vs.
Σύγκριση/ Wati Για ομάδες HubSpot · Ενημέρωση Μάιος 2026
flowella vs. Wati

Ποια είναι η σωστή επιλογή για το HubSpot stack σας;

Το Flowella μετατρέπει τις HubSpot Forms σε WhatsApp Flows που γράφουν πίσω ως native form submissions. Το Wati είναι μια πλήρης πλατφόρμα WhatsApp engagement με team inbox, broadcasts και chatbots. Δύο διαφορετικές δουλειές.

Δίπλα δίπλα Μια γρήγορη εικόνα πριν μπούμε στις λεπτομέρειες Σύνοψη
Flowella Native στο HubSpot

"HubSpot Forms που γίνονται WhatsApp Flows — οι απαντήσεις επιστρέφουν ως native form submissions."

$79–$159σταθερά / μήνα
0%markup παράδοσης
UKδιαμονή δεδομένων
vs.
Wati Πλατφόρμα WhatsApp

«Μια πλήρης πλατφόρμα WhatsApp Business με team inbox, broadcasts και chatbots — που συγχρονίζεται με το HubSpot.»

$59–$279per month + per-user
~20%delivery markup
Hong Kongparent (Clare.AI)
Σύγκριση χαρακτηριστικών

Τα έντεκα πράγματα που έχουν πραγματική σημασία.

8/11
Νίκες Flowella
Αν η ομάδα σας ζει μέσα στο HubSpot, αυτή είναι η πιο σύντομη λίστα.
3/11
Wati νίκες
Team inbox, multi-channel και broadcasts σε κλίμακα.
ΔυνατότηταΓια χρήστες HubSpot HubSpot-native Flowella Πλατφόρμα WhatsApp Wati
HubSpot Form → WhatsApp FlowOne-click conversion of an existing HubSpot form into a structured in-chat form.

Native, no-code. Pick a form, generate a flow.

Build manually in Wati Flow builder.5

Submissions return as native HubSpot form submissionsUnlocks Form submission enrolments and Delay until form submission events.

Yes — fires existing form-submission workflows.

Returns as Wati custom attributes synced to contact properties.

HubSpot-native workflow actionWhat action does your team drop into a HubSpot workflow?

Send WhatsApp via Flowella sends a flow.

Send Wati Template Message sends a template.

Branch on a structured WhatsApp replye.g. NPS score, dropdown choice, Yes/No.

Branch on the form submission directly.

~

Workaround via property change, not native.

Bi-directional contact syncReal-time mirroring of contacts and properties.

Native via the HubSpot integration.

Sub-1s webhook sync; recently rebuilt.

Team inbox for shared WhatsApp repliesMulti-agent assignment, internal notes, mobile apps.

Out of scope — pair with HubSpot Conversations.

Mature. The flagship product.

Multi-channel beyond WhatsAppInstagram, Facebook Messenger, SMS, voice.

WhatsApp only by design.

IG, Messenger, SMS, voice; Astra for web chat.

Coexistence with the WhatsApp Business AppKeep the Business App for 1:1 chats while routing API messaging.

Via Meta Embedded Signup.

Supported since May 2025.3

WhatsApp catalogues & interactive cart checkoutBrowse products in-chat and pay without leaving WhatsApp.

Native cart checkout. HubSpot deals optional.6

~

Catalogues supported; checkout handled externally.

WhatsApp cloud hosting regionWhere Meta hosts your WhatsApp Business Account.

EU possible via Embedded Signup.

~

EU planned Q4 2025.

HubSpot marketplace listingVerified integration surface inside HubSpot.

Approved Dec 2025. Early-build programme.2

~

Listed since Aug 2024.

Λίγο υπόβαθρο

Δύο δυνατά προϊόντα.

Το Wati είναι καλό προϊόν.

Σχετικά με το Flowella

Δημιουργήθηκε στο Reading, UK από τη Discover Digital, HubSpot Solutions Partner. Το Flowella μετατρέπει HubSpot Forms σε WhatsApp Flows και γράφει τις απαντήσεις πίσω ως native form submissions.

UKΔιαμονή δεδομένων
5 / 5HubSpot Marketplace
$159σταθερά / μήνα, Pro
Wati Σχετικά με Wati

Founded in 2020 in Hong Kong (parent: Clare.AI Limited).

16K+Πελάτες
4.6 / 5G2 (460+ κριτικές)
3.2/5HubSpot Marketplace
Ειλικρινής τμηματοποίηση

Τρία εργαλεία, τρεις δουλειές.

Επιλέξτε με βάση τη δουλειά που πρέπει να γίνει.

Επιλέξτε Flowella αν…

Θέλετε το WhatsApp να τροφοδοτεί δομημένα δεδομένα στο HubSpot.

Χρησιμοποιείτε ήδη HubSpot Forms και Workflows. Θέλετε το WhatsApp να συλλέγει καθαρές, δομημένες απαντήσεις που ενεργοποιούν τις ροές που έχετε ήδη χτίσει.

  • Η ομάδα σας δουλεύει μέσα στο HubSpot — αυτό είναι το system of record σας.
  • Χρειάζεστε form submissions, όχι free-text chat.
  • Θέλετε έναν pass-through λογαριασμό, χωρίς χρεώσεις ανά θέση.
  • Είστε UK/EU και σας νοιάζει η διαμονή δεδομένων.
Επιλέξτε Wati αν…

Χρειάζεστε πλήρη πλατφόρμα WhatsApp engagement δίπλα στο HubSpot.

Έχετε ομάδα που ζει σε κοινόχρηστο WhatsApp inbox, τρέχει broadcast campaigns, χτίζει rule-based chatbots και χειρίζεται Instagram και Messenger.

  • Χρειάζεστε multi-agent team inbox με ανάθεση.
  • Τρέχετε high-volume broadcasts και click-to-WhatsApp ads.
  • Θέλετε multi-channel λειτουργία (WhatsApp + IG + Messenger).
  • Το HubSpot είναι ένα από τα πολλά CRM που συγχρονίζετε.
Επιλέξτε HubSpot native αν…

Χρειάζεστε μόνο βασικό WhatsApp μέσα στο HubSpot Conversations Inbox.

Θέλετε shared inbox replies και outbound templates από το HubSpot record, χωρίς WhatsApp Flows, branching automation ή coexistence με το Business App.4

  • Σας αρκεί να στέλνετε μόνο template messages από workflows.
  • ≤1.000 templates/μήνα είναι αρκετά.
  • Δεν χρειάζεστε Coexistence με το Business App.
  • Δεν χρειάζεται να κάνετε branch με βάση δομημένη απάντηση πελάτη.
Με τη φωνή του πελάτη σας

Ερωτήσεις που κάνουν οι ομάδες.

Τέσσερις αναλύσεις σε βάθος.

Q

Can I trigger a HubSpot workflow when a customer completes a WhatsApp form?

Flowella

Yes, natively. The submission lands in HubSpot as a form submission event, so you can use any Form submission enrolment trigger and the standard Delay until event occurs action — same primitives your team already uses.

Wati

Workaround. Submissions arrive as Wati custom attributes that sync to HubSpot contact properties. You enrol on a property change instead — works, but breaks the form-submission patterns you have built up.

Q

Will WhatsApp messages live inside the HubSpot Conversations Inbox?

Flowella

No — and that's the point. Flowella isn't an inbox. If you need a shared WhatsApp inbox, connect HubSpot's native Conversations channel for it. Flowella handles the structured-form side and stays out of the inbox lane.

Wati

No. Wati logs activity-timeline summaries and tasks into HubSpot, but the live multi-agent inbox is at live.wati.io. Your team learns a second product alongside HubSpot.

Q

Do I have to give up my WhatsApp Business App to use this?

Flowella

No. Both products support Meta WhatsApp Coexistence (live since May 2025) via Embedded Signup. Keep the Business App for 1:1 chats, route API messaging via Flowella on the same number.3

Wati

No (since May 2025). Same Coexistence support — feature parity. Caveats apply: Coexistence is geo-restricted by Meta and disables some Business App features (disappearing messages, view-once media) in 1:1 chats.

Q

What does this look like for a 7-agent HubSpot team in practice?

Flowella

Flowella Pro: $159/mo flat. No per-user fees. Meta delivery passed through your own Meta account at Meta's published rates. Predictable.

Wati

Wati Pro $119/mo + $48/mo for two extra users (over the included 5) = $167/mo base. Add ~20% markup on Meta delivery and add-ons (Green Tick $50/country, Shopify $4.99/mo).6

Τι κοστίζει πραγματικά

Τι κοστίζει.

Τα Meta fees έχουν σημασία.

Flowella · απλό

$79–$159 / μήνα. Χωρίς χρέωση ανά θέση. Χωρίς markup.

TrialΔωρεάν· 14 ημέρεςΌλες οι λειτουργίες.
Starter$79/moWatermark "Powered by Flowella".
HPro$159/moΧωρίς watermark. Workflow component.
  • Η χρέωση Meta delivery περνά από τον Meta λογαριασμό σας — χωρίς markup, ποτέ.
  • Χωρίς χρεώσεις ανά χρήστη. 7 agents, 70 agents — ίδια τιμή.
  • ~$0.04 ανά επιπλέον conversation πάνω από το plan allowance.
  • Ακύρωση οποιαδήποτε στιγμή στο τέλος της περιόδου χρέωσης.
Wati κλιμακωτό

$59–$279 / month. HubSpot starts at Pro.

Growth $59/mo 3 users hard cap. No HubSpot.
HPro $119/mo 5 users incl., +$24 each extra.
Business $279/mo AI summaries gated here.
  • ~20% markup on Meta delivery.6
Ρεαλιστικό σενάριο

7-agent HubSpot team, 25K templates / month

Εμφανίζεται μόνο η επαναλαμβανόμενη βασική συνδρομή. Το Meta delivery πληρώνεται επιπλέον, και εκεί έχει σημασία το markup.

Flowella Pro $159/ μήνα βάση $159 plan · $0 user fees · $0 delivery markup
+ Meta delivery σε τιμές καταλόγου
Wati Pro · 7 users $167/ month base $119 plan + extras
6
Τι λένε πραγματικά οι πελάτες

Διαφορετικές ετυμηγορίες.

Marketplace έναντι G2.

Wati Wati · HubSpot Marketplace · 3.2 / 5 (12 κριτικές)2

Το κενό στο HubSpot fit.

"Sync issues..."

Pagliarin S. · HubSpot Marketplace

"Difficult to integrate."

Losada Miguez M. · HubSpot Marketplace

Wati confirmed an integration rebuild.

Flowella · HubSpot Marketplace · 5 / 5

Χτισμένο για HubSpot, από HubSpot partners.

"Αντί να προσπαθείτε να κάνετε trigger σε inbound messages, ξεκινάτε τη συνομιλία από HubSpot workflow με οποιοδήποτε standard trigger. Οι απαντήσεις γράφονται πίσω στο HubSpot ως form submission, ώστε να κάνετε branch με βάση πραγματικές δομημένες απαντήσεις."

Adam Judd · Founder, Flowella · HubSpot Community

Η μητρική εταιρεία του Flowella, Discover Digital, είναι HubSpot Solutions Partner με έδρα το Reading, UK.

FAQ

Συχνές ερωτήσεις.

Ξεκάθαρες απαντήσεις.

Is this an honest comparison or a hatchet job?

Honest. Wati is a competent product with 16,000+ customers, $35M+ raised, and 4.6/5 on G2. We point you at Wati for the cases where it's a better fit (team inbox, multi-channel, broadcast volume). The places where Flowella wins — HubSpot Form → WhatsApp Flow conversion, native form-submission write-back, no markup on Meta delivery — are sourced and verifiable.

Can Wati turn a HubSpot Form into a WhatsApp Flow with one click?

No. Wati's own help-centre article describes the workflow as: open Wati's drag-and-drop builder, choose between two predefined templates (Lead Generation or Feedback Form) or build from scratch, customise and publish. Submissions arrive in HubSpot as contact-property updates, not as native HubSpot form submissions. There is no import HubSpot form → generate WhatsApp Flow command in Wati.5

Does Wati replace HubSpot's Conversations Inbox?

No — and Flowella doesn't either. Wati's HubSpot integration mirrors data into HubSpot (timeline activities, AI summaries, contact properties, tasks) but the live messaging UI sits in Wati's own Team Inbox at live.wati.io. HubSpot's documentation also notes that a phone number can only be connected to one WhatsApp integration at a time — so you pick one inbox per number.

Do I have to drop the WhatsApp Business App to use this?

No. As of May 2025, Meta launched WhatsApp Coexistence and both products support it through Embedded Signup. You keep the Business App for 1:1 chats while routing API messaging through the platform on the same number. Caveats: Coexistence is geo-restricted by Meta (currently unavailable in some countries) and disables some Business App features in 1:1 chats (disappearing messages, view-once media, live location).3

What's the real difference in monthly bills?

For a 7-agent HubSpot team: Flowella Pro is $159/mo flat; Wati Pro is $119/mo + $48 for the two extra agents = $167 base. Add Meta delivery on top — Flowella passes Meta rates straight through to your account; multiple independent BSP comparisons report Wati applies a ~20% markup on per-template-message rates.6

What about data residency for UK / EU buyers?

Flowella's parent is Discover Digital, a HubSpot Partner based in Reading, UK. Wati's parent is Clare.AI Limited, headquartered in Hong Kong, with significant team in India. For UK and EU data subjects this is a third-country transfer and should be reviewed under your standard DPA process.

What is Wati actually best at?

Three things, genuinely: a mature multi-agent team inbox with assignment, internal notes and mobile apps; broadcast and click-to-WhatsApp ad tooling at high volume; and multi-channel reach (Instagram, Messenger, SMS) including the new Astra AI agents product launched in 2025. If those are core to your job, Wati is the right tool — and Flowella isn't competing for that work.

Can I use Flowella alongside Wati?

In principle yes — but you'd need them on different WhatsApp numbers, because Meta only lets one BSP/integration own a number at a time. Most teams pick one. If Flowella's HubSpot Form → WhatsApp Flow loop is the primary use case, that's usually enough on its own.

Εγκαταστήστε το Flowella

Δωρεάν δοκιμή.

Πηγές & υποσημειώσεις

  1. Wati funding & background.

    Series A $8.3M (Dec 2021, Sequoia / Peak XV); Series B $23M (Oct 2022, Tiger Global, Sequoia, DST Global Partners, Shopify). 16,000+ customers per current corporate site, May 2026.

    TechCrunch · Nasdaq · SCMP · wati.io/about

  2. HubSpot Marketplace rating.

    3.2/5 from 12 reviews (5★ 33%, 4★ 17%, 3★ 0%, 2★ 33%, 1★ 17%). Verified May 2026. Quoted reviews dated April 2025 and December 2024 with reviewer initials only.

    View HubSpot Marketplace listing →

  3. Coexistence.

    Meta launched WhatsApp Coexistence on 6 May 2025 via the Embedded Signup changelog. Geo-restrictions and Business App feature disabling per Wati's troubleshooting article. Both products inherit the same Meta capability.

    Meta Embedded Signup docs · Wati: Introducing Coexistence

  4. HubSpot native limitations.

    Once a number is connected to HubSpot's native channel, messages no longer appear in the WhatsApp mobile or web app; no inbound-message workflow trigger; native action only sends template messages; 1,000 templates/month shared limit.

    HubSpot Knowledge Base →

  5. Wati WhatsApp Flows.

    Wati's Flow builder is drag-and-drop with two predefined templates (Lead Generation, Feedback Form); submissions arrive as Wati custom attributes (e.g. flow_content JSON, lead_screen_0_textinput_0) and sync to HubSpot contact properties via the bi-directional sync.

    Wati: How to create Flows · Custom attributes

  6. Markup on Meta delivery fees.

    Per multiple independent BSP comparisons. Wati does not publish a markup figure. Treat as according to independent BSP comparisons rather than vendor-confirmed. Add-on fees (Shopify $4.99/mo, Green Tick $50/country, custom domain $50) per Wati's pricing-plans support article.

    Chatarmin · YCloud · QuickReply · Spur

  7. Pricing as of May 2026.

    Both vendors' pricing pages were the source of truth at time of publish. Check vendor sites for current rates before signing.

    wati.io/pricing · flowella plans & limits

  8. Comparative-advertising compliance.

    Claims have been written to comply with the UK Business Protection from Misleading Marketing Regulations 2008 and the CAP Code: each comparison is verifiable, sourced and dated. Wati's marks are referenced only for identification.

    BPMMRs 2008 · CAP Code