Which is the right fit for your HubSpot stack?

Flowella turns your HubSpot forms into WhatsApp Flows and writes each completed one back as a HubSpot form submission. TimelinesAI syncs your team’s WhatsApp chats, group chats and calls into HubSpot and other CRMs, from reps’ own numbers by QR code or through Meta’s API. They’re built for different jobs.

Flo, the Flowella mascot, looking through a magnifying glass at two cards she holds side by side, one with a green tick

Flowella and TimelinesAI at a glance

Checked 25 October 2026

Flowella

HubSpot forms as WhatsApp Flows

With HubSpot from
$79 a month, on Starter21
Connects to WhatsApp
Through Meta’s WhatsApp Business Platform3129
WhatsApp’s fees
Billed by Meta, at Meta’s rates22
WhatsApp Flows
Unlimited, on every plan21

TimelinesAI

WhatsApp chats synced to your CRM

With HubSpot from
$28 a seat a month billed yearly, on Starter12
Connects to WhatsApp
QR code, Meta’s API, or both with Coexistence61
WhatsApp’s fees
None on QR; on the API, billed by Meta16
WhatsApp Flows
Not described in its plans or help centre111

The eleven things that matter.

Each line about TimelinesAI links to its own pages, help centre or HubSpot Marketplace listing, checked on 25 October 2026. Where TimelinesAI does more, the table says so.

Flowella and TimelinesAI, line by lineShaded rows matter most if HubSpot is your system of record.
What matters Flowella TimelinesAI
Your HubSpot forms become WhatsApp FlowsPick a form you already use: its fields, validation and labels carry over.
FlowellaYes.

Pick a HubSpot form and Flowella builds the Flow from it.24

TimelinesAINo.

Its plans and help centre don’t describe WhatsApp Flows, and its own guide says QR-linked numbers can’t launch them.11110

Completed Flows arrive as HubSpot form submissionsSo form-submission workflows, lead scoring and reports run as they do for web forms.
FlowellaYes.

Written back as a native form submission, with the answers on contact properties.23

TimelinesAINo.

No forms: chats are logged on the contact and deal as WhatsApp activities, one per chat a day, with files and calls.4

Reps’ own WhatsApp numbers in HubSpotPersonal or Business app chats, group chats and calls, logged on the record.
FlowellaNo.

Flowella connects WhatsApp Business Accounts through Meta’s platform, not personal WhatsApp.29

TimelinesAIYes.

Scan a QR code and a rep’s personal or Business app number syncs to HubSpot, with group chats and WhatsApp calls.124

WhatsApp’s fees at Meta’s own ratesWho bills each message, and at what rate. Example: one marketing message to a UK number.
FlowellaYes.

Meta bills you directly, at its list rate of $0.0635. Flowella never marks it up; its own fee is per billable message over your plan’s allowance.1822

TimelinesAIYes.

On API numbers Meta bills its template fees directly, with no TimelinesAI platform fee; campaign messages use its credits. QR numbers carry no Meta fees.168

Send WhatsApp from HubSpot workflowsBoth tools’ workflow actions need HubSpot Professional or Enterprise.
FlowellaYes.

Five workflow actions, such as Send WhatsApp Template, and four triggers, such as Form Completed.25

TimelinesAIYes.

A Send WhatsApp message action sends free-form messages, with contact tokens and media, from a personal or Business app number.35

Approved templates to HubSpot contactsTemplates reach people outside WhatsApp’s 24-hour window.
FlowellaYes.

Send WhatsApp Template sends an approved template, including ones with a Flow button, from a HubSpot workflow.25

TimelinesAIPartly.

Template campaigns go out from TimelinesAI, to a CSV or contact filter; campaigns to a HubSpot segment are coming soon, from Pro. QR numbers send without templates.816

A shared inbox for repliesWhere your team reads and answers WhatsApp.
FlowellaYes.

The Flowella app inbox, or WhatsApp threads in the HubSpot conversations inbox through the Flowella channel.2726

TimelinesAIYes.

A shared inbox in TimelinesAI, and a Live WhatsApp Chat card on HubSpot contacts and deals. It isn’t a channel in HubSpot’s inbox.13

Keep the WhatsApp Business AppCoexistence: the app and the platform share one number.
FlowellaYes.

Supported. Keep the app for one-to-one chats.28

TimelinesAIYes.

Supported, on every plan. Past chats stay on the phone, and group chats stay in the app.17

CRMs and shops besides HubSpotFor teams who run more than one system.
FlowellaNo.

HubSpot is Flowella’s one CRM integration today; other tools connect through its API and webhooks.30

TimelinesAIYes.

Pipedrive, Salesforce, Zoho, monday.com, Close, Bitrix24, GoHighLevel and Copper, as well as HubSpot.1

Chatbots and AI agentsAutomatic replies when no one is free.
FlowellaPartly.

Flows collect the answers, and a HubSpot workflow can hand the chat to HubSpot’s Customer Agent.25

TimelinesAIYes.

ChatGPT auto-replies and summaries on every plan, a WhatsApp MCP for Claude and ChatGPT, and a tool for HubSpot’s Breeze Agents, in beta.13

A free trialTry it before you pay.
FlowellaYes.

14 days, up to 5,000 outbound messages, with no card for Flowella.2122

TimelinesAIYes.

10 days for up to 10 seats, with no card, including 20 automated messages.1

Partly means the tool does some of this, as the line explains. Prices are in US dollars, before tax.

The same answers, two ways.

Ask three questions in a WhatsApp Flow and the answers land in HubSpot as properties, ready for a workflow. Ask the same three in a chat and you get messages someone has to read and retype. Try both and watch the record.

Sample dataNothing you type leaves this page.

Flo slotting small data cards into a blue filing drawer, the way a Flow files each answer as a property
Jen OkaforHubSpot contact record
Sample data
What they needenquiry_type
From the FlowWaitingSet by the form submission
From the chatWaitingNeeds someone to read it
Team sizeteam_size
From the FlowWaitingSet by the form submission
From the chatWaitingNeeds someone to read it
Emailemail
From the FlowWaitingSet by the form submission
From the chatWaitingNeeds someone to read it

Timeline

Flow: 0 of 3 properties setChat: 0 of 3 properties set

Two solid products.

TimelinesAI is a good product, and in places it does more than Flowella. Here’s who each one is.

Flowella

Flowella turns HubSpot forms into WhatsApp Flows and writes each answer back to HubSpot. It’s from the team at Discover Digital, a HubSpot Platinum Partner.

Company
Flowella Limited, registered in the UK32
Built for
HubSpot, on every HubSpot plan, Free included23
WhatsApp Flows completed
100K+, by Flowella’s count33

TimelinesAI

TimelinesAI connects the WhatsApp numbers sales and support teams already use, by QR code or Meta’s API, to HubSpot and other CRMs, with a shared inbox, automation and AI.

Company
TimelinesAI LLC, registered in Wyoming, United States13
Founded
2020, with headquarters in Israel, by its own summary17
Customers
3,500+ teams in 100+ countries, by TimelinesAI’s count12

Three tools, three jobs.

Pick by the job you need done. HubSpot’s own WhatsApp channel is the third option, and for some teams it’s enough.

Flo pointing along one of three signposts, in green, sky blue and coral
  • Flowella

    Choose Flowella if you want WhatsApp answers as HubSpot data.

    • Your HubSpot forms should become WhatsApp Flows.
    • Answers should arrive as form submissions and properties, not chat text.
    • You want Meta to bill its fees to you directly, at its own rates.
    • Your team replies in HubSpot, or in a focused WhatsApp inbox.

    Sources24232226

  • TimelinesAI

    Choose TimelinesAI if your reps sell on their own WhatsApp numbers.

    • Reps’ personal or Business app chats should reach HubSpot without changing number.
    • Group chats and WhatsApp calls should be logged on contacts and deals.
    • You want one shared inbox across many numbers, and HubSpot is one of several CRMs.
    • AI assistants such as ChatGPT or Claude should work in your WhatsApp inbox.

    Sources1241

  • HubSpot’s own channel

    Choose HubSpot’s own WhatsApp channel if inbox replies are enough.

    • You have Marketing Hub or Service Hub, Professional or Enterprise.
    • 1,000 template messages a month is enough, shared by all your connected WhatsApp Business accounts.
    • Your team replies from the conversations inbox.
    • Message details in conversation properties are all your workflows need.

    Source19

Questions teams ask.

Four questions HubSpot teams put to us, answered for both tools.

Can a completed WhatsApp form start a HubSpot workflow?

Flowella

Yes. Each completed Flow arrives as a native HubSpot form submission, with the answers on contact properties, so form-submission enrolment works as it does for web forms. Flowella adds a Form Completed trigger too. Workflows need HubSpot Professional or Enterprise.2325

TimelinesAI

TimelinesAI’s help centre doesn’t describe WhatsApp Flows or forms. It logs chats on the matching contact and deal as WhatsApp activities, and can create both if you choose. Its Send WhatsApp message action works the other way, from a HubSpot workflow to WhatsApp.1145

Can our team reply from the HubSpot inbox?

Flowella

Yes. Connect the Flowella channel and WhatsApp threads land in the HubSpot conversations inbox, beside email, chat and calls. It needs Sales Hub or Service Hub, Professional or Enterprise, and HubSpot Credits may apply. The Flowella app inbox works on any plan.2627

TimelinesAI

Not from the conversations inbox: its listing says it isn’t a native WhatsApp channel there. Your team replies from the Live WhatsApp Chat card on contacts and deals, which can also be opened beside inbox email threads, or from TimelinesAI’s shared inbox.34

Do we have to give up the WhatsApp Business App?

Flowella

No. Flowella supports coexistence: keep the app for one-to-one chats while Flows and templates run on the same number.28

TimelinesAI

No. A QR link keeps WhatsApp working on the phone, and Coexistence connects a Business app number to Meta’s API while the app keeps working. With Coexistence, past chats stay on the phone and group chats stay in the app.1217

What would a seven-person team sending 25,000 templates a month pay?

Flowella

Pro is $199 a month with 2,500 billable messages, then $0.04 each: $1,099 for 25,000. Meta bills its own fees to you, at its list rate.2118

TimelinesAI

Templates need an API or Coexistence number. Seven Pro seats are $273 a month billed yearly ($343 monthly), with 500 credits a seat. Each campaign message uses a credit, and extra credits are $4 per 100 a month, so the other 21,500 add $860: $1,133 a month billed yearly. Meta bills its template fees to you.1986

Two good verdicts.

Both apps are rated highly on the HubSpot Marketplace, so read the reviews from teams doing the job you have.

TimelinesAI on the HubSpot Marketplace

4.4

Out of 5, from 61 ratings for TimelinesAI’s HubSpot app, WhatsApp Integration by TimelinesAI. Checked on 25 October 2026.3

Read TimelinesAI’s reviews on the HubSpot Marketplace (opens in a new tab)

Exceptional engagement platform that transformed our student conversion with 160% increase in same-day applications and 90% WhatsApp response rates.

Peter Hudson Peter HudsonDirector of Admissions, Brand & Customer Innovation, Oaklands CollegeHubSpot Marketplace integration Oaklands CollegeOaklands College

Straight answers.

Spotted something out of date? Tell us and we’ll check it and fix it.

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Is this comparison fair?

We’ve tried to make it so. Every fact about TimelinesAI links to its own pages, help centre or HubSpot Marketplace listing, checked on 25 October 2026. TimelinesAI does more than Flowella in places, such as syncing reps’ own WhatsApp numbers, group chats and calls, other CRMs and AI tools, and the table says so. Its prices are per seat, with messaging credits per seat, so we give them in words rather than in a calculator.

How does TimelinesAI connect to WhatsApp?

Three ways, on every plan. A QR code links a personal or Business app number as a linked device, as WhatsApp Web does: no Meta fees, and group chats and calls sync too. Official WABA puts a number on Meta’s WhatsApp Business API, with approved templates. Coexistence does both on one Business app number.

TimelinesAI says WhatsApp’s anti-spam systems can ban QR-connected numbers for patterns such as sudden bursts of messages, and that the official API is the path Meta built for volume. Its Marketplace listing adds that, to comply with WhatsApp’s Terms of Service, you should use the Business app or WABA in a live environment.

Its own guide to the three paths says linked devices are a Meta feature, but the libraries that script them, its own included, sit outside Meta’s list of Business Solution Providers. Flowella connects every number through Meta’s WhatsApp Business Platform. Source 6, source 1, source 3, source 4, source 10, source 31.

Can TimelinesAI turn a HubSpot form into a WhatsApp Flow?

Not that its documentation describes. Its plans and help centre don’t mention WhatsApp Flows, and its guide to connection types says QR-linked numbers can’t launch them. Flowella starts from the HubSpot form you already have. Source 1, source 11, source 10, source 24.

Who bills WhatsApp’s message fees?

With Flowella, Meta bills you directly, at Meta’s list rates, and Flowella never marks them up. Flowella’s own bill is your plan plus any billable messages over its allowance.

With TimelinesAI, QR-connected numbers carry no Meta fees. On API and Coexistence numbers, Meta bills its own per-message fees for templates and TimelinesAI adds no platform fee, though campaign and automated messages use its messaging credits. For a UK number, Meta’s list rates are $0.0635 for marketing and $0.022 for utility. Source 22, source 18, source 1, source 6, source 9.

Which plans connect to HubSpot?

Every Flowella plan, from Starter. Forms to Flows works on every HubSpot plan, Free included; Flowella’s workflow actions need HubSpot Professional or Enterprise. Every TimelinesAI plan includes HubSpot, and its listing says it works with every HubSpot tier, Free CRM included; its workflow action and its Breeze Agents tool need HubSpot Professional or Enterprise. Source 23, source 25, source 1, source 3, source 5.

What are TimelinesAI’s messaging credits?

Automated and mass messages use one credit each, HubSpot workflow sends and template campaigns included: 50 a seat a month on Starter, 500 on Pro and 2,000 on Enterprise. On Starter and Pro, extra credits are $4 per 100 a month, or $40 for a one-time 1,000. One-to-one messages are unlimited. Flowella prices by billable message, not by seat. Source 9, source 8, source 1, source 21.

What about data residency for UK and EU buyers?

Flowella runs its app, databases and file storage in Microsoft Azure’s UK South region, in London, with stored files copied to UK West, in Cardiff.

TimelinesAI’s security page puts its servers in its own virtual private cloud in Frankfurt, Germany, and its data processing agreement, from TimelinesAI LLC in Wyoming, lists AWS, Google Cloud and Azure in EU regions; a help article on QR links says its servers may be in the United States or Europe. Whichever you choose, check the vendor’s data processing terms. Source 31, source 14, source 15, source 13, source 16.

What is TimelinesAI best at?

Bringing the WhatsApp numbers your reps already use into the CRM: personal and Business app chats, group chats and calls, logged to HubSpot, Pipedrive, Salesforce, Zoho and more, with a shared inbox across numbers, Workflow Builder, ChatGPT agents and a WhatsApp MCP for AI assistants. If that’s your job, TimelinesAI is built for it. Source 12, source 4, source 1.

Can we use Flowella alongside TimelinesAI?

Yes, on different numbers. Each WhatsApp Business Platform number sits with one provider at a time, and moving a number from one to the other is a migration. TimelinesAI can also link reps’ own numbers by QR code, which doesn’t use the platform at all. Source 20, source 12.

Sources.

Every source was checked on 25 October 2026. Prices change, so check each vendor’s site before you buy.

  1. TimelinesAI pricing (opens in a new tab)

    Prices a seat, what each plan includes, credits, the 10-day trial and Meta’s fees.

    Checked 25 October 2026
  2. TimelinesAI help: plan prices (opens in a new tab)

    Prices in US dollars, on the plans since 4 October 2026.

    Checked 25 October 2026
  3. TimelinesAI on the HubSpot Marketplace (opens in a new tab)

    4.4 from 61 ratings, every HubSpot tier, its workflow action and Terms of Service note.

    Checked 25 October 2026
  4. TimelinesAI help: HubSpot integration (opens in a new tab)

    What it logs on contacts and deals, and the Live WhatsApp Chat card.

    Checked 25 October 2026
  5. TimelinesAI help: HubSpot Workflows (opens in a new tab)

    Its workflow action, and the HubSpot plans it needs.

    Checked 25 October 2026
  6. TimelinesAI: WhatsApp Business API (opens in a new tab)

    Its three ways to connect, Meta’s fees, and bans on QR-connected numbers.

    Checked 25 October 2026
  7. TimelinesAI help: WABA integration (opens in a new tab)

    Coexistence, standard WABA numbers and chat history.

    Checked 25 October 2026
  8. TimelinesAI help: WABA mass messaging (opens in a new tab)

    Template campaigns, and the credits each message uses.

    Checked 25 October 2026
  9. TimelinesAI help: mass sending quota (opens in a new tab)

    Credits per seat, what uses them, and extra credit prices.

    Checked 25 October 2026
  10. TimelinesAI: QR vs Coexistence vs WABA (opens in a new tab)

    QR-linked numbers can’t launch Flows; its scripting libraries sit outside Meta’s BSP list.

    Checked 25 October 2026
  11. TimelinesAI help centre (opens in a new tab)

    It describes no WhatsApp Flows, searched on 25 October 2026.

    Checked 25 October 2026
  12. TimelinesAI homepage (opens in a new tab)

    How it describes itself, and its customer count.

    Checked 25 October 2026
  13. TimelinesAI privacy policy (opens in a new tab)

    TimelinesAI LLC, registered in Wyoming, United States.

    Checked 25 October 2026
  14. TimelinesAI security standards (opens in a new tab)

    Servers in its own cloud in Frankfurt, Germany.

    Checked 25 October 2026
  15. TimelinesAI data processing agreement (opens in a new tab)

    AWS, Google Cloud and Azure for hosting, in EU regions.

    Checked 25 October 2026
  16. TimelinesAI help: safety warning (opens in a new tab)

    Servers that may be in the US or Europe.

    Checked 25 October 2026
  17. TimelinesAI product summary (opens in a new tab)

    Founded in 2020; headquarters in Israel.

    Checked 25 October 2026
  18. Meta: pricing on the WhatsApp Business Platform (opens in a new tab)

    List rates in US dollars from 1 October 2026. UK: marketing $0.0635, utility $0.022.

    Checked 25 October 2026
  19. HubSpot: connect WhatsApp to the conversations inbox (opens in a new tab)

    HubSpot’s own channel: the hubs it needs and its 1,000 template messages a month.

    Checked 25 October 2026
  20. Meta: migrating a number between providers (opens in a new tab)

    How a business number moves from one provider to another.

    Checked 25 October 2026
  21. Flowella pricing

    Starter $79 and Pro $199 a month, allowances, overage rates, unlimited Flows, a trial with no card, and Enterprise from 100,000 billable messages a month.

    Checked 25 October 2026
  22. Flowella knowledge base: plans, limits and billing

    The trial, overage, and Meta’s fees billed directly by Meta, never marked up.

    Checked 25 October 2026
  23. Flowella on the HubSpot Marketplace (opens in a new tab)

    Native form submissions, every HubSpot plan, and the rating.

    Checked 25 October 2026
  24. Flowella knowledge base: Flows

    How HubSpot forms become WhatsApp Flows.

    Checked 25 October 2026
  25. Flowella knowledge base: HubSpot workflow actions

    Five actions and four triggers, and the HubSpot plans they need.

    Checked 25 October 2026
  26. Flowella knowledge base: the HubSpot inbox channel

    WhatsApp in the HubSpot conversations inbox, and what it needs.

    Checked 25 October 2026
  27. Flowella inbox

    The Flowella app inbox and the HubSpot inbox.

    Checked 25 October 2026
  28. Flowella knowledge base: coexistence

    Keeping the WhatsApp Business App on the same number.

    Checked 25 October 2026
  29. Flowella multi-channel

    Each sender, a WhatsApp Business Account paired with a phone number, is a channel.

    Checked 25 October 2026
  30. Flowella integrations

    HubSpot first; an API and webhooks for the rest.

    Checked 25 October 2026
  31. Flowella knowledge base: data security

    Hosting in Azure’s UK regions, and a direct connection to Meta.

    Checked 25 October 2026
  32. Flowella privacy policy

    Flowella Limited, registered with Companies House in the UK.

    Checked 25 October 2026
  33. Flowella for HubSpot

    100K+ WhatsApp Flows completed, by Flowella’s count.

    Checked 25 October 2026

TimelinesAI’s name and logo are used only to identify the product compared. Flowella figures come from Flowella’s own pages and its approved results.

Flo jumping for joy with her fist in the air and a phone in her hand

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