flow
Use Cases / NPS / CSAT

NPS and CSAT that actually route.
Feedback loops on WhatsApp.

Send a one-tap score after a meaningful moment, branch promoters to reviews, passives to learning, and detractors to recovery before sentiment hardens.

42%Survey response
2.3xReview clicks
-35%Unresolved detractors
The workflow

The NPS / CSAT blueprint.

Milestone → ask → score Flow → branch → promoter or recovery stack. SaaS-flavoured NPS on WhatsApp.

app.flowella.io / workflows / nps-csat

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Playbook cover — Workflows that actually convert
Cover · Workflows that actually convert

Templates, branches, and the setup for this workflow, in one playbook.

Get the playbook
WhatsApp templates

Copy that gets honest feedback.

Three templates: NPS invite, in-chat score Flow, and stacked follow-up by segment.

tmpl_nps_score NPS ask
Post-milestone
CategoryMarketing
Localeen_GB
tmpl_nps_flow 0–10 score
Opens from CTA
CategoryUtility
Localeen_GB
tmpl_nps_review Promoter & recovery
After score
CategoryMarketing
Localeen_GB
What it does

Five things that turn feedback into action.

01

SaaS NPS opener — image header invites 0–10 score in Flow.

02

Score Flow — emoji scale plus optional improvement note; writes NPS to HubSpot.

03

Promoter / recovery stack — review link for 9–10, CSM path for detractors.

Deep dive

Why NPS on WhatsApp works.

Customers will tap a score in the same channel they use for service. The value is routing the answer, not just collecting it.

01 Why surveys underperform

Long survey links feel like homework. A one-tap score captures sentiment while the interaction is still fresh.

  • Silent after "yes" — wire your Flow to the CRM milestone (donation cleared, booking confirmed, ticket closed) and let the thread go quiet the instant the job is done. No duplicate ask, no nudge — one trustworthy conversation people actually open next time.

02 How to enhance it

Add AI theme tagging, owner SLAs, Google review links, service recovery tasks, and cohort dashboards in HubSpot.

03 Gotchas

Do not gate all feedback behind public reviews, avoid over-surveying repeat customers, and make recovery ownership explicit.

The point: feedback should create the next best action automatically.

Proof

What it looks like in the wild

The score mattered less than the routing. Detractors stopped sitting unseen in reports.

Daniel Evans
Operations Director
42%Survey response
2.3xReview clicks
-35%Unresolved detractors
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One-click build

Install Flowella and ship the feedback loop first.

Turn one-tap WhatsApp scores into reviews, learning, and recovery tasks in HubSpot.