flow
Use Cases / Refer-a-Friend

Referral programmes that run themselves.
Happy moments on WhatsApp.

When a customer hits a happy moment, send their unique referral link, track the friend, thank the referrer, and reward both sides when the referral converts.

4xReferrals per quarter
38%Referred to paid
-27%Blended CAC
The workflow

The refer-a-friend blueprint.

Eligible customer → invite with code → referral Flow → thanks and reward stack.

app.flowella.io / workflows / refer-a-friend

Workflow diagram requires JavaScript.

WhatsApp templates

Copy that turns delight into pipeline.

Marketing referral campaign with copy code, referral Flow, and stacked reward messaging.

tmpl_referral_invite Refer a friend
Campaign send
CategoryMarketing
Localeen_GB
tmpl_referral_flow Referral form
Opens from CTA
CategoryMarketing
Localeen_GB
tmpl_referral_thanks Thanks & reward
After referral
CategoryMarketing
Localeen_GB
What it does

Five things that make referrals compound.

01

Referral invite — copy-code button plus Flow to capture friend details.

02

Referral Flow — name, mobile, personal message rows.

03

Thanks stack — invite sent plus reward unlocked when friend converts.

Deep dive

Why referral workflows work.

The best referral ask lands when the customer is already happy. WhatsApp makes the share easy, personal, and trackable.

01 Why referral campaigns underperform

Calendar-based blasts miss the emotional moment. They ask everyone at once instead of asking the right customer when satisfaction peaks.

  • Silent after "yes" — wire your Flow to the CRM milestone (donation cleared, booking confirmed, ticket closed) and let the thread go quiet the instant the job is done. No duplicate ask, no nudge — one trustworthy conversation people actually open next time.

02 How to enhance it

Add unique link generation, UTM attribution, partner rewards, Stripe or commerce conversion events, and automatic reset for the next happy moment.

03 Gotchas

Keep referral links readable, reward both sides, suppress over-asking, and make the reward rules simple enough to explain in one sentence.

The point: refer-a-friend works best as an always-on workflow, not a seasonal campaign.

Proof

What it looks like in the wild

The referral channel quietly outperforms paid social on every metric we measure.

James Patel
Growth Director
4xReferrals per quarter
38%Referred to paid
-27%Blended CAC
Keep exploring

Filter by platform, category, or industry to find the play that fits.

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Refresh stale CRM records with WhatsApp confirmations, structured corrections, one reminder, and a clear freshness flag.

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Browse all workflows →
One-click build

Install Flowella and ship the referral loop first.

Turn promoter moments into tracked referrals, friend signups, conversion rewards, and compounding acquisition.