Which is the right fit for your HubSpot stack?

Flowella turns your HubSpot forms into WhatsApp Flows and writes each completed one back as a HubSpot form submission. HelloSend brings SMS, WhatsApp and calls into HubSpot and other CRMs, from a phone’s own WhatsApp to Meta’s API. Both connect to HubSpot. They’re built for different jobs.

Flo, the Flowella mascot, looking through a magnifying glass at two cards she holds side by side, one with a green tick

Flowella and HelloSend at a glance

Checked 25 October 2026

Flowella

HubSpot forms as WhatsApp Flows

With HubSpot from
$79 a month, on Starter16
WhatsApp’s fees
Billed by Meta, at Meta’s rates17
WhatsApp Flows
Unlimited, on every plan16

HelloSend

SMS, WhatsApp and calls inside your CRM

With HubSpot from
$10 a user a month, or $75 for 3 users231
WhatsApp’s fees
Billed separately, with no hidden markup16
WhatsApp Flows
Not in HelloSend’s site or help centre7

The twelve things that matter.

Each line about HelloSend links to its own pages or its HubSpot Marketplace listing, checked on 25 October 2026. Where HelloSend does more, the table says so.

Flowella and HelloSend, line by lineShaded rows matter most if HubSpot is your system of record.
What matters Flowella HelloSend
Your HubSpot forms become WhatsApp FlowsPick a form you already use: its fields, validation and labels carry over.
FlowellaYes.

Pick a HubSpot form and Flowella builds the Flow from it.19

HelloSendNo.

HelloSend’s site and help centre don’t describe WhatsApp Flows; it sends messages and templates approved in Meta.76

Completed Flows arrive as HubSpot form submissionsSo form-submission workflows, lead scoring and reports run as they do for web forms.
FlowellaYes.

Written back as a native form submission, with the answers on contact properties.18

HelloSendNo.

No Flows to submit: messages and replies are logged on the HubSpot timeline.4

WhatsApp Flows you can runHow many Flows each plan includes.
FlowellaYes.

Unlimited, on every plan.16

HelloSendNo.

None described in HelloSend’s pricing, site or help centre.17

WhatsApp’s fees at Meta’s own ratesWho bills each message, and at what rate. Example: one marketing message to a UK number.
FlowellaYes.

Meta bills you directly, at its list rate of $0.0635. Flowella never marks it up; its own fee is per billable message over your plan’s allowance.1417

HelloSendYes.

Billed separately from HelloSend’s plan, with no hidden markup, HelloSend says. Messages also use your plan’s monthly credits.16

Send WhatsApp from HubSpot workflowsFlowella’s workflow actions need HubSpot Professional or Enterprise.
FlowellaYes.

Five workflow actions, such as Send WhatsApp Template, and four triggers, such as Form Completed.20

HelloSendYes.

Actions such as Send WhatsApp, Start or Stop Drip and Wait until replied, for Mobile or Meta WhatsApp.43

A shared inbox for repliesWhere your team reads and answers WhatsApp.
FlowellaYes.

The Flowella app inbox, or WhatsApp threads in the HubSpot conversations inbox through the Flowella channel.2221

HelloSendYes.

HelloSend’s shared inbox for SMS and WhatsApp, which it says works inside HubSpot, and a message panel on each record.34

Reps’ personal WhatsApp in HubSpotMessages from a phone’s own WhatsApp, linked by QR code.
FlowellaNo.

Flowella connects WhatsApp Business Accounts through Meta’s platform, not personal WhatsApp.24

HelloSendYes.

Personal WhatsApp or the WhatsApp Business App, linked by QR code with no API approval; keep the phone online.534

Keep the WhatsApp Business AppCoexistence: the app and the platform share one number.
FlowellaYes.

Supported. Keep the app for one-to-one chats.23

HelloSendPartly.

The app stays on your phone when linked by QR code. For Meta’s API, HelloSend asks for a dedicated number and doesn’t describe coexistence.547

Channels beyond WhatsAppSMS, RCS and phone calls in the same tool.
FlowellaNo.

WhatsApp only, across one or more numbers in one account.24

HelloSendYes.

SMS and MMS on your Twilio or RingCentral number, RCS, and voice calls through Twilio.913

CRMs and shops besides HubSpotFor teams who run more than one system.
FlowellaNo.

HubSpot is Flowella’s one integration today.25

HelloSendYes.

Zoho CRM, Zoho Desk, Pipedrive, Salesforce, Zendesk, Microsoft Teams, Shopify, Wix, GoHighLevel and Zapier, as well as HubSpot.7

Chatbots and AI agentsAutomatic replies when no one is free.
FlowellaPartly.

Flows collect the answers, and a HubSpot workflow can hand the chat to HubSpot’s Customer Agent.20

HelloSendYes.

Zeno, its AI agent, answers from your website, documents and Q&As, and hands the chat to your team when needed.8

A free trialTry it before you pay.
FlowellaYes.

14 days, up to 5,000 outbound messages, with no card for Flowella.1617

HelloSendYes.

3 days, with 250 messages across all channels, and no card.1

Partly means the tool does some of this, as the line explains. Prices are in US dollars, before tax.

The same answers, two ways.

Ask three questions in a WhatsApp Flow and the answers land in HubSpot as properties, ready for a workflow. Ask the same three in a chat and you get messages someone has to read and retype. Try both and watch the record.

Sample dataNothing you type leaves this page.

Flo slotting small data cards into a blue filing drawer, the way a Flow files each answer as a property
Jen OkaforHubSpot contact record
Sample data
What they needenquiry_type
From the FlowWaitingSet by the form submission
From the chatWaitingNeeds someone to read it
Team sizeteam_size
From the FlowWaitingSet by the form submission
From the chatWaitingNeeds someone to read it
Emailemail
From the FlowWaitingSet by the form submission
From the chatWaitingNeeds someone to read it

Timeline

Flow: 0 of 3 properties setChat: 0 of 3 properties set

Two solid products.

HelloSend is a good product, and in places it does more than Flowella. Here’s who each one is.

Flowella

Flowella turns HubSpot forms into WhatsApp Flows and writes each answer back to HubSpot. It’s from the team at Discover Digital, a HubSpot Platinum Partner.

Company
Flowella Limited, registered in the UK27
Built for
HubSpot, on every HubSpot plan, Free included18
WhatsApp Flows completed
100K+, by Flowella’s count29

HelloSend

HelloSend brings SMS, WhatsApp and voice calls into CRMs such as HubSpot, Zoho, Pipedrive and Salesforce, with every conversation logged to the contact record.

Company
OAppS Technologies Private Limited, registered in India11
Customers
1,500+, by HelloSend’s count9
Team
CRM software builders, with experience of Zoho and Freshworks10
HubSpot app
100+ installs on the HubSpot Marketplace3

Three tools, three jobs.

Pick by the job you need done. HubSpot’s own WhatsApp channel is the third option, and for some teams it’s enough.

Flo pointing along one of three signposts, in green, sky blue and coral
  • Flowella

    Choose Flowella if you want WhatsApp answers as HubSpot data.

    • Your HubSpot forms should become WhatsApp Flows.
    • Answers should arrive as form submissions and properties, not chat text.
    • You want Meta to bill its fees to you directly, at its own rates.
    • Your team replies in HubSpot, or in a focused WhatsApp inbox.

    Sources19181721

  • HelloSend

    Choose HelloSend if your team texts, messages and calls from the CRM.

    • Customers reach you by SMS, WhatsApp and phone, and you want all three beside the record.
    • Reps message from their own WhatsApp, linked by QR code.
    • You send bulk SMS and WhatsApp campaigns to HubSpot lists.
    • HubSpot is one of several CRMs or help desks you connect.

    Sources9357

  • HubSpot’s own channel

    Choose HubSpot’s own WhatsApp channel if inbox replies are enough.

    • You have Marketing Hub or Service Hub, Professional or Enterprise.
    • 1,000 template messages a month is enough, shared by all your connected WhatsApp Business accounts.
    • Your team replies from the conversations inbox.
    • Message details in conversation properties are all your workflows need.

    Source15

Questions teams ask.

Four questions HubSpot teams put to us, answered for both tools.

Can a completed WhatsApp form start a HubSpot workflow?

Flowella

Yes. Each completed Flow arrives as a native HubSpot form submission, with the answers on contact properties, so form-submission enrolment works as it does for web forms. Flowella adds a Form Completed trigger too. Workflows need HubSpot Professional or Enterprise.1820

HelloSend

HelloSend doesn’t describe WhatsApp Flows, so there’s no WhatsApp form to complete. Its actions run the other way: a HubSpot workflow, started by a web form submission or a deal stage, can send an SMS or WhatsApp message, start a drip or wait for a reply. Messages and replies are logged on the HubSpot timeline.74

Can our team reply from the HubSpot inbox?

Flowella

Yes. Connect the Flowella channel and WhatsApp threads land in the HubSpot conversations inbox, beside email, chat and calls. It needs Sales Hub or Service Hub, Professional or Enterprise, and HubSpot Credits may apply. The Flowella app inbox works on any plan.2122

HelloSend

Replies go to HelloSend’s own shared inbox for SMS and WhatsApp, which it says works inside HubSpot, and to a message panel on contact, company and deal records. Messages are logged on the HubSpot timeline. HelloSend doesn’t describe a channel in HubSpot’s conversations inbox.347

Do we have to give up the WhatsApp Business App?

Flowella

No. Flowella supports coexistence: keep the app for one-to-one chats while Flows and templates run on the same number.23

HelloSend

No. HelloSend can link the WhatsApp Business App, or personal WhatsApp, by QR code as a linked device, and the app stays on your phone. For Meta’s API it asks for a dedicated number, and it doesn’t describe coexistence on one number.547

What would a seven-person team sending 25,000 templates a month pay?

Flowella

Pro is $199 a month with 2,500 billable messages, then $0.04 each. Meta bills its own fees to you, at its list rate.1614

HelloSend

On its pricing page, Standard is $75 a month for 3 users and 10,000 messages, then $25 a user: 7 users cost $175 ($160 billed yearly), and 10 users get 31,000 messages for $250. Past your messages, overage may apply, at a rate it doesn’t publish; unused messages roll over. Its HubSpot page lists $10 a user a month with 1,000 messages instead. Meta’s fees are billed separately.12

Ratings and reviews.

HelloSend’s HubSpot app has no Marketplace ratings yet, so ask both vendors for customers doing the job you have.

HelloSend on the HubSpot Marketplace

No ratings yet for HelloSend’s HubSpot app, SMS & WhatsApp by HelloSend, which shows 100+ installs. Checked on 25 October 2026.3

Read HelloSend’s reviews on the HubSpot Marketplace (opens in a new tab)

Exceptional engagement platform that transformed our student conversion with 160% increase in same-day applications and 90% WhatsApp response rates.

Peter Hudson Peter HudsonDirector of Admissions, Brand & Customer Innovation, Oaklands CollegeHubSpot Marketplace integration Oaklands CollegeOaklands College

Straight answers.

Spotted something out of date? Tell us and we’ll check it and fix it.

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Is this comparison fair?

We’ve tried to make it so. Every fact about HelloSend links to its own pages or its HubSpot Marketplace listing, checked on 25 October 2026. HelloSend does more than Flowella in places, such as SMS and calls, reps’ own WhatsApp, AI replies and other CRMs, and the table says so. Its pages give two sets of prices for HubSpot, and it doesn’t publish a rate for messages over your credits, so we give prices in words rather than in a calculator.

Can HelloSend turn a HubSpot form into a WhatsApp Flow?

HelloSend’s site and help centre don’t describe WhatsApp Flows. It sends one-to-one messages, campaigns and automated messages, with templates you create and get approved in Meta’s Business Manager. Flowella starts from the HubSpot form you already have. Source 7, source 6, source 19.

What does HelloSend cost with HubSpot?

HelloSend’s pricing page lists a Standard plan at $75 a month, or $60 a month billed yearly ($720 a year), for 3 users and 10,000 messages a month, then $25 a user; 5 users get 16,000 messages and 10 get 31,000. If you ask, there are 1-user and 2-user plans at $45 and $60 a month. Its help centre says you subscribe from that page after installing from a CRM marketplace.

Its HubSpot page and Marketplace listing show other plans: SMS at $5 and SMS + WhatsApp at $10 a user a month, with 1,000 messages; the listing says its prices were last updated in August 2025. Ask HelloSend which applies to you. Prices are in US dollars, before tax, as published on 25 October 2026. Source 1, source 13, source 2, source 3, source 11.

Who bills WhatsApp’s message fees?

With Flowella, Meta bills you directly, at Meta’s list rates, and Flowella never marks them up. Flowella’s own bill is your plan plus any billable messages over its allowance.

With HelloSend, Meta’s fees are billed separately from HelloSend’s subscription, and HelloSend says it adds no hidden markup. Its WhatsApp FAQ adds that further fees may apply for automation, campaigns or high-volume messaging. Messages also count toward your HelloSend plan’s monthly messages. Source 17, source 14, source 1, source 6.

Does HelloSend work with personal WhatsApp?

Yes. Scan a QR code and HelloSend links personal WhatsApp or the WhatsApp Business App as a linked device, with no API approval; HelloSend says to keep the phone online. It also connects WhatsApp Business numbers through Meta’s API, which needs a Facebook Business account and a dedicated number. Flowella connects WhatsApp Business Accounts through Meta’s platform. Source 5, source 3, source 4, source 24.

Which plans connect to HubSpot?

Every Flowella plan, from Starter. Forms to Flows works on every HubSpot plan, Free included; Flowella’s workflow actions need HubSpot Professional or Enterprise. HelloSend’s Marketplace listing says its features work with HubSpot Free, and its help centre says its automation needs HubSpot workflows, typically on Professional or Enterprise. Source 18, source 20, source 3, source 4.

What about data residency for UK and EU buyers?

Flowella hosts Starter and Pro customers in Microsoft Azure’s UK South region, in London, and Enterprise customers can be hosted elsewhere by arrangement. HelloSend’s privacy policy says personal data is stored on servers in the United States, and its Marketplace listing says it runs on AWS and is ISO 27001 and SOC 2 certified. Whichever you choose, check the vendor’s data processing terms. Source 26, source 12, source 3.

What is HelloSend best at?

SMS, WhatsApp and calls from inside the CRM: one-to-one messages from HubSpot records, bulk campaigns to HubSpot lists, drips from HubSpot workflows, a shared inbox, reps’ own WhatsApp linked by QR code, and the same tools in Zoho, Pipedrive, Salesforce and more. If that’s your job, HelloSend is built for it. Source 3, source 4, source 7.

Can we use Flowella alongside HelloSend?

Yes, on different numbers. Each WhatsApp Business Platform number sits with one provider at a time, and moving a number from one to the other is a migration. HelloSend’s SMS, and WhatsApp linked by QR code, don’t use a Business Platform number. Source 28, source 5.

Sources.

Every source was checked on 25 October 2026. Prices change, so check each vendor’s site before you buy.

  1. HelloSend pricing (opens in a new tab)

    The Standard plan in US dollars, users and monthly messages, 1-user and 2-user plans, the 3-day trial, and carrier and Meta fees billed separately.

    Checked 25 October 2026
  2. HelloSend: HubSpot integration (opens in a new tab)

    Its HubSpot plans: SMS at $5 and SMS + WhatsApp at $10 a user a month, with 1,000 messages.

    Checked 25 October 2026
  3. HelloSend on the HubSpot Marketplace (opens in a new tab)

    SMS & WhatsApp by HelloSend: QR or Meta WhatsApp, workflows, campaigns, the shared inbox, shared data and HubSpot Free; 100+ installs, no ratings yet.

    Checked 25 October 2026
  4. HelloSend help: using HelloSend with HubSpot (opens in a new tab)

    The message panel on records, timeline logging, its workflow actions, campaigns, and the dedicated number Meta’s API needs.

    Checked 25 October 2026
  5. HelloSend help: connect mobile WhatsApp (opens in a new tab)

    Personal WhatsApp or the WhatsApp Business App, linked by QR code as a linked device.

    Checked 25 October 2026
  6. HelloSend help: WhatsApp FAQ (opens in a new tab)

    Meta’s pricing applies separately from the subscription; templates are created in Meta’s Business Manager.

    Checked 25 October 2026
  7. HelloSend help centre (opens in a new tab)

    HelloSend’s documentation, and the CRMs and channels it covers. It describes no WhatsApp Flows, coexistence or HubSpot conversations inbox channel, searched on 25 October 2026.

    Checked 25 October 2026
  8. HelloSend: AI Agentic Response (opens in a new tab)

    Zeno answers from your website, documents and Q&As, and hands the chat to your team.

    Checked 25 October 2026
  9. HelloSend homepage (opens in a new tab)

    How HelloSend describes itself, its channels and CRMs, and its customers, by its count.

    Checked 25 October 2026
  10. HelloSend: about (opens in a new tab)

    Its founders, and the team’s background in CRM software.

    Checked 25 October 2026
  11. HelloSend terms and conditions (opens in a new tab)

    OAppS Technologies Private Limited, registered in India; prices exclude local taxes.

    Checked 25 October 2026
  12. HelloSend privacy policy (opens in a new tab)

    Personal data stored on servers in the United States.

    Checked 25 October 2026
  13. HelloSend help: how to purchase (opens in a new tab)

    After installing from a CRM marketplace, you subscribe from the pricing page, monthly or yearly.

    Checked 25 October 2026
  14. Meta: pricing on the WhatsApp Business Platform (opens in a new tab)

    List rates in US dollars from 1 October 2026. UK: marketing $0.0635, utility $0.022.

    Checked 25 October 2026
  15. HubSpot: connect WhatsApp to the conversations inbox (opens in a new tab)

    HubSpot’s own channel: the hubs it needs and its 1,000 template messages a month.

    Checked 25 October 2026
  16. Flowella pricing

    Starter $79 and Pro $199 a month, allowances, overage rates, unlimited Flows, a trial with no card, and Enterprise from 100,000 billable messages a month.

    Checked 25 October 2026
  17. Flowella knowledge base: plans, limits and billing

    The trial, overage, and Meta’s fees billed directly by Meta, never marked up.

    Checked 25 October 2026
  18. Flowella on the HubSpot Marketplace (opens in a new tab)

    Native form submissions, every HubSpot plan, and the rating.

    Checked 25 October 2026
  19. Flowella knowledge base: Flows

    How HubSpot forms become WhatsApp Flows.

    Checked 25 October 2026
  20. Flowella knowledge base: HubSpot workflow actions

    Five actions and four triggers, and the HubSpot plans they need.

    Checked 25 October 2026
  21. Flowella knowledge base: the HubSpot inbox channel

    WhatsApp in the HubSpot conversations inbox, and what it needs.

    Checked 25 October 2026
  22. Flowella inbox

    The Flowella app inbox and the HubSpot inbox.

    Checked 25 October 2026
  23. Flowella knowledge base: coexistence

    Keeping the WhatsApp Business App on the same number.

    Checked 25 October 2026
  24. Flowella multi-channel

    Several WhatsApp numbers in one account, each a WhatsApp Business Account.

    Checked 25 October 2026
  25. Flowella integrations

    HubSpot first; others coming soon.

    Checked 25 October 2026
  26. Flowella knowledge base: data security

    Infrastructure in Microsoft Azure’s UK South region.

    Checked 25 October 2026
  27. Flowella privacy policy

    Flowella Limited, registered with Companies House in the UK.

    Checked 25 October 2026
  28. Meta: migrating a number between providers (opens in a new tab)

    How a business number moves from one provider to another.

    Checked 25 October 2026
  29. Flowella for HubSpot

    100K+ WhatsApp Flows completed, by Flowella’s count.

    Checked 25 October 2026

HelloSend’s name and logo are used only to identify the product compared. Flowella figures come from Flowella’s own pages and its approved results.

Flo jumping for joy with her fist in the air and a phone in her hand

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