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Connect WhatsApp to your Forms & CRM

Flowella is a no-code integration platform that opens a direct link between your existing digital ecosystem and WhatsApp. It leverages the new WhatsApp Flows feature to embed interactive, form-based conversations right inside the chat. The result? You can collect data, run surveys, and update CRM records through a friendly WhatsApp conversation instead of clunky external forms.

Customers love it because WhatsApp feels personal and immediate – messages on WhatsApp boast open rates around 98% (far higher than email or SMS), so you’ll get more responses faster.

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Integrations (Coming Soon)

Powerful Use Cases for Every Stage of the Customer Journey

Flowella + WhatsApp opens up endless possibilities to engage your audience. Here are just a few use cases our clients love:

WhatsApp Flow Survey

Surveys & Feedback

Want higher response rates on surveys? Try sending them via WhatsApp. With Flowella, you can conduct interactive customer surveys or polls inside a chat, complete with buttons and quick replies. For example, send a post-purchase feedback questionnaire or an NPS survey as a friendly WhatsApp conversation.

Users can tap answers or type comments at their convenience, and you’ll see completion rates soar (WhatsApp forms are a “great way to conduct surveys with your customers”). All feedback is captured instantly, and you can pipe it into your survey tool or CRM for analysis.

 

WhatsApp Flow Document Upload

ID Verification and KYC

For processes that require identity checks (financial services, onboarding, etc.), Flowella can streamline ID verification through WhatsApp. Instead of forcing users to switch to a separate app or in-person verification, you can handle it in chat. A WhatsApp Flow can guide users to securely upload the required documents or photos.

For example, a banking chatbot might ask the user to snap a photo of their ID and a selfie for “Know Your Customer” verification, and WhatsApp’s interface supports it seamlessly (users can attach files or use the camera within the chat).

 

Updating Missing & Stale Contact Details

Keeping your database up to date is easier with a chat-based approach. If you have missing contact info (like a customer’s email, phone number, or mailing address in your CRM), Flowella can help you gather it interactively.

For instance, send a WhatsApp message asking to confirm their email or address, and present an input field right in chat. The user types their response, and Flowella automatically validates it (e.g. checks email format) and updates the record in your system. This friendly nudge via WhatsApp can significantly improve your data quality – people are more willing to reply to a quick message than to fill out a tedious form email. Plus, every answer is captured with 100% accuracy and no copy-pasting. 

 

Renewals & Re-engagement

Stay connected with customers through proactive WhatsApp messages. With Flowella you can set up renewal reminders and re-engagement prompts that go out on WhatsApp (to users who’ve opted in).

For example, if a subscription or membership is about to expire, you can send a WhatsApp message flow to guide them through renewal – “Hi! Your plan is up for renewal, would you like to renew now?” – and let them confirm details or ask questions instantly. WhatsApp enables businesses to send outbound notifications (such as appointment updates or subscription renewals) via approved templates. Because it’s interactive, customers can renew with a simple tap or provide updated info if needed, all within the chat. This personal touch boosts retention and makes your brand feel attentive rather than intrusive.

Our solution

Seamless WhatsApp Integration – No Coding Needed

Easy Setup

Flowella uses WhatsApp Flows (a feature launched by Meta in late 2023) to display familiar form elements – text fields, buttons, dropdowns, calendars, even file upload prompts – directly in the chat. You simply design the questions and mapping to your system, with zero coding required. If you can create a form, you can build a WhatsApp Flow with Flowella!

Real-Time Data Sync

Every answer a user gives is validated on the spot (no invalid emails or missing fields) and recorded as structured data in your backend systems. Flowella integrates with your CRM and other apps so that new leads, survey responses, or updates are instantly saved – just as if the customer filled out a form on your website, but with a much higher completion rate.

Better Experience

By keeping the interaction within WhatsApp, you eliminate the need for external landing pages or apps. Customers stay “in the flow” of the conversation, leading to richer and faster engagement. It feels like a chat, not a chore, which means more people follow through. No more sending a link and hoping they click – Flowella brings the form to them, right where they already are! 

10x
Time to Implement
98%
WhatsApp Open Rate
300%
Daily active users

Don’t let your forms sit unseen in inboxes – put them into WhatsApp and watch engagement take off!