Send timely reminders before the event, route attendees and no-shows differently after it ends, and keep the post-event follow-up tied to HubSpot engagement.
Register → confirm → 1h Flow → live or recording. Webinar attendance on WhatsApp.
Event templates with video header, join-method Flow, and attendance/recording branches.
You're in, {{first_name}} 🎉
{{event_title}}
{{event_datetime}}
We'll send the join link here 1 hour before we go live.
Hi {{first_name}} — confirm how you'll join {{event_title}}.
Join method
Powered by Flowella · HubSpot events
Starting now, {{first_name}} — tap below to join {{event_title}}.
Sorry we missed you — here's the recording and slides from {{event_title}}.
Registration confirm — video header and add-to-calendar.
1h join Flow — Zoom/Teams/dial-in selection.
Live + recording stack — join link or no-show replay.
Email signups are easy to miss. WhatsApp puts the join link in the channel people actually check before a live event.
Registrants forget, lose the link, or decide the event is not urgent. Timed reminders rebuild urgency without more list-wide email.
Add calendar files, segment by topic, route hand-raisers to sales, and score replay engagement separately from live attendance.
Respect time zones, suppress cancelled events, do not send stale join links, and make no-show replay copy feel useful, not guilty.
The point: a registration is a promise; WhatsApp helps people keep it.
Attendance improved because the join link was where people actually looked.
Filter by platform, category, or industry to find the play that fits.
Connect registrations, reminders, attendance, and follow-up inside HubSpot.
HubSpot
Calendly