The WhatsApp pricing calculator, built on Meta’s own rates.

See what Meta will charge for your WhatsApp Business messages each month, from marketing offers to service replies, at the rates Meta publishes for each country and billing currency.

Estimate my fees How Meta charges

Flo, the Flowella mascot, holding up a globe circled by WhatsApp chat bubbles

Rates: Meta’s published rate cards
Currencies: All 16 that Meta bills in
Countries: Every market Meta prices
Price: Free, no sign-up

Work out what Meta will charge you.

Add the countries your customers are in and how many messages you send them each month. The estimate uses Meta’s published rates in your billing currency, with the free messages and volume discounts taken off.

Meta’s rates from 1 October 2026 Source: Meta’s WhatsApp Business Platform pricing (opens in a new tab)

Where your customers are

Meta charges by the country code of each customer’s number. Add each country you message.

Country
Meta sets its own rates for this country.

Marketing (messages a month, United Kingdom)

Utility (messages a month, United Kingdom)

Authentication (messages a month, United Kingdom)

Service (messages a month, United Kingdom)

What the message types mean

Marketing: templates with offers, news or invitations to buy.

Utility: templates about an order, booking or account the customer started, including those sent within 24 hours of their message.

Authentication: templates with a one-time passcode.

Service: free-form replies within 24 hours of the customer’s last message.

WhatsApp business numbers

Each number gets 1,000 free service replies a month.

Conversations that start from Click-to-WhatsApp ads

Reply within 24 hours to someone who taps your ad and what you send them for the next 7 days is free. Those messages don’t count toward volume tiers.

Estimated Meta fees a month

£218.80

In GBP, before any taxes.

United Kingdom£218.80

Marketing2,000 × £0.0458: £91.60
Utility5,000 × £0.0159: £79.50
Authentication1,000 × £0.0159: £15.90
Service2,000 × £0.0159: £31.80

What’s free

The first 1,000 service replies on each number are free: 1,000 this month.
Messages your customers send you never cost anything.

Estimate only, not a quote. It uses Meta’s published list rates for the WhatsApp Business Platform in GBP, effective 1 October 2026. Meta, not Flowella, charges these fees, and Meta’s invoice is final. What you pay depends on the messages actually delivered, the category Meta applies to each template when it is sent, each recipient’s country, your account’s currency and time zone, volume tiers across your whole business portfolio, free entry point windows, the 1,000 free service messages each number gets a month, and any taxes. Meta can change its rates on the first day of any quarter. Your Flowella plan is billed separately.

Meta’s rates by market, in GBP.

What Meta charges for each delivered message on its rate card from 1 October 2026. Utility and authentication templates cost less as monthly volume grows. Countries Meta doesn’t list are charged at its Other rates.

Meta’s list rates per delivered message, in GBP
Market	Marketing	Utility	Authentication	Service	Authentication-international
Argentina	0.0445	0.0188	0.0188	0.0188	No separate rate
Bangladesh	0.0528	0.0027	0.0027	0.0027	0.0697
Brazil	0.0451	0.0049	0.0049	0.0049	No separate rate
Chile	0.0641	0.0144	0.0144	0.0144	No separate rate
Colombia	0.0090	0.0004	0.0004	0.0004	No separate rate
Egypt	0.0464	0.0026	0.0026	0.0026	0.0469
France	0.0620	0.0216	0.0216	0.0216	No separate rate
Germany	0.0985	0.0397	0.0397	0.0397	No separate rate
Hong Kong	0.0528	0.0189	0.0189	0.0189	No separate rate
Hungary	0.0620	0.0251	0.0251	0.0251	No separate rate
India	0.0086	0.0010	0.0010	0.0010	0.0219
Indonesia	0.0297	0.0180	0.0180	0.0180	0.0979
Iraq	0.0246	0.0056	0.0056	0.0056	0.0914
Israel	0.0254	0.0038	0.0038	0.0038	No separate rate
Italy	0.0573	0.0216	0.0216	0.0216	No separate rate
Kazakhstan	0.0435	0.0131	0.0131	0.0131	0.1164
Kuwait	0.0571	0.0314	0.0314	0.0314	0.0857
Malaysia	0.0620	0.0101	0.0101	0.0101	0.0302
Mexico	0.0287	0.0062	0.0062	0.0062	No separate rate
Morocco	0.0298	0.0167	0.0167	0.0167	0.0588
Nepal	0.0528	0.0025	0.0025	0.0025	0.0813
Netherlands	0.1152	0.0361	0.0361	0.0361	No separate rate
Nigeria	0.0372	0.0048	0.0048	0.0048	0.0541
Oman	0.0246	0.0176	0.0176	0.0176	0.0429
Pakistan	0.0341	0.0108	0.0108	0.0108	0.0541
Peru	0.0507	0.0216	0.0216	0.0216	No separate rate
Poland	0.0261	0.0087	0.0087	0.0087	No separate rate
Qatar	0.0246	0.0086	0.0086	0.0086	No separate rate
Romania	0.0620	0.0208	0.0208	0.0208	No separate rate
Russia	0.0578	0.0288	0.0288	0.0288	No separate rate
Saudi Arabia	0.0414	0.0077	0.0077	0.0077	0.0431
Singapore	0.0528	0.0116	0.0116	0.0116	No separate rate
South Africa	0.0273	0.0069	0.0069	0.0069	0.0144
Spain	0.0509	0.0144	0.0144	0.0144	No separate rate
Sri Lanka	0.0528	0.0015	0.0015	0.0015	0.1045
Turkey	0.0078	0.0006	0.0006	0.0006	No separate rate
Ukraine	0.0620	0.0214	0.0214	0.0214	0.0535
United Arab Emirates	0.0414	0.0113	0.0113	0.0113	0.0367
United Kingdom	0.0458	0.0159	0.0159	0.0159	No separate rate
North America 2 countries Canada, United States	0.0180	0.0025	0.0025	0.0025	No separate rate
Rest of Africa 40 countries Algeria, Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Chad, Eritrea, Eswatini, Ethiopia, Gabon, Gambia, Ghana, Guinea-Bissau, Ivory Coast, Kenya, Lesotho, Liberia, Libya, Madagascar, Malawi, Mali, Mauritania, Mozambique, Namibia, Niger, Republic of the Congo, Rwanda, Senegal, Sierra Leone, Somalia, South Sudan, Sudan, Tanzania, Togo, Tunisia, Uganda, Zambia, Zimbabwe	0.0162	0.0029	0.0029	0.0029	No separate rate
Rest of Asia Pacific 16 countries Afghanistan, Australia, Cambodia, China, Japan, Laos, Mongolia, New Zealand, Papua New Guinea, Philippines, Taiwan, Tajikistan, Thailand, Turkmenistan, Uzbekistan, Vietnam	0.0607	0.0082	0.0082	0.0082	No separate rate
Rest of Central & Eastern Europe 16 countries Albania, Armenia, Azerbaijan, Belarus, Bulgaria, Croatia, Czech Republic, Georgia, Greece, Latvia, Lithuania, Moldova, North Macedonia, Serbia, Slovakia, Slovenia	0.0620	0.0152	0.0152	0.0152	No separate rate
Rest of Latin America 15 countries Bolivia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Haiti, Honduras, Jamaica, Nicaragua, Panama, Paraguay, Puerto Rico, Uruguay, Venezuela	0.0534	0.0081	0.0081	0.0081	No separate rate
Rest of Middle East 4 countries Bahrain, Jordan, Lebanon, Yemen	0.0283	0.0065	0.0065	0.0065	No separate rate
Rest of Western Europe 9 countries Austria, Belgium, Denmark, Finland, Ireland, Norway, Portugal, Sweden, Switzerland	0.0427	0.0123	0.0123	0.0123	No separate rate
OtherEvery country not listed	0.0435	0.0056	0.0056	0.0056	No separate rate

Questions about WhatsApp pricing.

Meta sets these fees and bills them to your WhatsApp Business account. Flowella’s own plans are on our pricing page.

See Flowella’s plans

How does Meta charge for WhatsApp messages?

Per delivered message. Meta puts each message a business sends into one category, marketing, utility, authentication or service, and charges by that category and by the country code of the person receiving it. Messages your customers send you are never charged.

Which messages are free?

Each business phone number gets 1,000 free service messages a month: the free-form replies you send within 24 hours of a customer’s last message. When someone messages you from a Click-to-WhatsApp ad and you reply within 24 hours, what you send them for the next 7 days is free too. Utility templates are charged even inside the 24-hour window.

Why are marketing messages to US numbers shown as free?

WhatsApp doesn’t deliver marketing templates to US phone numbers, and Meta doesn’t charge for messages it doesn’t deliver. Utility, authentication and service messages to US numbers are delivered and charged at Meta’s North America rates.

What are volume tiers?

Lower rates for utility and authentication messages once you send enough of them to one market in a calendar month, counted across every account in your business portfolio. Each discount applies only to the messages inside its band, so the first messages of the month stay at the list rate.

Which currency should I choose?

The currency of your WhatsApp Business account, which is set when the account is created. Meta publishes a separate rate card for each of its 16 billing currencies, so the calculator uses that card rather than converting from US dollars.

Is this what I pay Flowella?

No. Meta bills these fees directly to the payment method on your WhatsApp Business account. Your Flowella plan is billed separately, and our pricing page shows what it costs.

How current are the rates?

The calculator uses Meta’s published rate cards and shows the date the current card took effect. Meta changes its rates only on the first day of a quarter, and gives at least a month’s notice of new rates.

How can I lower my WhatsApp bill?

Send fewer, better messages. A WhatsApp Flow asks all your questions in one message instead of one at a time, and a carousel template puts up to ten offers in one marketing message. Our guide to the 2026 WhatsApp pricing changes shows both.