Simple, transparent pricing.

Flowella counts each message WhatsApp marks billable: a template, a Flow or a reply you send. A Flow counts once, however many screens it has. Messages your customers send are never counted. Step through an example, or read how WhatsApp’s per-message pricing works.

Only when WhatsApp marks it billable. From 1 October 2026 that includes replies inside the 24-hour customer service window, once your number has used Meta’s 1,000 free service messages for the month. Messages in the free entry point window after a Click-to-WhatsApp ad, which lasts up to 7 days, stay free and uncounted.

Pricing and message categories

No. Flowella and Meta are completely separate charges. Meta bills you directly for WhatsApp message delivery through your WhatsApp Business Account. It has charged per message since 1 July 2025, with rates set by message category and country.

Flowella charges separately for the platform: the form building, WhatsApp Flow generation, data mapping and HubSpot integration. We don’t mark up, resell or bundle Meta’s fees.

Your flows are not paused. Billable messages above your plan’s allowance are billed at your plan’s overage rate ($0.05 per message on Starter, $0.04 on Pro) at the end of your billing cycle. You can monitor your usage from the Flowella dashboard. A fair use policy applies.

Plans and limits

No. Allowances reset each billing month, so unused billable messages don’t carry over to the next one.

Yes. Upgrades take effect immediately, with a prorated charge for the rest of your billing cycle. Downgrades take effect at your next renewal date. You can change plans at any time from your account settings.

Managing your subscription

Enterprise is for organisations sending 100,000 or more billable messages a month. At that scale, standard plan pricing doesn’t make sense, so we agree custom terms with you: bespoke message limits and rates, a dedicated account manager, an SLA guarantee and consultation time that suits you.

Contact sales

Your trial includes full access to all Flowella features, and no credit card is needed to start. It’s capped at 5,000 outbound messages, with no overage, and a small “Powered by Flowella” watermark appears on messages.

When your trial ends, upgrade to Starter or Pro to keep sending; there’s no ongoing free plan. Any Flows you’ve built are kept.

Trials and usage limits

All payments are processed securely through Stripe. Your card details are handled by Stripe and are never stored in the Flowella application. Subscriptions renew monthly, overage is invoiced at the end of each billing cycle, and if you cancel, it takes effect at the end of the period.

Billing and the Stripe portal

Yes. To send WhatsApp messages through Flowella, you need a verified WhatsApp Business Account. The setup is straightforward, and if you don’t already have one, it can be created inside Flowella during onboarding. This gives your brand a verified business profile, message templates and access to the WhatsApp Business API.

The setup guide

Flowella connects directly to your HubSpot account, and it runs on HubSpot’s free tier. You select a HubSpot form, and Flowella generates a WhatsApp Flow from it, mirroring fields, validation rules and labels. When a customer completes the Flow, their responses are written back to HubSpot as structured data, updating contact properties and triggering workflows.

Read about Flows and how they sync and sending from HubSpot workflows.

Yes. Flowella Standalone gives you the inbox, templates and bulk sending without a CRM. The automatic form-to-CRM sync works with HubSpot today, and it runs on HubSpot’s free tier. Customer.io and n8n integrations are coming soon.

Most teams are up and running within 30 minutes. Connect your HubSpot account, select a form, customise the WhatsApp Flow wording if you wish, and publish. Flowella handles the technical complexity (encryption, endpoints and data mapping) behind the scenes.

The setup guide

Flowella works anywhere you currently use forms, reminders or confirmations: booking confirmations and special requirements for hospitality, post-visit feedback and review requests, KYC and identity verification for financial services, contact detail updates for insurance and telecoms, subscription and membership renewals, donation campaigns for charities, event registration and attendee details, and customer satisfaction surveys. If you collect structured data from people, Flowella can move that interaction into WhatsApp.

Browse the workflow playbooks

No. Flowella focuses on structured WhatsApp Flows, not free-text conversations. Instead of an AI chatbot trying to interpret open-ended messages, Flowella presents customers with guided forms inside WhatsApp. The responses come back as clean, structured data that your CRM can act on immediately. You can use Flowella alongside a chatbot; they serve different purposes.

Flowella handles encryption and secure data exchange between WhatsApp and HubSpot automatically, meeting Meta’s requirements for WhatsApp Flows. Your data is transmitted securely and is not stored on Flowella’s servers beyond what is needed for processing. You control data retention and destinations in HubSpot.

All paid plans include access to our knowledge base and documentation. Starter includes email support. Pro adds priority support with faster response times. Enterprise customers get a dedicated account manager and consultation time agreed with them.

Start with the setup guide