Event & Webinar Reminders
flow
Use Cases / Event & Webinar Reminders

Event reminders that lift attendance.
Registration to replay on WhatsApp.

Send timely reminders before the event, route attendees and no-shows differently after it ends, and keep the post-event follow-up tied to HubSpot engagement.

+28%Attendance lift
2.1xReplay clicks
18mPost-event follow-up
The workflow

The event reminder blueprint.

Confirm registration, remind at the right moments, branch after the event on attendance, and send replay or sales follow-up without blasting everyone.

app.flowella.io / workflows / event-webinar-reminders

Workflow diagram requires JavaScript.

WhatsApp templates

Copy that gets them in the room.

Three templates cover confirmation, the 1-hour reminder, and post-event follow-up.

tmpl_event_confirm Registration confirmed
Immediately
CategoryUtility
Localeen_GB
tmpl_event_1h One-hour reminder
1 hour before
CategoryUtility
Localeen_GB
tmpl_event_followup Post-event follow-up
After event
CategoryMarketing
Localeen_GB
What it does

Five things that turn signups into sessions.

01

Confirms instantly - the first message makes the registration feel real.

02

Adds calendar context - WhatsApp includes time, link, and what to expect.

03

Uses timed reminders - 24-hour and 1-hour nudges catch intent without overload.

04

Branches by attendance - attendees get the next step; no-shows get a replay.

05

Updates HubSpot outcomes - registration, attendance, replay click, and meeting request all write back.

Deep dive

Why event reminders on WhatsApp work.

Email signups are easy to miss. WhatsApp puts the join link in the channel people actually check before a live event.

01 Why attendance drops

Registrants forget, lose the link, or decide the event is not urgent. Timed reminders rebuild urgency without more list-wide email.

  • Silent after "yes" — wire your Flow to the CRM milestone (donation cleared, booking confirmed, ticket closed) and let the thread go quiet the instant the job is done. No duplicate ask, no nudge — one trustworthy conversation people actually open next time.

02 How to enhance it

Add calendar files, segment by topic, route hand-raisers to sales, and score replay engagement separately from live attendance.

03 Gotchas

Respect time zones, suppress cancelled events, do not send stale join links, and make no-show replay copy feel useful, not guilty.

The point: a registration is a promise; WhatsApp helps people keep it.

Proof

What it looks like in the wild

Attendance improved because the join link was where people actually looked.

Emma Wilson
Demand Generation Manager
+28%Attendance lift
2.1xReplay clicks
18mFollow-up time
Keep exploring

Filter by platform, category, or industry to find the play that fits.

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KYC Onboarding

Complete KYC faster with WhatsApp document requests, missing-file nudges, verification branches, and manual review only for exceptions.

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Lead Capture & Qualify

Qualify captured leads with WhatsApp questions, scoring, high-fit sales routing, and nurture for low-urgency contacts.

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Contact Data Refresh

Refresh stale CRM records with WhatsApp confirmations, structured corrections, one reminder, and a clear freshness flag.

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Abandoned Cart Recovery

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Trial-to-Paid SaaS

Convert SaaS trials with WhatsApp activation nudges, usage-based branching, support rescue, upgrade CTAs, and Stripe-paid exits.

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Customer Onboarding

Guide new customers to first value with milestone WhatsApp prompts, setup nudges, support rescue, and HubSpot onboarding status updates.

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Category
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NPS / CSAT

Collect one-tap NPS or CSAT scores on WhatsApp, branch promoters, passives, and detractors, then route reviews or recovery in HubSpot.

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Category
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Industry
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Re-engagement

Wake dormant contacts with a WhatsApp preference prompt, branch interest, snooze, and opt-out paths, and clean HubSpot automatically.

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Category
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Order & Shipping Updates

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Appointment Reminders

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Smart Review Triage

Route review requests intelligently with a WhatsApp temperature check, public review links for happy customers, and private recovery for unhappy ones.

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Category
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Industry
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Job Applicant Status

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Refer-a-Friend

Turn happy customers into tracked referrals with WhatsApp invites, unique links, friend signup checks, thank-you messages, and two-sided rewards.

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Browse all workflows →
One-click build

Install Flowella and ship the event reminder first.

Connect registrations, reminders, attendance, and follow-up inside HubSpot.