Your AI assistant builds customer journeys on WhatsApp.

The Flowella MCP server will connect Claude, ChatGPT, Gemini, Cursor and other AI assistants to your Flowella account. Describe a donation campaign or a booking journey, and it drafts the templates, the WhatsApp Flow, the automation and the follow-ups, then waits for your go-ahead before anything is sent.

Ask about early access Ask us on WhatsApp about early access (opens in a new tab)
Rated 5/5 on the HubSpot Marketplace (opens in a new tab)
Coming soon Flo, the Flowella mascot, tapping a floating chat window as a message, a form and a timed follow-up step out of it
Status
In development
Works with
Claude, ChatGPT, Gemini and Cursor
What it builds
Templates, WhatsApp Flows, workflows and follow-ups
Sending
Only when you approve it

Ask once. Get the whole customer journey.

Pick a request and send it. The assistant works through Flowella one step at a time: the templates, the WhatsApp Flow, the workflow and the follow-ups appear in your account as drafts, and nothing is submitted or sent until you say so.

Build on the Flowella API today
Flo, the Flowella mascot, holding out a laptop with a green progress bar and giving a thumbs up
ClaudeConnected to Flowella
Your assistant

Flowella is connected. What would you like to build?

You: Create a donation campaign with a short video and a warm opening message. Build a WhatsApp Flow from our donation form, send it to the Donors 2026 list, and follow up twice with anyone who hasn’t given.

Working in Flowella

  • Done: Found the Donors 2026 list
  • Done: Drafted the opening templatedonation_appeal
  • Done: Built the WhatsApp Flow from your donation formdonation_form
  • Done: Added a three-day wait
  • Done: Drafted the first follow-updonation_reminder
  • Done: Drafted the last calldonation_last_call
  • Done: Set the goal on the donation amount

Your donation campaign is in Flowella as drafts: three templates, a WhatsApp Flow and the workflow that sends them. The templates need Meta’s approval before anything can go out. Shall I submit them?

Try a request

Message Claude

New workflowDonation campaign
Sample data
  1. Contact joins Donors 2026HubSpot list
  2. Opening message with videoMarketing · video header · Donate buttondonation_appeal Draft
  3. WhatsApp Flow for donationsAmount, Gift Aid and contact details, from your formdonation_form
  4. Wait 3 daysSkipped once they donate
  5. First follow-upMarketing · reminder that reopens the WhatsApp Flowdonation_reminder Draft
  6. Last callMarketing · four days laterdonation_last_call Draft
  7. Goal: donation receivedStops the follow-ups for that contact

Everything is a draft. Nothing is submitted or sent until you confirm.

Flowella’s tools, inside your assistant.

The MCP server gives AI assistants the building blocks you already use in Flowella, through the Flowella API, with your rules around them.

  • Use the assistant you already have

    Claude, ChatGPT, Gemini, Cursor or any app that supports MCP. Add Flowella once, sign in, and ask in plain words.

  • A whole customer journey from one request

    Describe the audience, the message and the timing. The assistant drafts each template, builds the WhatsApp Flow, and sets up the workflow and follow-ups to match.

  • Starts from proven playbooks

    It knows the 20 workflows in the Flowella Workflow Playbook, so a donation campaign or a booking journey starts from a pattern that already works, adapted to you.

  • Meta’s rules checked first

    Template categories, variables, language codes and names are checked before anything goes to Meta, and you see which steps still need Meta’s approval.

  • Nothing sends without you

    Everything it builds starts as a draft. It asks before it submits a template, deletes anything or starts a send, and a workflow stays off until you switch it on.

  • Fits your HubSpot set-up

    On HubSpot, it can build the WhatsApp Flow from a form you already have and set up the workflow that sends through Flowella.

Three steps to your first customer journey.

When the MCP server launches, connecting it will take a couple of minutes. You’ll need a Flowella account with WhatsApp connected.

  1. Step 1: Add Flowella to your assistant

    Add the Flowella MCP server in your assistant’s connector or MCP settings. In most assistants that is one address to paste.

    ConnectorsSample data
    Flowella
    Added
    Type
    Remote MCP server
    Flowella added

  2. Step 2: Sign in and choose what it may do

    Sign in to Flowella, pick the organisation, and choose whether the assistant can only read or can also make changes. You can revoke its access in Settings at any time.

    Allow accessSample data
    Organisation
    Acme Club
    Templates and WhatsApp Flows
    Read and change
    Sending
    Asks you first
    Access granted

  3. Step 3: Describe the customer journey

    Describe what you want. Check the drafts in Flowella, then tell the assistant to submit the templates to Meta.

    Donation campaignSample data
    Templates
    3 drafts
    WhatsApp Flow
    1 draft
    Workflow
    Off until you switch it on
    Ready for your review

In our customers’ words.

Exceptional engagement platform that transformed our student conversion with 160% increase in same-day applications and 90% WhatsApp response rates.

Peter Hudson Peter HudsonDirector of Admissions, Brand & Customer InnovationHubSpot Marketplace integration Oaklands CollegeOaklands College

Game-changing donation campaign tool that delivers personal WhatsApp engagement with seamless automation and dramatically better completion rates.

Lawrence Tribe-Endt Lawrence Tribe-EndtCommercial Director, Countryside AllianceCustomer.io through the Flowella API Countryside Alliance
See all reviews on the HubSpot Marketplace (opens in a new tab) G2 reviews (opens in a new tab)

Straight answers.

What we can tell you about the Flowella MCP server while it is in development. To build on Flowella today, start with the API reference.

API keys and access in the knowledge base

About the MCP server

What is MCP?

The Model Context Protocol is an open standard that lets AI assistants use tools in other apps. The Flowella MCP server is that bridge for Flowella: it lets an assistant read and build templates, WhatsApp Flows, workflows and follow-ups in your account.

Which AI assistants will it work with?

Any assistant or app that can connect to a remote MCP server, such as Claude, ChatGPT, Gemini and Cursor. Each sets up connectors a little differently, and we’ll publish the steps for each one at launch.

When will it be available?

It is in development now. We haven’t set a launch date yet. Book a demo or message us on WhatsApp to hear when it’s ready and to ask about early access.

What can I do today?

Everything the MCP server will do runs on the Flowella API, which you can use now. Send approved templates from any tool that can make an HTTP request, and subscribe to webhooks for replies and status changes.

API reference

Control and safety

Will the assistant send messages on its own?

No. Everything it builds starts as a draft. It asks before it submits a template to Meta, deletes anything or starts a send, and a workflow stays off until you switch it on.

How is access controlled?

You sign in to Flowella and choose the organisation and what the assistant may do: read only, or read and change. You can revoke its access from Settings at any time.

Does it follow Meta’s template rules?

Yes. It checks template categories, variables, language codes and names before anything goes to Meta, warns you before large sends, and tells you which steps still need Meta’s approval.

Flo, the Flowella mascot, jumping for joy with a fist raised and a phone in her hand

Be first to build customer journeys by asking.

The Flowella MCP server is coming soon. Tell us what you’d build with it, and we’ll show you Flowella today in a 30-minute demo on Teams.

Ask about early access Ask on WhatsApp (opens in a new tab)