A real form, opened inside the conversation.
Send a message, the customer taps a button, and a multi-screen form opens without leaving WhatsApp. They answer with familiar controls, dropdowns, date pickers and single taps, then submit. It feels like a quick chat rather than paperwork, which is exactly why people finish it.
Every answer arrives as structured data.
This is where a Flow pulls ahead of an ordinary chat. Each answer maps to a HubSpot property, so a booking or enquiry lands as clean fields on the contact record, not a paragraph someone has to read and retype. From there a workflow can fire instantly, confirming by WhatsApp, assigning an owner and adding the contact to the right list.
Inputs that guide the answer.
A free-text chatbot leaves people guessing and hands you messy replies to interpret. A Flow gives them real controls instead, dropdowns, date pickers, single and multiple choice, short text and consent opt-ins, so the question is clear and the answer is always a known value. Cleaner for them to complete, cleaner for you to act on.
