Reply to WhatsApp where your team already works.

Every WhatsApp conversation Flowella manages can be handled in two places: the Flowella app inbox, a focused home for WhatsApp, or the HubSpot conversations inbox, alongside email, chat and calls. Read, reply and send templates in whichever fits how your team works.

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Rated 5/5 on the HubSpot Marketplace 4.8/5 on G2

Smart Reply works after the 24-hour window Flo, the Flowella mascot, wearing a headset and dropping a green chat bubble into a tray of sorted messages

Flo, the Flowella mascot, wearing a headset and dropping a green chat bubble into a tray of sorted messages

Reply from: The Flowella app or the HubSpot inbox
Triage with: Open, Unseen and Pending tabs
After 24 hours: Smart Reply sends an approved template
Opt-outs: STOP handled automatically

A focused home for WhatsApp.

A conversation list on the left, the full thread in the middle, and the contact's number and opt-in status in the header. Search by name, number or message text, filter by status, and close or archive resolved chats to keep the queue tidy. It is built for one-to-one replies, with everything an agent needs in a single view.

How the app inbox works

Flo holding up an alarm clock with a green tick on its face

Inbox Acme Opticians+44 20 7946 0321 WhatsAppConnected Sample data

Maya Patel+44 7700 900123

21h 48m

Today
Hi, can I move my eye test to Friday?
09:12

Opted out. Flowella won't send any further messages to this number.

This conversation is closed. Reopen it to reply.

Which inbox fits your team?

The same WhatsApp conversations, handled wherever suits you. Many teams use both.

The Flowella app inbox

Best when WhatsApp is the focus.

Ideal for a small team, a WhatsApp-led campaign, or anyone who wants a clean queue without opening HubSpot. Works on any plan, with nothing extra to install.
- A dedicated, WhatsApp-only view
- Search, tabs, close and archive built in
- Smart Reply and templates after the 24-hour window
How the app inbox works
The HubSpot inbox

Best when your team lives in HubSpot.

Ideal for sales and service teams who already work the conversations inbox. Add Flowella as a custom channel and WhatsApp lands beside email, chat and calls, logged and reportable. It needs Sales Hub or Service Hub, Professional or Enterprise.
- WhatsApp beside email, chat and calls
- Routing to the right users and teams
- Every message on the contact timeline
Add the HubSpot channel

What each inbox does

Both handle the day-to-day. The difference is where the conversation sits and how it is routed.

What each inbox does
What you can do	Flowella app inbox	HubSpot inbox
Read and reply to WhatsApp threads	Yes	Yes
Reply after the 24-hour window	Smart Reply, a template or Re-engage	A template or the Re-engage chips
Manage opt-in and opt-out status	Yes	In Flowella
Search, filter and archive conversations	Yes	HubSpot views and filters
Route conversations to users or teams	One shared queue for the team	Yes, with routing rules
WhatsApp beside email, chat and calls	WhatsApp only	Yes
Logged on the contact timeline and in reporting	Synced to HubSpot, once connected	Native
Needs a HubSpot subscription	No	Sales Hub or Service Hub, Professional or Enterprise

In our customers’ words.

**Peter Hudson**Director of Admissions, Brand & Customer InnovationHubSpot Marketplace integration

**Lawrence Tribe-Endt**Commercial Director, Countryside AllianceCustomer.io through the Flowella API

See all reviews on the HubSpot Marketplace G2 reviews

Straight answers.

The questions teams ask about the inbox.

Read the inbox guide

Do I have to choose one inbox?

You can use either, or both. The Flowella app inbox needs no HubSpot subscription. The HubSpot inbox needs a qualifying HubSpot plan, but puts WhatsApp alongside your other channels.

What do I need for the HubSpot inbox?

The custom channel is gated by HubSpot. You need Sales Hub or Service Hub, Professional or Enterprise, and a Super Admin connects the channel. HubSpot Credits may also apply.

Add the Flowella channel to the HubSpot inbox

What happens after the 24-hour window?

WhatsApp allows free-text replies only within 24 hours of the customer's last message. This is a WhatsApp Business Platform rule, not a Flowella or HubSpot limit, and it applies in both inboxes.

After that, the Flowella app inbox offers Reply and Send template. Reply is Smart Reply: it wraps your words in an approved Service, Update or Offer template. Re-engage sends the Service template in one tap. In HubSpot, use the Re-engage chips or pick a template from the reply editor. When the customer answers, a new 24-hour window opens.

Reply templates and how they work

Can I send templates from either inbox?

Yes. Both inboxes send approved templates to reopen a conversation after the 24-hour window, and the contact's saved values fill the variables where possible.

Do replies count towards my allowance?

Yes, once your number has used Meta’s 1,000 free service messages for the month. From 1 October 2026 WhatsApp charges for replies inside the 24-hour window after that free allowance, and each one is a billable message. A template that reopens a closed window is always one billable message, charged by Meta at its Utility rate. Messages your customers send you are never counted.

Plans, limits and what counts

How are opt-outs handled?

If a contact sends STOP or another opt-out keyword, Flowella marks them opted out automatically. You can also click Opt out in the conversation header. Either way Flowella won't send them any further messages, even if a workflow tries, and every change is logged as a consent event.

Opt-outs and consent

Is the inbox for bulk messaging?

No. The inbox is for one-to-one conversations. For bulk sending, use bulk send from a template, and for automated sends, use HubSpot workflow actions.

What happens to old conversations?

In the app inbox, close a resolved chat to move it to the Closed tab, or archive it to hide it from Open. Either way it stays searchable and can be reopened. In HubSpot, conversations follow the inbox's own close and filter behaviour.

Can my team use the inbox on a phone?

Yes. On a phone or tablet the inbox shows one pane at a time, like a messaging app, and you can install Flowella as an app from the user menu so it opens straight into the inbox.

Reply to WhatsApp where your team already works.

A focused home for WhatsApp.

Which inbox fits your team?

Best when WhatsApp is the focus.

Best when your team lives in HubSpot.

What each inbox does

In our customers’ words.

Straight answers.

Handle WhatsApp wherever your team works best.