Flowella turns HubSpot Forms into WhatsApp Flows that write back as native form submissions. Wati is a full WhatsApp engagement platform with a team inbox, broadcasts and chatbots. Two different jobs.
"HubSpot Forms turned into WhatsApp Flows — submissions return as native form submissions."
WhatsApp platform
"A full WhatsApp Business platform with team inbox, broadcasts and chatbots — that syncs with HubSpot."
| CapabilityFor HubSpot users | HubSpot-native Flowella |
WhatsApp platform
|
|---|---|---|
| HubSpot Form → WhatsApp FlowOne-click conversion of an existing HubSpot form into a structured in-chat form. |
✓
Native, no-code. Pick a form, generate a flow. |
✕
Build manually in Wati Flow builder.5 |
| Submissions return as native HubSpot form submissionsUnlocks Form submission enrolments and Delay until form submission events. |
✓
Yes — fires existing form-submission workflows. |
✕
Returns as Wati custom attributes synced to contact properties. |
| HubSpot-native workflow actionWhat action does your team drop into a HubSpot workflow? |
✓
Send WhatsApp via Flowella sends a flow. |
✓
Send Wati Template Message sends a template. |
| Branch on a structured WhatsApp replye.g. NPS score, dropdown choice, Yes/No. |
✓
Branch on the form submission directly. |
~
Workaround via property change, not native. |
| Bi-directional contact syncReal-time mirroring of contacts and properties. |
✓
Native via the HubSpot integration. |
✓
Sub-1s webhook sync; recently rebuilt. |
| Team inbox for shared WhatsApp repliesMulti-agent assignment, internal notes, mobile apps. |
✕
Out of scope — pair with HubSpot Conversations. |
✓
Mature. The flagship product. |
| Multi-channel beyond WhatsAppInstagram, Facebook Messenger, SMS, voice. |
✕
WhatsApp only by design. |
✓
IG, Messenger, SMS, voice; Astra for web chat. |
| Coexistence with the WhatsApp Business AppKeep the Business App for 1:1 chats while routing API messaging. |
✓
Via Meta Embedded Signup. |
✓
Supported since May 2025.3 |
| WhatsApp catalogues & interactive cart checkoutBrowse products in-chat and pay without leaving WhatsApp. |
✓
Native cart checkout. HubSpot deals optional.6 |
~
Catalogues supported; checkout handled externally. |
| WhatsApp cloud hosting regionWhere Meta hosts your WhatsApp Business Account. |
✓
EU possible via Embedded Signup. |
~
EU planned Q4 2025. |
| HubSpot marketplace listingVerified integration surface inside HubSpot. |
★
Approved Dec 2025. Early-build programme.2 |
~
Listed since Aug 2024. |
Wati is a good product.
Built in Reading, UK by Discover Digital, a HubSpot Solutions Partner. Flowella converts HubSpot Forms into WhatsApp Flows and writes answers back as native form submissions.
About Wati
Founded in 2020 in Hong Kong (parent: Clare.AI Limited).
Pick by job-to-be-done.
You already use HubSpot Forms and Workflows. You want WhatsApp to capture clean, structured answers that trigger the workflows you've already built.
Choose Wati if…
You have a team that lives in a shared WhatsApp inbox, runs broadcast campaigns, builds rule-based chatbots, and handles Instagram and Messenger too.
You want shared inbox replies and outbound templates from your HubSpot record, and don't need WhatsApp Flows, branching automation, or coexistence with the Business App.4
Four deep dives.
Yes, natively. The submission lands in HubSpot as a form submission event, so you can use any Form submission enrolment trigger and the standard Delay until event occurs action — same primitives your team already uses.
Workaround. Submissions arrive as Wati custom attributes that sync to HubSpot contact properties. You enrol on a property change instead — works, but breaks the form-submission patterns you have built up.
No — and that's the point. Flowella isn't an inbox. If you need a shared WhatsApp inbox, connect HubSpot's native Conversations channel for it. Flowella handles the structured-form side and stays out of the inbox lane.
No. Wati logs activity-timeline summaries and tasks into HubSpot, but the live multi-agent inbox is at live.wati.io. Your team learns a second product alongside HubSpot.
No. Both products support Meta WhatsApp Coexistence (live since May 2025) via Embedded Signup. Keep the Business App for 1:1 chats, route API messaging via Flowella on the same number.3
No (since May 2025). Same Coexistence support — feature parity. Caveats apply: Coexistence is geo-restricted by Meta and disables some Business App features (disappearing messages, view-once media) in 1:1 chats.
Flowella Pro: $159/mo flat. No per-user fees. Meta delivery passed through your own Meta account at Meta's published rates. Predictable.
Wati Pro $119/mo + $48/mo for two extra users (over the included 5) = $167/mo base. Add ~20% markup on Meta delivery and add-ons (Green Tick $50/country, Shopify $4.99/mo).6
Meta fees matter.
tiered
$59–$279 / month. HubSpot starts at Pro.
Only the recurring base subscription is shown. Meta delivery is paid on top, and that's where the markup matters.
Marketplace vs G2.
★★★★★
Wati · HubSpot Marketplace · 3.2 / 5 (12 reviews)2
"Sync issues..."
"Difficult to integrate."
Wati confirmed an integration rebuild.
"Rather than trying to trigger on inbound messages, you initiate the conversation from a HubSpot workflow using any standard trigger. The responses are written back into HubSpot as a form submission, so you can branch your workflow based on actual structured answers."
Flowella's parent company Discover Digital is a Reading, UK-based HubSpot Solutions Partner.
Straight answers.
Honest. Wati is a competent product with 16,000+ customers, $35M+ raised, and 4.6/5 on G2. We point you at Wati for the cases where it's a better fit (team inbox, multi-channel, broadcast volume). The places where Flowella wins — HubSpot Form → WhatsApp Flow conversion, native form-submission write-back, no markup on Meta delivery — are sourced and verifiable.
No. Wati's own help-centre article describes the workflow as: open Wati's drag-and-drop builder, choose between two predefined templates (Lead Generation or Feedback Form) or build from scratch, customise and publish. Submissions arrive in HubSpot as contact-property updates, not as native HubSpot form submissions. There is no import HubSpot form → generate WhatsApp Flow command in Wati.5
No — and Flowella doesn't either. Wati's HubSpot integration mirrors data into HubSpot (timeline activities, AI summaries, contact properties, tasks) but the live messaging UI sits in Wati's own Team Inbox at live.wati.io. HubSpot's documentation also notes that a phone number can only be connected to one WhatsApp integration at a time — so you pick one inbox per number.
No. As of May 2025, Meta launched WhatsApp Coexistence and both products support it through Embedded Signup. You keep the Business App for 1:1 chats while routing API messaging through the platform on the same number. Caveats: Coexistence is geo-restricted by Meta (currently unavailable in some countries) and disables some Business App features in 1:1 chats (disappearing messages, view-once media, live location).3
For a 7-agent HubSpot team: Flowella Pro is $159/mo flat; Wati Pro is $119/mo + $48 for the two extra agents = $167 base. Add Meta delivery on top — Flowella passes Meta rates straight through to your account; multiple independent BSP comparisons report Wati applies a ~20% markup on per-template-message rates.6
Flowella's parent is Discover Digital, a HubSpot Partner based in Reading, UK. Wati's parent is Clare.AI Limited, headquartered in Hong Kong, with significant team in India. For UK and EU data subjects this is a third-country transfer and should be reviewed under your standard DPA process.
Three things, genuinely: a mature multi-agent team inbox with assignment, internal notes and mobile apps; broadcast and click-to-WhatsApp ad tooling at high volume; and multi-channel reach (Instagram, Messenger, SMS) including the new Astra AI agents product launched in 2025. If those are core to your job, Wati is the right tool — and Flowella isn't competing for that work.
In principle yes — but you'd need them on different WhatsApp numbers, because Meta only lets one BSP/integration own a number at a time. Most teams pick one. If Flowella's HubSpot Form → WhatsApp Flow loop is the primary use case, that's usually enough on its own.
Series A $8.3M (Dec 2021, Sequoia / Peak XV); Series B $23M (Oct 2022, Tiger Global, Sequoia, DST Global Partners, Shopify). 16,000+ customers per current corporate site, May 2026.
TechCrunch · Nasdaq · SCMP · wati.io/about
3.2/5 from 12 reviews (5★ 33%, 4★ 17%, 3★ 0%, 2★ 33%, 1★ 17%). Verified May 2026. Quoted reviews dated April 2025 and December 2024 with reviewer initials only.
Meta launched WhatsApp Coexistence on 6 May 2025 via the Embedded Signup changelog. Geo-restrictions and Business App feature disabling per Wati's troubleshooting article. Both products inherit the same Meta capability.
Once a number is connected to HubSpot's native channel, messages no longer appear in the WhatsApp mobile or web app; no inbound-message workflow trigger; native action only sends template messages; 1,000 templates/month shared limit.
Wati's Flow builder is drag-and-drop with two predefined templates (Lead Generation, Feedback Form); submissions arrive as Wati custom attributes (e.g. flow_content JSON, lead_screen_0_textinput_0) and sync to HubSpot contact properties via the bi-directional sync.
Per multiple independent BSP comparisons. Wati does not publish a markup figure. Treat as according to independent BSP comparisons rather than vendor-confirmed. Add-on fees (Shopify $4.99/mo, Green Tick $50/country, custom domain $50) per Wati's pricing-plans support article.
Chatarmin · YCloud · QuickReply · Spur
Both vendors' pricing pages were the source of truth at time of publish. Check vendor sites for current rates before signing.
Claims have been written to comply with the UK Business Protection from Misleading Marketing Regulations 2008 and the CAP Code: each comparison is verifiable, sourced and dated. Wati's marks are referenced only for identification.