Best WhatsApp Integrations for HubSpot in 2026

Written by Adam Judd | Nov 14, 2026, 8:31:00 AM

There are plenty of ways to put WhatsApp into HubSpot. The right one depends on the job you need it to do.

Search for the best WhatsApp integrations for HubSpot and most of the lists you find are written by one of the vendors, with that vendor first on every line. This list is written by a vendor too: Flowella publishes it, and Flowella is in it. So we have tried to make it the fair one.

Instead of a league table, the tools are sorted by the job your team needs done: collecting structured answers, replying from the HubSpot inbox, syncing reps’ own WhatsApp chats, texting and messaging from one place, or running many channels with AI agents. For each tool you will find what it does with HubSpot, the HubSpot plan it needs, how it connects to WhatsApp, its price with the date we checked it, its HubSpot Marketplace rating, and where it does more than Flowella.

The short answer

If you only read one section, read this. Each tool below has a HubSpot connection, and each is the strongest fit for a different job:

Forms and structured answers: Flowella
Inbox replies, if you already have Professional: HubSpot’s own WhatsApp channel
Reps’ own WhatsApp numbers and group chats: TimelinesAI
SMS and WhatsApp together: HelloSend
A multichannel inbox with AI agents: Respond.io
Broadcasts and no-code chatbots: Wati
AI notes from reps’ chats: Eazybe
SMS, MMS and RCS first, WhatsApp second: Sinch Engage
AI agents and WhatsApp commerce: Gallabox
AI agents across many channels, WeChat and LINE included: SleekFlow
Email, chat and voice in one shared inbox: Trengo
WhatsApp newsletters and reviews, hosted in the EU: Superchat

Three popular WhatsApp platforms, AiSensy, DoubleTick and WhatChimp, have no HubSpot Marketplace app. We cover them separately.

How we compared them

We looked at fifteen tools: HubSpot’s own WhatsApp channel, eleven apps with a HubSpot Marketplace listing, and three WhatsApp platforms that reach HubSpot another way. For each we checked the same things:

What it does with HubSpot: contact sync, timeline logging, workflow actions, the inbox, and whether WhatsApp answers arrive as data or as chat text.
The HubSpot plan it needs: what its Marketplace listing says. Most list HubSpot Free. Any action that runs inside HubSpot workflows still needs Professional or Enterprise, because HubSpot workflows come with those plans^[1].
How it connects to WhatsApp: Meta’s WhatsApp Business Platform, a personal or Business app number linked by QR code, or both. Meta’s coexistence option lets one number work in the WhatsApp Business App and on the platform at the same time^[2].
Whether it can send WhatsApp Flows: Meta describes Flows as “a way to build structured interactions for business messaging”, for jobs such as generating leads^[3].
Price: the entry plan that includes HubSpot, in US dollars before tax unless stated, billed annually where the vendor offers it. WhatsApp’s own message fees are on top unless we say otherwise.
HubSpot Marketplace rating: the average and the number of ratings. A handful of ratings says little, so we give the count every time, Flowella’s included.

Sources and dates. Every vendor fact comes from the vendor’s own pricing page, help centre or HubSpot Marketplace listing, or from HubSpot’s and Meta’s own documentation. We researched eleven of the tools in depth on 16 October 2026 and HubSpot’s channel, HelloSend and TimelinesAI on 25 October 2026. On 25 October 2026 we re-checked every price and Marketplace rating quoted here at its source. None had changed.

Who wrote this. Flowella is our product. It comes from the team at Discover Digital, a HubSpot Platinum Partner. Each tool links to our full side-by-side comparison, with every line sourced, so you can check our working. If anything here goes out of date, tell us and we will correct it.

Twelve WhatsApp integrations for HubSpot, and the job each one does best.

The best WhatsApp integrations for HubSpot, by job

1. Best for forms and structured answers: Flowella

Flowella turns the HubSpot forms you already use into WhatsApp Flows: tappable forms inside the chat, with the same fields and validation. Each completed Flow comes back as a submission of that same HubSpot form, with the answers on contact properties, so form-submission workflows, lead scoring and reports treat a WhatsApp lead like a web lead^[4][5]. Our guide to turning WhatsApp Flows into real form submissions shows how it works.

With HubSpot: Forms to Flows; WhatsApp activity on the contact timeline (Form Completed, Message Sent, Message Read, Text Reply)^[6]; a Flowella inbox; bulk sends of one approved template to up to 50,000 contacts^[7]; and five workflow actions and four triggers^[1]. Because each answer arrives as a form submission, HubSpot’s form automations can run on it too, on every HubSpot plan^[8].
HubSpot plan: every plan, Free and Starter included. The workflow actions need Professional or Enterprise, and the Flowella channel in HubSpot’s conversations inbox needs Sales Hub or Service Hub Professional or Enterprise^[9].
Connects to WhatsApp: through Meta’s WhatsApp Business Platform, with coexistence, so you can keep the WhatsApp Business App on the same number^[10].
Price (checked 25 October 2026): Starter $79 a month with 1,000 billable messages, then $0.05 each; Pro $199 a month with 2,500, then $0.04 each. Unlimited Flows on every plan. Meta bills its message fees to you directly, and Flowella never marks them up. A 14-day free trial needs no card^[11][12].
Marketplace rating: 5.0 from 7 ratings^[4].
Where others do more: Flowella is WhatsApp only, and HubSpot is its one CRM integration today. It connects business numbers through Meta’s platform, not reps’ personal WhatsApp. Replies sent from the HubSpot inbox are text only. It records opt-outs, not opt-ins, so you keep your own record of opt-in^[13]. It has no chatbot of its own: Flows collect the answers, and a HubSpot workflow can hand the chat to HubSpot’s Customer Agent. And it holds no SOC 2 or ISO 27001 certification of its own; its host, Microsoft Azure, does^[14].

In practice, Oaklands College saw a 160% increase in same-day applications with Flowella. More on Flowella for HubSpot.

2. Best if you are on Professional and only need inbox replies: HubSpot’s own WhatsApp channel

If you already pay for Marketing Hub or Service Hub Professional, you may not need an app at all. HubSpot’s own WhatsApp channel connects a WhatsApp Business account to the conversations inbox and help desk, so your team answers WhatsApp beside email and chat^[15].

With HubSpot: chats land in the inbox or help desk; replies can carry images, documents, meeting links and quotes; a conversation can switch to email or a call; and conversations log on the contact’s timeline when the phone number matches^[15]. Approved templates go out from a record, the inbox or a contact-based workflow, to contacts who have opted in^[16].
HubSpot plan: Marketing Hub or Service Hub, Professional or Enterprise. It isn’t available on Free or Starter^[15][17].
Connects to WhatsApp: a WhatsApp Business account connected inside HubSpot, with coexistence; HubSpot imports the last 180 days of chats when you connect^[18].
Price (checked 25 October 2026): included with the subscription, with 1,000 template messages a month shared by all your connected WhatsApp Business accounts. Each 1,000 more costs $70 a month^[15][19]. HubSpot’s pages don’t say how Meta’s fees are handled on this channel. The cheapest way in is Service Hub Professional, from $90 a seat a month billed annually plus a one-time $1,500 onboarding fee; Marketing Hub Professional starts at $800 a month billed annually, with 3 Core Seats and a one-time $3,000 onboarding fee^[20][21].
Marketplace rating: none, because it is built into HubSpot rather than listed as an app.
Where it does more than Flowella: there is no extra vendor; inbox replies can carry files, meeting links and quotes, where Flowella’s replies from HubSpot are text only; and opt-in and opt-out keywords update two WhatsApp subscription types in HubSpot, with a history of each change^[22].

One limit to know: HubSpot doesn’t sync templates that use Flow buttons, so its channel doesn’t send WhatsApp Flows^[16]. Full comparison: Flowella vs HubSpot’s own WhatsApp channel.

3. Best for reps’ own WhatsApp numbers and group chats: TimelinesAI

TimelinesAI connects the WhatsApp numbers your sales team already uses. A rep scans a QR code and their personal or Business app chats sync to HubSpot, group chats and WhatsApp calls included, without changing number^[23].

With HubSpot: chats logged on contacts and deals as WhatsApp activities, one per chat a day, with files; completed calls logged as HubSpot calls; each group chat synced to its own contact; a Live WhatsApp Chat card on contacts and deals; and a Send WhatsApp message workflow action for free-form messages from a personal or Business app number^[23][24].
HubSpot plan: every HubSpot tier, Free included; the workflow action needs Professional or Enterprise^[24].
Connects to WhatsApp: a QR code (as a linked device), Meta’s WhatsApp Business API, or coexistence. QR-linked numbers can’t send approved templates^[25].
Price (checked 25 October 2026): Starter $28 a seat a month billed yearly ($35 monthly) and Pro $39 billed yearly ($49 monthly). Each user and each connected number takes a seat, and automated or campaign messages use credits: 50 a seat a month on Starter, 500 on Pro. On API numbers, Meta bills its template fees directly^[26].
Marketplace rating: 4.4 from 61 ratings^[24].
Where it does more than Flowella: reps’ own numbers, group chats and WhatsApp calls in HubSpot, none of which Flowella does; Pipedrive, Salesforce, Zoho and other CRMs as well as HubSpot; and ChatGPT auto-replies plus a WhatsApp MCP for AI assistants^[26].

Worth knowing: TimelinesAI itself says Meta’s anti-spam systems can ban QR-connected numbers that message at volume, and points bulk senders to the official API^[25]. Our guide to personal WhatsApp, the Business App and the API explains the difference. Full comparison: Flowella vs TimelinesAI.

4. Best for SMS and WhatsApp together: HelloSend

HelloSend brings SMS, WhatsApp and calls into HubSpot and other CRMs, so a rep can text, message and call from the same record^[27][28].

With HubSpot: a message panel on contact, company and deal records; messages and replies logged on the timeline; workflow actions such as Send SMS, Send WhatsApp, Start or Stop Drip and Wait until replied; campaigns to HubSpot lists; and a shared inbox for SMS and WhatsApp^[29][30].
HubSpot plan: HubSpot Free, by its listing; its automation needs HubSpot workflows, so Professional or Enterprise^[30][29].
Connects to WhatsApp: personal WhatsApp or the WhatsApp Business App linked by QR code, with the phone kept online, or Meta’s WhatsApp Business Platform on a dedicated number. SMS runs on your Twilio or RingCentral number^[31][29].
Price (checked 25 October 2026): its HubSpot SMS + WhatsApp plan is $10 a user a month with 1,000 messages. Its Standard plan is $75 a month for 3 users with 10,000 messages, or $60 a month billed yearly. Carrier and Meta fees are billed separately^[28][32].
Marketplace rating: no ratings yet^[30].
Where it does more than Flowella: SMS, MMS, RCS and voice calls beside WhatsApp; reps’ personal WhatsApp by QR code; Zoho, Pipedrive, Salesforce, Zendesk and more^[33]; and Zeno, an AI agent that answers from your website and documents^[34].

Full comparison: Flowella vs HelloSend.

5. Best multichannel inbox with AI agents: Respond.io

Respond.io is a team inbox for WhatsApp, TikTok, Instagram, Messenger, email, calls and more, with AI agents and its own automation builder^[35].

With HubSpot: HubSpot contact properties appear in Respond.io, where your team can view and edit them, and contacts can be created from HubSpot. Automation runs in Respond.io’s Workflows rather than HubSpot’s^[36][37].
HubSpot plan: HubSpot Free, by its listing. HubSpot needs Respond.io’s Growth plan or above^[37][36].
Connects to WhatsApp: Meta’s WhatsApp Business Platform, with coexistence, though past chats don’t sync^[38]. It sends Flow templates built in Meta but doesn’t create Flows itself^[39].
Price (checked 25 October 2026): Growth $159 a month billed yearly, for 1,000 monthly active contacts. WhatsApp’s fees are charged at Meta’s rates, with no markup, from credit you top up in Respond.io^[35][40].
Marketplace rating: 1.5 from 2 ratings^[37].
Where it does more than Flowella: Instagram, Messenger, TikTok, Telegram, LINE, WeChat, Viber, email, web chat and calls in one inbox; AI agents from Growth; and Salesforce on Advanced^[35].

Full comparison: Flowella vs Respond.io.

6. Best for broadcasts and no-code chatbots: Wati

Wati started in 2020 as a WhatsApp team inbox and is now a customer engagement platform across WhatsApp, Instagram, Messenger and more, with broadcasts and chatbots^[41].

With HubSpot: its app, WhatsApp for Sales & Marketing, syncs contacts both ways, logs conversations to HubSpot and adds WhatsApp actions to HubSpot workflows^[42].
HubSpot plan: HubSpot Free, by its listing; you need Wati Pro or Business^[42].
Connects to WhatsApp: Meta’s WhatsApp Business Platform, with coexistence^[43]. WhatsApp Flows are built in Wati’s own drag-and-drop builder: up to 2 on Pro and 10 on Business^[44].
Price (checked 25 October 2026): Pro $119 a month billed annually, with 5 users. Messages are charged from a Wati wallet at Wati’s own rate card^[45].
Marketplace rating: 4.7 from 75 ratings^[42].
Where it does more than Flowella: Instagram, Messenger, TikTok, web chat and WhatsApp calling; no-code chatbots on Pro and Business, with AI agents as a paid add-on; and Salesforce, Zoho CRM and Shopify as well as HubSpot^[45].

Full comparison: Flowella vs Wati.

7. Best for AI notes from reps’ chats: Eazybe

Eazybe started in 2022 as a Chrome extension for WhatsApp Web. It syncs reps’ WhatsApp chats and calls to HubSpot, and its AI writes deal properties, such as buying intent, from the conversation^[46][47].

With HubSpot: chats synced to contacts and deals; AI-written deal properties; a Team Inbox inside HubSpot records; and a Send WhatsApp message workflow action through a WhatsApp API number^[47].
HubSpot plan: HubSpot Free, by its listing; the workflow action needs HubSpot workflows, so Professional or Enterprise^[47].
Connects to WhatsApp: the Chrome extension on WhatsApp Web, for personal WhatsApp and the Business app, or a WhatsApp API number from the Scaler plan^[48][49].
Price (checked 25 October 2026): Starter $19 a user a month billed annually ($29 monthly) for chat sync; Scaler $39 a number a month billed annually ($49 monthly), with 3 users, adds the WhatsApp API and workflows. API messages are charged from an Eazybe wallet at its own rate list^[49].
Marketplace rating: 4.3 from 78 ratings^[47].
Where it does more than Flowella: reps’ personal WhatsApp from WhatsApp Web, calls logged beside chats, AI-written properties and AI agents, and Salesforce, Zoho and Pipedrive as well as HubSpot^[48][49].

Full comparison: Flowella vs Eazybe.

8. Best if SMS, MMS and RCS come first: Sinch Engage

Sinch Engage, formerly MessageMedia, is a business messaging platform that sends SMS, MMS, RCS and WhatsApp from one inbox and from tools such as HubSpot^[50][51].

With HubSpot: a Send WhatsApp action for approved templates in HubSpot workflows, a WhatsApp Message Received trigger, WhatsApp replies from the contact record and messages on the timeline. SMS and MMS can also join HubSpot’s inbox^[51].
HubSpot plan: HubSpot Free for most features, by its listing; SMS in HubSpot’s inbox needs Sales Hub or Service Hub Professional^[51].
Connects to WhatsApp: through its social channels add-on, on a number that isn’t already connected to a WhatsApp account, so you can’t keep the Business App on it^[52].
Price (checked 25 October 2026): Basics $99 a month billed annually ($119 monthly), at US prices. WhatsApp is a $10-a-month add-on with 1,000 WhatsApp messages, then a Sinch fee of $0.05 a message on top of Meta’s fee^[53][54].
Marketplace rating: 4.4 from 67 ratings^[51].
Where it does more than Flowella: SMS, MMS and RCS, plus Messenger and Instagram; SMS in HubSpot’s inbox; AI agents; and Salesforce, Zoho CRM, NetSuite and more^[53][50].

Full comparison: Flowella vs Sinch Engage.

9. Best for AI agents and WhatsApp commerce: Gallabox

Gallabox runs AI agents and a shared inbox across WhatsApp, Instagram, web chat and voice, with catalogues and payments for businesses that sell in the chat^[55][56].

With HubSpot: contact sync, resolved chats logged as notes, templates sent from the HubSpot contact, and three HubSpot workflow actions that each send an approved template^[57].
HubSpot plan: HubSpot Free, by its listing; you need Gallabox Essential or Advanced^[58][56].
Connects to WhatsApp: Meta’s WhatsApp Business Platform, with coexistence once Gallabox support switches it on^[59]. WhatsApp Flows are built in its own Flow Builder^[60].
Price (checked 25 October 2026): Essential $248 a month billed annually, with 6 users. Messages are charged from a prepaid wallet at Gallabox’s rate card, which includes its markup^[56].
Marketplace rating: no ratings yet^[58].
Where it does more than Flowella: AI agents on WhatsApp and Instagram, AI voice on Advanced, WhatsApp catalogues and payments, and Zoho, Pipedrive, Salesforce and Shopify^[56].

Full comparison: Flowella vs Gallabox.

10. Best for AI agents across many channels: SleekFlow

SleekFlow is an AI messaging suite with an omnichannel inbox, broadcasts and AI agents, covering WhatsApp, Instagram, TikTok, WeChat, LINE and more^[61][62].

With HubSpot: contact and owner sync, and broadcasts to HubSpot contacts. A SleekFlow flow can start when a HubSpot field changes, but it doesn’t add actions to HubSpot’s own workflow editor^[63][64].
HubSpot plan: HubSpot Free, by its listing; HubSpot comes with SleekFlow Premium and Enterprise^[63][61].
Connects to WhatsApp: Meta’s WhatsApp Business Platform, with coexistence^[65]. WhatsApp Flows are a custom build on Enterprise^[66].
Price (checked 25 October 2026): Premium $279 a month billed yearly at 1,000 monthly active contacts, plus $15 a month for each WhatsApp number. Messages are charged from SleekFlow credits at its own rate card^[61].
Marketplace rating: 5 from 1 rating^[63].
Where it does more than Flowella: Instagram, Messenger, TikTok, Telegram, LINE, WeChat, Viber, SMS, email, voice and live chat^[62]; AgentFlow AI agents; and SOC 2 Type II, ISO/IEC 27001 and ISO/IEC 42001 certifications^[67].

Full comparison: Flowella vs SleekFlow.

11. Best for email, chat and voice in one shared inbox: Trengo

Trengo, founded in Utrecht in 2017, is a shared inbox for WhatsApp, email, social, live chat and voice, with AI agents^[68][69].

With HubSpot: HubSpot contacts and deals beside the chat, and leads and notes sent to HubSpot. There is no HubSpot workflow action^[70][71].
HubSpot plan: HubSpot Free, by its listing. Trengo’s pricing page doesn’t say which of its plans include HubSpot^[71].
Connects to WhatsApp: Meta’s WhatsApp Business Platform, with coexistence^[72]. Trengo collects answers with Flowbots and AI Journeys rather than WhatsApp Flows^[73].
Price (checked 25 October 2026): Boost $335 a month billed yearly ($391 monthly), with 10 users and 6,000 conversations a year. Meta’s charges are paid from a balance in Trengo, which bills in euros^[69][74].
Marketplace rating: no ratings yet^[71].
Where it does more than Flowella: email, Instagram, Messenger, live chat, SMS, Telegram and voice; the HelpMate AI agent; and Salesforce, Pipedrive, Zoho CRM and Shopify^[69][75].

Full comparison: Flowella vs Trengo.

12. Best for WhatsApp newsletters and reviews, hosted in the EU: Superchat

Superchat started in Berlin in 2020 with WhatsApp in a shared inbox. It is now one inbox for WhatsApp, Instagram, email, SMS and more, with AI agents, WhatsApp newsletters and review management^[76][77].

With HubSpot: messages on the HubSpot timeline, a Superchat conversations card on the contact, and a Send WhatsApp Template action in contact-based HubSpot workflows^[78][79].
HubSpot plan: HubSpot Free, by its listing; integrations need Superchat Advanced or above^[78][80].
Connects to WhatsApp: Meta’s WhatsApp Business Platform, with coexistence if the number isn’t already on the platform^[81].
Price (checked 25 October 2026): Advanced €249 a month billed annually (€299 monthly), net, with a 12-month minimum term. Meta’s fees are passed on at cost, after a monthly bonus of €80 on Advanced^[77][82].
Marketplace rating: 2.3 from 4 ratings^[78].
Where it does more than Flowella: Instagram, Messenger, Telegram, live chat, email and SMS on every plan^[77]; AI agents that answer chats, email and calls; and customer data hosted in Frankfurt, with ISO 27001 certification^[83].

Full comparison: Flowella vs Superchat.

Three WhatsApp platforms without a HubSpot Marketplace app

These three are popular WhatsApp platforms, but none had a HubSpot Marketplace app when we searched on 25 October 2026. They suit teams for whom HubSpot is one system among several.

AiSensy, best if WhatsApp marketing is the whole job. Broadcasts, chatbots and Click-to-WhatsApp ads, with HubSpot reached through Zapier or Pabbly^[84][85]. Basic is $45 a month billed monthly, and messages are paid from prepaid AiSensy credits at its own rates^[86]. Flowella vs AiSensy.
DoubleTick, best for many WhatsApp numbers and teams in one inbox. HubSpot is an add-on to its plans rather than a Marketplace app. Plans start at $170 a month billed yearly, and there is no free trial^[87]. Flowella vs DoubleTick.
WhatChimp, best for low-cost broadcasts. Basic is $24 a month billed yearly; Meta bills message fees to you directly, with no markup^[88][89]. HubSpot connects through Zapier, Make or Pabbly^[90]. Flowella vs WhatChimp.

HubSpot WhatsApp integration options at a glance

Tool	Best for	HubSpot plan	Connects to WhatsApp	From (25 Oct 2026)	Marketplace rating
Flowella	Forms and structured answers	Any, Free included	Meta’s platform, coexistence	$79 a month	5.0 (7)
HubSpot’s own channel	Inbox replies on Professional	Marketing or Service Hub Professional or Enterprise	Meta’s platform, coexistence	Included; $70 a month per extra 1,000 messages	Built in
TimelinesAI	Reps’ own numbers and group chats	Any, Free included	QR code, API or coexistence	$28 a seat a month, yearly	4.4 (61)
HelloSend	SMS and WhatsApp together	Any, Free included	QR code or Meta’s platform	$10 a user a month	None yet
Respond.io	Multichannel inbox with AI agents	Any; needs Respond.io Growth	Meta’s platform, coexistence	$159 a month, yearly	1.5 (2)
Wati	Broadcasts and no-code chatbots	Any; needs Wati Pro	Meta’s platform, coexistence	$119 a month, annually	4.7 (75)
Eazybe	AI notes from reps’ chats	Any, Free included	WhatsApp Web extension or API	$19 a user a month, annually	4.3 (78)
Sinch Engage	SMS, MMS and RCS first	Any; SMS in the inbox needs Professional	Meta’s platform, no coexistence	$99 a month, annually, plus $10 for WhatsApp	4.4 (67)
Gallabox	AI agents and WhatsApp commerce	Any; needs Gallabox Essential	Meta’s platform, coexistence	$248 a month, annually	None yet
SleekFlow	AI agents across many channels	Any; needs SleekFlow Premium	Meta’s platform, coexistence	$279 a month, yearly	5 (1)
Trengo	Email, chat and voice in one inbox	Any, Free included	Meta’s platform, coexistence	$335 a month, yearly	None yet
Superchat	Newsletters and reviews, EU hosted	Any; needs Superchat Advanced	Meta’s platform, coexistence	€249 a month, annually	2.3 (4)

“Any” means the app’s Marketplace listing shows its features on HubSpot Free. Actions in HubSpot workflows need Professional or Enterprise. Prices are in US dollars before tax (Superchat in euros, net), and WhatsApp’s message fees are extra unless the tool’s section says otherwise. Ratings are out of 5, with the number of ratings in brackets.

Which WhatsApp for HubSpot setup should you choose?

Three questions narrow it down quickly: where should the answers end up, which HubSpot plan are you on, and whose WhatsApp number is it?

You want WhatsApp leads to arrive as HubSpot form submissions, with clean answers in properties, on any HubSpot plan: choose Flowella.
You already have Marketing Hub or Service Hub Professional, 1,000 template messages a month is enough, and your team mainly replies from the inbox: start with HubSpot’s own channel.
Your reps sell from their own WhatsApp numbers or in group chats: choose TimelinesAI, or Eazybe if you want AI to fill in deal properties from those chats.
Customers text you as often as they WhatsApp you: choose HelloSend, or Sinch Engage if SMS, MMS and RCS are the main channel.
You answer many channels and want AI agents on the front line: compare Respond.io, SleekFlow, Gallabox, Trengo and Superchat by the channels you need and where you want your data hosted.
You mostly run broadcasts and chatbots: Wati has the best-rated HubSpot app of this group; AiSensy and WhatChimp connect through Zapier.

Whichever you pick, check two costs before you sign: who bills WhatsApp’s message fees, and whether HubSpot features you rely on, such as workflows or the inbox, need a higher HubSpot plan than you have. Our comparison hub sets each tool beside Flowella, line by line.

Frequently asked questions

What is the best WhatsApp integration for HubSpot?

There isn’t one best tool, because they do different jobs. Flowella is best for collecting structured answers as HubSpot form submissions; HubSpot’s own channel is best for inbox replies on Professional; TimelinesAI is best for reps’ own numbers and group chats; HelloSend is best for SMS and WhatsApp together; and Respond.io is best for a multichannel inbox with AI agents. Start from the job, then compare price and HubSpot plan.

Does HubSpot have its own WhatsApp integration?

Yes. HubSpot’s WhatsApp channel connects a WhatsApp Business account to the conversations inbox on Marketing Hub or Service Hub, Professional or Enterprise. It includes 1,000 template messages a month, shared by all your connected WhatsApp Business accounts, and each extra 1,000 costs $70 a month. It isn’t available on HubSpot Free or Starter^[15][19].

Can I use WhatsApp with HubSpot Free or Starter?

Yes, through a Marketplace app. Flowella, TimelinesAI, HelloSend, Wati, Eazybe and the others above list their features on HubSpot Free. What Free and Starter don’t include is the full HubSpot workflows tool, so any app’s workflow actions need Professional or Enterprise^[1]. With Flowella, Forms to Flows, the contact timeline and the Flowella inbox all work on Free, and HubSpot’s simpler form automations can run on WhatsApp submissions on every plan^[8].

Which HubSpot Marketplace WhatsApp apps send WhatsApp Flows?

Flowella builds Flows from your HubSpot forms and writes the answers back as form submissions. Wati and Gallabox build Flows in their own builders, SleekFlow offers them as a custom build on Enterprise, and Respond.io sends Flows built in Meta’s tools. HubSpot’s own channel doesn’t sync templates with Flow buttons^[16], and Sinch Engage, Trengo, Superchat, Eazybe, HelloSend and TimelinesAI don’t describe Flows in their help centres.

Who pays WhatsApp’s message fees?

It depends on the tool. Meta charges per message, by category and the recipient’s country: for a UK number, its list rate is $0.0635 for a marketing message and $0.022 for a utility message^[91]. Flowella, WhatChimp and TimelinesAI (on API numbers) let Meta bill you directly. Respond.io, Trengo and Superchat pass Meta’s rates on from a balance or invoice. Wati, Gallabox, SleekFlow, Eazybe, DoubleTick and AiSensy charge their own rate cards, and Sinch adds a fee per message once its add-on’s allowance is used.

Is it safe to connect reps’ personal WhatsApp to HubSpot?

It is common, and it keeps reps on the numbers customers already know. The trade-off is that QR-linked numbers can’t send approved templates, and TimelinesAI itself warns that Meta can ban QR-connected numbers that message at volume^[25]. For campaigns and automated sends, use Meta’s WhatsApp Business Platform, with coexistence if you want to keep the Business App on the same number.

References

See Flowella with your own HubSpot forms

If structured answers are the job, Flowella turns the HubSpot forms you already have into WhatsApp Flows and writes every answer back as a form submission, on any HubSpot plan. Start a 14-day free trial, no card needed, or book a demo to see it with your own forms. If another tool on this list fits your job better, we would rather you chose it.

View full post