WHY FLOWELLA

The WhatsApp tool built for HubSpot, not bolted onto it.

Most WhatsApp tools are full messaging platforms with a HubSpot connector on the side. Flowella does one job and does it better than anyone: it turns your HubSpot Forms into WhatsApp Flows whose answers come back as native HubSpot form submissions. The CRM stays the source of truth, and your workflows just run.

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The honest version

Most WhatsApp tools, and Flowella.

We will not pretend Flowella does everything. It does the HubSpot job better than anything else.

A broad WhatsApp platform

Powerful, but HubSpot is the add-on.

Most tools are full messaging platforms, inbox, broadcasts and bots, with a HubSpot connector beside them. Good for some teams, but the CRM is rarely where the value lands.

Conversations live in their inbox
Synced, rather than native, with HubSpot
Often a markup on Meta delivery

Acme Insurance Business · online

Hi Anna 👋 just checking — are you still keen to renew your policy this year? 09:14

ohh hi yeah maybe? remind me what plan I'm on? 11:42

You're on the Standard plan. Happy to send the renewal link? 11:43

actually can we chat tomorrow? today is mad 11:46

Of course — what time works? 11:47

idk friday maybe? 😅 14:08

GENERAL PURPOSE HUBSPOT BOLTED ON DATA STAYS IN THE TOOL

Flowella

Built for HubSpot from the first line.

Flowella does one thing extremely well: turn HubSpot Forms into WhatsApp Flows whose answers return as native HubSpot form submissions. The CRM stays the home for your data.

HubSpot Form to Flow in one click
Answers are native form submissions
You pay Meta's rates, not ours

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HUBSPOT-NATIVE STRUCTURED DATA NO DELIVERY MARKUP

An existing HubSpot form converted in one click into a WhatsApp Flow, with answers returning as a native HubSpot form submission that triggers workflows

What makes it different

HubSpot-native, not a sync.

You do not rebuild anything. Flowella takes a HubSpot Form you already use and turns it into a native WhatsApp Flow in one click. When someone completes it, the answer registers in HubSpot as a real form submission, so the lists, reports and workflows you have already built simply fire. No custom properties to wire up, no middleware in the middle.

Side by side

How we are different

The dimensions that tend to decide it for teams who live in HubSpot.

What matters	Most WhatsApp tools	Flowella
Relationship to HubSpot	A connector beside their own inbox	HubSpot-native, the CRM stays home
Getting a form live	Rebuild it in their own builder	Convert an existing HubSpot Form in one click
How answers arrive	Logged chat text or custom fields	Native HubSpot form submissions
Triggering automation	Extra mapping or middleware	Standard HubSpot workflows, right away
Meta delivery fees	Often a markup on top	No markup, you pay Meta directly
Who is behind it	Varies by vendor	A UK HubSpot Platinum partner

Comparison showing many tools adding a markup on top of Meta delivery fees, while Flowella adds zero markup and charges only a flat software fee

Pricing that stays fair

You pay Meta, not a middleman.

WhatsApp messages carry a per-message fee set by Meta. Many tools add their own margin on top of that, so your delivery costs climb with your volume. Flowella does not. You pay Meta's rates directly and we charge a flat fee for the software, so scaling your messaging does not mean scaling a middleman's cut.

See for yourself

Honest head-to-heads

We would rather you choose the right tool than the loudest one.

We keep a fair, sourced comparison against the tools teams ask us about, win or lose. Read the one on your shortlist.

Flowella vs Wati, Respond.io, Sinch Engage, AiSensy, Gallabox, SleekFlow, Trengo, Superchat, DoubleTick, Eazybe and WhatChimp.

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FAQ

Straight answers.

The questions we hear most.

Is Flowella a full WhatsApp inbox?

No, and that is deliberate. Flowella focuses on turning HubSpot Forms into WhatsApp Flows with structured data. If you need a large team inbox or multi-channel broadcasts at scale, we will happily point you to a tool that fits that job better.

Do I have to leave my current setup?

No. Flowella works alongside co-existence, so you keep your existing WhatsApp Business App number and simply add the Flows engine on top.

How do answers reach HubSpot?

As native form submissions on the contact record, so your existing workflows, lists and reports work with no extra mapping.

Does Flowella add a fee on top of WhatsApp messages?

No. You pay Meta's per-message rates directly. Flowella does not take a markup on delivery; we charge a flat fee for the software.

Who builds and supports it?

Discover Digital, a UK-based HubSpot Platinum partner. You are dealing with a team that implements HubSpot every day.

How does Flowella compare to a specific tool?

We keep honest, sourced head-to-heads on the compare page, including Wati, Respond.io, Sinch Engage, AiSensy and more.