get directions

    Thanks, Daniel. You’re confirmed for tomorrow at 10:30 with Hannah. If you asked for one, a short reminder follows two hours before.

    Get directions

    Locks in the slot a day ahead, and only promises the nudge people asked for.

  • appointment_change

    UtilityEnglish (UK)

    Thanks for letting us know, {{first_name}}. Pick a new time with the button below, or reply here and the team will help. If you asked us to cancel, there’s nothing more to do.

    Pick a new time

    Thanks for letting us know, Daniel. Pick a new time with the button below, or reply here and the team will help. If you asked us to cancel, there’s nothing more to do.

    Pick a new time

    Moving it takes one tap, so the slot comes back a day early, not as a no-show.

  • appointment_nudge

    UtilityEnglish (UK)
    Your appointment today

    Hi {{first_name}}, a reminder that you’re booked in with {{staff_name}} today at {{appointment_time}}, at {{location_address}}. If anything has changed, just reply here.

    Your appointment today

    Hi Daniel, a reminder that you’re booked in with Hannah today at 10:30, at 2 Park Row. If anything has changed, just reply here.

    Short, on the day, with the address: only for people who asked for it or haven’t answered.

  • review_check_in

    UtilityEnglish (UK)
    How did we do?

    Hi {{first_name}}, thank you for your visit to our {{location_name}} practice. How did it go? Two taps tell us, and our team reads every answer.

    Your answer goes to our team, not a public siteRate your visit
    How did we do?

    Hi Chloe, thank you for your visit to our York practice. How did it go? Two taps tell us, and our team reads every answer.

    Your answer goes to our team, not a public siteRate your visit

    Specific to one visit, so it’s a utility template, and it asks before anyone mentions a review.

  • review_invite

    MarketingEnglish (UK)

    Thank you, {{first_name}}. We’re glad it went well. If you have a minute, a short public review helps other people find us.

    Reply STOP to opt outLeave a review

    Thank you, Chloe. We’re glad it went well. If you have a minute, a short public review helps other people find us.

    Reply STOP to opt outLeave a review

    Asked within minutes of a good rating, with a link straight to the review form.

  • review_recovery

    UtilityEnglish (UK)

    Thank you for telling us, {{first_name}}, and we’re sorry it wasn’t right. {{manager_name}}, our practice manager, will call you today. If you’d still like to leave a public review, the link is below.

    Leave a review

    Thank you for telling us, Chloe, and we’re sorry it wasn’t right. Alex, our practice manager, will call you today. If you’d still like to leave a public review, the link is below.

    Leave a review

    A named person first, and the review link still there: recovery, never a closed door.

  • candidate_shortlisted

    UtilityEnglish (UK)
    You’re through to interview

    Hi {{first_name}}, good news: you’re through to the interview stage for the {{role_title}} role with us. Two quick questions help us set it up, and you can tell us if your plans have changed.

    Questions? Just reply to this messageSet up my interview
    You’re through to interview

    Hi Marcus, good news: you’re through to the interview stage for the account manager role with us. Two quick questions help us set it up, and you can tell us if your plans have changed.

    Questions? Just reply to this messageSet up my interview

    Good news first, then one tap to plan the interview, and an easy way to say plans have changed.

  • interview_booking

    UtilityEnglish (UK)

    Thanks, {{first_name}}. Use the button below to pick a time for your {{role_title}} interview. If none of the times work, just reply here and we’ll find one.

    Book your interview

    Thanks, Marcus. Use the button below to pick a time for your account manager interview. If none of the times work, just reply here and we’ll find one.

    Book your interview

    A meetings link in the chat, so the slot is booked without an email chase.

  • candidate_withdrawn

    UtilityEnglish (UK)

    Thanks for letting us know, {{first_name}}, and good luck with what’s next. We’ve closed your application for the {{role_title}} role. Thank you for the time you gave us.

    Thanks for letting us know, Marcus, and good luck with what’s next. We’ve closed your application for the account manager role. Thank you for the time you gave us.

    A kind close instead of a silent file, sent the moment they tell you.

  • candidate_regret

    UtilityEnglish (UK)
    About your application

    Hi {{first_name}}, thank you for interviewing for the {{role_title}} role. We’ve decided not to make you an offer this time, and we know that’s disappointing. If you’d like feedback from the interview, just reply here.

    About your application

    Hi Marcus, thank you for interviewing for the account manager role. We’ve decided not to make you an offer this time, and we know that’s disappointing. If you’d like feedback from the interview, just reply here.

    A prompt, kind no on the day of the decision, with feedback one reply away.

  • referral_invite

    MarketingEnglish (UK)
    Know someone like you?

    Hi {{first_name}}, thank you for being with us. If you know another business owner who’d like a hand with their books, we’d love you to send them our way. You both get £50 off when they join.

    Reply STOP to opt outGet my referral link
    Know someone like you?

    Hi Nadia, thank you for being with us. If you know another business owner who’d like a hand with their books, we’d love you to send them our way. You both get £50 off when they join.

    Reply STOP to opt outGet my referral link

    Asks at a happy moment, names the reward for both sides and leaves the sharing to them.

  • referral_link

    MarketingEnglish (UK)

    Thanks, {{first_name}}. Here’s your personal link: {{referral_link}}. Share it with anyone who could use us. When they sign up with it, you both get £50 off.

    Reply STOP to opt outHow referrals work

    Thanks, Nadia. Here’s your personal link: acme.example/r/nadia50. Share it with anyone who could use us. When they sign up with it, you both get £50 off.

    Reply STOP to opt outHow referrals work

    A short link in the message itself, so it forwards in one tap to any chat.

  • referral_no_problem

    UtilityEnglish (UK)

    No problem, {{first_name}}. Thanks for being with us, and we won’t ask again for a while.

    No problem, Nadia. Thanks for being with us, and we won’t ask again for a while.

    No pressure and no second ask, just thanks, so the goodwill stays intact.

  • referral_rewarded

    MarketingEnglish (UK)
    Your friend joined

    Good news, {{first_name}}: a friend has just joined with your link. Your thank-you, {{reward_text}}, is on its way, and they get £50 off too.

    Reply STOP to opt out
    Your friend joined

    Good news, Nadia: a friend has just joined with your link. Your thank-you, £50 off your next bill, is on its way, and they get £50 off too.

    Reply STOP to opt out

    The reward they picked, the day it’s earned, so both sides see the promise kept.

Sample templates. Meta approves each template before it can send, and the Send WhatsApp Template action maps HubSpot properties to its variables.

Questions about WhatsApp templates.

New to templates? Our templates guide walks through creating one in Flowella.

See the playbooks
What is a WhatsApp message template?

A message you write in advance and submit to Meta for review. Businesses need an approved template to start a conversation, or to message someone more than 24 hours after their last message. Inside that 24-hour window you can reply with ordinary messages.

What are marketing, utility and authentication templates?

Meta sorts every template into a category. Marketing templates promote something, such as an offer or an invitation. Utility templates are about something the customer asked for or already has, such as a booking or an order. Authentication templates carry a one-time code. Meta decides the category and charges for each one differently.

Can I use these templates as they are?

Use them as a starting point. Put your own business name in, check that each variable matches what you hold about the contact, and submit the template to Meta from your own account. Meta reviews every template, which can take up to 24 hours, and can approve it, reject it or change its category.

Why does a template say “Reply STOP to opt out”?

Marketing messages should always give people an easy way to stop them. In Flowella, a STOP reply opts the contact out automatically, and every later send respects it.

What does each template cost to send?

Meta charges per delivered template, by category and by the country of the person you send to. Our WhatsApp pricing calculator estimates Meta’s fees from its published rate cards.

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