Co-existence is the easy part. The Flows are the difference.
Keeping your WhatsApp Business App number alongside an inbox is becoming standard, and that's a good thing. The real question is what runs on that number next. Flowella turns it into native WhatsApp Flows: guided, interactive forms your customers complete inside the chat, with every answer written back to HubSpot as structured data that can trigger workflows.
- Keep
- Your number and the Business App
- History
- Up to 6 months of 1:1 chats, if you share
- Needs
- Business App 2.24.17 or later
- Throughput
- 20 messages a second
One number, two ways to answer.
Co-existence keeps the WhatsApp Business App working on your number while Flowella runs on it too. Answer Ellie both ways and see what lands in HubSpot.
Read the co-existence guide
+44 20 7946 0321WhatsApp Business AppFlowellaBoth connected
Flowella- Today
Hi, have you got space in a Saturday class for my son?
- From the Business App
Yes, we have Saturday spaces. Which time suits, and how old is he?
Saturday at 10 would be great. He's 7.
- From Flowella
Hi Ellie, tap below to choose a trial lesson.
Trial lesson request sent
Contact in HubSpotpreferred_dayPreferred day- Not set
preferred_timePreferred time- Not set
swimmer_ageSwimmer's age- Not set
flowella_last_reply_messageLast WhatsApp reply message- Not set
Each Flow answer lands in its own property. A text reply lands whole in Last WhatsApp reply message.
In our customers’ words.
Exceptional engagement platform that transformed our student conversion with 160% increase in same-day applications and 90% WhatsApp response rates.
Peter HudsonDirector of Admissions, Brand & Customer InnovationHubSpot Marketplace integration
Game-changing donation campaign tool that delivers personal WhatsApp engagement with seamless automation and dramatically better completion rates.
Lawrence Tribe-EndtCommercial Director, Countryside AllianceCustomer.io through the Flowella API
Straight answers.
Including the obvious one.
Doesn’t HubSpot do co-existence now?
Yes. HubSpot’s own WhatsApp channel supports co-existence on Marketing Hub or Service Hub, Professional or Enterprise. Co-existence connects the number; on its own, it doesn’t send interactive WhatsApp Flows or return structured form data to your CRM. That’s what Flowella adds on top. Its Flows and form submissions work on any HubSpot tier; HubSpot workflows need Professional or Enterprise.
Can I keep using the WhatsApp Business App after connecting?
Yes, that’s the point of co-existence. Your team keeps replying from the app for 1:1 chats while Flowella runs Flows, templates and HubSpot workflows on the same number.
Do I have to share my chat history?
No. Choose Don’t share chats during setup and Flowella starts from new conversations only. If you do share, Meta allows up to six months of 1:1 history. You can’t change the choice later without disconnecting and connecting again.
Will group chats appear in Flowella?
No. Group chats stay in the WhatsApp Business App only.
Can I co-exist if my number is already on another WhatsApp API tool?
Not on the same number at the same time: a number can only be connected to one API provider. Use a new number for Flowella, or move the existing number across first.
Are messages sent through Flowella free?
Messages you send from the WhatsApp Business App stay free under Meta’s rules. Messages sent through Flowella use Cloud API pricing, like any WhatsApp Business Platform message, and app messages don’t open or extend a Cloud API customer service window.
Anything I should know before I start?
Co-existence needs WhatsApp Business App version 2.24.17 or higher, and numbers from Nigeria and South Africa aren’t supported yet. Once connected, the number sends at a fixed 20 messages a second, and disappearing messages, view once, live location and broadcast lists are turned off in the app.
Turn your connected number into structured data.
Keep your number and the Business App, and add Flows on top. Free 14-day trial, no card for Flowella.
Book a Flowella demo · 30 minutes on Teams