Flowella for Charity & Non-profit

Turn supporter forms into WhatsApp conversations that raise more.

Supporters and volunteers already live in WhatsApp. Flowella turns the donation, sign-up and feedback forms your fundraising and comms teams already use into fast, guided WhatsApp Flows that sync straight back into HubSpot.

Talk to us about non-profits → See Charity workflows

Workflows ready to swipe

Workflow blueprints from across charity & non-profit.

From video-led donation appeals to volunteer sign-ups, Flowella turns the touchpoints charities run every week into structured, mobile-first conversations.

Donation Campaigns

Raise more from supporters: video-led WhatsApp donation campaigns from HubSpot, exit on first donation, never ask twice.

Fundraising Communication

Industry

Charity & Non-profit

Open playbook →

Web Contact Follow-up

Convert more web traffic: two-field form, then a 5-day WhatsApp drip that enriches the CRM and qualifies the lead before the SDR ever calls.

Platform

HubSpot

Category

Marketing Communication

Industry

Charity & Non-profit

Open playbook →

Membership Renewals

Renew more memberships with a 30-day WhatsApp cadence, value recap, one-tap renew, human handover, and win-back exit.

Retention Communication

Industry

Charity & Non-profit

Open playbook →

Event & Webinar Reminders

Increase event and webinar attendance with WhatsApp confirmations, timed reminders, attendance branching, replay follow-up, and HubSpot scoring.

Marketing Communication Sales

Industry

Charity & Non-profit

Open playbook →

NPS / CSAT

Collect one-tap NPS or CSAT scores on WhatsApp, branch promoters, passives, and detractors, then route reviews or recovery in HubSpot.

Platform

HubSpot

Category

Support Retention Communication

Industry

Charity & Non-profit

Open playbook →

Re-engagement

Wake dormant contacts with a WhatsApp preference prompt, branch interest, snooze, and opt-out paths, and clean HubSpot automatically.

Platform

HubSpot

Category

Retention Marketing Communication

Industry

Charity & Non-profit

Open playbook →

What makes us different

Built for forms, not chatbots.

Most WhatsApp tools focus on broadcasts and bot conversations. Flowella is built for form-based workflows — the kind fundraising and comms teams in the third sector already run every week.

Forms-first design

We start with the forms your team already runs, and bring them into WhatsApp using Meta's native Flows feature — so every response comes back as structured data, not free-text guesses.

True CRM integration

Every submission is treated like a form submission in your backend — ideal for teams on HubSpot, Google Forms, Typeform or SurveyMonkey. No CSV exports, no manual mapping.

No-code configuration

Marketing, ops and client teams can build and adjust flows themselves, without waiting on developers. Update a question, change a field, ship in minutes.

Validation built in

Flowella validates required fields and formats in real time, so your data is cleaner and teams spend less time chasing missing information.

Privacy & consent by design

Opt-ins, preferences and consent fields can all be captured and stored exactly where you need them — making compliance reviews easier to defend.

Where your audience already is

WhatsApp has 3B+ monthly active users and the highest read rates of any modern messaging channel. Meeting people where they already chat beats another email they will not open.

Built for fundraising teams

More gifts. Fewer drop-offs.

We moved our year-end appeal from a long donation page to a WhatsApp Flow with a short video intro. Average gift size held steady but completion rate jumped — supporters gave in the thread they were already reading.

Fundraising team UK charity

See the Donation Campaigns blueprint

Ready when you are

Bring your next appeal into WhatsApp.

15-minute walkthrough. We'll show you a working donation or sign-up flow mapped to HubSpot, with your branding and your gift tiers.

Book a walkthrough → Try Flowella on WhatsApp