Flowella
HubSpot forms as WhatsApp Flows
Flowella turns your HubSpot forms into WhatsApp Flows and writes each completed one back as a HubSpot form submission. HelloSend brings SMS, WhatsApp and calls into HubSpot and other CRMs, from a phone’s own WhatsApp to Meta’s API. Both connect to HubSpot. They’re built for different jobs.
Two good tools. Which job is yours?
HubSpot forms as WhatsApp Flows
SMS, WhatsApp and calls inside your CRM
Each line about HelloSend links to its own pages or its HubSpot Marketplace listing, checked on 25 October 2026. Where HelloSend does more, the table says so.
| What matters | ||
|---|---|---|
| Your HubSpot forms become WhatsApp FlowsPick a form you already use: its fields, validation and labels carry over. | ||
| Completed Flows arrive as HubSpot form submissionsSo form-submission workflows, lead scoring and reports run as they do for web forms. | ||
| WhatsApp Flows you can runHow many Flows each plan includes. | ||
| WhatsApp’s fees at Meta’s own ratesWho bills each message, and at what rate. Example: one marketing message to a UK number. | ||
| Send WhatsApp from HubSpot workflowsFlowella’s workflow actions need HubSpot Professional or Enterprise. | FlowellaYes. Five workflow actions, such as Send WhatsApp Template, and four triggers, such as Form Completed.20 |
|
| A shared inbox for repliesWhere your team reads and answers WhatsApp. | ||
| Reps’ personal WhatsApp in HubSpotMessages from a phone’s own WhatsApp, linked by QR code. | FlowellaNo. Flowella connects WhatsApp Business Accounts through Meta’s platform, not personal WhatsApp.24 |
|
| Keep the WhatsApp Business AppCoexistence: the app and the platform share one number. | ||
| Channels beyond WhatsAppSMS, RCS and phone calls in the same tool. | ||
| CRMs and shops besides HubSpotFor teams who run more than one system. | HelloSendYes. Zoho CRM, Zoho Desk, Pipedrive, Salesforce, Zendesk, Microsoft Teams, Shopify, Wix, GoHighLevel and Zapier, as well as HubSpot.7 |
|
| Chatbots and AI agentsAutomatic replies when no one is free. | FlowellaPartly. Flows collect the answers, and a HubSpot workflow can hand the chat to HubSpot’s Customer Agent.20 |
HelloSendYes. Zeno, its AI agent, answers from your website, documents and Q&As, and hands the chat to your team when needed.8 |
| A free trialTry it before you pay. |
Partly means the tool does some of this, as the line explains. Prices are in US dollars, before tax.
Ask three questions in a WhatsApp Flow and the answers land in HubSpot as properties, ready for a workflow. Ask the same three in a chat and you get messages someone has to read and retype. Try both and watch the record.
Sample dataNothing you type leaves this page.
Answer in the Flow first, then try the chat.
Answer in the Flow first, then try the chat. The Flow caught that. Fix it and send again. Three answers, three clean properties. Now give the same answers in a chat. Each reply lands as a message, not a field. Same answers. Someone has to read these. Same answers. Only one set is ready to use.
Today
Or tap a typical reply
enquiry_typeteam_sizeemailTimeline
HelloSend is a good product, and in places it does more than Flowella. Here’s who each one is.
Flowella turns HubSpot forms into WhatsApp Flows and writes each answer back to HubSpot. It’s from the team at Discover Digital, a HubSpot Platinum Partner.
HelloSend brings SMS, WhatsApp and voice calls into CRMs such as HubSpot, Zoho, Pipedrive and Salesforce, with every conversation logged to the contact record.
Pick by the job you need done. HubSpot’s own WhatsApp channel is the third option, and for some teams it’s enough.
Three jobs. Pick yours.
Source15
Four questions HubSpot teams put to us, answered for both tools.
Flowella
Yes. Each completed Flow arrives as a native HubSpot form submission, with the answers on contact properties, so form-submission enrolment works as it does for web forms. Flowella adds a Form Completed trigger too. Workflows need HubSpot Professional or Enterprise.1820
HelloSend
HelloSend doesn’t describe WhatsApp Flows, so there’s no WhatsApp form to complete. Its actions run the other way: a HubSpot workflow, started by a web form submission or a deal stage, can send an SMS or WhatsApp message, start a drip or wait for a reply. Messages and replies are logged on the HubSpot timeline.74
Flowella
No. Flowella supports coexistence: keep the app for one-to-one chats while Flows and templates run on the same number.23
Flowella
Pro is $199 a month with 2,500 billable messages, then $0.04 each. Meta bills its own fees to you, at its list rate.1614
HelloSend
On its pricing page, Standard is $75 a month for 3 users and 10,000 messages, then $25 a user: 7 users cost $175 ($160 billed yearly), and 10 users get 31,000 messages for $250. Past your messages, overage may apply, at a rate it doesn’t publish; unused messages roll over. Its HubSpot page lists $10 a user a month with 1,000 messages instead. Meta’s fees are billed separately.12
HelloSend’s HubSpot app has no Marketplace ratings yet, so ask both vendors for customers doing the job you have.
HelloSend on the HubSpot Marketplace
No ratings yet for HelloSend’s HubSpot app, SMS & WhatsApp by HelloSend, which shows 100+ installs. Checked on 25 October 2026.3
Read HelloSend’s reviews on the HubSpot Marketplace (opens in a new tab)Exceptional engagement platform that transformed our student conversion with 160% increase in same-day applications and 90% WhatsApp response rates.
Peter HudsonDirector of Admissions, Brand & Customer Innovation, Oaklands College
We’ve tried to make it so. Every fact about HelloSend links to its own pages or its HubSpot Marketplace listing, checked on 25 October 2026. HelloSend does more than Flowella in places, such as SMS and calls, reps’ own WhatsApp, AI replies and other CRMs, and the table says so. Its pages give two sets of prices for HubSpot, and it doesn’t publish a rate for messages over your credits, so we give prices in words rather than in a calculator.
HelloSend’s pricing page lists a Standard plan at $75 a month, or $60 a month billed yearly ($720 a year), for 3 users and 10,000 messages a month, then $25 a user; 5 users get 16,000 messages and 10 get 31,000. If you ask, there are 1-user and 2-user plans at $45 and $60 a month. Its help centre says you subscribe from that page after installing from a CRM marketplace.
Its HubSpot page and Marketplace listing show other plans: SMS at $5 and SMS + WhatsApp at $10 a user a month, with 1,000 messages; the listing says its prices were last updated in August 2025. Ask HelloSend which applies to you. Prices are in US dollars, before tax, as published on 25 October 2026. Source 1, source 13, source 2, source 3, source 11.
With Flowella, Meta bills you directly, at Meta’s list rates, and Flowella never marks them up. Flowella’s own bill is your plan plus any billable messages over its allowance.
With HelloSend, Meta’s fees are billed separately from HelloSend’s subscription, and HelloSend says it adds no hidden markup. Its WhatsApp FAQ adds that further fees may apply for automation, campaigns or high-volume messaging. Messages also count toward your HelloSend plan’s monthly messages. Source 17, source 14, source 1, source 6.
Yes. Scan a QR code and HelloSend links personal WhatsApp or the WhatsApp Business App as a linked device, with no API approval; HelloSend says to keep the phone online. It also connects WhatsApp Business numbers through Meta’s API, which needs a Facebook Business account and a dedicated number. Flowella connects WhatsApp Business Accounts through Meta’s platform. Source 5, source 3, source 4, source 24.
Every Flowella plan, from Starter. Forms to Flows works on every HubSpot plan, Free included; Flowella’s workflow actions need HubSpot Professional or Enterprise. HelloSend’s Marketplace listing says its features work with HubSpot Free, and its help centre says its automation needs HubSpot workflows, typically on Professional or Enterprise. Source 18, source 20, source 3, source 4.
Flowella hosts Starter and Pro customers in Microsoft Azure’s UK South region, in London, and Enterprise customers can be hosted elsewhere by arrangement. HelloSend’s privacy policy says personal data is stored on servers in the United States, and its Marketplace listing says it runs on AWS and is ISO 27001 and SOC 2 certified. Whichever you choose, check the vendor’s data processing terms. Source 26, source 12, source 3.
SMS, WhatsApp and calls from inside the CRM: one-to-one messages from HubSpot records, bulk campaigns to HubSpot lists, drips from HubSpot workflows, a shared inbox, reps’ own WhatsApp linked by QR code, and the same tools in Zoho, Pipedrive, Salesforce and more. If that’s your job, HelloSend is built for it. Source 3, source 4, source 7.
Every source was checked on 25 October 2026. Prices change, so check each vendor’s site before you buy.
The Standard plan in US dollars, users and monthly messages, 1-user and 2-user plans, the 3-day trial, and carrier and Meta fees billed separately.
Checked 25 October 2026Its HubSpot plans: SMS at $5 and SMS + WhatsApp at $10 a user a month, with 1,000 messages.
Checked 25 October 2026SMS & WhatsApp by HelloSend: QR or Meta WhatsApp, workflows, campaigns, the shared inbox, shared data and HubSpot Free; 100+ installs, no ratings yet.
Checked 25 October 2026The message panel on records, timeline logging, its workflow actions, campaigns, and the dedicated number Meta’s API needs.
Checked 25 October 2026Personal WhatsApp or the WhatsApp Business App, linked by QR code as a linked device.
Checked 25 October 2026Meta’s pricing applies separately from the subscription; templates are created in Meta’s Business Manager.
Checked 25 October 2026HelloSend’s documentation, and the CRMs and channels it covers. It describes no WhatsApp Flows, coexistence or HubSpot conversations inbox channel, searched on 25 October 2026.
Checked 25 October 2026Zeno answers from your website, documents and Q&As, and hands the chat to your team.
Checked 25 October 2026How HelloSend describes itself, its channels and CRMs, and its customers, by its count.
Checked 25 October 2026Its founders, and the team’s background in CRM software.
Checked 25 October 2026OAppS Technologies Private Limited, registered in India; prices exclude local taxes.
Checked 25 October 2026Personal data stored on servers in the United States.
Checked 25 October 2026After installing from a CRM marketplace, you subscribe from the pricing page, monthly or yearly.
Checked 25 October 2026List rates in US dollars from 1 October 2026. UK: marketing $0.0635, utility $0.022.
Checked 25 October 2026HubSpot’s own channel: the hubs it needs and its 1,000 template messages a month.
Checked 25 October 2026Starter $79 and Pro $199 a month, allowances, overage rates, unlimited Flows, a trial with no card, and Enterprise from 100,000 billable messages a month.
Checked 25 October 2026The trial, overage, and Meta’s fees billed directly by Meta, never marked up.
Checked 25 October 2026Native form submissions, every HubSpot plan, and the rating.
Checked 25 October 2026How HubSpot forms become WhatsApp Flows.
Checked 25 October 2026Five actions and four triggers, and the HubSpot plans they need.
Checked 25 October 2026WhatsApp in the HubSpot conversations inbox, and what it needs.
Checked 25 October 2026The Flowella app inbox and the HubSpot inbox.
Checked 25 October 2026Keeping the WhatsApp Business App on the same number.
Checked 25 October 2026Several WhatsApp numbers in one account, each a WhatsApp Business Account.
Checked 25 October 2026HubSpot first; others coming soon.
Checked 25 October 2026Infrastructure in Microsoft Azure’s UK South region.
Checked 25 October 2026Flowella Limited, registered with Companies House in the UK.
Checked 25 October 2026How a business number moves from one provider to another.
Checked 25 October 2026100K+ WhatsApp Flows completed, by Flowella’s count.
Checked 25 October 2026HelloSend’s name and logo are used only to identify the product compared. Flowella figures come from Flowella’s own pages and its approved results.
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