| HubSpot Form → WhatsApp FlowOne-click conversion of an existing HubSpot form into a structured in-chat form. |
✓
Native, no-code. Pick a form, generate a flow. |
✕
Build manually in Wati Flow builder.5 |
| Submissions return as native HubSpot form submissionsUnlocks Form submission enrolments and Delay until form submission events. |
✓
Yes — fires existing form-submission workflows. |
✕
Returns as Wati custom attributes synced to contact properties. |
| HubSpot-native workflow actionWhat action does your team drop into a HubSpot workflow? |
✓
Send WhatsApp via Flowella sends a flow. |
✓
Send Wati Template Message sends a template. |
| Branch on a structured WhatsApp replye.g. NPS score, dropdown choice, Yes/No. |
✓
Branch on the form submission directly. |
~
Workaround via property change, not native. |
| Bi-directional contact syncReal-time mirroring of contacts and properties. |
✓
Native via the HubSpot integration. |
✓
Sub-1s webhook sync; recently rebuilt. |
| Team inbox for shared WhatsApp repliesMulti-agent assignment, internal notes, mobile apps. |
✕
Out of scope — pair with HubSpot Conversations. |
✓
Mature. The flagship product. |
| Multi-channel beyond WhatsAppInstagram, Facebook Messenger, SMS, voice. |
✕
WhatsApp only by design. |
✓
IG, Messenger, SMS, voice; Astra for web chat. |
| Coexistence with the WhatsApp Business AppKeep the Business App for 1:1 chats while routing API messaging. |
✓
Via Meta Embedded Signup. |
✓
Supported since May 2025.3 |
| WhatsApp catalogues & interactive cart checkoutBrowse products in-chat and pay without leaving WhatsApp. |
✓
Native cart checkout. HubSpot deals optional.6 |
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Catalogues supported; checkout handled externally. |
| WhatsApp cloud hosting regionWhere Meta hosts your WhatsApp Business Account. |
✓
EU possible via Embedded Signup. |
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EU planned Q4 2025. |
| HubSpot marketplace listingVerified integration surface inside HubSpot. |
★
Approved Dec 2025. Early-build programme.2 |
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Listed since Aug 2024. |