Turn property enquiries into WhatsApp conversations that book viewings.

Buyers, sellers and tenants already message on WhatsApp. Flowella turns your viewing, valuation and enquiry forms into quick WhatsApp Flows, so every answer lands in HubSpot and your negotiators know who to call first.

Book a demo Try a live Flow on WhatsApp (opens in a new tab)
Read our guide to WhatsApp for estate agents
Viewing requests on WhatsApp Flo, the Flowella mascot, holding up a set of house keys beside an estate agent’s board
Built for
Estate and letting agents
Opens from
Boards, listings and ads
Answers land in
Your HubSpot contact properties
Setup
Live in 30 minutes

Turn a for-sale board into a booked viewing.

A buyer scans the QR code on your board or taps the WhatsApp link on your listing and, three short screens later, has asked for a viewing. Answer as Priya: each answer lands on her HubSpot record as a property, then a workflow confirms on WhatsApp and alerts the right team.

Flo filing small data cards into a blue filing drawer, the way each answer is filed on the HubSpot record
Acme HomesBusiness account
Sample data

Today

Hi, is 14 Elm Road still available?
Thanks for asking about 14 Elm Road, Priya. Book a viewing in three quick screens.
Works on HubSpot Free
Priya ShahHubSpot contact record
enquiry_type
viewing
buyer_position
first_time
mortgage_in_principle
yes
preferred_viewing_time
saturday_am
whatsapp_consent
true
phone
+44 7700 900417From the chat, never asked

6 of 6 properties writtenWritten by Flowella

Viewing request workflowDone
  1. Form CompletedForm name: Book a viewing
  2. Send WhatsApp Templateviewing_request_received
    Thanks, Priya. We’ve got your request to view 14 Elm Road on a Saturday morning, and your negotiator will confirm a time shortly. Skipped: there is no WhatsApp consent on the record
  3. Branch on enquiry typeBook a viewing
  4. Assign an ownerviewings team
  5. Add to a listFirst-time buyers

Workflow triggers and actions need HubSpot Professional or Enterprise. Workflow actions guide

A sample run: Priya’s answers on her HubSpot record, and the workflow that followed.

Try a live Flow

Scan the code with your phone to open one in WhatsApp. It’s Flowella’s own Flow, not this viewing form.

Open it in WhatsApp (opens in a new tab)

Where WhatsApp Flows help in property.

From the first enquiry to the keys, each touchpoint becomes a short conversation whose answers fill a HubSpot property.

  • Viewing requests

    Buyers pick a time and share their position, and the negotiator confirms the slot. Try it above

    Lands in HubSpot aspreferred_viewing_time

  • Valuation leads

    Owners ask for a valuation from a board, a leaflet or an ad, with the address and their timescale.

    Lands in HubSpot asvaluation_timescale

  • Buyer qualification

    A mortgage in principle, a property to sell, a first home or not: asked once and kept on the record.

    Lands in HubSpot asbuyer_position

  • Tenant applications

    Renters share their move-in date, household and pets before anyone books a viewing.

    Lands in HubSpot asmove_in_date

  • Viewing reminders

    A reminder the day before, with one tap to confirm or rearrange.

    Lands in HubSpot asviewing_confirmed

  • Feedback after a viewing

    A two-question check-in after each viewing, back on the record in time for the vendor update.

    Lands in HubSpot asviewing_feedback

Built for forms, not chatbots.

Flowella brings the forms your agency already relies on into WhatsApp, and keeps HubSpot as the place your data lives.

  • Forms-first design

    Start from the viewing and valuation forms you already use and bring them into WhatsApp as Meta’s native Flows, so every answer arrives structured.

  • Answers land in HubSpot

    Each answer fills a contact property, so your lists, workflows and reports work as they do for web forms.

  • Your questions, your words

    Ask about chains, mortgages and move dates in your own tone, and change a question without a developer.

  • Opt-in that names your agency

    Collect WhatsApp consent inside the Flow, naming your agency, and every opt-out is honoured on every send.

  • Stored in the UK

    Flowella runs on Microsoft Azure in London, with your data encrypted in transit and at rest.

  • Where your buyers already are

    Ofcom’s Online Nation 2025 found that 90% of UK online adults use WhatsApp.

Playbooks for property teams.

Working blueprints that fit agency life, each with its Flow, its message templates and its HubSpot workflow.

Browse all playbooks

  • Meeting Booking Workflow

    Viewings and valuations: a Flow asks what they need and when, then sends the right negotiator’s calendar.

    • Sales
    • Communication

  • Web Contact Follow-up

    A short form on your website, then the rest of the qualifying questions on WhatsApp.

    • Marketing
    • Communication

  • KYC Onboarding

    Applicants send their ID through a secure upload page, and the details land on their record.

    • Onboarding
    • Support

  • Lead Capture & Qualify

    Two quick questions score every portal, board or ad enquiry before anyone picks up the phone.

    • Sales
    • Marketing
    • Communication

  • Re-engagement

    Bring back buyers who weren’t ready yet, with new instructions sent only to those who opted in.

    • Retention
    • Marketing
    • Communication

  • Appointment Reminders

    A reminder the day before each viewing, with one tap to confirm or rearrange.

    • Sales
    • Support
    • Communication
Flo jumping for joy with her fist in the air and a phone in her hand

Bring your next viewing into WhatsApp.

Book a 30-minute demo on Microsoft Teams with Adam, our founder. We’ll show you a working viewing Flow mapped to your HubSpot form, with your fields and your tone.

Book a demo Try on WhatsApp (opens in a new tab)
Or start a free 14-day trial