BUILT INTO HUBSPOT

Native HubSpot triggers and actions. No middleware in between.

Flowella plugs straight into HubSpot's workflow tool. Search "Flowella" in your triggers and actions and you will find WhatsApp events you can build on, and messages you can send, without leaving the canvas.

Read the HubSpot integration guide →

Workflow building blocks

Triggers and actions inside HubSpot

Triggers that fire on WhatsApp events

Form Completed. The backbone of most automations. Fires when a contact finishes a WhatsApp Flow, and you can filter by form name.
Text Reply. Fires on a free-text reply, and you can branch on what they actually say using "contains any of".
Message Read and Message Sent. Build conditional logic around delivery and engagement.

Actions you add to any workflow

Send WhatsApp Template. Send a Meta-approved template or an interactive Flow form. Map up to five variables from any HubSpot property.
Send WhatsApp Message. Compose on the fly. Text, image, video, audio, or document, fully personalised with HubSpot tokens.
Assign to Customer Agent. Hand the conversation to a HubSpot Breeze Customer Agent that answers natively in WhatsApp.

Send and wait

The request-and-response pattern

Send WhatsApp Template → Delay until event: Form Completed → Branch on outcome → happy path / fallback.

Pair any Flowella trigger with HubSpot's "Delay until event". Send a Flow, pause until it is completed, then branch. If nothing comes back in your window, send a reminder or escalate.

Two-way sync

Answers come back as fields, not chat.

A completed Flow lands in HubSpot as a native form submission with provenance. Properties update, workflows trigger, and there is nothing to copy and paste.

Two-way sync

The request-and-response pattern.

Pair any Flowella trigger with HubSpot's "Delay until event". Send a Flow, pause until it is completed, then branch. If nothing comes back in your window, send a reminder or escalate. Reliable for responders and non-responders alike.

FAQ

Integration questions.

Which HubSpot plan do I need?

Contact-based workflows require Professional or Enterprise.

How are phone numbers stored?

In international E.164 format, for example +447700900123.

Can I send interactive forms, not just templates?

Yes. Flow templates are selected the same way as standard templates; Flowella handles the conversion.

Does this replace HubSpot's native WhatsApp?

No, it does a different job. HubSpot's native WhatsApp is a conversation channel: inbox, help desk, co-existence, and template sends. Flowella adds what native still does not do, on any tier: turning your forms into interactive WhatsApp Flows and writing structured answers back as HubSpot form submissions that trigger workflows.